Clarks Varanasi

What Clarks Varanasi does

The Clarks Varanasi (legal name: The Clarks Varanasi) is a 104-room heritage hotel located on Mall Road in the Cantonment area of Varanasi, Uttar Pradesh, and is the flagship property of the privately-held Clarks Group of Hotels. The property sits on 3.5 acres of manicured lawns, has operated for over half a century, and offers four room categories: Standard Superior (235 sq. ft.), Premier, Junior Suite/Executive (375 sq. ft.), and Suite (600 sq. ft.). The hotel serves leisure travelers, Hindu pilgrims visiting Shri Kashi Vishwanath Temple and Dashashwamedh Ghat, corporate guests, and families hosting weddings and celebrations in Varanasi. Supporting infrastructure includes five banquet halls (Garden View at 2,410 sq. ft., Siddhartha, Central Hall, Vaishali) and two boardrooms equipped with AV equipment and high-speed internet for weddings, conferences, and social gatherings.

The company's core products span accommodation, four F&B outlets (1951 multi-cuisine restaurant, Central Hall fine-dining, Cocktail Lounge & Bar, and poolside Bar-B-Que), meetings and events spaces, and ancillary facilities (swimming pool, fitness centre, in-house travel desk). Technology is deliberately outsourced and non-differentiated: Simplotel powers the booking engine at bookings.clarkshotels.com, Google Maps API handles location display, and no proprietary technology, mobile app, or developer API is maintained. The hotel also operates Clarks Center for Hotel Management Studies (CCHMS) as an educational sub-brand that supplies trained hospitality staff.

The Clarks Varanasi operates a direct-to-consumer business model with revenue generated from nightly room rates, F&B transactions, and banqueting/event rentals. The company sells primarily through its own website and phone reservations, offering website-exclusive benefits (welcome drinks, evening high tea, flexible cancellation, book-now-pay-later, room upgrades) to incentivize direct booking and reduce OTA dependence. Pricing is quote-based and varies by room type, season, and booking date; no public rate sheet exists. The legal entity is privately held under the Clarks Group of Hotels with no public listing, no disclosed funding rounds, and no venture or private equity sponsorship. The 24-employee figure reported in the source likely reflects the registered company rather than total on-property staff, which would be substantially higher for a 104-room full-service hotel.

Name

Clarks Varanasi

Legal name

The Clarks Varanasi

Website

https://clarkshotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Clarks Varanasi is a 104-room heritage hotel in Varanasi, India, operated as the flagship property of the Clarks Group of Hotels. It serves leisure travelers, Hindu pilgrims, corporate guests, and wedding and event customers with rooms, four F&B outlets, five banquet halls, and a travel desk.

Ownership category

akta.pro rank

Product category

Heritage Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort Convention Hotels (THAGALAC)

Keywords

• Heritage hotel accommodations
• Banquet and event venues
• Multi-cuisine dining
• Leisure and pilgrimage hospitality
• Conference and wedding facilities

Headquarters

HQ city

Varanasi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Supply Chain

Revenue model

1. Accommodation: Room rentals across four room categories (Standard Superior, Premier, Junior Suite/Executive Room, and Suite) with 104 total rooms. Revenue generated through nightly rates with seasonal variation implied by dynamic pricing and special offers.
2. Food & Beverage: Multi-cuisine restaurant (1951) serving Indian, Chinese, and continental cuisines with buffet and à la carte options; Central Hall fine-dining restaurant with expansive buffet; cocktail lounge and bar with finger foods; poolside Bar-B-Que with romantic candlelight dinner setup.
3. Meetings & Events: Rental revenue from five banquet halls (Garden View, Siddhartha, Central Hall, Vaishali) and two boardrooms for weddings, birthdays, anniversaries, corporate conferences, and social gatherings. Venues equipped with projectors, audio-visual displays, and high-speed internet.
4. Special Offers & Packages: Promotional packages targeting website visitors with exclusive benefits including Book Now & Pay Later options, flexible cancellation policies, welcome drinks, and evening high tea inclusions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Clarks Varanasi is a 104-room heritage hotel in Varanasi that sells room accommodations across four categories (Standard Superior, Premier, Junior Suite, and Suite), operates four dining venues (1951 multi-cuisine restaurant, Central Hall fine-dining, Cocktail Lounge and Bar, and poolside Bar-B-Que), and rents five banquet halls and two boardrooms for weddings, corporate conferences, birthdays, and social events. Supplementary facilities include a swimming pool, fitness centre, and travel desk, with bookings processed through a Simplotel-powered engine on the official website, phone reservations, and walk-ins.

Product overview

The Clarks Varanasi is a heritage hotel offering 104 rooms across four categories: Standard Superior Room (235 sq. ft.), Premier Room, Executive/Junior Suite (375 sq. ft.), and Suite (600 sq. ft.). The hotel provides a portfolio of four dining venues (1951 multi-cuisine restaurant, Central Hall fine-dining restaurant, Cocktail Lounge & Bar, and poolside Bar-B-Que) and five banquet halls plus two boardrooms for meetings and events. Additional facilities include a swimming pool, fitness centre, and travel desk. The property also operates Clarks Center for Hotel Management Studies (CCHMS) as an educational sub-brand. The hotel leverages Simplotel's booking engine for reservations and Google Maps for location services.

