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City of Wisconsin Dells

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Namestring
City of Wisconsin Dells
Legal namestring
City of Wisconsin Dells
Websiteurl
citywd.org
Company typeenum
Private
Founded yearint
1868
Descriptiontext

The City of Wisconsin Dells is a municipal government entity incorporated under Wisconsin state law, originally established as Kilbourn City in 1868 and renamed in 1931. It serves a year-round resident population of 3,383 across four counties (Columbia, Sauk, Adams, and Juneau) while hosting 4-5 million annual visitors as one of the premier Midwest tourism destinations. The City operates a diversified portfolio of public services through 13 wholly-owned operating departments, including Water & Light Utility (municipal electric and water service), Parks & Recreation, Police Department, Parking Utility, Planning & Zoning, Code Enforcement, Municipal Court, Fire Department, Public Works, Cemetery, and Library.

The City's core technology infrastructure is centered on conventional municipal software platforms: MyGov for online permitting and code enforcement, Passport Parking mobile app for parking payments, ArcGIS for interactive city mapping (zoning, parking, property, ward, ATV, and snowmobile routes), Municipal Online Payments for utility billing, and Tyler Payments for invoice processing. The Water & Light Utility deploys smart metering systems and maintains a 20-year meter replacement program mandated by the Wisconsin Public Service Commission beginning Winter 2025. Utility operations are supported by 5 electric linemen and 2 water system operators, with the electric utility offering rates positioned below those of investor-owned comparators.

Revenue is generated through a multi-stream municipal model: property taxes (mill rates of $18-20 per $1,000 assessed value across counties), room tax (5.5%), Premier Resort Tax (1.25%), utility fees, parking fees ($1.50-$15 per day depending on stall type), licensing fees, and permit fees. The customer base spans three primary segments: 3,383 year-round residents, 4-5 million annual visitors, and local businesses (hotels, restaurants, attractions, retail). The City is governed by a Common Council with Mayor Ed Wojnicz serving as chief executive and operates from City Hall at 300 La Crosse Street.

Short descriptiontext

City of Wisconsin Dells is a municipal government serving 3,383 year-round residents and 4-5 million annual visitors across four Wisconsin counties. It operates 13 departments including water/electric utility, police, parking, parks, planning, and municipal court, funded through taxes, utility fees, and tourism-related charges.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
Markets served

Serves global market

Keyword5 values
municipal government services, municipal water electric utility, parks and recreation services, public parking management, municipal court services
Industry5 codes
1Mayor/City Manager & General Administration
CodeBPAIACAAPrimaryYes
2Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities)
CodeBPAIACAFPrimaryNo
3Parks, Recreation & Cultural Services
CodeBPAIACAIPrimaryNo
4Economic Development & Business Licensing (Local)
CodeBPAIACANPrimaryNo
5Housing & Neighborhood Services (Local Housing Programs)
CodeBPAIACAJPrimaryNo
NAICS code4 codes
  • Police Protection922120
  • Administration of Housing Programs, Urban Planning, and Community Development9251
  • Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors92615
  • Nature Parks and Other Similar Institutions71219
SIC code3 codes
  • Services-Facilities Support Management Services8744
  • Water Supply4941
  • Sanitary Services4950
Product category
Municipal Government Services
Social media profiles2 records
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels9 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Supply Chain, Others
Pricing details11 tiers
1Boat Ramp Daily Launch Fee
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Daily Launch Fees: $8.00; Season Pass Launch Fees: $50.00 (purchased at Police Department)

citywd.org
2Cemetery Services
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Cemetery Lot: $650; Columbarium Single Niche: $900; Columbarium Double Niche: $1,400; Transfer of Cemetery Deed: $20 per Deed; Ground Lot Opening (Mon-Fri): $525 per Lot; Winter Burials (Frozen Ground): Additional $150; Cremation/Columbarium Opening: $250 per Lot; Hourly Fee for services past 3:00pm or weekends: $75/hour; Hourly Fee for services on a Holiday: $150/hour

