Ayuntamiento De Chinchon

What Ayuntamiento De Chinchon does

Ayuntamiento de Chinchón is the municipal government of Chinchón, a historic town of approximately 5,400 residents in the southeast of the Community of Madrid, Spain, located roughly 45 km from Madrid. Originally a lordship granted to the Marquises of Moya by the Catholic Monarchs in 1480 and elevated to county status in 1520, the town received the title of 'Ciudad' from King Alfonso XIII in 1916. Its historic core was declared a Conjunto Histórico-Artístico by Spain's Council of Ministers in 1974, catalysing the development of the local tourism economy. The municipal government delivers standard public services (urban planning, social services, employment, education, culture, sports, treasury, transportation) to local residents through 14 concejalías (council departments), while simultaneously operating as the primary promoter and steward of the town's heritage tourism sector.

The municipality's commercial activity centers on tourism promotion and cultural programming. It operates the official Tourist Office in the Plaza Mayor (since 2001), runs a multilingual mobile tourism application (Android, iOS, Web Mobile) with QR-code distribution, an electronic administration platform (Sede Electrónica), and a Virtual Tour and Interpretation Center. Guided tour packages are sold directly at €3-€10 per person across three tiers, with add-ons including the Alcoholera distillery (€3-€7) and Ethnographic Museum (€2-€3). Signature cultural assets include the Semana Santa Passion (declared of National Tourist Interest), a Medieval Market, the oldest charitable bullfighting festival in Spain, and Noches de Verano concerts co-financed 50% by the Community of Madrid. Tourism infrastructure comprises 500+ accommodation beds, including the Parador Nacional housed in the former Monastery of San Agustín, and 4,200-person simultaneous restaurant capacity.

The municipality's revenue is funded primarily through local taxes (property tax IBI, business licenses, municipal fees), supplemented by regional and European subsidies including a €184,533.60 Community of Madrid employment-training grant for 11 unemployed persons (2026) and LEADER 2023-2027 rural development co-financing (up to 65% non-refundable grants, capped at €25,200). Tourism accounts for an estimated 40% of local GDP. The municipality is a member of the Asociación de los Pueblos Más Bonitos de España, hosted its X National Assembly in 2021, and was the cover feature of the association's 2020 official guidebook. Leadership includes Mayor Francisco Javier Martínez Mayor and Tourism Councilor Estefanía Ariza, with Juan Antonio Vega Expósito serving as Delegated Councilor.

Name

Ayuntamiento De Chinchon

Legal name

Ayuntamiento de Chinchón

Website

https://ciudad-chinchon.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayuntamiento de Chinchón is the municipal government of Chinchón, Spain, serving ~5,400 residents and promoting heritage tourism through guided tours, a multilingual mobile app, cultural events, and tourism infrastructure (500+ beds, 4,200-seat dining), with tourism representing 40% of local GDP.

Ownership category

akta.pro rank

Product category

Municipal Government and Tourism Services

NAICS

Executive Offices (921110), Historical Sites (712120), Historical Sites (71212), Arts, Entertainment, and Recreation (71)

SIC

Services-Management Services (8741), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Parks, Recreation & Cultural Services (BPAIACAI), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Municipal government services
• Tourism promotion
• Public administration
• Cultural heritage management
• Civic services

