Citymarketing Amersfoort

What Citymarketing Amersfoort does

Citymarketing Amersfoort (legal name: Stichting Citymarketing Regio Amersfoort) is a Dutch non-profit foundation established in 2010 that serves as the dedicated city-marketing organization for Amersfoort. Headquartered at Sint Jorisstraat 1 in the historic city center, it operates with a lean staff of approximately 11 employees and is primarily funded by Gemeente Amersfoort with supplemental contributions from partner organizations. Its mandate spans four pillars: culture promotion, economic profiling, education-to-labor-market connection, and city storytelling, all anchored by the resident-centric 'Wij Amersfoort' campaign.

Its product surface is a portfolio of integrated content platforms, campaigns, and physical activations rather than a single software product. Owned platforms include the main citymarketingamersfoort.nl site, Tijd voor Amersfoort (event agenda and newsletter with 12,000+ subscribers), Wij Amersfoort (storytelling platform), Debatstad Amersfoort (debate agenda commissioned by the municipality), and Amersfoort Business (business portal). Distribution assets include a bimonthly UITmagazine with 110,000+ copies distributed through 230+ locations, a network of 40+ digital screens in the city center delivering ~200,000 weekly contact moments, and active social channels on Facebook, Instagram, YouTube, LinkedIn, and TikTok. Campaign products include Themajaar Textiel 2026 (a six-month textile-heritage thematic year), Textiel Luisterroute (an audio walking route), Wall of Fame Amersfoort (an athlete recognition initiative), and the Bidbook 'Ondernemen in de Binnenstadt' publication.

Its revenue model is non-commercial: the foundation is publicly funded through a recurring municipal grant from Gemeente Amersfoort, augmented by recurring partner contributions from cultural institutions, business associations, and educational bodies. Limited advertising-style revenue exists via UITmagazine placements by cultural partners and hospitality businesses. Pricing for partner services is not publicly disclosed. The organization also runs paid knowledge products such as partner workshops on AI visibility and generative search optimization, alongside commissioned projects for the municipality. Its 'circular city marketing' model depends on network activation to amplify reach disproportionate to its small headcount.

Name

Citymarketing Amersfoort

Legal name

Stichting Citymarketing Regio Amersfoort

Website

https://citymarketingamersfoort.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Citymarketing Amersfoort is a Dutch non-profit foundation (est. 2010) that serves as Amersfoort's city-marketing organization, operating cross-media campaigns, the 110,000-circulation UITmagazine, digital platforms, and events to promote culture, economic development, and education-labor market connection for residents, visitors, and local businesses.

Ownership category

akta.pro rank

Product category

City Marketing and Destination Promotion

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF)

Keywords

• City marketing services
• Destination promotion
• Cultural event promotion
• Economic development marketing
• Community engagement

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Municipal funding: Primary funding from Gemeente Amersfoort (Municipality of Amersfoort) for city promotion activities
2. Partnership contributions: Contributions from partner organizations including cultural institutions, business associations, and educational institutions for collaborative campaigns and events
3. Partner advertising in UITmagazine: Cultural partners, event organizers, and hospitality businesses can feature in the UITmagazine for visibility to 110,000+ readers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Citymarketing Amersfoort is a non-profit city marketing foundation that promotes Amersfoort through integrated campaigns, platforms, and publications. It runs the Wij Amersfoort community pride campaign, the UITmagazine bi-monthly print magazine (110,000+ circulation), digital platforms (Tijd voor Amersfoort, UITagenda, Wij Amersfoort, Debatstad Amersfoort, Amersfoort Business), a 40+ screen digital signage network, and themed years such as Textiel 2026, connecting residents, visitors, businesses, cultural institutions, and educational organizations across the city.

