CityMed Pharmacy

What CityMed Pharmacy does

CityMed Pharmacy is a privately held boutique retail pharmacy operating from a single storefront at 8 Albert Street in Auckland CBD, New Zealand, with approximately 7 employees. The company pairs conventional pharmacy operations with integrated naturopathic services, offering prescription dispensing (including GP/specialist liaison, brand-change management, blister packaging for complex regimens, and courier delivery), minor ailment consultations (UTI, emergency contraception, selected oral contraceptives, Silvasta), wound management, compression stocking fitting, funded nicotine replacement therapy, and on-site compounding of creams, lotions, and shampoos. In-store naturopath Caroline Robinson (degree-qualified practitioner and former registered nurse) provides hour-long comprehensive consultations and specialized diagnostic testing (comprehensive thyroid, food intolerance IgE/IgG/IgA, D.U.T.C.H hormone profiling, complete microbiome mapping, allergenics hair tests, hair tissue mineral analysis) with personalized herbal, nutritional, and supplement treatment plans.

The product catalog spans 23+ professional and practitioner-only supplement brands — including the in-house Raw Nutrients label plus BioCeuticals, Thorne Research, Quicksilver Scientific (liposomal delivery), Pure Encapsulations, Metagenics, Orthoplex, Premier Research Labs, Douglas Laboratories, Solgar, BodyBio, Heel, Flordis, CellCore Biosciences, NaturoBest, RN Labs, Xymogen, KBS Research, Omne Diem, RLC Labs, Coromega, Coola, and M&R Essentials — with products priced from NZD $19.90 to NZD $295. Revenue is generated through three streams: one-time retail product sales, prescription dispensing fees, and pay-as-you-go naturopathic consultation fees. Distribution combines the Auckland CBD storefront (open Monday–Friday 08:00–18:00 and Saturday 09:00–15:00) with a Shopify-powered e-commerce site enabling nationwide delivery.

The go-to-market is direct-to-consumer, built around a Facebook page with Messenger integration, an Instagram presence, an email newsletter offering 5% off first orders over NZD $50, and the educational Health Corner blog covering thyroid, digestive, immune, weight, and cardiovascular health topics. The customer base spans general pharmacy patients, natural-health seekers pursuing integrative medicine, and chronic-condition sufferers seeking root-cause assessment. The business is privately held with no disclosed investors, funding rounds, parent company, or partnerships.

Name

CityMed Pharmacy

Legal name

CityMed Pharmacy

Website

https://citymedpharmacy.co.nz

Company type

Private

Operating status

Operating

Short description

A boutique retail pharmacy in Auckland CBD offering prescription dispensing, blister packaging, compounding, and naturopathic consultations, alongside 23+ professional supplement brands distributed through a physical storefront and Shopify e-commerce store to general consumers and natural-health seekers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Small-Format Urban/Neighborhood Drugstores (CRAEAHAC)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy services
• Naturopathic consultations
• Professional supplements
• Prescription dispensing
• Compounding medications

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of supplements, natural health products, vitamins, minerals, herbal medicines, and skincare products from multiple professional brands including Raw Nutrients, BioCeuticals, Premier Research Labs, Quicksilver Scientific, Thorne Research, and others. Products range from $19.90 to $295 NZD for larger sizes.
2. Prescription Dispensing: On-site dispensing of prescriptions with liaising with medical practitioners, brand change management, and out-of-stock medicine coordination with GPs/specialists. Includes courier delivery of medicines when necessary.
3. Naturopathic Consultations: Full naturopathic consultations available in-store, with initial consultations lasting up to 1 hour including comprehensive health assessment, health evaluation questionnaire review, 3-day food diary analysis, and initial treatment plan development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CityMed Pharmacy is a boutique retail pharmacy in Auckland CBD that dispenses prescription medicines and provides clinical services such as minor ailment consultations, wound management, compression stocking fitting, blister packing, nicotine replacement therapy, and pharmaceutical compounding. Alongside conventional pharmacy services, it offers naturopathic and medical herbalist consultations and stocks more than 23 professional-grade supplement brands for both walk-in and online customers across New Zealand.