citywd.org
3Parking Utility Rates
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Electric Vehicle Charging: $10.00 minimum (3 hours), $3.00 each additional hour; Parking Lot Daily: $10.00; On-street Parking Daily: $15.00 (April 1 - Sept 30); Parking Meter Hourly: $1.50 (April 1 - Sept 30); Local Parking Permit (Lots 3 & 7): $15.00; Annual Parking Permit (Lots 2, 3, 7 & 8): $200.00; Construction Site Parking: $30.00 per site plus parking fees

citywd.org
4Local Parking Permit
ModelOne time/ perpetual licenseBilling cadenceAnnual
Notes

Local Parking Permit: $15.00; Replacement sticker: $15.00; One permit free with any paid annual pool pass

citywd.org
5Sales Tax Rates
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

State Sales Tax: 5.0%; County Sales Tax: 0.5%; Premier Resort Tax: 1.25% (as of July 2014); Room Tax: 5.5% (as of January 2015)

citywd.org
6Room Tax Distribution
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

90% of room tax proceeds remitted monthly to Wisconsin Dells Visitor & Convention Bureau; 10% retained by City for collection costs

7Bartender/Operator License
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

Fee: $60; Reduced to $30 if applying within 6 months of licensing period ending. Current licensing period: July 1, 2022 - June 30, 2024

citywd.org
8Code Enforcement Fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Grass/Weed Violation mowing: $105/hour with minimum 1 hour; Snow removal: $105/hour (commercial) or $150/hour (residential) with minimum 1 hour

citywd.org
9Municipal Court Fees
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Re-Open Case: $50.00; Warrant Fee: $30.00; Returned Check: $35.00; Administrative Processing Fee: $30.00; Additional Municipal Court costs for contested parking citations: $38

citywd.org
10Parking Citation Fines
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Overtime: $15 if paid within 14 days; Illegal Parking: $15-$125 depending on offense if paid within 14 days; Late Fee: $25 if paid 15-28 days after citation; Additional Penalty: $25 after 29 days

citywd.org
11Municipal Pool Fees
ModelSubscriptionBilling cadenceAnnual
Notes

Pool passes available for purchase through online registration system or at pool during normal operating hours. Swim lessons available in two-week sessions M-TH with morning and evening sessions.

citywd.org
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

The City of Wisconsin Dells is a municipal government providing essential public services to 3,383 residents and 4–5 million annual visitors across four Wisconsin counties. Core offerings include municipally owned water and electric utility services, parks and recreation programming (including an Olympic-size municipal pool, boat ramps, and Kidz Klub), parking management with mobile payment integration, municipal police and court services, planning and zoning administration, code enforcement, cemetery services, and a centralized clerk/treasurer function for licenses, permits, elections, and tax collection.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

City of Wisconsin Dells operates as a municipal government providing comprehensive public services to residents and 4-5 million annual visitors. The city's core service portfolio includes Water & Light Utility (municipal water and electric services), Parks & Recreation (parks, pool, programs, Kidz Klub), Parking Utility, Police Department, Planning & Zoning, Code Enforcement, Municipal Court, and Clerk/Treasurer services. Additional services include Spring Grove Cemetery, River & Bays access for boating, and various administrative services like notary, elections, and licensing. The city uses modern digital platforms including MyGov for permits, Passport Parking for parking payments, and Municipal Online Payments for utility bills and city services.

Product and service12 records
1Water & Light Utility
CategoryMunicipal Utilities
2Parks & Recreation Department Services
3Parking Utility
4Spring Grove Cemetery
5Municipal Pool
6Kidz Klub
7Water Meter Change Program
CategoryUtility Infrastructure Service
8Adult & Senior Recreation Programs
9Municipal Court Services
10Code Enforcement Services
11Notary Services
12River & Bays Access
Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1City of Adams
TypeDirect peer
Description

Adams County seat adjacent to the Dells tourism zone; provides municipal services including water utility, parks, and police to a small population with seasonal tourism exposure — closely analogous service structure.