Product overview

Citymarketing Amersfoort operates as a city marketing organization managing a portfolio of campaigns, platforms, and initiatives rather than a traditional software product. The core offering consists of Wij Amersfoort (a community pride campaign), combined with digital platforms including Tijd voor Amersfoort (newsletter/information platform), UITagenda (event calendar), and UITmagazine (bimonthly print publication). Supporting initiatives include Amersfoort Business (economic profiling), Textiel Luisterroute (audio tourism product), Wall of Fame (athlete recognition platform), and Debatstad Amersfoort (debate agenda platform). These offerings work together to promote the city, strengthen community bonds, support local economy, and attract visitors and businesses to Amersfoort.

Differentiator

Problem solved

Functional benefit

Brands

• UITmagazine: A free magazine published six times per year covering events, exhibitions, and tips to discover Amersfoort
• Wij Amersfoort
• Amersfoort Business
• Tijd voor Amersfoort

Products and services

• Wij Amersfoort Citywide campaign platform that tells stories about Amersfoort residents, neighborhoods, and initiatives to build civic pride, connection, and identity for residents, businesses, and visitors.
• UITmagazine Free bimonthly print and digital magazine (110,000+ circulation) covering events, exhibitions, dance, dining, and city discoveries, produced in collaboration with theaters, venues, museums, and event organizations.
• Tijd voor Amersfoort Digital news and event platform with an accompanying email newsletter (12,000+ subscribers) providing residents and visitors with event listings, city stories, and campaign updates.
• UITagenda Online event agenda where partner organizations register cultural events, activities, workshops, and performances, aggregating the city's cultural offerings for residents and visitors.
• Amersfoort Business Economic profiling initiative and business portal that connects education with the labor market, promotes sustainable entrepreneurship, and attracts businesses and talent to the Amersfoort region.
• Textiel Luisterroute Interactive audio walking route that visits nine textile heritage and maker locations across the Amersfoort city center, featuring personal audio stories from local entrepreneurs and designers.
• Wall of Fame Amersfoort Athlete recognition initiative combining a physical honor gallery at Sportcomplex de Amerena with an online storytelling platform featuring profiles of thirteen Amersfoort athletes.
• Debatstad Amersfoort Subsite within Tijd voor Amersfoort providing an agenda of debates, lectures, and dialogues from various providers across the city, commissioned by Gemeente Amersfoort to strengthen civic dialogue.
• Bidbook Ondernemen in de Binnenstad Digital guide for entrepreneurs evaluating Amersfoort as a business city, containing current data, area profiles, entrepreneur stories, infographics, and videos, produced for Gemeente Amersfoort.
• Partner Workshops Educational workshop service for partner organizations on topics such as AI visibility, generative search engines, and online presence optimization.

Quantifiable outcome

• 4 million annual tourist visits to Amersfoort
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, strategic and minor.

