What Maderas Golf Club does

Maderas Golf Club is a privately operated 18-hole championship golf course located in Poway, California, founded in 1999. The club is managed by Troon Golf and serves individual golfers, members, tournament participants, and private event clients including wedding and corporate bookings. The property generates revenue through a diversified multi-stream model that includes greens fees ($145-$185 per round), tiered memberships ranging from $450 to $5,750, food and beverage service, pro shop retail, lessons, tournaments, equipment rentals, gift cards, and forecaddie services.

The underlying operational technology stack consists of a mobile application providing GPS and digital scorecard functionality, supported by third-party software partnerships with Gallus Golf (operations management) and Golf Genius (tournament software). Retail operations are anchored by vendor partnerships with Callaway, Titleist, TaylorMade, and PXG for equipment sales and custom fittings. The club has received industry recognition, including Golf Digest Top 100 designation, which supports its premium positioning within the Southern California daily-fee market.

The business model combines daily-fee access with a structured membership program and extensive ancillary monetization of the physical asset. Revenue is dependent on discretionary consumer spending, weather conditions, and tournament/event calendars typical of a Southern California golf facility. The club employs between 51 and 100 people, consistent with mid-sized golf operations of comparable scale.

Name

Maderas Golf Club

Legal name

Maderas Golf Club

Website

https://maderasgolf.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Maderas Golf Club is an 18-hole championship golf course in Poway, California, operating under Troon Golf management and serving individual golfers, members, and private event clients through greens fees, memberships, and ancillary hospitality services.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Country club membership
• Event venue services
• Golf hospitality
• Recreation services

Headquarters

HQ city

Poway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Greens Fees and Tee Times: Daily public play revenue from greens fees, with rates varying by day of week and membership tier. Golf cart fees add $30 per player ($22 for members).
2. Membership Subscriptions (Players Club): Annual membership tiers (Bronze $450, Gold $1,500, Platinum $5,750) providing discounted greens fees, advance booking windows, and guest privileges. Renewal rates slightly lower (Bronze $400, Gold $1,300, Platinum $5,000).
3. Food and Beverage (The Grille): On-site restaurant serving breakfast (7-11am) and lunch (11am-5pm). 10% discount for members on food and non-alcoholic beverages. Specializes in catering for events and weddings.
4. Pro Shop Merchandise: Retail golf equipment and apparel from brands including Travis Mathew, Peter Millar, GFore, Titleist, Callaway, and Scotty Cameron putters. 20% discount for members on merchandise.
5. Gift Cards and E-Gift Cards: Gift cards valid throughout property including golf shop, The Grille, and rounds of golf.
6. Golf Lessons and Instruction: PGA Professional instruction including private lessons ($125/hr), half-hour lessons ($80), and playing lessons through 9 holes ($275).
7. Event and Wedding Venue Rental: Corporate events, weddings, holiday parties, and charity tournaments hosted in venues including Del Lago Ballroom (capacity 220-300), Sunset Rock (capacity 80-100), and Maderas Clubhouse (capacity 60).
8. Equipment Rentals: Callaway Elyte golf club rentals at $125 per set, including 6 Callaway Golf Balls. Club fitting events with Callaway, Titleist, TaylorMade, and PXG.
9. Forecaddie Services: Forecaddie service at $100 per group for up to 4 players, plus minimum $40 cash gratuity per golfer.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Operates an 18-hole championship golf course providing golf play, practice facilities, dining, and event hosting services including corporate outings and weddings.

Product overview

Maderas Golf Club offers a comprehensive golf and hospitality experience centered around its 18-hole championship golf course in Poway, CA. The core offering is public golf access with tee time booking through online and mobile channels. Supporting services include Callaway club rentals, forecaddie services, PGA-led golf lessons, and professional club fitting events with major brands. The club operates a Players Club membership program with Bronze, Gold, and Platinum tiers providing escalating benefits. Event hosting capabilities span group golf outings (12-144 players), weddings, corporate events, and holiday parties across multiple venue spaces. Dining is available through The Grille restaurant, while a pro shop offers equipment and apparel. The club also provides physical and digital gift cards. As a Troon Golf facility, Maderas upholds elevated service and course condition standards.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course Championship 18-hole course providing tee times, practice facilities, and on-site hospitality services for individual golfers and groups.
• Event Hosting Venue hosting for corporate outings and weddings, leveraging the golf course setting and bundled food and event coordination services.

