CIUR (UK) Ltd

What CIUR (UK) Ltd does

CIUR (UK) Ltd is the UK and Ireland sales and distribution subsidiary of Czech cellulose fibre manufacturer CIUR a.s., established around 2011-2012 and headquartered in Aberdare, Wales. The company markets five product lines built on a single recycled-paper feedstock: S-CEL road fibres used as stabilising additives in Stone Mastic Asphalt (SMA), Warmcel and Climatizer Plus cellulose thermal insulation for residential and commercial construction, SUBCEL industrial cellulose fibres sold across concrete, cement boards, automotive and foundry applications, Equucel horse bedding and Bedcell cat litter, and Terra FSP mulch for hydraulic seeding. All manufacturing is centralized at the parent company's 27,000 m² facility in Brandýs nad Labem, Czech Republic, which processes 30,000 tons of secondary paper annually and exports 80% of output globally.

The business model is product sales rather than software or services, with revenue generated through three channels: direct sales from the Aberdare office to UK road contractors, construction firms, and industrial buyers; channel partner distribution via PYC Insulation, which has been the exclusive Warmcel distributor in the UK and Ireland since 2014 and also trains Approved Installers; and a corporate e-commerce storefront (eshop.ciur.cz) for smaller orders. Pricing is quote-based and not publicly disclosed; invoicing is calculated on actual weight delivered rather than order quantity, with 2-3 working day typical lead time. The UK subsidiary itself is small — approximately 5 employees — and functions as a market-facing extension of the larger Czech manufacturing operation rather than as a standalone producer.

Strategic positioning rests on sustainability credentials: CIUR products carry NaturePlus, Cradle to Cradle Bronze, ISO 9001/14001/45001, and ESG Innovator 2025 certifications, and have been used in marquee projects including the RIBA Stirling Prize 2019-winning Goldsmith Street Passivhaus development, Manchester Airport, Mersey Tunnels, Frankfurt Airport, and Silverstone F1 Circuit. The company reports saving 178,000 tons of CO2 and 175,000 trees annually through its recycling operations. In 2014, the parent acquired the Warmcel and Improcel brands from the insolvent Excel Industries Limited, which is the foundational transaction that gave the UK subsidiary its market position.

Name

CIUR (UK) Ltd

Legal name

CIUR (UK) Ltd.

Website

https://ciur.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

CIUR (UK) Ltd distributes recycled-paper-based cellulose fibre products in the UK and Ireland, including road construction additives, thermal insulation, industrial fibres, animal bedding, and agricultural mulch, sourced from Czech parent CIUR a.s. and sold direct, via PYC Insulation, and through e-commerce.

Ownership category

akta.pro rank

Product category

Cellulose fibre manufacturing and distribution

NAICS

Pulp Mills (322110), Artificial and Synthetic Fibers and Filaments Manufacturing (325220)

SIC

Papers & Allied Products (2600), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Cellulose-Based Biodegradable Materials (cellulose films, fibers, derivatives) (IMAEAOAE)

akta.pro secondary industries

Cellulose (Recycled Fiber) Insulation (IMADAGAC), Fiber Recycling & Pulping (Paper, OCC, Mixed Paper) (BPALADAD), Bio-based Materials & Fibers (e.g., cellulose derivatives, lignin-based materials, nanocellulose) (EUAAAIAD)

Keywords

• Cellulose fibre insulation
• Recycled paper materials
• Road construction additives
• Animal bedding products
• Industrial cellulose fibres

Headquarters

HQ city

Aberdare

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Road Fibres: Sales of S-CEL cellulose fibres for asphalt mixtures to road construction companies and contractors. Products sold as pellets or loose fibres with various packaging options. Pricing based on weight supplied (actual vs order quantity).
2. Product Sales - Thermal Insulation: Sales of Warmcel cellulose insulation for building construction, distributed through channel partners like PYC Insulation in the UK.
3. Product Sales - Industrial Fibres: Sales of industrial cellulose fibres (SUBCEL) for various industrial applications including concrete, cement boards, adhesives, automotive products, foundries, and more.
4. Product Sales - Animal Bedding: Sales of Equucel horse bedding and Bedcell cat litter products. Available in bags (easy handling) or bulk 500kg bags for larger operations.
5. E-commerce Sales: Online sales through eshop.ciur.cz for product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CIUR (UK) Ltd distributes and sells cellulose fibre products manufactured by its parent company CIUR a.s. from recycled paper. The portfolio spans five product categories: Road Fibres (S-CEL 7G pellets and S-CEL 7 loose fibre for SMA asphalt), Thermal Insulation (Warmcel and Climatizer Plus blown cellulose insulation), Industrial Fibres (SUBCEL for concrete, cement boards, automotive, foundry, rubber applications), Animal Bedding (Equucel horse bedding and Bedcell cat litter), and Agriculture Fibres (Terra FSP mulch for hydroseeding). Products are sold in bulk to construction firms, road contractors, industrial manufacturers, and channel partners, primarily in the UK and Ireland.

Product overview

CIUR (UK) Ltd is the UK subsidiary of Czech manufacturer CIUR a.s., a leader in cellulose fiber production since 1991. The company operates three separate production technologies producing over 60 products from recycled paper. The product portfolio centers on five main categories: Road Fibres (S-CEL 7G and S-CEL 7 loose fiber for asphalt/SMA applications), Thermal Insulation (Warmcel for construction insulation and Climatizer Plus for blown insulation), Industrial Fibres (SUBCEL for diverse industrial applications), Animal Bedding (Equucel horse bedding and Bedcell cat litter), and Agriculture Fibres (Terra FSP for hydroseeding). The products are manufactured at the parent company's facility in Brandýs nad Labem, Czech Republic, with Warmcel distributed through PYC Insulation as the established UK distributor.

