CITYPARK Graz

What CITYPARK Graz does

CITYPARK Graz is an inner-city shopping center located at Lazarettgürtel 55 in Graz, Austria, operated by the legal entity CITYPARK GmbH (FN50743 y) under the management of SES Spar European Shopping Centers GmbH, part of the SPAR Österreich Gruppe. Opened in 1971, the center encompasses approximately 40,000 m² of retail floor area with around 100 shops and 14 restaurants, supported by 2,000 XXL parking spaces, a 600 m² childcare facility (Spieleburg), and an on-site health center. The tenant mix spans grocery (Interspar), fashion (H&M, Peek & Cloppenburg, New Yorker, Kleider Bauer), electronics (MediaMarkt), drugstore (dm, Müller, Douglas), footwear (Deichmann, Humanic), sports (Hervis, Speedfit), and home/lifestyle (depot).

The center's underlying technology is operational rather than digital-product oriented: a 2,000-panel photovoltaic system (commissioned September 2022) covering 3,900 m² of rooftop generates 890,000 kWh annually; SES-developed Cheap Air ventilation adjusts indoor air quality based on visitor numbers; TÜV Austria-certified ISO 50001:2018 energy management governs all Austrian, Slovenian, and Italian SES centers; and a residual waste weighing system has cut waste by 40%. Digital infrastructure is limited to Matomo web analytics, a content website, and standard loyalty/CRM tooling for Club CITYPARK.

The business model is landlord-driven: the primary revenue stream is leasing ~40,000 m² to ~100 retail tenants, supplemented by parking operations managed by APCOA PARKING Austria GmbH, sale of ZEHNER gift vouchers (€10 units) interoperable across 13 Austrian centers, event and marketing income, and ancillary services (Spieleburg childcare, EV charging via Energie Graz). No revenue is directly disclosed; the center serves the Graz metropolitan area and broader Styria region through walk-in traffic, public transport (bus lines 30, 52, 66 and S-Bahn), and car access, with approximately 50% of visitors arriving via sustainable transport.

Name

CITYPARK Graz

Legal name

CITYPARK GmbH

Website

https://citypark.at

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

CITYPARK Graz is an inner-city shopping center in Graz, Austria, operating since 1971 with ~40,000 m² of retail space, 100 shops, 14 restaurants, and 2,000 parking spaces, managed by SES Spar European Shopping Centers and serving consumers across the Graz metropolitan area and Styria region.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Leasing: Revenue generated from leasing retail space to approximately 100 shops, restaurants, and service providers operating within the shopping center.
2. Parking Services: Revenue from parking operations managed by APCOA PARKING Austria GmbH. Includes short-term parking fees and long-term parking subscriptions.
3. ZEHNER Gift Voucher Sales: Sale of ZEHNER shopping vouchers worth €10 each, available at visitor service desks, ZEHN-O-MAT machines, and online. Valid at 13 shopping centers across Austria.
4. Event & Marketing Services: Revenue from hosting events, exhibitions, and promotional activities within the shopping center.

Pricing tiers

Distribution channels5 records

Marketing channels9 records

Core offering

CITYPARK Graz operates an inner-city shopping center spanning approximately 40,000 m², leasing retail space to around 100 shops, restaurants, and service providers. The center provides visitor amenities including 2,000 XXL parking spaces (managed by APCOA), 16 EV charging stations, the Spieleburg children's play and childcare facility, family services (buggy rental, nursing rooms), a health center, the ZEHNER gift voucher system, and a free Club CITYPARK loyalty program. Sustainability infrastructure includes a large-scale photovoltaic system, ISO 50001-certified energy management, and 100% green electricity.

Product overview

CITYPARK Graz is a single-location inner-city shopping center operated by SES Spar European Shopping Centers. The offering is not a unified technology product but rather a traditional retail shopping center combining approximately 100 retail shops and 14 restaurants with comprehensive visitor services including 2,000 XXL parking spaces, 16 electric vehicle charging stations, the Spieleburg children's play facility, and the ZEHNER gift voucher system. Additional services include family amenities (buggy rental, nursing rooms), a loyalty program (Club CITYPARK), and sustainability initiatives including a 3,900 m² photovoltaic installation. The center operates under the ZEHNER voucher system used across 13 Austrian shopping centers.

Differentiator

Problem solved

Functional benefit

Products and services

• CITYPARK Graz Shopping Center Inner-city shopping center in Graz, Austria, featuring approximately 100 shops, 14 restaurants, a rooftop terrace with Schlossberg views, 2,000 XXL parking spaces, and direct public transport connections.
• E-Charging Stations

Quantifiable outcome

• 88% reduction in CO2 emissions
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SES Spar European Shopping CenterscoreStrategic or Co-development PartnerSES Spar European Shopping Centers is the owner and manager of CITYPARK Graz. SES develops, builds, and operates shopping centers in six countries, managing 32 locations with over 871,000 m² of leasable space. SES is the market leader in large-scale shopping centers in Austria and Slovenia and is part of the SPAR Österreich Gruppe.
• APCOA PARKING Austria GmbHcoreChannel Partner/ Reseller/ DistributorAPCOA operates the parking facilities at CITYPARK with 2,000 XXL parking spaces. APCOA manages short-term parking, long-term subscriptions, and digital parking products including APCOA FLOW.
• Energie GrazminorStrategic or Co-development PartnerPartnership for electric vehicle charging infrastructure. Energie Graz provides 10 modern fast charging stations for electric vehicles in Parking Garage A, Level 1.
• CaritasminorOthersCharitable partnership for community support. CITYPARK organized winter jacket collection (100+ jackets donated) and donated €1,500 to Caritas winter shelter. Regular charity events support Caritas initiatives.
• BeThriftyminorStrategic or Co-development PartnerPartnership for sustainable fashion initiatives. Organized Altkleider-Abgabe (old clothes collection) events combining fashion and sustainability through vintage kilo sales.
• ARGUS SteiermarkminorOthersCycling advocacy organization that awards CITYPARK as 'fahrradfreundlichstes Einkaufszentrum der Steiermark' (most bicycle-friendly shopping center in Styria) for multiple consecutive years.
• TÜV AUSTRIAminorOthersCertification body for ISO 50001:2018 energy management system certification. Successfully certified and recertified SES/Spar shopping centers in Austria, Slovenia, and Italy.
• family of powerminorStrategic or Co-development PartnerPartnership for CITYPARK E-Car sharing service located on Lazarettgürtel. E-Cars available for rent at favorable rates.

Scale indicators14 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWBrye6Ruatz48WI7NmU28g
• Facebookfacebook.com/CITYPARK.Graz
• Instagraminstagram.com/citypark.graz
• TikToktiktok.com/@citypark.graz
• LinkedInlinkedin.com/company/citypark---der-einkaufspark-in-graz

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITYPARK Graz