2Village of Lyndon Station
TypeRegional player
Description

Juneau County village at the edge of the Dells tourism zone; smaller-scale municipality with water utility and basic services, useful as a benchmark for services shared across the broader Dells region.

3City of Reedsburg
TypeDirect peer
Description

Sauk County city of comparable size (~10k residents) operating similar municipal services including water utility, parks, police, and community development — provides a useful benchmark for service delivery costs.

4City of Baraboo
TypeDirect peer
Description

Nearby Sauk County city with similar population scale and tourism/recreation anchor (Circus World Museum, Devil's Lake gateway); operates comparable municipal departments including utilities, parks, and police.

5Town of Dell Prairie
TypeRegional player
Description

Adjacent Adams County town in the Wisconsin Dells area; provides overlapping context for tourism-driven land use, lake/waterway access, and emergency service coordination but operates at a smaller rural scale.

6City of Wisconsin Rapids
TypeDirect peer
Description

Central Wisconsin city of comparable scale operating municipal utilities, parks, police, and a Community Development Authority; analogous in geographic position and economic mix (manufacturing + recreation).

7City of Portage
TypeDirect peer
Description

Columbia County neighbor providing overlapping utility, public works, and emergency services; shares the I-90/94 corridor tourism catchment and faces similar cross-county coordination challenges.

8City of Sturgeon Bay
TypeDirect peer
Description

Door County tourism hub with comparable mix of small permanent population and large seasonal visitor base; offers municipal marina, parking, utilities, and parks in a tourism-driven economy — strong structural analog.

9City of Lake Delton
TypeDirect peer
Description

Immediately adjacent municipality that shares the Wisconsin Dells tourism corridor; similar tourism-driven revenue mix, parking utility, and visitor service orientation, with comparable resort-tax and short-term rental dynamics.

10City of Mauston
TypeDirect peer
Description

Juneau County seat of comparable size serving the western Dells catchment; operates municipal water, sewer, parks, and police — directly comparable in scale and service portfolio.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles23 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries13 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

City of Wisconsin Dells

Municipal Government Servicescitywd.org

City of Wisconsin Dells is a municipal government serving 3,383 year-round residents and 4-5 million annual visitors across four Wisconsin counties. It operates 13 departments including water/electric utility, police, parking, parks, planning, and municipal court, funded through taxes, utility fees, and tourism-related charges.

What City of Wisconsin Dells does

The City of Wisconsin Dells is a municipal government entity incorporated under Wisconsin state law, originally established as Kilbourn City in 1868 and renamed in 1931. It serves a year-round resident population of 3,383 across four counties (Columbia, Sauk, Adams, and Juneau) while hosting 4-5 million annual visitors as one of the premier Midwest tourism destinations. The City operates a diversified portfolio of public services through 13 wholly-owned operating departments, including Water & Light Utility (municipal electric and water service), Parks & Recreation, Police Department, Parking Utility, Planning & Zoning, Code Enforcement, Municipal Court, Fire Department, Public Works, Cemetery, and Library.

The City's core technology infrastructure is centered on conventional municipal software platforms: MyGov for online permitting and code enforcement, Passport Parking mobile app for parking payments, ArcGIS for interactive city mapping (zoning, parking, property, ward, ATV, and snowmobile routes), Municipal Online Payments for utility billing, and Tyler Payments for invoice processing. The Water & Light Utility deploys smart metering systems and maintains a 20-year meter replacement program mandated by the Wisconsin Public Service Commission beginning Winter 2025. Utility operations are supported by 5 electric linemen and 2 water system operators, with the electric utility offering rates positioned below those of investor-owned comparators.

