长江文艺出版社

What 长江文艺出版社 does

Changjiang Literature Publishing House (长江文艺出版社) is a state-owned Chinese book publisher founded in 1955 and headquartered at 268 Xiongzhu Avenue, Wuchang District, Wuhan, Hubei Province, within the Hubei Publishing Culture City complex. It operates as a wholly-controlled subsidiary of Changjiang Publishing Media Co., Ltd. (长江出版传媒股份有限公司), a Shanghai-listed diversified publishing group (stock code 600757), and is governed under the Hubei provincial state-owned cultural enterprise structure with active party-committee oversight led by Party Secretary Yin Zhiyong (尹志勇).

The company's publishing program is organized around three product pillars — Literature (文学), Children's Books (少儿), and Big Education (大教育) — supported by an academic series (长江人文馆) and an illustrated essay collection (名家散文典藏·彩插版). Across these lines, the house has published over 10,000 titles since 1955, with marquee relationships including first-book or signature works by Mo Yan, Wang Meng, Su Tong, Yu Hua, and Chen Zhongshi; the 1990s landmark anthology 《跨世纪文丛》 (75,000 copies); award-winning titles such as 《繁花》 (Mao Dun Literature Award) and 《狼图腾》 (copyright exported to 25 countries and regions); and recent titles like 《狐狸，半蹲半走》 by Zhang Wei. Distribution runs through physical bookstores, online channels, group-affiliated channels within Changjiang Publishing Media, and the proprietary 长江乐读 multimedia reading app offering paper books, e-books, and audiobooks built on the house's content library.

Revenue is generated through three streams: book publishing and sales (one-time purchase of regular and bestselling titles across the three verticals), copyright licensing and export/import operations (notably 《狼图腾》 and 《二月河帝王系列》 in overseas markets), and digital content subscription via the 长江乐读APP. The house has accumulated seven Five-One Project Awards, two Mao Dun Literature Awards, four China Publishing Government Awards, four Zhonghua Outstanding Publishing Achievement Awards, and nine Lu Xun Literature Awards, alongside recognition as a National Top-Tier Publishing House, National Advanced Collective, and National Copyright Demonstration Unit. Its content depth, brand recognition, and state-owned licensing position it as a leading literary publisher within the Chinese state publishing system, while its digital platform and international copyright operations signal incremental expansion beyond the traditional print-publishing model.

Name

长江文艺出版社

Legal name

长江文艺出版社有限公司

Website

https://cjlap.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

长江文艺出版社 (Changjiang Literature Publishing House) is a Wuhan-based, state-owned literary publisher founded in 1955, operating as a subsidiary of Shanghai-listed Changjiang Publishing Media (600757) and publishing literature, children's, and education books for mass-market readers across China and 25 export markets.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

akta.pro secondary industries

Children’s Nonfiction Publishing (MPAJAFAE), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

Keywords

• Literary book publishing
• Children's book publishing
• Educational book publishing
• Digital reading platform
• Copyright licensing

Headquarters

HQ city

Wuhan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. 图书出版与销售: 通过出版文学、少儿、教育类图书实现销售收入，包括常销书与畅销书并行销售模式。
2. 版权运营: 版权输出与引进双向发力，《狼图腾》输出到全球25个国家和地区，实现版权收入。
3. 数字内容平台: 通过长江乐读APP提供电子书、有声书等数字内容销售。

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

长江文艺出版社 publishes and sells books across three core pillars: literature (fiction, essays, poetry, biography by renowned Chinese authors), children's literature (picture books, young reader fiction), and educational titles (大教育书系 covering pedagogy, teacher training, and parenting). It also operates the 长江乐读 multimedia reading platform delivering paper books, e-books, and audiobooks built on 65+ years of accumulated content.

