Crveni krst Crne Gore / Red Cross of Montenegro

What Crveni krst Crne Gore / Red Cross of Montenegro does

Crveni krst Crne Gore (Red Cross of Montenegro) is a non-governmental, non-profit humanitarian organization founded in 1875, making it one of the oldest Red Cross organizations in the world. Headquartered in Podgorica, Montenegro, it regained its status as an independent National Society on November 20, 2007, when it was recognized as a full member of the International Federation of Red Cross and Red Crescent Societies (IFRC). The organization operates as a legally mandated auxiliary to the Government of Montenegro in the humanitarian field, delivering a broad portfolio of services across 13+ municipal branches, the Dom solidarnosti training center in Sutomore, and the Warehouse Cijevna logistics facility. Its 27 employees are supported by an extensive volunteer network, including ~150 volunteers on home care, ~100 trained tracing service personnel, and 9 youth clubs.

The organization's service portfolio spans licensed home care for elderly and persons with disabilities (delivered by 90 gerontodomaćice caregivers across 13 municipalities at a subsidized €4.09/hour), voluntary blood donation programs (only 2.14-3.5% of Montenegro's population are blood donors vs. WHO's 5% recommendation), first aid and water rescue training (644-697 lifeguards trained per season), disaster preparedness and response (national, regional, and local team structures), tracing services for separated families, migrant and refugee support (including 3,012+ Ukrainians directly supported since February 2022), psychosocial support, HIV/AIDS and TB prevention, anti-trafficking programs, and International Humanitarian Law dissemination. In August 2023, it launched the Access RC mobile application on iOS and Android to digitize refugee cash assistance delivery.

The organization's revenue is generated through three principal streams: individual and corporate donations collected via the website (including listed donors such as EPCG, CKB Bank, Terna, and Privredna Bank), government funding primarily from the Ministry of Labor and Social Welfare (which covers the majority of home care service costs) plus other ministries (Health, Interior), and international Federation/donor funding from IFRC, the Swiss Red Cross, the Austrian Red Cross, the Italian Red Cross, and project-specific grants such as the EU-funded X-STOCK cross-border emergency stock project. The organization is governed by a President (Mitar Vučković), Vice President (Snežana Kršikapa), Secretary General (Jelena Dubak), and a Governing Board elected for the 2026-2030 mandate period.

Name

Crveni krst Crne Gore / Red Cross of Montenegro

Legal name

Crveni krst Crne Gore

Website

https://ckcg.me

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

Crveni krst Crne Gore (Red Cross of Montenegro) is one of the world's oldest Red Cross organizations, delivering humanitarian services — home care, disaster response, blood donation, tracing, migrant support, and first aid training — to citizens across Montenegro's 13+ municipalities.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Integration & Inclusion Services (Housing, Education, Employment) (BPADAHAI), Resettlement, Relocation & Repatriation Support (BPADAHAD), Refugee & Immigrant Support Services (BPAGAEAI), Diaspora, Family Reunification & Case Management Services (BPADAHAM), Refugee/Migrant Health & Resettlement Health Units (HLAJAAAJ)

Keywords

• Humanitarian aid services
• Disaster response services
• Home care services
• First aid training
• Voluntary blood donation

Headquarters

HQ city

Podgorica

HQ country

Montenegro

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations (Individual & Corporate): Individual and corporate donations collected via the organization's website landing page (https://donate.redcrossredcrescent.org/me/donate/~my-donation-ME) and direct campaigns. The website features ongoing humanitarian campaigns where both physical and legal entities can participate.
2. Government Funding: Government of Montenegro provides benefits for voluntary blood donors (free medical check-ups, medicine, orthopedic apparatus, diagnostic methods, and hospital treatment). The Ministry of Labor and Social Welfare covers the majority of home care service costs.
3. International Federation & Donors: Funding from the International Federation of Red Cross/Red Crescent Societies (IFRC), Swiss Red Cross, Austrian Red Cross, and other international donors supporting specific programs and projects.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

The Red Cross of Montenegro is a non-governmental humanitarian organization delivering social, health, and emergency services across Montenegro. Core offerings include licensed home care for elderly and persons with disabilities (provided in 13 municipalities by trained caregivers), voluntary blood donation promotion, first aid and water rescue/lifeguard training, disaster preparedness and response (with national, regional, and local teams), family tracing/restoring family links, psychosocial support, youth programs, migrant and asylum seeker support, HIV/AIDS and TB prevention, and humanitarian aid distribution.