Product overview

CityMed Pharmacy is a boutique retail pharmacy in Auckland CBD offering a comprehensive range of health services and products. The core offerings include prescription dispensing, minor ailment consultations (for UTIs, contraception, smoking cessation), wound management, and compression stockings. The pharmacy provides extensive naturopathic services through in-store practitioners offering consultations and diagnostic testing. Their product portfolio comprises over 20 professional-grade supplement brands including Raw Nutrients (their house brand), BioCeuticals, Quicksilver Scientific (with proprietary liposomal delivery technology), Thorne Research, Pure Encapsulations, Metagenics, and others. These brands focus on immune support, digestive health, detoxification, hormonal balance, and preventive wellness. The business combines conventional pharmacy services with integrative medicine approaches, positioning as a one-stop shop for both conventional and natural healthcare solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Dispensing Dispensing of prescription medicines to walk-in and online customers, supported by pharmacist liaison with GPs and specialists. Available to individual patients at the Auckland CBD store and via the online channel.
• Minor Ailment Consultation Pharmacist-led consultations for minor ailments, providing advice and over-the-counter treatment recommendations to walk-in patients at the Auckland CBD store.
• Wound Management In-pharmacy wound management service delivered by the CityMed Pharmacy team for individual patients requiring wound care.
• Compression Stocking Fitting Fitting service for compression stockings provided to individual patients at the Auckland CBD store.
• Blister Pack Medication Management Blister-pack packaging of patient medications to support adherence, particularly for patients managing chronic or complex regimens, offered at the Auckland CBD store.
• Nicotine Replacement Therapy Supply and pharmacist advice for nicotine replacement therapy products to support smoking cessation for individual customers.
• Pharmaceutical Compounding On-site compounding of customised medicines tailored to individual patient requirements where commercially manufactured products are not suitable.
• Naturopathic and Medical Herbalist Consultation One-on-one naturopathic and medical herbalist consultations with Caroline Robinson, available to walk-in customers at the Auckland CBD store and supporting the pharmacy's integrative care offering.
• Health Diagnostic Testing In-store health diagnostic testing offered to individual customers to support wellness assessments and inform naturopathic consultations.
• Professional Supplement Range Retail range of more than 23 professional and practitioner-grade supplement brands, including the CityMed Raw Nutrients house brand, sold through the Auckland CBD store and Shopify online store with nationwide courier delivery.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Chemist Warehouse (New Zealand): Australia-founded discount pharmacy chain aggressively expanding across NZ. Overlaps directly with CityMed on prescription dispensing and OTC/supplement retail, but competes on price rather than boutique service and naturopathic depth.
• Green Cross Health (Life Pharmacy / Unichem): Largest NZ pharmacy group operating the Unichem and Life Pharmacy banners. Direct competitor in prescription dispensing and natural health retail; far larger scale and broader footprint than CityMed's single CBD site.
• Countdown Pharmacy (Woolworths NZ): Pharmacy counters inside Woolworths NZ supermarkets. Competes on convenience and price for OTC and prescription dispensing, though without CityMed's naturopathic and premium-supplement depth.

Direct peers

• Bargain Chemist: NZ value-focused pharmacy chain with stores across the country. Competes head-to-head with CityMed in OTC, supplements, and prescription dispensing at lower price points.
• Zoom Pharmacy: NZ online-first pharmacy offering prescription delivery and health products nationwide. Closest direct competitor to CityMed's Shopify + courier delivery model, focused on convenience rather than boutique naturopathic service.
• Pharmaca Integrative Pharmacy: US boutique pharmacy chain combining prescription services with natural medicine and in-store practitioners. Highly comparable model to CityMed's integrated pharmacist-plus-naturopath positioning, adapted for a different market.
• Peoples Rx: Independent US pharmacies in Austin and Nashville offering compounding, herbal medicine and integrative consultations. Closest international analog to CityMed's combined conventional-pharmacy and naturopathic consultation offering.

Emerging players

• PillDrop: NZ digital pharmacy specializing in blister-packed, courier-delivered medication management. Direct overlap with CityMed's blister packaging service and online distribution approach.
• Nourish Health & Wellness: NZ practitioner-only supplement distributor and clinic supplier. Indirect adjacency via shared customer base of naturopaths and natural-health consumers that also shop at CityMed.

Regional players

• HealthPost (NZ): NZ-based online natural health retailer with a deep practitioner-brand catalog. Comparable assortment breadth to CityMed's Shopify store, though purely e-commerce without prescription dispensing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CityMed-Pharmacy-1528370910573555
• Instagraminstagram.com/citymedpharmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityMed Pharmacy