Claro Uruguay
Claro Uruguay is a Montevideo-based mobile telecommunications operator and subsidiary of América Móvil, serving Uruguayan consumers and enterprises with 3G/4G postpaid and prepaid plans, bundled streaming and cloud services, device sales, and nationwide retail and digital distribution channels.
- Company typePrivate
- Founded-
- HeadquartersMontevideo, Uruguay
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Claro Uruguay does
Claro Uruguay, legally AM WIRELESS URUGUAY S.A., is a Montevideo-based mobile telecommunications operator and the Uruguayan subsidiary of América Móvil, one of the largest telecom groups in Latin America. Headquartered at Av. San Martín 2460, the company serves individual consumers (Personas) and enterprise customers (Empresas) nationwide with 3G and 4G LTE network coverage, operating with approximately 265 employees. Revenue is generated primarily through monthly postpaid and prepaid mobile subscriptions, with data plans tiered from 30GB to 200GB priced at UYU 425 to UYU 1,500 per month and including WhatsApp-free data, on-net unlimited calling, and roaming benefits across the Americas, Europe, and Asia depending on tier. Founded in 2004, the company competes as one of three mobile carriers in Uruguay.
Beyond connectivity, Claro Uruguay bundles a growing digital services portfolio: Claro Video (a streaming platform with premium add-on channels including Universal+, MGM+, ATRESplayer, RTVE PLAY, and Stingray Qello/Karaoke), Claro Música (music streaming at UYU 109 weekly or UYU 359 monthly), and Claro Drive (cloud storage from 50GB free up to a 300GB paid tier). It sells smartphones and accessories through Tienda Claro, an owned e-commerce platform with same-day delivery in Montevideo and nationwide coverage, and runs a multi-channel support and service operation through physical branches, the Mi Claro self-service portal, Packs Ya prepaid top-ups, the 0800 1611 contact center, and WhatsApp. Payment infrastructure is anchored by Mercado Pago as the exclusive e-commerce gateway, with Abitab and Red Pagos bill-payment networks and credit-card installment options via OCA, Scotiabank, Visa, and Mastercard. No revenue figures are disclosed; the company is privately held and consolidated within América Móvil's group reporting.
Claro Uruguay firmographics
Firmographics- Name
- Claro Uruguay
- Legal name
- AM WIRELESS URUGUAY S.A.
- Website
- https://claro.com.uy
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Claro Uruguay is a Montevideo-based mobile telecommunications operator and subsidiary of América Móvil, serving Uruguayan consumers and enterprises with 3G/4G postpaid and prepaid plans, bundled streaming and cloud services, device sales, and nationwide retail and digital distribution channels.
- Ownership category
- akta.pro rank
Claro Uruguay industry classification
Industry- Product category
- Wireless Telecommunications Services
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Competitive Local Exchange Carriers (CLECs) (HDAIABAB)
Keywords
Where Claro Uruguay is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices4 records
Markets served
Claro Uruguay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Mobile Voice and Data Plans: Monthly postpaid subscriptions providing cellular service with included data, calls, and value-added services. Plans range from 30GB to 200GB with varying roaming benefits
- Device Sales: Sale of mobile phones, accessories, and smartwatches through owned e-commerce and physical retail channels
- Claro Video: Video streaming subscription service with premium add-on channels including Universal+, MGM+, ATRESplayer, RTVE PLAY, Stingray Qello, and others
- Claro Música: Music streaming service available with free ad-supported tier and premium subscription options
- Claro Drive: Cloud storage with tiered plans: 50GB free, 75GB, 100GB, and 300GB paid options
- Amazon Prime Video: Reseller/partnership for Amazon Prime Video subscriptions billed through Claro
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan 30 Gigas - Basic plan with Americas roaming |
| Subscription | Monthly | Plan 50 Gigas - Mid-tier with Americas and Europe roaming |
| Subscription | Monthly | Plan 70 Gigas - Higher data allowance |
| Subscription | Monthly | Plan 100 Gigas - Premium tier |
| Subscription | Monthly | Plan 150 Gigas - High data volume |
| Subscription | Monthly | Plan 200 Gigas - Maximum tier with Asia roaming |
| Subscription | Monthly | Claro Música - Streaming music subscription |
| Subscription | Monthly | Claro Video Premium Add-ons |
| Subscription | Monthly | Claro Drive Cloud Storage |
| Unit Pricing | Pay-as-you-go | Localizador Honor Mili Litag |
| Unit Pricing | Pay-as-you-go | Auriculares QCY Tws Air |
| Unit Pricing | Pay-as-you-go | Smartwatch Mibro A2 |
| Unit Pricing | Pay-as-you-go | Power Bank Exofiz 10000/65W |
| Unit Pricing | Pay-as-you-go | Parlante JBL Go 5 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Claro Uruguay product offering
Product offeringCore offering
Claro Uruguay is a mobile telecommunications operator providing postpaid and prepaid wireless voice and data plans (30GB to 200GB data packages) with inclusive roaming across the Americas, Europe, and Asia, supported by nationwide 3G and 4G LTE network coverage. The company complements its connectivity services with bundled entertainment offerings (Claro Video streaming, Claro Música, Amazon Prime Video integration), cloud storage (Claro Drive), device sales through Tienda Claro e-commerce and retail branches, and self-service account management portals.