Headquarters

HQ city

Chinchón

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Municipal Tax Revenue: The town hall generates revenue through local taxes including property tax (IBI), business licenses, and municipal fees. A taxpayer calendar is published annually to inform citizens of payment obligations.
2. Tourism Services and Fees: Revenue from guided tour packages (5-10 euros per person), group visits, optional add-ons like Alcoholera and Ethnographic Museum visits, and tourist office services. The tourism office handles reservations and ticket sales for cultural events.
3. Regional and European Subsidies: Chinchón receives government subsidies for employment and training programs (184,533.60 euros for 11 unemployed persons in 2026), LEADER rural development aid (up to 65% investment subsidies), and cultural event funding from the Community of Madrid.
4. Hospitality Sector Indirect Revenue: Tourism generates indirect revenue through accommodation (500+ beds in hotels, hostels, rural houses), restaurants (4,200 person simultaneous dining capacity), and local commerce. The mayor stated tourism represents 40% of local GDP.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ayuntamiento de Chinchón delivers municipal government administration and civic services to approximately 5,400 residents across 15 Concejalías (departments) and promotes Chinchón as a heritage tourism destination through a multilingual website, mobile app, guided tour packages, ethnographic museum operations, and year-round cultural event programming (Semana Santa Passion, Medieval Market, Noches de Verano concerts, National Amateur Theater Competition).

Product overview

Ayuntamiento de Chinchón operates a tourism-focused digital platform consisting of a mobile application for self-guided exploration, guided tour packages, and manages access to various cultural attractions including an ethnological museum, wineries, and theatrical experiences. The municipality's online presence also includes electronic administration services for citizens, accessible through their official websites at ciudad-chinchon.com (tourism) and ciudad-chinchon.com/ayuntamiento (municipal services).

Differentiator

Problem solved

Functional benefit

Products and services

• Visitas Guiadas Municipal (Municipal Guided Tours) Structured guided tour packages (Pack Particulares, Pack Grupos 1/2/3) priced from 3 to 10 euros per person, offered to individuals and groups visiting Chinchón's historical monuments. Minimum group sizes apply; visits occur on Sundays at 10:00 for individuals, and weekdays/weekends for groups.
• Aplicación Móvil de Turismo de Chinchón (Chinchón Tourism Mobile App) Mobile application providing tourist information including weather, public services navigation, nearby points of interest, events calendar, gastronomy guides, accommodation listings, and shopping information with route directions. Available for Android, iPhone, and Web Mobile.
• Visitas Teatralizadas "El Alma de Chinchón" (Theatrical Guided Tours) Theatrical guided tours through Chinchón's history, allowing visitors to experience key historical events of the town firsthand through costumed performers and dramatized storytelling.
• Museo Etnológico "La Posada" (Ethnological Museum La Posada) Ethnological museum housed in an early 19th century inn (C/ Morata, nº 5) originally built to shelter harvesters, muleteers and travelers. Contains ethnographic collections showcasing rural life, agricultural tools, machinery, and traditional crafts. Add-on to guided tour packages at 3 euros with guide / 2 euros without guide.
• Sede Electrónica (Electronic Administration Platform) Electronic administration platform enabling citizens of Chinchón to carry out administrative procedures online, including contractor profile (perfil del contratante), citizen mailbox (buzón del ciudadano), and transparency portal access.

