What Claro Centroamérica does

Claro Centroamérica (Claro Guatemala) is a Guatemala-domiciled telecommunications operator and a wholly-owned subsidiary of América Móvil, the largest telecom conglomerate in Latin America. The company sells mobile and home connectivity services to two principal segments: individual consumers (Personas) and businesses (Empresas), with a horizontal segmentation approach and a primary emphasis on mass-market consumer subscribers. Mobile services are delivered via postpago (24-month contract plans ranging from Q185 to Q760 per month, with or without device subsidy) and prepago (pay-as-you-go with Superpacks and welcome kits), while home services are structured as Doble Play (internet + telephony or TV) and Triple Play (internet + TV + fixed line) bundles priced between Q229 and Q679 per month. Underlying infrastructure includes 5G, VoLTE, eSIM, GPON fiber optic, and Ultra WiFi mesh technology.

The product portfolio is augmented by bundled entertainment partnerships (HBO MAX, Amazon Prime, Disney+, NBA, Universal+, Claro Video, Claro Música), the América Sin Fronteras roaming add-on, the Full Claro mobile+home convergence product, the Claro Drive cloud storage service, the Claro Club loyalty program, the Mi Claro self-service portal, and the ClaroBot virtual assistant. Device financing (24–48 cuotas) is offered across smartphones from Samsung, Apple, Motorola, Xiaomi, Honor, and Huawei, plus home electronics, wearables, and accessories.

The business model is predominantly subscription-recurring (mobile plans, home bundles, entertainment subs, roaming), supplemented by usage-based prepago revenue and hardware sales. Distribution is multi-channel: physical retail stores (Nuestras Tiendas) with nationwide coverage across Guatemalan departments, Tienda en Línea e-commerce with free home delivery, phone-based inside sales, Mi Claro self-service portal, and WhatsApp customer service. Pricing is denominated in Guatemalan Quetzales (Q) and positioned competitively across mobile and home tiers. As part of América Móvil's 17-country regional network, Claro Guatemala benefits from shared technology standards, group procurement, and the Claro brand, but it does not have independent public ownership or separate revenue disclosure.

Name

Claro Centroamérica

Legal name

Claro

Website

https://claro.com.gt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Claro Centroamérica (Claro Guatemala) is a Guatemala-based telecom operator and wholly-owned subsidiary of América Móvil, offering mobile (postpago/prepago), home internet, TV, and bundled entertainment services to mass-market consumers and businesses across the country.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

All Other Telecommunications (5178)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile telecommunications services
• Home broadband services
• Postpaid mobile plans
• Prepaid mobile services
• Telecommunications operator

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Postpago Subscriptions: Monthly recurring subscription plans with included data, unlimited calls, SMS, and social app access. Plans range from 25GB to unlimited with prices from Q245 to Q760 per month for plans with device, and Q185 to Q535 for plans without device.
2. Mobile Prepago Services: Prepaid mobile services with prepaid recharges, Superpacks, and kit de bienvenida for new customers
3. Home Services (Triple/Doble Play): Bundled home services including internet (150-750 Megas), fixed line, and TV with subscription fees from Q229 to Q679 per month depending on speed tier and bundle type
4. Device Hardware Sales: Sales of smartphones (Samsung, Honor, Motorola, Xiaomi), smartwatches, accessories, TVs (Samsung Crystal 50-75 inches), laptops (ASUS Vivobook), and mesh routers through installment payments (24-48 cuotas) or outright purchase
5. Roaming Services: International roaming services including 'América Sin Fronteras' plan for calls and data across the Americas
6. Entertainment Subscriptions: Premium entertainment content through partnerships with HBO MAX, Amazon Prime, Disney+, NBA, Universal+, Claro Video, and Claro Música included in select plans

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Claro Centroamérica is a telecommunications operator in Guatemala delivering mobile voice and data services (postpaid and prepaid plans with 5G, VoLTE, eSIM) and home connectivity services (GPON fiber-optic internet, IPTV via Claro tv+, fixed-line telephony) bundled as Doble and Triple Play subscriptions, complemented by an online store selling smartphones, wearables, laptops, and accessories from Samsung, Apple, Motorola, Xiaomi, Honor, and Huawei on installment financing.

