Claremart Group

What Claremart Group does

Claremart Group, legally constituted as Claremart Auctioneers (Pty) Ltd, is a privately-held South African property auction and real estate services firm headquartered in Green Point, Cape Town, with approximately 36 employees and B-BBEE Level 1 certification. Founded in 1976, the company operates a multi-channel property transaction platform serving individual sellers, investors, tenants, professional service providers, and corporate and government clients across Western Cape, Gauteng, Eastern Cape, Northern Cape, and KwaZulu-Natal. Core activity centers on property auctions (both online and in-person), supplemented by private treaty sales, rental management, professional valuations, movable assets auctions (vehicles and equipment), financial solutions in association with EVO, private tenders, and property development advisory.

The underlying technology platform centers on a timed online auction system hosted at onlineauctions.claremart.com and powered by Mafunyane Technologies' bidPro, supporting bid registration, auto-bidding, and live streaming. Native iOS and Android mobile applications extend property discovery and auction participation. Strategic channel relationships with three state-owned enterprises—Eskom Properties, City of Cape Town, and Transnet—provide recurring access to government property disposal mandates; secondary facilities include auction venues at Killarney Gardens and a vehicle viewing venue at Epping 1.

The revenue model is transaction-fee based on a tiered auctioneer's commission ranging from 1% (properties above R50 million) to 4% (properties at or below R500,000), plus a 10% buyer's commission (excluding VAT), with supplementary income from private treaty sales commissions, rental management, valuation fees, and referral income from EVO financial solutions. Go-to-market blends the company website, property alert emails, mobile apps, on-site show days, and digital property portals, with customer segmentation prioritizing distressed sellers (divorce, deceased estates, liquidations), investors seeking distressed assets, tenants, and government/corporate asset disposers.

Name

Claremart Group

Legal name

Claremart Auctioneers (Pty) Ltd

Website

https://claremart.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Claremart Group is a Cape Town-based South African property auction and real estate services firm running online and in-person property auctions, private treaty sales, rentals, and valuations for individual sellers, investors, tenants, and government clients.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Auctions (BPAJAEAB)

akta.pro secondary industries

Industrial Real Estate Auctions (BPAJAEAC), Government & Tax-Lien/Tax-Deed Property Auctions (BPAJAEAH), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Development Site & Entitlement/Planned Community Auctions (BPAJAEAI)

Keywords

• Property auctions
• Real estate sales
• Movable assets auctions
• Property rentals
• Property valuations

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auctioneer's Commission: The company charges 10% auctioneer's commission plus VAT on successful auction sales. Commission rates vary by property value tier, from 1% for properties above R50,000,001 to 4% for properties under R500,000.
2. Buyer's Commission: Buyers pay a 10% buyer's commission plus VAT on auction purchases
3. Property Sales (Private Treaty): Traditional private sale of properties through the company's listings platform
4. Rental Management: Monthly rental income from commercial and residential properties listed on the platform
5. Valuation Services: Professional valuation services for movable and immovable assets offered at affordable rates
6. Financial Solutions: In association with EVO, offering bond finance, bridging finance, and commercial asset finance with no cost to applicants

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Claremart Group is a South African property auctioneering and real estate services firm that conducts property auctions (online and in-person), private treaty sales, rentals, and movable asset auctions for residential, commercial, industrial, and government-owned assets. The company supplements its core auction services with valuations, private tenders, development advisory, and in-house financial solutions (in association with EVO), supported by a proprietary online bidding platform and dedicated mobile app.

Product overview

Claremart Group operates a comprehensive property auction and sales platform, offering multiple sale channels including public auctions, private treaty sales, private tenders, and rentals. The core offering consists of property auctions (both in-person and online via the onlineauctions.claremart.com platform) and private sales, supplemented by movable assets auctions for vehicles and equipment. The company provides integrated financial solutions through Claremart Financial Solutions (in association with EVO), professional valuations, and development advisory services. A mobile app extends access to property search functionality. The portfolio includes residential, commercial, industrial, retail, and land properties across South Africa, with special programs for municipal and government property sales.

Differentiator

Problem solved

Functional benefit

Brands

• Claremart Financial Solutions: Financial solutions division offering pre-auction finance, bond finance, bridging finance, commercial/industrial asset finance, and mortgage bond finance.