Product overview
Claro Uruguay is a telecommunications company operating as a mobile carrier and digital services provider in Uruguay, offering a comprehensive product portfolio centered on postpaid and prepaid mobile plans with data packages ranging from 30GB to 200GB. The core offering is complemented by entertainment services including Claro Video (streaming movies and series with premium add-ons like Universal+, MGM+, ATRESplayer, RTVE PLAY, and Stingray), Claro Música (music streaming), and Amazon Prime Video integration. Additional services include Claro Drive cloud storage (with 50GB free and tiered paid plans up to 300GB), international roaming across America, Europe, and Asia, and unlimited calling features. The company operates Tienda Claro, an e-commerce platform for devices and accessories, alongside Mi Claro customer self-service portal, Packs Ya for quick recharges, and number portability services. Accessories sold include smartphones from Apple, Samsung, Motorola, Honor, and Oppo, as well as audio products (JBL, QCY), smartwatches (Mibro), and power banks. The company is a subsidiary of América Móvil and is operated by AM WIRELESS URUGUAY S.A.
Differentiator
Problem solved
Functional benefit
Brands
- Claro Música: Music streaming service offering access to millions of songs with subscription options.
- Claro Video
- Claro Drive
- Mi Claro
- Packs Ya
Products and services
- Claro Uruguay Postpaid Mobile Plans Monthly postpaid mobile plans offered to individual consumers in Uruguay, providing data packages ranging from 30GB to 200GB with benefits including free WhatsApp usage without data consumption, inclusive roaming across the Americas (all tiers), Europe (mid-to-high tiers) and Asia (top tier), unlimited calls to Claro numbers, and bundled access to Claro Video and Claro Música. Plans are priced on a recurring monthly subscription basis in Uruguayan pesos (UYU) from $425 to $1,500 per month.
- Claro Uruguay Prepaid Mobile Plans Prepaid (pay-as-you-go) mobile plans for Uruguayan consumers who prefer no monthly commitment, available with top-ups via Packs Ya, Abitab, Red Pagos, kiosks, gas stations, supermarkets, and SMS.
- Claro Video Subscription-based video streaming platform offering movies, series, and documentaries in HD across web browsers, iOS and Android devices, Smart TVs (Samsung, LG, Hisense), Apple TV, Xbox One, PS4, FireTV, and Chromecast. Included with select mobile plans or available as a standalone subscription, with premium add-on channels such as Universal+ (included free), MGM+, ATRESplayer, RTVE PLAY, Stingray Qello, Stingray Karaoke, Picardía Nacional, and EDYE.
- Claro Música Music streaming service offering access to a large music catalog, available in a free ad-supported tier with random-order playback and a paid subscription tier priced at UYU $109 weekly or $359 monthly for ad-free listening.
- Claro Drive Cloud storage service that allows customers to save and access files from any device, with 50GB free for Claro plan holders and paid tiers of 75GB (free first 24 months, then UYU $30/month), 100GB ($50/month), and 300GB ($120/month), integrated with mobile plans for automatic backup of photos and videos.
- Roaming Service International roaming service enabling use of a Claro Uruguay mobile line abroad, with coverage across the Americas (all postpaid tiers), Europe (Plan 50 Gigas and above), and Asia (Plan 200 Gigas), including data usage, free WhatsApp usage, local-rate calls, and free SMS reception depending on plan tier.
- Amazon Prime Video with Claro Amazon Prime Video subscription bundled with Claro Uruguay postpaid plans, offering new customers one month free and access to the full Amazon Prime Video library with up to three simultaneous screens in HD. Billed through Claro's billing platform.
- Recargas (Mobile Recharges) Mobile credit recharge service for prepaid customers, available through the Packs Ya portal, Abitab, Red Pagos, kiosks, gas stations, supermarkets, and SMS.
- Packs de Internet (Data Bundles) Additional internet data bundles available for purchase to supplement existing mobile plan data allocations for both postpaid and prepaid customers.
- Number Portability Service (Portabilidad) Service enabling new customers to switch to Claro Uruguay from competing carriers while retaining their existing mobile phone number, promoted actively across digital channels and supported by online and phone sales processes.
Companies that use Claro Uruguay
Customer profileSegments2 records
Ideal customer profiles2 records
Claro Uruguay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature3 records
Claro Uruguay partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Amazon Prime VideocoreClaro Uruguay partners with Amazon to offer Prime Video subscriptions bundled with Claro plans. Customers can subscribe to Prime Video with one month free and access Amazon's streaming content library through Claro's platform.
- Universal+ (Universal Pictures)coreUniversal+ premium channel is included free with Claro Video subscription, offering access to Universal Pictures content and five premium streaming channels across different content categories.
