Mercedes-Benz Claes & Zonen

What Mercedes-Benz Claes & Zonen does

Mercedes-Benz Claes & Zonen is an authorized Mercedes-Benz dealership and concession holder based in Sint-Truiden, Limburg, Belgium, founded in 1950 as a family business by André Claes and operated since 1989 by his four sons. The company operates three locations across Belgium (Sint-Truiden, Tongeren, and Tienen) covering passenger cars, commercial vans through the Euro-Trucks Claes Van ProCenter, and trucks. It became an official Mercedes-Benz concession holder in 1993 and joined the French Groupe Maurin network in 2019, integrating into the GMS Group of 12 Mercedes-Benz dealerships across Limburg, Flemish Brabant, and Mechelen. The company holds multiple Mercedes-Benz certifications including Mercedes Service 360 (both locations), PARTSpro+ premium parts program, ProCarrosserie, and Duurzaam Repareren.

The company's revenue model spans new vehicle sales (passenger, van, and truck), certified pre-owned vehicles with extended warranty (up to 5 years on electric certified vehicles), aftersales service via certified workshops, body repair (carrosserie), genuine parts distribution including via the PARTSpro+ B2B platform with electronic parts catalog access for professional garages, vehicle financing through leasing and operational lease via Mercedes-Benz Financial Services, and mobile service that brings workshop capabilities to customer locations. Distribution combines physical showrooms (including the MAR20X luxury retail concept), an online configurator and appointment booking system, and event-driven demand generation (VIP vehicle presentations, AMG test-drive events, community events).

The customer segments are individual consumers (retail vehicle buyers), business fleet operators (Van ProCenter for commercial vans), and professional garages and body shops (PARTSpro+ B2B parts customers). The product portfolio spans current Mercedes-Benz passenger cars, plug-in hybrids, and a full electric lineup including EQS SUV, Electric GLC, Electric G-Klasse, CLA, GLB, eCitan, and the upcoming electric VLE and electric C-Klasse. The company employs 52 people and operates as a private subsidiary within the GMS Group under Groupe Maurin ownership.

Name

Mercedes-Benz Claes & Zonen

Legal name

Claes & Zonen

Website

https://claesenzonen.be

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercedes-Benz Claes & Zonen is an authorized Mercedes-Benz passenger car, commercial van, and truck dealership based in Sint-Truiden, Belgium, operating three locations across Limburg with sales, certified pre-owned, aftersales service, parts distribution, financing, and mobile repair services.

Ownership category

akta.pro rank

Product category

Automotive Retail (Authorized Mercedes-Benz Dealership)

NAICS

Automobile Dealers (4411), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

akta.pro secondary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Authorized automotive dealership
• Passenger vehicle sales
• Commercial vehicle sales
• Vehicle aftersales service
• Genuine parts distribution

Headquarters

HQ city

Sint-Truiden

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Mercedes-Benz passenger cars, vans, and trucks through authorized dealership showrooms in Sint-Truiden and Tongeren. Includes stock vehicles and custom configurations via online configurator.
2. Used / Certified Vehicle Sales: Sale of pre-owned vehicles including Mercedes-Benz Certified electric vehicles with extended warranty programs (up to 5 years warranty on certified electric second-hand vehicles).
3. Aftersales Service & Maintenance: Workshop services including maintenance, repairs, diagnostics, Mobile Service, and damage repair through certified workshop and body shop operations. Covers both Mercedes-Benz and other brands.
4. Genuine Parts & Accessories: Sale of Mercedes-Benz genuine parts, accessories, and tires through PARTSpro+ B2B platform and retail counter. Includes exchange parts, motor oils, and parts for professional garage customers.
5. Financial Services: Vehicle financing through leasing, renting, and operational leasing in partnership with Mercedes-Benz Financial Services. Includes insurance products and service contracts (ServiceCare).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mercedes-Benz Claes & Zonen is an authorized Mercedes-Benz concession holder that sells new and certified pre-owned Mercedes-Benz passenger cars, commercial vans, and trucks through retail showrooms in Sint-Truiden, Tongeren, and Tienen (Belgium). The dealership provides the full vehicle lifecycle offering: vehicle sales (including electric and plug-in hybrid models), certified pre-owned vehicle programs with extended warranty, multi-brand aftersales service and maintenance via Mercedes-Benz certified workshops, body repair (carrosserie), genuine parts distribution through the PARTSpro+ B2B platform, financial services (leasing, renting, operational lease), insurance, and roadside assistance (Mobilo/MobiloVan). The portfolio includes the latest electric Mercedes-Benz lineup (EQS SUV, Electric GLC, Electric G-Klasse, eCitan, electric VLE, electric C-Klasse) and Mercedes-Benz Commercial Vans via the Euro-Trucks Claes Van ProCenter.