Product overview

The Red Cross of Montenegro operates as a humanitarian organization providing a comprehensive portfolio of social, health, and emergency services rather than a unified technology product. The core offerings include licensed home care services for elderly and disabled persons, first aid and water rescue training programs, voluntary blood donation promotion, family tracing services, disaster preparedness and response, psychosocial support, youth programs, and support for migrants and vulnerable populations. Additionally, the organization has developed the Access RC mobile application for managing financial assistance programs for refugees. These services are delivered through a network of local branches across Montenegro's municipalities, trained volunteers, and partnerships with international Red Cross organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Service Licensed home care services for older persons and persons with disabilities, provided by trained caregivers (gerontodomaćice) across 13 municipalities in Montenegro. Service includes assistance with daily activities, meal preparation, hygiene, and companionship. Cost is €4.09 per hour with the majority covered by the Ministry of Labor and Social Welfare and beneficiaries contributing up to 50% based on income.
• First Aid Training First aid training programs for the population including trainers, drivers, police officers, firefighters, and protection-at-work specialists. Conducted according to European doctrinal standards; includes the annual State Competition in First Aid (51st edition organized).
• Water Rescue and Lifeguard Training Professional water rescue training and lifeguard certification programs for work on organized beaches and swimming pools. Red Cross of Montenegro is a state partner for these activities and trained 644 lifeguards for the 2024 season and 697 for the 2026 season.
• Voluntary Blood Donation Program Promotion and organization of voluntary blood donation campaigns to increase the percentage of voluntary non-remunerated blood donors in Montenegro. In 2025, blood was collected across 123 actions throughout Montenegro.
• Tracing Service (Restoring Family Links) Service for restoring family links for family members separated due to armed conflicts, natural disasters, migration, or other emergencies. Includes message passing, tracing requests, and confirmation services through the international Red Cross network.
• Disaster Preparedness and Response Comprehensive disaster management system with trained teams at national, regional, and local levels. Includes first aid, evacuation support, humanitarian assistance distribution, and emergency response coordination in cooperation with state authorities.
• Psychosocial Support Program providing psychosocial support to marginalized and vulnerable categories including children, youth, refugees, and displaced persons. Includes work with Roma children through preparatory preschool programs.
• Youth and Youngsters Programs Programs for children and young people aged 15-27 including first aid competitions, workshops on preventive health, dissemination of International Humanitarian Law, peer education, and youth engagement in Red Cross activities through 9 youth clubs across Montenegro.
• HIV/AIDS and TB Prevention Educational activities and prevention programs for HIV/AIDS and sexually transmitted diseases, implemented through peer educators in local Red Cross branches across Montenegro.
• Migrant and Asylum Seeker Support Health protection and assistance services for migrants and asylum seekers including mobile health teams, transportation to health facilities, health promotion workshops, and psychosocial support at transit camps Bozaj and Konik.
• Wheelchair Provision Partnership program with The Church of Jesus Christ of Latter-Day Saints to provide wheelchairs and disability devices to individuals in Montenegro through local Red Cross branches, each with trained staff for fitting and adjustments.
• Fight Against Human Trafficking Program based on preventive and educational activities as well as humanitarian support for victims of human trafficking in Montenegro.
• Roma and Egyptian Support Programs Programs for Roma and Egyptian populations including women's empowerment, educational support, health awareness, and support for business development, particularly in Konik settlement near Podgorica.
• International Humanitarian Law Dissemination Educational programs to spread knowledge of International Humanitarian Law and Fundamental Principles of the Red Cross Movement to various target groups including students, authorities, police, and media.
• Access RC Mobile Application Mobile application for refugees to apply for financial assistance programs. Available on iOS and Android. Enables application submission, document upload, eligibility notification, and payment method selection for humanitarian cash assistance.