Revenue is generated through a multi-stream municipal model: property taxes (mill rates of $18-20 per $1,000 assessed value across counties), room tax (5.5%), Premier Resort Tax (1.25%), utility fees, parking fees ($1.50-$15 per day depending on stall type), licensing fees, and permit fees. The customer base spans three primary segments: 3,383 year-round residents, 4-5 million annual visitors, and local businesses (hotels, restaurants, attractions, retail). The City is governed by a Common Council with Mayor Ed Wojnicz serving as chief executive and operates from City Hall at 300 La Crosse Street.

City of Wisconsin Dells firmographics

Firmographics
Name
City of Wisconsin Dells
Legal name
City of Wisconsin Dells
Website
https://citywd.org
Company type
Private
Founded year
1868
Operating status
Operating
Headcount range
1–10 employees
Short description
City of Wisconsin Dells is a municipal government serving 3,383 year-round residents and 4-5 million annual visitors across four Wisconsin counties. It operates 13 departments including water/electric utility, police, parking, parks, planning, and municipal court, funded through taxes, utility fees, and tourism-related charges.
Ownership category
akta.pro rank

City of Wisconsin Dells industry classification

Industry
Product category
Municipal Government Services
NAICS
Police Protection (922120), Administration of Housing Programs, Urban Planning, and Community Development (9251), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Nature Parks and Other Similar Institutions (71219)
SIC
Services-Facilities Support Management Services (8744), Water Supply (4941), Sanitary Services (4950)
akta.pro primary industry
Mayor/City Manager & General Administration (BPAIACAA)
akta.pro secondary industries
Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), Economic Development & Business Licensing (Local) (BPAIACAN), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

  • Municipal government services
  • Municipal water electric utility
  • Parks and recreation services
  • Public parking management
  • Municipal court services

City of Wisconsin Dells business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Supply Chain, Others

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goBoat Ramp Daily Launch Fee
Unit PricingPay-as-you-goCemetery Services
Unit PricingPay-as-you-goParking Utility Rates
One time/ perpetual licenseAnnualLocal Parking Permit
Transaction based/ take rateMonthlySales Tax Rates
Transaction based/ take rateMonthlyRoom Tax Distribution
One time/ perpetual licenseMulti-year contractBartender/Operator License
Unit PricingPay-as-you-goCode Enforcement Fees
Unit PricingPay-as-you-goMunicipal Court Fees
Unit PricingPay-as-you-goParking Citation Fines
SubscriptionAnnualMunicipal Pool Fees

Distribution channels9 records

Marketing channels6 records

City of Wisconsin Dells product offering

Product offering

Core offering

The City of Wisconsin Dells is a municipal government providing essential public services to 3,383 residents and 4–5 million annual visitors across four Wisconsin counties. Core offerings include municipally owned water and electric utility services, parks and recreation programming (including an Olympic-size municipal pool, boat ramps, and Kidz Klub), parking management with mobile payment integration, municipal police and court services, planning and zoning administration, code enforcement, cemetery services, and a centralized clerk/treasurer function for licenses, permits, elections, and tax collection.

Product overview

City of Wisconsin Dells operates as a municipal government providing comprehensive public services to residents and 4-5 million annual visitors. The city's core service portfolio includes Water & Light Utility (municipal water and electric services), Parks & Recreation (parks, pool, programs, Kidz Klub), Parking Utility, Police Department, Planning & Zoning, Code Enforcement, Municipal Court, and Clerk/Treasurer services. Additional services include Spring Grove Cemetery, River & Bays access for boating, and various administrative services like notary, elections, and licensing. The city uses modern digital platforms including MyGov for permits, Passport Parking for parking payments, and Municipal Online Payments for utility bills and city services.