Products and services

• Property Auctions Auction-based sale of residential, commercial, and industrial properties including houses, apartments, flats, guesthouses, retail, and land across South Africa, accessible via in-person and online channels.
• Private Treaty Sales Traditional private sale listings for properties not sold through auction, including commercial retail, industrial, offices, hotels, farms, and residential properties across South Africa.
• Rentals Rental property listings including apartments, houses, commercial offices, retail spaces, industrial warehouses, and storage spaces across South African suburbs, with tenant application functionality.
• Movable Assets Auctions Online auctions for movable assets including vehicles, storage unit contents, and equipment, with dedicated events such as government motor transport auctions and storage unit auctions.
• Online Auctions Platform Digital auction platform enabling timed and live online bidding for properties and movable assets with real-time bidding, auto-bidding, and live streaming capabilities.
• Claremart Financial Solutions Financial services including pre-approval finance, bond finance, bridging finance, commercial/industrial asset finance, and mortgage bond finance, operated in association with partner EVO.
• Valuations Professional valuation services for immovable and movable assets across South Africa, performed by qualified senior valuers for portfolio analyses, financial reporting, and legal settlements.
• Developments Property development advisory services covering advisory, sales and re-sales, and development land offerings.
• Private Tenders Private tender process for property sales outside of public auction, allowing sellers to receive confidential offers from qualified buyers.
• Claremart Mobile App Mobile application for property search and online auction participation, available on Google Play Store and Apple App Store.

Quantifiable outcome

• Property sale within 3 months via auction after 2 years of traditional agent struggle
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Eskom PropertiescoreChannel Partner/ Reseller/ DistributorEskom Properties is a key partner, with Claremart conducting auctions for Eskom-owned properties. This partnership provides exclusive access to a portfolio of commercial and residential properties from the state-owned electricity company.
• City of Cape TowncoreChannel Partner/ Reseller/ DistributorCity of Cape Town auctions are conducted by Claremart, providing exclusive access to municipal properties. Properties include residential, commercial, and industrial assets being disposed of by the city.
• TransnetcoreChannel Partner/ Reseller/ DistributorTransnet auctions are conducted through Claremart, providing access to properties owned by the state-owned logistics company.
• EVOminorGTM or Marketing PartnerEVO is associated with Claremart Financial Solutions, offering pre-approval finance, bond finance, bridging finance, and commercial/industrial asset finance services to Claremart clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Park Village Auctions: Park Village Auctions is a long-established South African auctioneer handling movable and immovable asset disposals including property. Directly comparable in handling distressed and government-supplied assets, and operates similar online auction infrastructure.
• Broll Auctions: Broll is one of South Africa's largest full-service real estate services firms with a substantial property auction division. Directly comparable to Claremart in auctioning commercial, residential and government property, with a national footprint and similar B-BBEE positioning.
• Auction Alliance: Auction Alliance is a South African property auction house conducting sales of residential, commercial and industrial property. Closely comparable in business model — tiered commission structure, in-person and online bidding — and directly competes for the same government and distressed-sale inventory.
• High Street Auctions: High Street Auctions is a South African commercial property auctioneer running scheduled multiple-property auctions. Comparable in format (timed multiple-property auctions), target asset class (commercial real estate) and buyer/seller audience.
• In2Property: In2Property conducts commercial property auctions across South Africa with online bidding capability. Closely comparable in core product (commercial property auctions), fee structure and target buyer (institutional and investor).

Emerging players

• BidX1: BidX1 is a digital property auction platform with growing presence in South Africa and other emerging markets. Comparable in online auction model and target asset class, but differentiates through a tech-led platform-first approach that could pressure incumbents like Claremart.

Broad incumbents

• Seeff Property Group: Seeff is a national South African estate agency network offering sales, rentals and auctions. Comparable in residential and commercial listing services but a broader incumbent whose core is traditional agency rather than auction-led distressed disposals.
• Pam Golding Properties: Pam Golding is South Africa's largest residential and commercial estate agency group, handling traditional sales, rentals and auctions. Overlaps with Claremart's private treaty and rental streams but does not focus on auction-led distressed disposals.

Others

• Property24: Property24 is South Africa's leading online property listing portal. Not a direct auction competitor but a key distribution and marketing channel for auction inventory; comparable as an enabling technology ecosystem participant in SA real estate transactions.
• Mafunyane Technologies (bidPro): Mafunyane Technologies powers Claremart's online auction platform under the bidPro brand. Comparable as an enabling technology supplier whose platform is embedded in Claremart's GTM motion; relevant for understanding platform economics and potential vendor concentration risk.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/claremartsouthafrica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claremart Group