Clarity Wealth

What Clarity Wealth does

Clarity Wealth is an independent, privately-held financial advisory firm headquartered in Newberry, Florida, employing 14 people and serving individual clients, pre-retirees, retirees, and business owners across Florida and the broader Southeast United States. The firm delivers a comprehensive suite of services under a fee-based advisory model, including financial and retirement planning, investment management, estate planning, insurance planning, Social Security optimization, and business retirement plan services. Securities are offered through J.W. Cole Financial, Inc. (FINRA/SIPC) and advisory services through J.W. Cole Advisors Inc., with Clarity Wealth operating as an unaffiliated entity.

The firm's technology stack centers on third-party client portal platforms — eMoney and Wealthscape (Emapi) — which provide clients with interactive, real-time visibility into their financial life. A proprietary conceptual tool, the "Wheel of Retirement," developed by CFP® Chris Conner, is positioned as a differentiated planning framework. Content production forms a notable operational asset: the firm maintains a blog, the 180+ episode "Fireside Chat" webinar/video series, a 7-part financial planning video series used as a lead magnet, and a library of free downloadable guides and checklists.

Go-to-market is consultative and education-led, with free initial consultations booked via Calendly, a three-step onboarding process (Connect, Follow our process, Implement & Win), and inbound lead generation driven by organic content and email marketing. The firm claims 100+ years of collective team experience across the financial industry and 50+ years specifically in business retirement plan management. Pricing is not publicly disclosed; based on disclosed arrangements, revenue is generated through fee-based advisory engagements, most likely AUM-based or flat-fee, billed on an annual cadence.

Name

Clarity Wealth

Legal name

Clarity Wealth

Website

https://claritywealthplan.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarity Wealth is an independent Florida-based financial advisory firm with 14 employees serving individuals, pre-retirees, retirees, and business owners through fee-based retirement, estate, investment, and business retirement plan services across the Southeast US.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), Private Banking & UHNW Wealth Advisory (FSAEABAC), Tax-Aware Investment Planning (FSAEAAAE)

Keywords

• Financial planning services
• Retirement planning
• Investment management
• Estate planning
• Business retirement plans

Headquarters

HQ city

Newberry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fee-Based Advisory Services: The firm provides financial planning and investment management services on a fee basis. Securities are offered through J.W. Cole Financial, Inc. (Member FINRA/SIPC) and advisory services through J.W. Cole Advisors Inc., suggesting an AUM-based or flat-fee advisory model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Clarity Wealth is an independent financial advisory firm that provides personalized financial planning, retirement planning, investment management, estate planning, tax planning, insurance planning, and Social Security optimization to individuals and families. The firm also designs, establishes, and manages business retirement plans (e.g., 401k) for business owners, coordinating with recordkeepers, third-party administrators, and major plan providers. Services are delivered through one-on-one advisor consultations supported by eMoney and Wealthscape client portals.

Product overview

Clarity Wealth is a financial planning and investment management advisory firm offering a comprehensive suite of services centered around financial and retirement planning, estate planning, and business retirement plans. The firm's core offering includes personalized financial planning delivered through human advisors, supported by a client portal integrated with eMoney and Wealthscape platforms. Additional offerings include educational resources such as a 7-part financial planning video series, webinars on fundamentals of building a financial plan, and free guides and checklists covering topics including retirement planning, tax planning, estate planning, and investment management.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial & Retirement Planning Comprehensive financial planning service covering retirement planning, investment management, tax planning, insurance planning, and Social Security optimization for individuals and households approaching or in retirement.
• Estate Planning Estate planning advisory service designed to ensure seamless transfer of assets to heirs and designated charities, integrated with the firm's broader financial plan.
• Business Retirement Plans Retirement plan services for businesses, including plan selection, provider coordination, ongoing oversight, participant education, fiduciary support, and investment monitoring for 401k and other qualified retirement plans.

Quantifiable outcome

• Comprehensive planning approach covering all aspects of financial life
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• J.W. Cole Financial, Inc. (JWC)coreChannel Partner/ Reseller/ DistributorSecurities offered through J.W. Cole Financial, Inc., a Member of FINRA/SIPC. JWC is the broker-dealer through which Clarity Wealth conducts securities transactions for clients.
• J.W. Cole Advisors Inc. (JWCA)coreChannel Partner/ Reseller/ DistributorAdvisory services offered through J.W. Cole Advisors Inc. JWCA is the registered investment advisor affiliated with J.W. Cole Financial that provides the advisory framework for Clarity Wealth's planning services.
• Recordkeepers and TPAs (Third Party Administrators)supportingTechnology or IntegrationPartner with top service providers including recordkeepers and third-party administrators to deliver retirement plan solutions. For business retirement plans, they coordinate with various providers to ensure comprehensive plan management.
• eMoneysupportingTechnology or IntegrationClient portal platform providing interactive financial planning tools and real-time account access for Clarity Wealth clients.
• Wealthscape (by Emapi)supportingTechnology or IntegrationAdditional client portal platform for account access and financial monitoring, complementing the eMoney platform.
• Plan Service Providers (John Hancock, American Funds, ADP, Human Interest)supportingTechnology or IntegrationFor business retirement plan services, Clarity Wealth provides access to and coordination with major retirement plan service providers including John Hancock, American Funds/Capital Group, ADP, and Human Interest.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Human Interest: Tech-forward 401(k) provider for small and mid-sized businesses. Listed as a Clarity Wealth plan service provider partner; competes on the same business retirement plan vertical with a primarily digital/automated model.

Direct peers

• Carson Wealth: Independent RIA offering comprehensive financial planning, retirement, and business retirement plan services to mass-affluent clients. Operates a similar advisor-led model with content-driven marketing and is a frequent RIA roll-up consolidator.
• Halbert Hargrove: Long-standing fee-only RIA providing comprehensive wealth management, retirement, and estate planning to individuals and business owners. Comparable boutique scale, service mix, and fiduciary positioning.
• Buckingham Strategic Wealth: Fee-only RIA focused on holistic financial planning, retirement income, and tax-aware investment management. Closely comparable in service mix (financial planning, retirement, estate) and in serving the mass-affluent segment.
• Harness Wealth: Tech-enabled financial planning platform connecting clients with CFP® professionals for comprehensive planning and tax-aware investment advice. Closely comparable in target segment and service architecture.
• Facet Wealth: Digital-first financial planning firm offering flat-fee comprehensive planning and investment management to mass-affluent clients. Comparable in product (financial planning + investment management) but differentiated by a fully remote delivery model.

Others

• J.W. Cole Financial / J.W. Cole Advisors: Broker-dealer and RIA platform through which Clarity Wealth offers securities and advisory services. Indirect ecosystem participant (infrastructure partner rather than competitor) but commercially significant to Clarity Wealth's operating model.

Broad incumbents

• Edelman Financial Engines: Large national RIA combining advisor-led comprehensive planning with digital planning tools. Serves mass-affluent and workplace retirement plan participants — directly competing for both of Clarity Wealth's primary segments.
• Mariner Wealth Advisors: Large independent RIA offering financial planning, investment management, retirement, tax, and estate services nationwide. Comparable service breadth but materially larger scale and broader geographic reach than Clarity Wealth.
• Creative Planning: One of the largest independent RIAs in the U.S., providing comprehensive financial planning, investment management, retirement, and estate services. Overlaps directly on service mix; competes for the same mass-affluent and business owner clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Clarity_Wealth
• LinkedInlinkedin.com/company/clarity-wealth-plan

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity Wealth