Differentiator

Problem solved

Functional benefit

Products and services

  • Water & Light Utility
  • Parks & Recreation Department Services
  • Parking Utility
  • Spring Grove Cemetery
  • Municipal Pool
  • Kidz Klub
  • Water Meter Change Program
  • Adult & Senior Recreation Programs
  • Municipal Court Services
  • Code Enforcement Services
  • Notary Services
  • River & Bays Access

Companies that use City of Wisconsin Dells

Customer profile

Segments3 records

Ideal customer profiles3 records

City of Wisconsin Dells technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

City of Wisconsin Dells partnerships and signals

Strategic signal

Recent moves8 records

Expansion highlights5 records

City of Wisconsin Dells competitors and assessment

Company assessment

Direct peers

  • City of Adams: Adams County seat adjacent to the Dells tourism zone; provides municipal services including water utility, parks, and police to a small population with seasonal tourism exposure — closely analogous service structure.
  • City of Reedsburg: Sauk County city of comparable size (~10k residents) operating similar municipal services including water utility, parks, police, and community development — provides a useful benchmark for service delivery costs.
  • City of Baraboo: Nearby Sauk County city with similar population scale and tourism/recreation anchor (Circus World Museum, Devil's Lake gateway); operates comparable municipal departments including utilities, parks, and police.
  • City of Wisconsin Rapids: Central Wisconsin city of comparable scale operating municipal utilities, parks, police, and a Community Development Authority; analogous in geographic position and economic mix (manufacturing + recreation).
  • City of Portage: Columbia County neighbor providing overlapping utility, public works, and emergency services; shares the I-90/94 corridor tourism catchment and faces similar cross-county coordination challenges.
  • City of Sturgeon Bay: Door County tourism hub with comparable mix of small permanent population and large seasonal visitor base; offers municipal marina, parking, utilities, and parks in a tourism-driven economy — strong structural analog.
  • City of Lake Delton: Immediately adjacent municipality that shares the Wisconsin Dells tourism corridor; similar tourism-driven revenue mix, parking utility, and visitor service orientation, with comparable resort-tax and short-term rental dynamics.
  • City of Mauston: Juneau County seat of comparable size serving the western Dells catchment; operates municipal water, sewer, parks, and police — directly comparable in scale and service portfolio.

Regional players

  • Village of Lyndon Station: Juneau County village at the edge of the Dells tourism zone; smaller-scale municipality with water utility and basic services, useful as a benchmark for services shared across the broader Dells region.
  • Town of Dell Prairie: Adjacent Adams County town in the Wisconsin Dells area; provides overlapping context for tourism-driven land use, lake/waterway access, and emergency service coordination but operates at a smaller rural scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

City of Wisconsin Dells social profiles

Digital presence

City of Wisconsin Dells compliance and trust

Trust signal

Compliance3 records

City of Wisconsin Dells financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Wisconsin Dells leadership team

Management profile

Number of profiles

Profiles23 records

City of Wisconsin Dells subsidiaries and ownership

Company hierarchy

Subsidiaries13 records

City of Wisconsin Dells funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Wisconsin Dells M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Wisconsin Dells

What does City of Wisconsin Dells do?

The City of Wisconsin Dells is a municipal government providing essential public services to 3,383 residents and 4–5 million annual visitors across four Wisconsin counties. Core offerings include municipally owned water and electric utility services, parks and recreation programming (including an Olympic-size municipal pool, boat ramps, and Kidz Klub), parking management with mobile payment integration, municipal police and court services, planning and zoning administration, code enforcement, cemetery services, and a centralized clerk/treasurer function for licenses, permits, elections, and tax collection.

Is City of Wisconsin Dells a public or private company?

City of Wisconsin Dells is a private company. It is classified as state government owned and is currently operating.

When was City of Wisconsin Dells founded?

City of Wisconsin Dells was founded in 1868. It employs 1 to 10 people.

Who are City of Wisconsin Dells's main competitors?

Direct peers on record are City of Adams, City of Reedsburg, City of Baraboo, City of Wisconsin Rapids, City of Portage, City of Sturgeon Bay, City of Lake Delton and City of Mauston. Regional players are Village of Lyndon Station and Town of Dell Prairie.

Does City of Wisconsin Dells have an API?

No public API is recorded for City of Wisconsin Dells.

What industry is City of Wisconsin Dells in?

City of Wisconsin Dells's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 922120 and its SIC code is 8744.

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