Product overview

Claro Centroamérica (Claro Guatemala) operates as a telecommunications operator in Guatemala, part of the América Móvil group. Its consumer product portfolio is organized into two pillars: mobile services and home services. Mobile services include prepaid (Prepago) and postpaid (Postpago) plans — the latter sold in two variants: Sin Equipo (device installment separate from service, starting at Q185/month for 30GB) and Con Equipo (bundled device + service, under the Todo Incluido sub-brand ranging from 25GB to Unlimited at Q245–Q760/month). These plans include unlimited access to apps such as TikTok, WhatsApp, Facebook, Instagram, Uber, Waze, Spotify, and Deezer. Home services are structured as Doble Play (internet + call or TV) and Triple Play (internet + TV + fixed line) bundles, with internet speeds ranging from 150 to 750 Mbps at price points from Q229 to Q679/month, delivered over fiber optic (GPON) or copper infrastructure. Bundled entertainment includes HBO MAX, Amazon Prime, Claro Video, Claro Sports, and Universal+. The ecosystem is augmented by the Mi Claro self-service portal, the ClaroClub loyalty program, the ClaroBot virtual assistant, the Full Claro convergence product, Ultra WiFi mesh, and an online store (Tienda en Línea) selling smartphones from Samsung, Xiaomi, Motorola, Honor, and Redmi, plus home electronics and accessories from Apple, Samsung, Huawei, ASUS, ZTE, Beats, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Claro Música: Music streaming service offering access to millions of songs
• Claro Video
• Claro Drive
• Claro tv+
• Claro Club
• Claro 5G
• Claro Sports
• Claro Hogar
• Ultra WiFi
• Claro Fibra

Products and services

• Claro Postpago
• Claro Prepago
• Claro Internet Hogar
• Claro Hogar Doble Play
• Claro Hogar Triple Play
• Claro TV+
• Claro Roaming
• Claro VoLTE
• Claro eSIM
• Claro 5G
• Am\u00e9rica Sin Fronteras
• Full Claro
• Ultra WiFi
• Claro Video
• Claro M\u00fasica
• Claro Sports Sports content streaming platform and linear channel covering regional and international sporting events, including NBA content.
• Claro Drive Cloud storage service offering online file backup, synchronization, and sharing for subscribers.
• Tienda en L\u00ednea (Claro Online Store) Official e-commerce platform selling smartphones, laptops, smart TVs, wearables, mesh routers, and accessories from Samsung, Apple, Motorola, Xiaomi, Honor, Huawei, ASUS, ZTE, Redmi, and Beats, with free home delivery and installment payments up to 48 cuotas.
• Claro Renovaci\u00f3n Mobile line renewal service allowing existing postpago customers to upgrade their device and plan with promotional benefits.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• SamsungcoreTechnology or IntegrationStrategic device partnership offering Samsung smartphones (Galaxy S26, S26+, Z Flip7 FE, Z Fold7, A36, A37, A56, A57), smartwatches (Galaxy Watch 6, 8, Ultra), and earbuds through Claro's retail and e-commerce channels with installment payment options
• MotorolacoreTechnology or IntegrationDevice partnership offering Motorola smartphones (Razr 60 Ultra, Moto Buds, Moto Watch Fit) and accessories through Claro stores and online platform with financing options
• XiaomicoreTechnology or IntegrationPartnership for Xiaomi smartphones (Xiaomi 15) and accessories including Redmi Watch 5 and Redmi Buds 6 available through Claro distribution channels
• ApplecoreTechnology or IntegrationApple products including iPhone devices, AirPods (4, Pro 2), and accessories available through Claro stores and online platform
• HonorcoreTechnology or IntegrationHonor devices including Magic 8 Pro, Honor 400, Honor 400 PRO, HONOR WATCH 5, and HONOR Earbuds Open available through Claro distribution
• HuaweicoreTechnology or IntegrationHuawei ecosystem products including FreeBuds (6i, 7i, SE 2, SE 3), FreeClip, FreeArc, Watch (GT6, FIT 4, 5, FIT 4 Pro), Band 9, and MatePad tablets available through Claro
• HBO MAXcoreTechnology or IntegrationEntertainment streaming service included in home plans (6 months free on triple play, then Q26-40/month) and available to mobile postpago customers with premium content access
• Amazon PrimecoreTechnology or IntegrationAmazon Prime subscription included in select home plans (1 month free, then Q45/month) providing streaming and shopping benefits to Claro customers
• Disney+majorTechnology or IntegrationDisney+ streaming service available as add-on through Claro with entertainment content for subscribers
• NBAmajorTechnology or IntegrationNBA basketball content available through Claro Sports for sports enthusiasts
• Universal+majorTechnology or IntegrationUniversal+ streaming service with 5 channels included in select plans and additional content available through Claro Video
• América MóvilcoreOthersParent company providing operational infrastructure, brand, technology standards, and regional coordination across 17 Latin American countries. Claro Guatemala operates as part of América Móvil's regional telecommunications network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Personal (Telecom Argentina): Personal is a leading mobile operator in Argentina under the Telecom Argentina group, offering postpago, prepago, and home services. Comparable as a fellow LatAm retail MNO under a regional group, with similar postpago plan design and device financing approaches that benchmark Claro's consumer mobile strategy.
• Digicel: Digicel is a mobile network operator across the Caribbean and select Central American markets offering prepaid and postpaid mobile services. Comparable as a regional wireless MNO serving similar emerging-market consumer segments with comparable data-centric plan structures.

