CITY LAB cosmetics

Name

CITY LAB cosmetics

Legal name

Citylab S.r.l.

Website

https://citylabcosmetics.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

akta.pro secondary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

Keywords

• Custom cosmetics retail
• Personalized makeup services
• Skincare product creation
• Color analysis services
• Tailor-made beauty products

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. In-Store Experiences: Paid experiences where customers create personalized cosmetics (lipstick, lip gloss, lip balm, foundation, face cream & serum, armocromia) with expert guidance in the Milan laboratory, priced at €32-€180 per experience
2. Online Experiences: Virtual cosmetic creation experiences where customers customize products remotely through the website platform, with products shipped to their homes
3. Ready-made Products: Pre-formulated cosmetic products sold through the Beauty Market section including lip care, skincare, and makeup items
4. Limited Edition Collaborations: Artist-designed limited edition products under the 'Labbra d'autore' collection created with selected creative talents
5. Corporate and Private Events: Group events including private parties, corporate team building, workshops, and kids events with customized cosmetic creation experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CITY LAB Cosmetics operates an interactive laboratory in Milan where customers create personalized cosmetic products (lipstick, lip gloss, lip balm, foundation, face cream, serum) under the guidance of cosmetic formulators, choosing color, texture, active ingredients, fragrance, and packaging. The same customization options are offered remotely through online customization experiences, with finished products shipped to customers. The company also sells ready-made cosmetic products through its Beauty Market section and limited edition collaborations under the Labbra d'autore (Designer Lips) sub-brand.

Product overview

CITY LAB Cosmetics is Italy's first tailor-made cosmetics brand offering a dual experience model: in-store and online customization experiences. The core offerings include personalized lipstick, lip gloss, lip balm, foundation, face cream, serum, and seasonal color analysis (Armocromia). The product portfolio spans makeup (lipsticks, lip glosses, lip pencils, lip masks, lip scrubs, foundations) and skincare (eye contour, eye patches, micellar water, cleansing milk, face mist, serums). Limited edition collaborations are offered under the 'Labbra d'autore' (Designer Lips) sub-brand featuring creations by influencers and partners. The company also provides event services including private events, corporate events, workshops, and kids events. All products are handmade in their Milan laboratory, vegan, dermatologically tested, eco-friendly, and made in Milan.

Differentiator

Problem solved

Functional benefit

Brands

• Labbra d'autore: A limited edition collection where selected creative talents design their own cosmetic products in collaboration with CITY LAB Cosmetics.