Quantifiable outcome

• Nearly $3 million raised annually for charity through tournament partnerships
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Troon GolfcoreStrategic or Co-development PartnerMaderas Golf Club is San Diego's only Troon Golf facility. Troon provides management services, operational standards, technology platforms, and brand affiliation that elevates the club's market positioning and operational excellence.
• Callaway GolfcoreTechnology or IntegrationCallaway provides equipment for club rentals (Callaway Elyte sets at $125) and club fitting events. Partnership allows access to latest golf technology for guests.
• TitleistcoreTechnology or IntegrationTitleist partners for club fitting events including ball fitting. Fitting dates scheduled throughout the year at Maderas location.
• TaylorMadecoreTechnology or IntegrationTaylorMade partners for club fitting events. Fitting dates scheduled throughout the year at Maderas location.
• Gallus GolfcoreTechnology or IntegrationProvides tee time booking technology and mobile app platform. Maderas has a dedicated app powered by Gallus Golf for booking, GPS, and score tracking.
• Golf GeniuscoreTechnology or IntegrationProvides MPC (Maderas Players Club) season points and results tracking platform for member tournaments and events.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coronado Golf Course: Historic municipal public golf course in Coronado, CA, offering an 18-hole layout with event and tournament hosting in the same San Diego market, comparable as a premium public-access course competing for the same golfer demographic.
• Torrey Pines Golf Course: Premier municipal public golf course in La Jolla, San Diego, offering 36 holes of championship golf with comparable public-access premium positioning, tournament hosting, and proximity-driven demand in the same Southern California market as Maderas.
• Indian Wells Golf Resort: Public-access premium resort-style golf facility in Indian Wells, CA (Palm Springs area), with two championship courses, event hosting, weddings, and on-site dining; closely comparable to Maderas in combining public premium play with high-margin event and F&B operations.
• The Crossings at Carlsbad: Premium public 18-hole championship golf course in Carlsbad, CA, with on-site dining, event hosting, and group outing services, directly comparable to Maderas on public-access championship golf and corporate/charity event business in the San Diego region.

Broad incumbents

• Aviara Golf Club: Luxury resort golf course at Park Hyatt Aviara in Carlsbad, CA, offering 18-hole championship play, premium F&B, and event hosting; comparable as a high-end Southern California golf venue though it operates as part of a full-service resort rather than standalone public-access.
• The Grand Golf Club (Fairmont Grand Del Mar): Tom Fazio-designed resort golf course at the Fairmont Grand Del Mar in San Diego, offering championship golf with luxury hospitality, weddings, and corporate events; comparable as a high-end golf venue in the same metro but with a more resort-driven business model.
• Omni La Costa Resort & Spa: Carlsbad-based resort featuring Champions Course and Legends Course, with on-site lodging, F&B, weddings, and corporate event hosting; comparable to Maderas on premium golf and event revenue but operates within a full lodging and spa destination.
• Pelican Hill (The Resort at Pelican Hill): Luxury Newport Coast resort with 36 holes of Tom Fazio-designed golf, premium weddings, and corporate events; comparable as a high-end Southern California golf and event destination though positioned at a higher price point with lodging integration.
• TPC Sawgrass: Flagship TPC resort course in Ponte Vedra Beach, FL, with tournament-host positioning, public-access premium play, club fittings, and merchandise; comparable as a destination premium public golf property with strong brand and event business though at materially larger scale.

Regional players

• Rams Hill Golf Club: Tom Doak-designed public-access golf course in Borrego Springs, CA, ranked among America's top public courses with comparable award-winning positioning; comparable in product type (premium public championship golf) though serving a different Southern California sub-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MaderasGolf
• Facebookfacebook.com/MaderasGolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maderas Golf Club