Broad incumbents

• América Móvil: América Móvil is the parent conglomerate of Claro Guatemala and the largest telecom operator in Latin America, serving 17 countries. Comparable as the group-level incumbent that defines Claro's capital structure, technology stack, and content strategy, and as the closest benchmark for cross-border telecom operating models.
• Liberty Latin America: Liberty Latin America operates mobile, fixed, and cable businesses across the Caribbean and parts of Central/South America, including Cable & Wireless and Flow brands. Comparable as a regional telecom incumbent with overlapping mobile, broadband, and pay-TV services and similar converged bundle strategies.
• Telcel (América Móvil México): Telcel is the sister company of Claro Guatemala under América Móvil, dominating the Mexican mobile market with prepaid, postpaid, and home services. Comparable as a fellow América Móvil retail MNO and benchmark for scale, postpago plan design, and content bundling strategy that Claro Guatemala replicates.
• Millicom International Cellular (Tigo): Millicom is the parent of Tigo Guatemala and the principal regional rival of América Móvil across Central America, operating mobile, fixed, cable, and content businesses in multiple LatAm markets. Comparable as a regional telecom incumbent competing with Claro at the group level for content, handset, and network procurement economics.

Direct peers

• Tigo Guatemala: Tigo Guatemala is Claro's primary direct competitor in the Guatemalan market, offering mobile (postpago/prepago), home internet, pay-TV, and bundled content under the Millicom International Cellular S.A. group. It competes head-to-head with Claro on price, network coverage, and content bundles in essentially the same addressable market.
• Movistar Guatemala: Movistar Guatemala competes with Claro in mobile and home services in the Guatemalan market under Telefónica's brand. Comparable as a direct retail MNO and home services competitor in the same country, even though Telefónica's LatAm footprint has narrowed in recent years.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/claroguatemala
• Facebookfacebook.com/claroguatemala
• Instagraminstagram.com/claroguatemala
• LinkedInlinkedin.com/company/claro-centroamerica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claro Centroamérica