Quantifiable outcome

• 697 lifeguards trained and deployed for 2026 summer season; 644 for 2024 season
• +6 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• International Federation of Red Cross/Red Crescent Societies (IFRC)coreStrategic or Co-development PartnerFull membership since November 20, 2007. IFRC provides project funding, operational support, vehicles (5 Dacia Jogger vehicles allocated for Ukraine refugee support), and coordination for Montenegro's humanitarian programs. Signed amendment extending cooperation through December 31, 2024 for Ukraine refugee support. IFRC is part of the world network for Restoring Family Links alongside ICRC and 185 National Societies.
• Austrian Red CrosscoreStrategic or Co-development PartnerStrategic bilateral partner providing significant support in developing disaster response capacities. Austrian Red Cross was instrumental in establishing the national, regional, and local disaster response team structure. Also lead partner in X-STOCK project for cross-border emergency stock management. Collaboration on climate change conferences and humanitarian programming.
• International Committee of the Red Cross (ICRC)coreStrategic or Co-development PartnerThrough membership in the International Red Cross/Red Crescent Movement, Montenegro Red Cross cooperates with ICRC on tracing services, Restoring Family Links network, and international humanitarian law dissemination. ICRC operates the Central Tracing Agency used by Montenegro's Tracing Service.
• The Church of Jesus Christ of Latter-Day SaintsminorGTM or Marketing PartnerLong-standing partnership providing wheelchairs and disability devices to individuals in Montenegro who need this type of support. Distribution managed through local Red Cross branches, each with trained staff for fitting and adjustments.
• X-STOCK Project Consortium (Austrian Red Cross lead)minorStrategic or Co-development PartnerX-STOCK: Enhancing cross-border preparedness through shared management of emergency stock in South East Europe (April 2021 - March 2023). Budget €579,057 funded by EU, ADA and Austrian Red Cross. Partners: Austrian Red Cross (lead), Bulgarian Red Cross, Croatian Red Cross, Red Cross of North Macedonia, Red Cross of Montenegro, Red Cross of Serbia, IFRC, and respective government civil protection directorates.
• Elektroprivreda Crne Gore (EPCG)minorGTM or Marketing PartnerEPCG and Red Cross of Montenegro signed a donation agreement continuing their partnership to support humanitarian activities. EPCG is one of the donors and friends listed on the Red Cross website.
• Turkish Red CrescentminorStrategic or Co-development PartnerPartnership for Roma and Egyptian women's empowerment during COVID-19 pandemic in Montenegro (June 2021 - June 2022). Project focused on empowerment, socio-economic inclusion, and access to social and health services for RE women in Konik, Podgorica.
• UNHCRcoreStrategic or Co-development PartnerCooperation on migrant and refugee support programs. Montenegro Red Cross is executive partner of UNHCR at camp Konik for HIV transmission prevention with RAE population.
• UNICEFminorStrategic or Co-development PartnerInternational organization cooperation for humanitarian programs in Montenegro, particularly related to child welfare and youth development.
• WHOminorStrategic or Co-development PartnerInternational health organization cooperation for health programs including blood donation promotion, HIV/AIDS prevention, and health education.
• IOMminorStrategic or Co-development PartnerInternational Organization for Migration cooperation for migration-related humanitarian programs and support services.
• UNDPminorStrategic or Co-development PartnerInternational development organization cooperation for humanitarian and development programs in Montenegro.
• Ministry of Labor and Social Welfare (Montenegro)coreStrategic or Co-development PartnerGovernment ministry that provides majority funding for home care services and recognizes Red Cross as partner in social protection of older persons. Red Cross involved in development of national Strategy for Social Protection of Older Persons.
• Ministry of Health (Montenegro)coreStrategic or Co-development PartnerGovernment ministry recognizing Red Cross as partner in health programs. Cooperates on blood donation (Law on Blood Provision), HIV/AIDS prevention (National Coordinating Body membership), health protection for migrants, and elderly care (partnership on 'Innovative Support Services for Elderly in Community' project with Institute of Public Health).
• Italian Red CrossminorStrategic or Co-development PartnerFinancial supporter of Home Care Cross Border project (from February 2021) implemented in cooperation with Red Cross of Albania across 8 municipalities in Montenegro to improve quality of life for elderly through social services.
• Secretariat for Social Care of Capital City PodgoricaminorStrategic or Co-development PartnerFinancial supporter of Mobile Teams for Mediation in Community project for persons with disabilities (2021). Engagement of professional mobile team (social worker, psychologist, other professionals) serving 120 persons with disabilities in Podgorica.

