Clarus Tata Graha

What Clarus Tata Graha does

PT Clarus Tata Graha is an Indonesia-based B2B distribution company founded in 2023 and headquartered in Jakarta Barat, DKI Jakarta. The company operates as the sole authorized distributor in Indonesia for six international HVAC and indoor air quality equipment brands: Greenheck (ventilation, dampers, and louvers), RGF Environmental Group (air purification systems using PHI-Cell and REME patented technologies), Trotec (dehumidification equipment under Dantherm Group), Heresite Protective Coatings (corrosion protection coatings for HVAC coils and heat transfer equipment), RT Fans/Kool Air International (HVLS industrial and commercial fans), and Greenlee (professional tools and test instruments). The product portfolio spans four functional categories: air purification (H2O2 plasma and HEPA systems), climate control (industrial and commercial dehumidifiers), ventilation (HVLS ceiling fans, dampers/louvers, and commercial kitchen ventilation systems), and tools/corrosion protection (Greenlee professional tools and Heresite HereShield coatings).

The business model centers on importing and distributing foreign-manufactured equipment to commercial, industrial, and institutional buyers across Indonesia, with revenue generated through hardware sales of branded products plus associated technical support and after-sales services. Distribution follows a direct B2B field sales motion targeting enterprise buyers, supplemented by an active product catalog on clarus.id covering nine product categories. The underlying technology stack is entirely partner-supplied—Clarus does not own the underlying intellectual property (PHI-Cell, REME, HereShield, and HVLS PMSM motor designs belong to RGF, Heresite, and RT Fans respectively), which makes exclusive distribution agreements the company's primary value driver and main competitive lever.

With 16 employees, no external funding raised, no disclosed revenue, and no named end-customer logos in the input, Clarus positions itself as an engineering-led, brand-exclusive distribution specialist rather than a volume commodity distributor. The customer base is horizontally targeted across commercial and industrial buildings, with use cases spanning office IAQ, hospitality, healthcare, commercial kitchens, construction drying, and warehouse ventilation. The business is operating with an active website and product line expansion through 2025, consistent with a distributor in its early ramp-up phase.

Name

Clarus Tata Graha

Legal name

PT Clarus Tata Graha

Website

https://clarus.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Clarus Tata Graha is an Indonesia-based B2B distributor (founded 2023) that holds exclusive distribution rights for six international HVAC, air purification, dehumidification, ventilation, and industrial tool brands serving commercial and industrial customers across Indonesia.

Ownership category

akta.pro rank

Product category

Industrial HVAC and Indoor Air Quality Equipment Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Refrigeration Equipment and Supplies Merchant Wholesalers (42374)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

Keywords

• HVAC equipment distribution
• Air purification systems
• Industrial dehumidification
• Commercial ventilation solutions
• Professional electrical tools

Headquarters

HQ city

Indonesia

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. HVAC Equipment Distribution: Revenue generated through distribution of imported HVAC, air purification, dehumidification, ventilation, and tool equipment to commercial, industrial, and institutional customers in Indonesia. Products sourced from international partner manufacturers.
2. Technical Support and After-Sales Services: Provides technical support, installation guidance, and after-sales service for distributed products, supporting customer implementation across Indonesia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PT Clarus Tata Graha is the sole distributor in Indonesia of imported HVAC, air purification, dehumidification, ventilation, corrosion protection, and professional tool products from international brands including Greenheck, RGF, Trotec, Greenlee, Heresite, and RT Fans (Kool Air International). The company supplies commercial, industrial, and institutional customers with equipment, supported by local technical support and after-sales services.

Product overview

PT Clarus Tata Graha is a sole distributor in Indonesia offering a comprehensive portfolio of HVAC, air purification, climate control, and industrial tools products. The company serves as the authorized distributor for international brands including Greenheck, Trotec, RGF, Greenlee, Heresite, and RT Fans (Kool Air International). The product portfolio centers on four core categories: (1) Air Purification including H2O2 Molecules Air Purifiers and HEPA Air Purifiers using RGF's PHI-Cell technology for neutralizing pathogens; (2) Climate Control featuring Trotec industrial and commercial dehumidifiers across multiple series (DH, DH-S, TTK, TTK-S, TTK-ECO) ranging from portable units to large stationary adsorption dryers; (3) Ventilation comprising RT Fans HVLS industrial and commercial ceiling fans (King, Paragon, Virtue, Charm, Grace series) and commercial kitchen ventilation systems; and (4) Tools & Equipment including Greenlee professional tools for conduit bending, cable pulling/termination, test & measurement, shearing, hydraulic tools, knockouts, and power tool accessories. The company also offers Heresite HereShield protective coatings for corrosion prevention on HVAC equipment in harsh environments. As a distributor rather than manufacturer, the company integrates and distributes these international brands while providing engineering analysis and technical support services.