Quantifiable outcome

• 40% of local GDP from tourism sector
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Gobierno de la Comunidad de MadridcoreStrategic or Co-development Partner · 29 January 2020The Community of Madrid co-sponsors major events including Noches de Verano concerts (50% cost-sharing), Festival Clásicos en Verano programming, and supports tourism promotion at FITUR. Councillor of Culture and Tourism Marta Rivera de la Cruz visited Chinchón to promote regional tourism under the 'Compromiso 179' initiative.
• Asociación de los Pueblos Más Bonitos de EspañacoreStrategic or Co-development Partner · 3 December 2019Chinchón is a member municipality of the association of Spain's Most Beautiful Villages. The municipality hosted the 2021 National Assembly (postponed from 2020) and participated in the Day of Spain's Most Beautiful Villages annual celebration. Association president Francisco Mestre participated in radio broadcasts promoting Chinchón.
• ARACOVE (Asociación para el Desarrollo Rural de las Vegas y Alcarria de Alcalá)majorStrategic or Co-development PartnerARACOVE organizes LEADER 2023-2027 information sessions in Chinchón offering subsidies up to 65% of investment as non-refundable grants for productive rural projects. Targets agri-food micro-businesses, tourism sector, general enterprises, and self-employment. Maximum aid of 25,200 euros available.
• Humana Fundación Pueblo para PueblominorStrategic or Co-development PartnerTextile recycling foundation recovers over 7 tonnes annually in Chinchón through collection containers. 90% of clothing is reused or recycled, avoiding 44 tonnes of CO2 emissions. Foundation supports international development cooperation and local green employment generation.
• Asociación de Turismo de ChinchóncoreStrategic or Co-development PartnerLocal tourism association collaborates with the town hall on summer concert programming (Noches de Verano), romantic night events, and general tourism promotion. The association initiated support for COVID-19 victims and maintains dedicated Facebook presence.
• Asociación Cultural ARCOIRISmajorStrategic or Co-development PartnerCultural association responsible for organizing the acclaimed Medieval Market 'El Señorío de Chinchón' for 15 years, contributing to its prestige and Chinchón's tourism economy. The association coordinates with churches, hermandages, and private landowners for event spaces.
• Telemadrid (Televisión de Madrid)minorGTM or Marketing PartnerRegional television conducted live broadcasts from Chinchón including 'Buenos Días Madrid' and 'Madrid Directo' programs. Coverage included interviews with the mayor about Los Pueblos Más Bonitos association leadership and tourism promotion.
• González Byass S.A. (Alcoholera de Chinchón)minorStrategic or Co-development PartnerProducer of Anís Chinchón liqueur (world's second best-selling aniseed spirit) in the historic Alcoholera facility founded by 300+ winegrowers in 1911. Offers optional guided visits as add-on to municipal tourism packages. The company represents Chinchón's gastronomic heritage.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ayuntamiento de Albarracín: Spanish municipality and fellow Pueblos Más Bonitos de España member centered on medieval heritage tourism with a comparable historic-ensemble tourism operating model. Closely comparable in scale (small population, heritage-led GTM, guided-tour monetization).
• Ayuntamiento de La Alberca: Salamanca municipality and fellow Most Beautiful Village focused on heritage tourism in a National Heritage-listed historic center. Comparable in combining cultural-event programming (Semana Santa) with rural tourism GTM.
• Ayuntamiento de Pedraza: Segovia municipality and Los Pueblos Más Bonitos de España member known for its medieval Plaza Mayor and castle tourism offering. Operates with a similar small-town, heritage-led tourism product set as Chinchón.

Broad incumbents

• Turespaña: Spain's national tourism promotion body under the Ministry of Industry, Trade and Tourism. Operates in the same destination-marketing space as Chinchón's Concejalía de Turismo but at a national scale and with broader scope.
• Paradores de Turismo: State-owned Spanish hotel chain operating in historic buildings (including the Parador at Chinchón's former Monastery of San Agustín). Broader incumbent offering heritage-stay experiences that intersect with Chinchón's tourism ecosystem.

Emerging players

• EscapadaRural: Largest rural tourism platform in Spain and organizer of the Capital del Turismo Rural award that nominated Chinchón in 2022. Adjacent emerging player operating in the same rural-tourism demand layer and acting as a distribution/marketing channel for Chinchón's rural accommodations.

Others

• Asociación Los Pueblos Más Bonitos de España: National association network Chinchón is an active member of and has hosted the National Assembly for. Adjacent ecosystem participant providing curated network visibility, marketing co-funding, and cross-municipality promotion that directly benefits Chinchón.

Regional players

• Comunidad de Madrid - Consejería de Cultura y Turismo: Regional government authority that co-funds Chinchón's Noches de Verano concerts (50% cost share), FITUR participation, and 'Compromiso 179' tourism initiative. Functions as a regional-tier peer/partner in heritage-tourism promotion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chinchonayto
• YouTubeyoutube.com/user/AyuntamientCHINCHON
• Facebookfacebook.com/ayuntamientodechinchon
• Instagraminstagram.com/ayuntamientchinchon
• LinkedInlinkedin.com/company/ayuntamiento-de-chinchon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuntamiento De Chinchon