Scale indicators29 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Croatian Red Cross: National Red Cross society of Croatia, operating the same auxiliary-to-state model with home care, disaster response, first aid, blood donation, and tracing services. Shares the Balkan operating environment, X-STOCK consortium membership, and similar program mix as the Red Cross of Montenegro.
• Red Cross of Bosnia and Herzegovina: National Red Cross society of Bosnia and Herzegovina operating disaster response, blood donation, social welfare, and tracing services with a similar auxiliary-to-state role. Comparable institutional structure to the Red Cross of Montenegro.
• Red Cross of North Macedonia: National Red Cross society of North Macedonia providing the same mix of humanitarian services including migrant support on the Balkan route, first aid, and disaster preparedness. Co-member of the X-STOCK consortium with overlapping regional priorities.
• Albanian Red Cross: Albanian National Red Cross society, jointly implementing the Home Care Cross Border project with Montenegro's Red Cross and Italian RC. Direct peer in home-care for elderly, disaster preparedness, and migrant-related programming in the Western Balkans.
• Red Cross of Serbia: National Red Cross society of Serbia with comparable portfolio of disaster preparedness, blood donation, social care, refugee/migrant support (especially along the Balkan route), and youth programs. Co-member of the X-STOCK cross-border emergency-stock initiative.

Broad incumbents

• Italian Red Cross: National society that funds Montenegro's Home Care Cross Border project (with Albanian RC) and is a comparable large-scale humanitarian organization offering home care, disaster response, health, and migrant services.
• Swiss Red Cross: Co-funder of the health-care-for-migrants project with Montenegro RC and a broader national society with extensive international humanitarian programming. Operates similar services in Switzerland and globally.
• Austrian Red Cross: Larger, well-resourced national society that has been Montenegro RC's strategic bilateral partner, instrumental in building its disaster-response team structure and lead partner on the X-STOCK consortium. Comparable mandate at much greater scale.
• International Committee of the Red Cross (ICRC): Sister organization within the International Red Cross/Red Crescent Movement; operates the Central Tracing Agency used by Montenegro's Tracing Service and partners on International Humanitarian Law dissemination. Comparable mandate in conflict and displacement contexts.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Global federation of which Montenegro RC is a full member since 2007; provides project funding, vehicles, and coordination for humanitarian programs. Operates as the umbrella body for 191 national societies with overlapping humanitarian, disaster-response, and refugee-support mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ckcg_mrc
• YouTubeyoutube.com/user/CrvenikrstCrneGore/videos
• Facebookfacebook.com/CrvenikrstCG
• Instagraminstagram.com/crvenikrstcrnegore/?hl=en
• LinkedInlinkedin.com/company/crveni-krst-crne-gore-red-cross-of-montenegro

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crveni krst Crne Gore / Red Cross of Montenegro