Differentiator

Problem solved

Functional benefit

Brands

• 1951 Restaurant: Multi-cuisine restaurant offering Indian, Chinese, and continental cuisines with buffet and a la carte options
• Central Hall
• Cocktail Lounge & Bar
• Bar-B-Que
• Clarks Center for Hotel Management Studies (CCHMS)

Products and services

• Standard Superior Room 235 sq. ft. room available with twin or king-size bed, equipped with wardrobe, TV, minibar, tea/coffee maker, and bathrobes; designed for up to 2 guests.
• Premier Room Higher-floor room offering quiet ambience and views of the nearby church, streets, and lawns; well-equipped with best-in-class amenities and suitable for families or friends.
• Executive Room / Junior Suite 375 sq. ft. suite with a cosy ambience overlooking the swimming pool and surrounding garden, featuring a lavish dining table, minibar, closet, and tea/coffee maker for up to 2 guests.
• Suite 600 sq. ft. suite accommodating up to 4 occupants with separate living room, dining space, TV, free in-house movies, in-room safe, direct-dial services, complimentary internet, 24-hour room service, and laundry service.
• 1951 Restaurant Multi-cuisine restaurant offering Indian, Chinese, and continental cuisines with buffet and a la carte options, set in a quaint cafe ambience with a detailed alcohol menu.
• Central Hall Restaurant Fine-dining restaurant featuring an expansive buffet spread, run by professional chefs using fresh produce with carefully balanced spices.
• Cocktail Lounge and Bar Quirky bar located on the lobby level with cosy seating in intimate surroundings, offering unique concoctions and delicious finger foods.
• Bar-B-Que (Poolside Restaurant) Romantic poolside eatery featuring candlelight dinners, specializing in tandoori and BBQ dishes with wine pairings.
• Meeting and Event Venues Five banquet halls (Garden View 2410 sq. ft., Siddhartha 1650 sq. ft., Central Hall 600 sq. ft., Vaishali 700 sq. ft.) and two boardrooms (264 sq. ft. and 350 sq. ft.), equipped with projectors, audio-visual displays, and high-speed internet, for weddings, birthdays, anniversaries, social gatherings, and corporate conferences.
• Clarks Center for Hotel Management Studies (CCHMS) Educational sub-brand offering comprehensive hotel management studies and expert training by blending practical experience at Clarks Varanasi with academic excellence.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Taj Nadesar Palace: Luxury heritage palace hotel in Varanasi operated by Indian Hotels Company (Taj). Directly competes with Clarks Varanasi for premium leisure, pilgrimage, and wedding segments in the same micro-market.
• Brijrama Palace: Heritage luxury hotel on the ghats of Varanasi offering comparable full-service accommodation, banqueting, and F&B to the pilgrimage and wedding traveler — a direct competitor in the same city.
• Hotel Hindusthan International, Varanasi: Established full-service hotel in Varanasi with multiple room categories, banquet halls, and restaurants — directly comparable in offering mix and target segments to Clarks Varanasi.
• Hotel Surya, Varanasi: Long-established heritage hotel in Varanasi offering rooms, banquets, and dining targeted at pilgrims and event groups — competing head-to-head with Clarks in the same heritage/traditional hospitality positioning.
• Clarks Khajuraho (Clarks Group): Sibling property under the Clarks Group of Hotels in another Indian heritage destination (Khajuraho). Operates the same brand standards, F&B/banquet model, and target segments, providing intra-group benchmarking and shared services comparison.

Broad incumbents

• Radisson Hotel Varanasi: International brand-affiliated full-service hotel in Varanasi offering rooms, F&B, and event spaces. Competes with Clarks for both business and leisure demand, supported by Radisson's global loyalty and distribution platforms.
• The Gateway Hotel Ganges Varanasi (by Taj): Upper-upscale business hotel under the Taj brand in Varanasi. Competes with Clarks on corporate travel and MICE segments while leveraging the broader Taj ecosystem of loyalty, sales, and global distribution.
• Ramada Plaza by Wyndham Varanasi: Mid-to-upper upscale branded hotel serving the same Varanasi corporate, leisure, and event segments as Clarks, with comparable room counts and banqueting infrastructure.

Emerging players

• Amayaa (Luxury Riverside Resort, Varanasi): Boutique riverside resort/hotel in the Varanasi region offering rooms and event spaces for weddings and leisure guests — overlaps with Clarks on pilgrimage-tourism and celebrations segments.
• Tree of Life Resort, Varanasi: Boutique resort near Varanasi targeting leisure and pilgrimage travelers seeking differentiated, smaller-scale experiences — partial overlap with Clarks on destination leisure demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarks-varanasi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarks Varanasi