CKLU Radio 96.7FM Sudbury

What CKLU Radio 96.7FM Sudbury does

CKLU 96.7FM is a not-for-profit campus and community radio station operating 24/7 on the FM 96.7 frequency in Sudbury, Ontario, Canada, founded in 1984 as a closed-circuit feed at Laurentian University. The station broadcasts across Northeastern Ontario with diverse multilingual programming spanning spoken word and all music genres, supported by 5 paid staff and over 40 volunteer DJs who write, produce, and air their own shows. It is the only campus radio station in Northeastern Ontario and one of the most diverse in Northern Ontario.

The station's underlying technology consists of a licensed FM broadcast transmitter, live web streaming infrastructure (BroadWave at ckluradio.laurentian.ca:88/broadwave.mp3) for global online listening, and a WordPress-based website at cklu.ca hosting the schedule, sponsorship details, and donation functionality via PayPal. Production capability for advertising clients includes in-house script composition, production, and announcer voicing as bundled services.

CKLU's business model rests on three revenue streams: on-air commercial advertising sold in 1- to 4-week packages ($350 to $750) to small and medium-sized local businesses; full-year ($1,000) and half-year ($600) show sponsorships targeting community partners; and individual donations routed entirely to the operations budget. Commercial inventory is constrained by Canadian campus radio licensing rules limiting ad minutes per hour, which the station leverages as a higher content-to-ad ratio positioning. The 40+ volunteer DJ ecosystem, four-decade community tenure, and festival partnerships (Northern Lights Festival Boreal, Sudbury Jazz Festival, Cinefest, River & Sky) anchor audience and sponsor relationships in the regional cultural fabric.

Name

CKLU Radio 96.7FM Sudbury

Legal name

CKLU 96.7FM

Website

https://cklu.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

CKLU 96.7FM is a not-for-profit campus and community radio station in Sudbury, Ontario, broadcasting 24/7 to Northeastern Ontario with 5 paid staff and 40+ volunteer DJs. It generates revenue from SMB advertising packages, community sponsorships, and donations.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

akta.pro secondary industries

University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD), Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)

Keywords

• Community radio broadcasting
• Campus radio station
• Radio advertising
• On-air sponsorship
• Music airplay

Headquarters

HQ city

Sudbury

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising - On-Air Commercials: 30-second commercial spots aired on the hour daily from 6am to 12am. Packages range from 1 to 4 weeks with 126 to 504 commercial plays respectively. Script composition and production included at no additional charge.
2. Sponsorship Packages: Full-year partnership at $1000 with 40-week guarantee of live and recorded mentions, logo placement on website, studio recognition, AGM invitation, and interview opportunity. Half-year partnership at $600 with 20-week guarantee.
3. Donations: 100% of donations go to the station's operations budget. Donations are collected via PayPal to support keeping the station alive.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

CKLU is a not-for-profit campus and community radio station broadcasting 24/7 on 96.7FM from Laurentian University in Sudbury, Ontario. It produces and airs diverse multilingual programming across music and spoken-word formats through over 40 volunteer DJs, and sells on-air advertising packages and show sponsorships to local businesses while accepting donations to fund operations.

Product overview

CKLU 96.7FM is a single unified campus and community radio service offering 24/7 broadcast radio programming and live online streaming. The station operates as a not-for-profit and generates revenue through sponsorship partnerships (Full-Year and Half-Year packages) and advertising commercial packages (1-4 week durations). Additional services include music submission programs for artists seeking airplay. The station features over 40 volunteer-hosted shows covering diverse genres including classical, jazz, folk, and local artists.

Differentiator

Problem solved

Functional benefit

Products and services

• CKLU 96.7FM Radio Broadcasting
• On-Air Advertising Commercial Packages
• Show Sponsorship Packages Annual or semi-annual sponsorships of specific radio programs, providing businesses with live and recorded mentions on the sponsored show, logo and weblink placement on the CKLU website, studio recognition, AGM invitation, and interview opportunities. Targeted at businesses seeking to reach niche audiences aligned with their products.
• Live Web Streaming
• Music Airplay Submission Program Program enabling independent artists to submit their music to CKLU for consideration for on-air airplay. Targeted at local musicians and artists seeking exposure on community radio.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Northern Lights Festival BorealcoreStrategic or Co-development PartnerCKLU has been a long-standing partner of the Northern Lights Festival Boreal, demonstrating the station's community-mindedness and spirit of creativity. Max Merrifield, Artistic Director of Northern Lights Festival Boreal, provided a testimonial praising CKLU's contributions to local musicians, community groups, and the community itself.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• CJSF 90.1 FM: Simon Fraser University's campus and community radio station in Burnaby. Operates the same volunteer programming model with diverse format coverage and sponsorship/advertising revenue mix.
• CJAM 99.1 FM: University of Windsor's campus and community radio. Volunteer-driven, eclectic programming across genres and languages with comparable revenue mix of sponsorships, advertising, and donations.
• CJLO 1690 AM: Concordia University's campus and community radio in Montreal. Volunteer-driven, not-for-profit, diverse programming with sponsorship and ad sales - direct functional peer in the Canadian campus radio ecosystem.
• CIUT 89.5 FM: University of Toronto's community radio station. Not-for-profit, volunteer-driven, and offers eclectic multilingual programming - directly comparable in mission, volunteer model, and community focus to CKLU.
• CITR 101.9 FM: UBC's campus and community radio station in Vancouver. Runs a volunteer DJ model across diverse genres with sponsorship and advertising packages, closely mirroring CKLU's programming and revenue structure.
• CKUT 90.3 FM: McGill University's campus and community radio station in Montreal. Operates the same not-for-profit, volunteer-driven model with diverse multilingual programming and similar reliance on sponsorships, grants, and listener donations - the closest functional analogue to CKLU.
• CFRC 101.9 FM: Queen's University campus and community radio in Kingston. Operates with similar volunteer-DJ programming and not-for-profit sponsorship model, making it a direct comparable in size and scope.
• CHUO 89.1 FM: University of Ottawa's French-language community radio station. Comparable as a campus/community not-for-profit broadcaster with volunteer programming, although its Ottawa-Gatineau market is much larger than Sudbury.
• CKXU 88.3 FM: University of Lethbridge campus and community radio in Alberta. Comparable small-market, volunteer-driven, not-for-profit campus/community station with diverse programming and similar sponsorship dynamics.
• CKMS 100.3 FM (Radio Waterloo): University of Waterloo's campus and community radio. Volunteer DJ model and not-for-profit structure directly comparable to CKLU's operations and revenue approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ckluradio
• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/cklu-radio-96-7fm-sudbury
• Instagraminstagram.com/cklu967fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CKLU Radio 96.7FM Sudbury