Product overview

Mercedes-Benz Claes & Zonen is an authorized Mercedes-Benz dealership offering a comprehensive portfolio of passenger cars, commercial vans (Van ProCenter), and trucks through locations in Sint-Truiden, Tongeren, and Tienen. The product portfolio centers on Mercedes-Benz vehicles including electric models (EQS SUV, Electric GLC, Electric G-Klasse, eCitan), plug-in hybrids (GLC, E-Klasse, AMG models), and conventional models (S-Klasse, CLE, GLB, CLA). Supporting services include PARTSpro+ parts program with B2BConnect ordering, Mercedes me connect vehicle connectivity, MobiloVan/Mobilo roadside assistance, Repair & Reconnect certified damage repair, ServiceCare maintenance packages, and Mercedes-Benz Financial Services including leasing and insurance. The company integrates advanced AI technologies including MBUX voice assistant with natural language processing, MB.OS operating system with OTA updates, Electric Intelligence navigation with route optimization, and augmented reality navigation.

Differentiator

Problem solved

Functional benefit

Brands

• Euro-Trucks Claes: Mercedes-Benz Van ProCenter and commercial vehicles division specializing in vans and trucks

Products and services

• Mercedes-Benz EQS SUV Full-size luxury electric SUV combining S-Class comfort with SUV space using Mercedes-EQ purpose design. Accommodates up to seven passengers with DIGITAL LIGHT technology and MBUX Hyperscreen option.
• Mercedes-Benz Electric GLC Electric SUV featuring 800V ultra-fast charging architecture, up to 713 km range, and seamless MBUX Hyperscreen extending across the full dashboard.
• Mercedes-Benz CLA Electric and hybrid compact sedan featuring Mercedes-Benz Modular Architecture with 800V system, up to 792 km range, MBUX Superscreen, and MB.OS operating system. Awarded Car of the Year 2026.
• Mercedes-Benz GLC SUV SUV combining elegance and sovereignty with safety and intelligent versatility. Features plug-in hybrid technology with 48V mild-hybrid system and DISTRONIC active distance assist.
• Mercedes-Benz EQE SUV High-tech, luxurious and versatile electric SUV with up to 590 km WLTP range. Features MBUX Hyperscreen option and modular drive concept with power output from 215 kW/292 hp to 300 kW/408 hp.
• Mercedes-Benz Electric G-Klasse (G 580 with EQ-Technology) First fully electric G-Klasse combining legendary offroad capabilities with emission-free electric drive. Features four individually controlled electric motors, G-TURN, G-STEERING, and intelligent offroad-crawl function.
• Mercedes-Benz E-Klasse Berline Executive sedan featuring MBUX Superscreen, plug-in hybrid option with up to 116 km electric range, adaptive DIGITAL LIGHT, and personalization that learns driver preferences.
• Mercedes-Benz S-Klasse Flagship luxury sedan with over 50% newly developed components, MB.OS control system, illuminated Mercedes star, and advanced driving assistance systems.
• Mercedes-AMG GT 4-Door Coupe High-performance electric sports car with three electric motors delivering 1,169 hp, 0-100 km/h in 2.1 seconds, and 800V architecture with up to 600 kW charging capacity.
• Mercedes-Benz CLE Coupe Sporty and refined coupe featuring latest MBUX multimedia generation, Burmester 3D surround sound system, and dynamic body control with rear-axle steering.
• Mercedes-Benz CLE Cabrio Open-top convertible combining sporty design with stylish sound-insulating fabric roof. Features Burmester 3D surround sound and latest MBUX generation.
• Mercedes-Benz GLB Versatile compact SUV accommodating up to seven passengers with new MBUX Superscreen interior, up to 631 km range, and 800-volt architecture.
• Mercedes-Benz VLE (Electric) Fully electric grand limousine combining limousine comfort with MPV space. Features 800V technology, over 700 km range, electric sliding doors with HANDS-FREE Access, and MB.OS with AI-powered MBUX.
• Mercedes-Benz eCitan 100% electric compact van for urban traffic, combining comfort and quality with electric driving benefits. Available from €299/month.
• Mercedes-Benz Certified (pre-owned program) Certified pre-owned vehicle program offering 5-year warranty on electric used vehicles, comprehensive inspection, and quality assurance.
• Van ProCenter (Euro-Trucks Claes) Mercedes-Benz commercial vehicle center offering comprehensive commercial van sales, service, and financing solutions with extended opening hours and weekend availability.
• Mercedes-Benz Original Parts Original Mercedes-Benz parts developed specifically for Mercedes-Benz vehicles, thoroughly tested for reliability and quality, with over 60% available immediately.
• Mercedes-Benz MobiloVan roadside assistance Free roadside assistance service throughout Europe for Mercedes-Benz vans, available 24/7 with approximately 3,000 authorized service partners.
• Mercedes me connect Digital connectivity service for Mercedes-Benz vehicles enabling customers to stay connected with their vehicle, access important information and practical functions both on the road and outside the vehicle.
• Repair & Reconnect (certified damage repair) Certified damage repair service for all brands using specialized equipment and Mercedes-Benz original parts, including electronic damage repair beyond visible damage.
• ServiceCare maintenance packages Flexible and long-term protection packages for Mercedes-Benz vans, ranging from extended warranty to comprehensive maintenance.
• Mercedes-Benz Financial Services Comprehensive financing solutions including leasing, operational lease, rental, insurance, and monthly payment calculator for Mercedes-Benz vehicles.
• PARTSpro+ B2B parts distribution program Premium parts program for professional customers providing online ordering of Mercedes-Benz original parts with access to electronic parts catalog (EPC) with over 390,000 parts, next-day delivery, and B2BConnect account system.
• Mercedes-Benz Original Accessories Mercedes-Benz original accessories including roof boxes, bike carriers, and vehicle-specific accessories with quality, safety, and reliability standards.