- Mercado PagocoreMercado Pago serves as the payment gateway for Tienda Claro e-commerce, allowing customers to pay with all major credit cards (Visa, Mastercard, OCA, Diners Club), debit cards, Abitab, Redpagos, and Mercado Pago balance. Supports installment payments up to 12 months.
- OCAminorOCA credit card issuer offering installment payments and promotional financing for Tienda Claro purchases, including 12 installments without interest and 20% discount promotions.
- ScotiabankminorScotiabank credit card offering installment payment options for Tienda Claro purchases with promotional financing.
- VisaminorVisa payment network available for Tienda Claro e-commerce transactions with installment options.
- MastercardminorMastercard payment network available for Tienda Claro e-commerce transactions with installment options.
- AbitabminorAbitab network of payment points available for Claro bill payments and prepaid top-ups throughout Uruguay.
- Red PagosminorRed Pagos network of payment points available for Claro bill payments and prepaid top-ups throughout Uruguay.
- América MóvilcoreAmérica Móvil is the parent company of Claro Uruguay, providing brand affiliation, operational support, and technology infrastructure. América Móvil is one of the largest telecommunications companies in the Americas.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Claro Uruguay competitors and assessment
Company assessmentRegional players
- VTR (Chile): Chilean fixed broadband and mobile provider offering bundled connectivity and entertainment services in a market with similar structure to Uruguay, useful for benchmarking ARPU and bundling strategy.
- WOM: Mobile operator in Chile and Colombia competing on aggressive postpaid plans and bundled offers, serving as a comparable challenger-carrier model to Claro Uruguay in adjacent LatAm markets.
- Personal Argentina: Telecom Argentina's mobile brand offering postpaid/prepaid plans with bundled content in an adjacent Latin American market, comparable in tier structure and product mix to Claro Uruguay.
- Entel Chile: Major Chilean mobile carrier offering postpaid plans with bundled entertainment and roaming, comparable to Claro Uruguay in product architecture and operating in a similarly sized advanced LatAm market.
Broad incumbents
- Tigo (Millicom): Multi-country LatAm mobile operator offering postpaid/prepaid services across multiple markets, with similar bundled-content strategies and broadly comparable scale to América Móvil/Claro operations.
- Liberty Latin America: Telecommunications group operating mobile and fixed-line services across the Caribbean and parts of Latin America, comparable in geographic breadth, product diversity, and pan-regional positioning to América Móvil.
Direct peers
- Claro Argentina: Sister América Móvil/Claro operation in Argentina running the same bundled mobile + Claro Video + Claro Música + roaming model, serving as the closest structural benchmark for Claro Uruguay.
- Antel (Administración Nacional de Telecomunicaciones): Uruguay's state-owned telecom incumbent and historically dominant mobile operator, offering postpaid/prepaid mobile, fixed broadband, and entertainment services in direct competition with Claro.
- Movistar Uruguay: Telefónica's mobile brand in Uruguay, directly competing with Claro in postpaid/prepaid plans, devices, and digital services across the same national footprint and customer segments.
- Claro Brasil: Largest Claro operation in Latin America, operating the same bundled mobile + video + music + device-retail model and providing group-level scale benefits that flow through to Claro Uruguay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Claro Uruguay social profiles
Digital presenceClaro Uruguay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claro Uruguay leadership team
Management profileNumber of profiles
Claro Uruguay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claro Uruguay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claro Uruguay
What does Claro Uruguay do?
Claro Uruguay is a mobile telecommunications operator providing postpaid and prepaid wireless voice and data plans (30GB to 200GB data packages) with inclusive roaming across the Americas, Europe, and Asia, supported by nationwide 3G and 4G LTE network coverage. The company complements its connectivity services with bundled entertainment offerings (Claro Video streaming, Claro Música, Amazon Prime Video integration), cloud storage (Claro Drive), device sales through Tienda Claro e-commerce and retail branches, and self-service account management portals.
Is Claro Uruguay a public or private company?
Claro Uruguay is a private company. It is classified as corporate owned and is currently operating.
When was Claro Uruguay founded?
Claro Uruguay was founded in -1. It employs 251 to 500 people.
Where is Claro Uruguay based?
Claro Uruguay is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Claro Uruguay make money?
Six revenue lines are on record. Mobile Voice and Data Plans are the primary driver. The others are device Sales, claro Video, claro Música, claro Drive and amazon Prime Video.
Who are Claro Uruguay's main competitors?
Regional players on record are VTR (Chile), WOM, Personal Argentina and Entel Chile. Broad incumbents are Tigo (Millicom) and Liberty Latin America. Direct peers are Claro Argentina, Antel (Administración Nacional de Telecomunicaciones), Movistar Uruguay and Claro Brasil.
Does Claro Uruguay have an API?
No public API is recorded for Claro Uruguay.
What industry is Claro Uruguay in?
Claro Uruguay's product category is Wireless Telecommunications Services. Its primary akta.pro industry code is HDAIABAB, Competitive Local Exchange Carriers (CLECs). Its SIC code is 4812.