Products and services

• Lipstick Experience Personalized lipstick creation experience where customers choose texture, color, active ingredients, fragrance, and packaging under the guidance of cosmetic formulators. Available in-store (€68) and online (€32) with the finished product shipped to the customer.
• Lip Gloss Experience (In Store) In-store experience for creating personalized lip gloss with custom colors and finishes under expert guidance.
• Lip Balm Experience Personalized lip balm creation experience with custom formulations, available in-store and online, with finished product shipped to the customer.
• Foundation Experience (In Store) In-store experience for creating personalized foundation matched to individual skin tone and type, priced at €78 in-store.
• Face Cream & Serum Experience Personalized face cream and serum creation with chosen active ingredients, textures, and fragrances, available in-store (€88) and online (€46).
• Armocromia (Seasonal Color Analysis) Professional seasonal color analysis service priced at €180 in-store to determine optimal color palettes based on individual skin undertones.
• MyLipsKit Discovery kit containing 4 sets of 3 lipsticks curated for different chromatic characteristics, available at €38, allowing customers to try shades at home or receive a personalized recommendation.
• Lip Balm (Raspberry) Lip balm with over 90% natural ingredients, containing African mango butter, shea butter, cranberry oil, pomegranate extracts, and raspberry stem cell extract; ready-made product priced at €12.
• Lip Gloss (Transparent) Transparent lip gloss that gives lips a full and relaxed appearance, providing hydration and shine without stickiness; ready-made product priced at €19.
• Lip Gloss Chromatic Glow Colored lip gloss with raspberry extract for a luminous finish, priced at €19.
• Lip Gloss Icy Glow Pearl-finish lip gloss with raspberry extract for a shimmering effect, priced at €19.
• Lip Pencil Long-lasting lip pencil with soft, comfortable texture for defined lips, priced at €12.
• Lip Mask Restructuring lip mask with ceramides, cholesterol, fatty acids, shea butter, carnauba wax, and candelilla wax to restore skin barrier and hydrate damaged lips.
• Lip Scrub Natural exfoliating lip treatment with over 90% naturally sourced ingredients including green coffee beans, African mango butter, shea butter, cranberry oil, and pomegranate extracts; priced at €15.
• Eye Contour (Eye Juice) Light and refreshing eye contour emulsion with hyaluronic acid molecules, barley derivatives, seaweed complex, and coffee extracts for moisturizing, toning, and decongesting action; priced at €24.
• Eye Patches Reusable eye patches for reducing tiredness and stress, designed to refresh and tone the eye contour area; priced at €12.
• Micellar Water Gentle make-up remover for face, eyes, and lips with micelles that remove makeup and impurities without altering skin's physiological balance; enriched with rose water.
• Cleansing Milk Face cleanser suitable for all skin types with creamy, nourishing formula that removes makeup, excess sebum, and impurities while maintaining softness and hydration; contains chamomile flower extract and bisabolol; priced at €16.
• Face Mist (Marine Breeze) Refreshing and remineralizing face spray with seawater from 22 meters depth, rich in zinc, magnesium, potassium, and calcium; contains pantenol and four hyaluronic acid molecules for hydration and skin vitality; priced at €12.
• Face Serum (Hyaluronic Hydration Booster) Ultra-light face serum activated with medium molecular weight hyaluronic acid to combat dehydration, with additional hyaluronic acid molecules for tonicity and natural luminosity; priced at €21.
• Baby Lip Combo by Mara Maspi (Labbra d'autore) Limited edition duo containing a matt-effect lipstick (Plump up the matt) with hyaluronic acid microspheres and a gloss (Glassy Glow) with silver pearls for immediate volume; features vanilla aroma and hemp oil; priced at €29.
• Milky Cloud by Irene Foramiglio (Labbra d'autore) Limited edition lip mask created by influencer Irene Foramiglio, featuring a cloud-like texture with ceramides, shea butter, carnauba wax, and milk scent; priced at €25.
• Lip Balm by Alessia Morelli (Labbra d'autore) Limited edition lip balm created by Alessia Morelli with African mango butter, shea butter, and hemp oil for soft, protected, and naturally irresistible lips; priced at €19-€20.
• Lip Balm F.C. Como Women (Labbra d'autore) Limited edition lip balm in collaboration with F.C. Como Women football team, combining performance and beauty.
• Private Events Private event services for groups celebrating special occasions with personalized cosmetic creation experiences at the Milan laboratory.
• Corporate Events Corporate event services for team building and group experiences at the Milan laboratory.
• Workshop Professional workshop services for cosmetic creation and beauty techniques.
• Kids Events Creative events for children and teenagers where participants create their own lip balm or lipstick in a fun, educational setting.

Quantifiable outcome

• 4.9 out of 5 stars rating from 4,919+ customer reviews
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• Inca CosmeticicoreStrategic or Co-development PartnerInca Cosmetici is a co-promoter of CITY LAB Cosmetics, providing cosmetic formulation expertise and manufacturing capabilities. The partnership enabled the creation of the interactive laboratory concept and supports the custom cosmetic creation process with professional-grade ingredients and formulations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Glossier: US beauty DTC brand combining digital-first storytelling with physical showrooms and limited drops. Shares the modern DTC + experiential retail architecture CITY LAB uses, but operates at much larger scale and broader SKU range.
• Sephora Collection: Sephora's owned cosmetics brand, distributed across Sephora's global retail footprint, now investing in shade-matching and customization tools. Comparable on retail-channel access to color cosmetics consumers; a potential wholesale partner or competitive threat to CITY LAB.
• Lush Fresh Handmade Cosmetics: Global handmade cosmetics retailer with strong experiential store formats, ethical/vegan positioning, and customization traditions (e.g., bath bombs, fresh masks). Comparable on handmade-in-store philosophy and ethical positioning, though broader category breadth.

Direct peers

• Function of Beauty: US DTC brand offering personalized haircare, skincare, and body care with custom ingredients shipped to consumers. Closest pure-play personalization brand at scale, with the same personalization-DTC-vegan DNA as CITY LAB but in adjacent categories.
• Bite Beauty: Canadian clean-beauty brand built around customizable lip products (Lip Lab) and made-to-order lipstick experiences. Direct overlap with CITY LAB's core lipstick customization, vegan/clean formulation ethos, and experiential retail model.
• Perso by L'Oréal: L'Oréal's at-home personalization device that formulates cosmetics (lipstick, foundation, skincare) on demand for consumers. Most comparable large-scale technology play against CITY LAB's customization thesis, though delivered via connected device rather than in-store lab.

Emerging players

• Tata Harper: Luxury natural skincare brand handcrafted in small batches with premium pricing and customization through consultations. Comparable on the clean-luxury, made-by-hand, premium-ticket narrative though focused on skincare rather than the full color-cosmetics lab concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/city-lab-cosmetics
• Instagraminstagram.com/citylab_cosmetics
• TikToktiktok.com/@citylabcosmetics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITY LAB cosmetics