Quantifiable outcome

• Both Claes & Zonen Tongeren (2021) and Sint-Truiden locations were the first in Belgium to receive Mercedes Service 360 certification, demonstrating highest aftersales process quality standards.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MegachargecoreStrategic or Co-development Partner · 1 January 2023In 2023, GMS Group Mercedes-Benz (parent of Claes & Zonen) partnered with Megacharge for fast charging infrastructure. The partnership supports electric vehicle operations including new vehicle deliveries and workshop services, providing high-speed charging capability for the growing EV lineup.
• Groupe MaurincoreStrategic or Co-development Partner · 1 January 2019Groupe Maurin, a French automotive group, acquired Claes & Zonen in 2019, providing international anchoring. Maurin Belgium operates multiple Mercedes-Benz dealerships across Belgium (Claes & Zonen, GMS Leuven-Tienen, Groep Jam, SMC Mechelen-Wemmel).
• GMS GroupcoreStrategic or Co-development PartnerGMS Group is a network of 12 Mercedes-Benz dealerships in Limburg, Flemish Brabant, and Mechelen. Claes & Zonen operates as part of this dealer network, sharing brand standards, training resources, and operational best practices.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Lou Bachrodt Automotive: US-based multi-brand premium automotive retailer with comparable family-ownership origins and similar emphasis on certified service operations. Useful as a cross-regional reference point for premium dealer economics, though geographically non-overlapping.

Broad incumbents

• Hedin Mobility Group: Swedish-based European automotive retailer operating premium brand dealerships across multiple countries. Comparable as a multi-brand dealer network with scale advantages in parts, service, and fleet business, and similar exposure to OEM agency model transitions.
• Inchcape plc: London-listed global automotive distributor and retailer with premium-brand representation across multiple markets. Comparable as an international multi-brand automotive retailer with exposure to OEM transition pressures and similar premium-brand service operations.
• Emil Frey Group: Swiss-headquartered European automotive retail group operating premium-brand dealerships across multiple countries. Comparable as a large, family-influenced dealer group managing OEM concession relationships with similar aftersales, fleet, and parts distribution operations.
• D'Ieteren: D'Ieteren is the official Mercedes-Benz importer and distributor for Belgium and the parent of major Belgian automotive retail operations. It is the broadest incumbent in the Belgian Mercedes retail network — Claes & Zonen operates as an authorized concession holder within this ecosystem, with overlapping customer base and brand standards.

Direct peers

• Groupe Maurin: French automotive dealer group that acquired Claes & Zonen in 2019. Operates multiple Mercedes-Benz dealerships in Belgium (Maurin Belgium) and France under similar concession-holder models. Direct parent/peer overlap in brand standards and operational practices.
• Van Mossel Automotive Group: Van Mossel is one of the largest automotive retail groups in the Benelux, operating multiple premium-brand dealerships in Belgium and the Netherlands including Mercedes-Benz. Comparable business model as a multi-brand premium dealer group with similar aftersales and B2B fleet capabilities.
• GMS Group: GMS Group is the parent network of 12 Mercedes-Benz dealerships across Limburg, Flemish Brabant, and Mechelen, of which Claes & Zonen is a member. Direct operational and brand counterpart under the same concession model, sharing best practices, training, and procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLcWLSQQk8TYrYWIeYRnDfw
• Facebookfacebook.com/eurotrucksclaes
• LinkedInlinkedin.com/company/claes-&-zonen-sint-truiden-nv
• Instagraminstagram.com/claesenzonen

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Claes & Zonen