Differentiator

Problem solved

Functional benefit

Brands

• Warmcel: Cellulose fibre insulation product manufactured by CIUR a.s. and distributed in the UK by PYC Insulation. Used in residential and commercial construction projects including Passivhaus standards.
• Equucel
• Bedcell
• SUBCEL
• S-CEL
• Terra FSP

Products and services

• S-CEL 7G Fibrous granulate pelletized cellulose fibre for asphalt binder carrier, used as a stabilising additive in SMA (Stone Mastic Asphalt) production for road construction. Available in 1-15 kg PE bags, 500 kg Big-Bag packaging, or bulk tanker delivery with recommended dosage of 3-4 kg per tonne of mixture and pellet bulk density of 400-520 kg/m³.
• S-CEL 7 (Loose Fibre) Wood-based cellulose fibre wool in semi-compressed bags for SMA (Stone Mastic Asphalt) production, available in various sizes including low melt bags and bales suitable for manual addition or blowing machines.
• Warmcel Cellulose fibre blown insulation for thermal insulation in construction, suitable for timber frame projects, Passivhaus standards, and energy-efficient homes. Distributed by PYC Insulation in the UK and Ireland, with high specific heat capacity and high insulation value.
• Climatizer Plus Blown cellulose insulation for air tightness, acoustics, and air conditioning applications, with NaturePlus certification confirming excellent ecological properties and high indoor air quality.
• SUBCEL Industrial cellulose fibre for various industrial applications including concrete water carrier, cementitious boards, ceramic tile adhesive, renders, automotive products, foundries, and rubber products as a replacement for cork. Fibres can be formulated from powder-like to longer fibres with specific characteristics.
• Equucel High-performance horse bedding made from recycled cellulose fibres. Economical, environmentally friendly, lasts three to four times longer than traditional bedding products, available in easy-to-handle bags or 500 kg bulk bags for larger operations.
• Bedcell Premium ecological cat litter made of cellulose fibre with natural odour absorbent properties, suitable for cats and other small pets, compostable or disposable in municipal waste.
• Terra FSP High-performance mulch for hydraulic seeding applications, manufactured from 100% recycled paper. Promotes accelerated seed growth through seed protection and improved hydration, environmentally safe with unlimited shelf life. Used in landscaping, golf courses, embankments, and reclaimed sites.

Quantifiable outcome

• 178,000 tons CO2 saved annually
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PYC Insulation LtdcoreChannel Partner/ Reseller/ Distributor · 14 October 2014Commercial partnership between CIUR (UK) and PYC Insulation Ltd for developing and distributing Warmcel Cellulose Insulation in the UK and Ireland. PYC provides technical and commercial development assistance for Warmcel installers and works with architects, specifiers and developers. PYC restructured from being the largest Warmcel installer to providing support services for other installers, including machine and building systems support.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenfiber: US-based manufacturer of recycled-paper cellulose insulation for residential and commercial buildings. Operates the same core technology (blown cellulose fibre from secondary paper) and sells into the same insulation specification channel as CIUR's Warmcel.
• Isofloc: German manufacturer of blown cellulose fibre insulation made from recycled paper using proprietary processing. Direct technology and product overlap with CIUR's Warmcel and Climatizer Plus insulation lines, targeting the same thermal/acoustic insulation specification channel in Europe.
• JRS Group (J. Rettenmaier & Söhne): Family-owned German specialty fibre producer supplying cellulose fibres for asphalt additives, industrial applications, and insulation. Closest large-scale peer across CIUR's S-CEL road fibres, SUBCEL industrial fibres, and fibre insulation categories.

Broad incumbents

• Domtar: Large North American pulp and paper producer with downstream paper-based product operations. Comparable at the upstream recycled-fibre processing level but operates at vastly greater scale and does not focus on finished cellulose fibre products like CIUR.
• Borregaard: Norwegian specialty biorefining company producing lignin-based and cellulose-based specialty ingredients for construction, agriculture, and industrial markets. Much larger and broader portfolio, but overlaps with CIUR's industrial cellulose fibres and bio-based materials platform.
• Soprema: Major European building envelope specialist offering insulation, roofing, and waterproofing systems, including bio-based insulation ranges. Competes with CIUR in the broader sustainable insulation specification market, particularly in the UK and France.

Emerging players

• Steico: German manufacturer of wood-fibre insulation boards and flexible insulation, competing in the same low-embodied-carbon building envelope category as CIUR's Warmcel. Adjacent technology (wood vs. paper cellulose) but directly substitutable from a specifier's perspective.
• FiberLean Technologies: Developer of microfibrillated cellulose (MFC) additives for concrete, paper, and packaging applications. Overlaps with CIUR's SUBCEL industrial fibre line as a cellulose-based functional filler/reinforcement for industrial manufacturers.
• Gutex Holzwolle / Gutex GB&W: German producer of wood-fibre insulation boards for roofs, walls, and floors. Competes with CIUR in the sustainable/breathable insulation segment and is similarly positioned around Passivhaus and ecological construction certifications.

Others

• PYC Insulation Ltd: UK and Ireland distributor and Approved Installer trainer for CIUR's Warmcel cellulose insulation since 2014. Included as a channel/distribution counterpart rather than a competitor; key go-to-market partner for CIUR's UK insulation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ciur_as
• YouTubeyoutube.com/c/CIURas
• Facebookfacebook.com/ciur.as
• Instagraminstagram.com/ciur_climatizer_plus
• LinkedInlinkedin.com/company/ciur-uk-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIUR (UK) Ltd