Product overview

Changjiang Literature Publishing House (长江文艺出版社) is a publishing company founded in 1955 that operates under the parent group Changjiang Publishing Media (长江出版传媒股份有限公司). Its product portfolio consists of three core pillars — Literature (文学), Children's books (少儿), and Education (大教育) — forming a clear 'literature + children's + education' structure. Key products include the multimedia reading platform 长江乐读 (paper books, e-books, and audiobooks), the 长江人文馆 academic/cultural series, the 大教育书系 educational series, and the 名家散文典藏·彩插版 illustrated essay collection. The company also publishes student reading materials (学生读物) and manages specialized book categories across fiction, essays, social science, history, poetry, biography, children's, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• 长江乐读 (Changjiang Leedu) multimedia reading platform A multimedia reading platform offering digital access to the publishing house's catalog of paper books, e-books, and audiobooks, built on 65+ years of accumulated editorial content. Aimed at individual readers seeking on-demand digital consumption of literature, children's, and educational titles.
• 文学类图书 (Literature book line) A core product line covering literary fiction, essays, poetry, and biography, featuring works by prominent contemporary Chinese authors such as Yu Hua (活着, 一句顶一万句), Jin Yucheng (繁花), Chi Zijian (也是冬天，也是春天), Lin Bai (北流), and Liu Zhenyun. Targets adult literary readers seeking high-quality original Chinese literature.
• 少儿类图书 (Children's book line) Children's literature product line including picture books, fiction for young readers, and illustrated works. Featured titles include 树孩 (Tree Kid) by Zhao Lihong, 蓝天空 (Blue Sky) by Mei Zihan, and 住在楼上的猫 by Wang Yimei. Targeted at children, young readers, and parents seeking high-quality extracurricular reading.
• 大教育书系 (Education book series) An educational book series covering pedagogy, teacher training, classroom instruction, and parenting guidance. Featured titles include 语文到底教什么 (What Chinese Really Teaches) by Wu Zhonghao, 自由写作十二讲 (Twelve Lectures on Free Writing) by Wei Zhiyuan, 面向"双减"的教育 by Tang Yong, and translations of Sukhomlinsky's parenting classics. Targets teachers, school administrators, and education-focused parents.
• 长江人文馆 (Changjiang Humanities Hall) series A series of academic and cultural history titles covering Chinese civilization, history, and humanities scholarship. Featured titles include 楚文化十五讲 (Fifteen Lectures on Chu Culture) by Zhang Zhengming and Liu Yutang, and 中华文化十五讲 (Fifteen Lectures on Chinese Culture). Targets adult readers and scholars interested in humanities and cultural history.
• 名家散文典藏·彩插版 (Famous Writers' Essay Collection, illustrated edition) A collection series of essays by renowned contemporary Chinese writers, published in full-color illustrated premium editions. Targets adult readers seeking curated, collectible literary essay content from award-winning authors such as Chi Zijian.
• 学生读物 (Student reading materials) Student reading materials aligned with school curricula, including middle-school Chinese language companion readers such as 红星照耀中国 (Red Star Over China) by Edgar Snow and 艾青诗精编 (Selected Poems of Ai Qing). Targets middle-school students and curriculum-reading programs.

Quantifiable outcome

• 七获“五个一工程”奖，二获茅盾文学奖，四获中国出版政府奖，九获鲁迅文学奖

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• 长江出版传媒股份有限公司coreOthers长江出版传媒股份有限公司是长江文艺出版社的母公司，出版社作为其旗下子公司运营，接受集团化管理。
• 湖北人民出版社有限公司minorStrategic or Co-development Partner同属湖北出版集团下的兄弟出版社，在出版业务上存在合作与资源共享关系。
• 湖北教育出版社有限公司minorStrategic or Co-development Partner同属湖北出版集团的教育类出版社，与长江文艺出版社在教育出版领域存在合作关系。

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 译林出版社 (Yilin Press): Well-known literary publisher focused on Chinese and translated literature, with a comparable multi-pillar (literature / children's / education) approach and similar award-winning positioning.
• 人民文学出版社 (People's Literature Publishing House): China's most prestigious literary publisher, directly comparable in publishing canonical Chinese fiction, essays, and poetry by marquee authors and competing for the same national literary awards.
• 长江少年儿童出版社 (Changjiang Children's Publishing House): Sister subsidiary within the same Changjiang Publishing & Media parent (600757), directly competitive in the children's literature segment where the subject also operates.
• 上海文艺出版社 (Shanghai Literature & Art Publishing House): Major Shanghai-based literary publisher with a parallel portfolio of contemporary Chinese fiction, essays, and award-winning titles, competing for the same authors and readers.
• 江苏凤凰文艺出版社 (Jiangsu Phoenix Literature & Art Press): Major literary imprint under the Phoenix Publishing & Media group, with comparable scale, product mix, and award activity across literature, children's, and education.
• 接力出版社 (Jieli Publishing House): One of China's leading children's book publishers, directly competitive in picture books, middle-grade fiction, and youth reading — the same children's pillar the subject competes in.
• 作家出版社 (Writers Publishing House): Beijing-based literary publisher specializing in contemporary Chinese literature and competing head-on for breakthrough authors and award nominations.
• 北京十月文艺出版社 (Beijing October Literature & Art Press): Beijing-based publisher of contemporary fiction, essays, and award-winning works, with a portfolio closely overlapping Changjiang Literature's literary fiction line.
• 花城出版社 (Huacheng Publishing House): Guangzhou-based literary publisher of major contemporary Chinese authors, directly competing in literary fiction, essays, and national literary prizes.

Broad incumbents

• 中国少年儿童新闻出版总社 (China Children's Press & Media Group): Large, established children's publishing incumbent with a much broader portfolio of periodicals, books, and digital products, competing with the subject's children's line as part of a wider catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E9%95%BF%E6%B1%9F%E6%96%87%E8%89%BA%E5%87%BA%E7%89%88%E7%A4%BE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 长江文艺出版社