• Gemeente Amersfoort (Municipality of Amersfoort)coreStrategic or Co-development PartnerPrimary funder and strategic partner. Municipality provides core funding for city marketing activities and commissions specific projects such as Debatstad Amersfoort and Bidbook for downtown entrepreneurship.
• Vereniging Amersfoortse Bedrijven (VAB)coreStrategic or Co-development PartnerBusiness association partner for Samen Werkt! event and stage pact initiatives, connecting employers with educational institutions.
• Ondernemers Binnenstad Amersfoort (OBA)coreGTM or Marketing PartnerBusiness association for city center promotion. Partnership includes atmospheric lighting campaign commissioned by OBA for downtown improvement.
• Vereniging Eigenaren Binnenstad Amersfoort (VEBA)coreGTM or Marketing PartnerProperty owners association collaborating on Bidbook 'Ondernemen in de binnenstad' to attract entrepreneurs to vacant storefronts.
• Koninklijke Horeca Nederland (KHN)coreGTM or Marketing PartnerNational hospitality association contributing to Bidbook for downtown entrepreneurship, representing restaurant and hotel sector interests.
• MBO AmersfoortcoreStrategic or Co-development PartnerVocational education institution, partner in Samen Werkt! stage pact and education-labor market connection initiatives.
• ROC Midden NederlandcoreStrategic or Co-development PartnerRegional vocational college partner in stage pact initiative for better internship placements and career pathways.
• Hogeschool Utrecht (Amersfoort location)coreStrategic or Co-development PartnerUniversity of Applied Sciences partner in education-labor market initiatives and student introduction day (KEI-Start).
• Earth Valley Innovation EcosystemstrategicStrategic or Co-development PartnerInnovation ecosystem on the Amersfoort-Utrecht axis focusing on sustainability solutions. Citymarketing Amersfoort is a partner, telling stories of entrepreneurs and maintaining presence in the Earth Valley Innovation Hub.
• ROM Utrecht RegionstrategicStrategic or Co-development PartnerRegional Development Company, co-founder of Earth Valley innovation ecosystem along with municipalities and knowledge institutions.
• Provincie UtrechtstrategicStrategic or Co-development PartnerProvincial government, co-founder of Earth Valley and provider of Impactmonitor Recreatie & Toerisme data.
• VVV Amersfoort (Tourist Information)coreGTM or Marketing PartnerTourist information office partner, distributing Textiel Luisterroute and providing tourist services. Cityhosts joint initiative for visitor welcome.
• Museum FlehitecoreGTM or Marketing PartnerLocal museum, venue for The Red Dress Project exhibition during Textielfestival with 6,000 visitors in 6 days.
• Theaters and cultural venuescoreGTM or Marketing PartnerPartnership with theaters, podiums, and cultural venues for UITmagazine content and joint cultural promotion campaigns.
• Gilde AmersfoortminorGTM or Marketing PartnerVolunteer organization providing guided tours including textile walking tours for theme year activities.
• Stichting Levende Historie AmersfoortminorGTM or Marketing PartnerLiving history foundation contributing volunteer reenactors in period costumes during Pelgrimstocht event.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leiden Marketing: City marketing organization for Leiden, a comparable mid-sized Dutch historic city with a similar promotional mandate around heritage, tourism, and community.
• Rotterdam Partners: Rotterdam's city marketing organization, focusing on resident pride, visitor attraction, and economic profiling. Directly comparable mandate and structure to Citymarketing Amersfoort.
• Marketing Tilburg: City marketing organization for Tilburg. Comparable Dutch mid-sized city marketing foundation with similar focus on resident engagement, cultural promotion, and economic profiling.
• Utrecht Marketing: City marketing body for Utrecht, the provincial capital of the same province as Amersfoort. Directly comparable in scope, audience, and Dutch municipal-funding model.
• Den Bosch Partners: City marketing organization for 's-Hertogenbosch. Won the Nationale City- en Regiomarketing Trofee 2026 over Citymarketing Amersfoort, making it the most directly comparable Dutch city marketing foundation.
• Eindhoven Marketing: Eindhoven's city marketing organization, comparable in promoting city identity, innovation, and events. Direct Dutch peer focused on a major secondary city similar to Amersfoort.
• amsterdam&partners: Amsterdam's official city marketing and convention bureau. Comparable as a Dutch city marketing organization promoting tourism, residents, and business — though operating at significantly larger scale.
• Den Haag Marketing: The Hague's city marketing organization with comparable resident, visitor, and business promotion mandate. Direct Dutch peer in the same competitive set for national recognition.

Regional players

• Visit Utrecht (Provincie Utrecht): Provincial tourism marketing organization for Utrecht Province, the same region where Citymarketing Amersfoort operates. Directly comparable as a regional marketing body whose scope overlaps Amersfoort's catchment.

Broad incumbents

• Holland Marketing (NBTC): Netherlands Board of Tourism & Conventions. Broader national-level tourism marketing body that complements rather than competes directly with city marketing organizations, but shares the destination marketing function.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@tijdvooramersfoort
• YouTubeyoutube.com/c/amersfoortofficial
• Facebookfacebook.com/amersfoort
• LinkedInlinkedin.com/company/stichting-citymarketing-regio-amersfoort
• Instagraminstagram.com/tijdvooramersfoort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citymarketing Amersfoort