Differentiator

Problem solved

Functional benefit

Products and services

• H2O2 Molecules Air Purifiers Plasma-based air purifiers using hydrogen peroxide molecules for neutralizing airborne pathogens including viruses, bacteria, molds, and VOCs, intended for commercial, industrial, and institutional indoor spaces in Indonesia.
• HEPA Air Purifiers High-efficiency particulate air (HEPA) filtration systems designed for commercial-grade air purification applications, distributed to business customers in Indonesia.
• Dehumidifiers Industrial and commercial-grade dehumidification equipment from Trotec for moisture control in environments including construction sites, pools, and commercial living spaces in Indonesia.
• Commercial-Grade Fans High-volume low-speed (HVLS) and other industrial and commercial fans distributed for ventilation applications across Indonesian commercial and industrial facilities.
• Dampers and Louvers Airflow control components for HVAC systems, including dampers and louvers distributed from Greenheck to HVAC contractors and building projects in Indonesia.
• Kitchen Ventilation Systems Specialized ventilation systems designed for commercial kitchen environments, distributed to hospitality and food service operators in Indonesia.
• HVAC Ceiling Fans HVLS ceiling fans distributed from RT Fans (Kool Air International), designed for HVAC integration in commercial and industrial spaces in Indonesia.
• HVAC Protective Coatings Protective coating solutions from Heresite (HereShield) for HVAC equipment, designed to prevent corrosion and extend equipment life in harsh, marine, and industrial environments in Indonesia.
• Tools and Test Measurement Equipment Professional-grade tools and test instruments from Greenlee for utility, electrical, and HVAC applications, including conduit benders, cable pulling equipment, test and measurement devices, shearing tools, hydraulic tools, knockouts, and power tool accessories, sold to contractors and installers in Indonesia.
• RGF Air Purification Systems (HALO-LED, Guardian Air QR+, Package PHI Unit, MicroCon, Mini-Split) RGF brand air purification systems distributed in Indonesia, using patented PHI-Cell and REME technologies for HVAC-integrated and standalone air cleaning, including the HALO-LED ozone-free unit, the Guardian Air QR+ in-duct unit, Package PHI Units for rooftop and PTAC systems, the MicroCon 600 HEPA bypass purifier, and the Mini-Split active purifier for ductless air conditioning.
• Trotec Dehumidification Equipment (TTR, DH, DH-S, TTK, TTK-S, TTK-ECO series) Trotec brand dehumidification equipment distributed in Indonesia, covering stationary adsorption dryers (TTR series), industrial condensation dryers (DH and DH-S series), construction dryers (TTK), commercial dehumidifiers (TTK and TTK-S series), and energy-efficient commercial models (TTK-ECO series) for construction, industrial, and professional living-space applications.
• RT Fans HVLS Fans (King, Paragon, Virtue, Charm I, Charm II, Grace series) RT Fans (Kool Air International) HVLS ceiling fans distributed in Indonesia, including industrial-grade King and Paragon series and energy-efficient commercial PMSM series (Virtue, Charm I, Charm II, Grace) with VFD controllers for large industrial and commercial spaces.
• Heresite HereShield Protective Coatings Heresite HereShield direct-to-metal corrosion protection coatings distributed in Indonesia for heat transfer equipment and components, formulated for marine/saltwater environments, UV rays, extreme temperatures, and harsh chemicals.
• Greenlee Professional Tools (Conduit Bending, Cable Pulling, Cable Preparation, Test & Measurement, Shearing, Hydraulic Tools, Knockouts, Power Tool Accessories) Greenlee professional tools and equipment distributed in Indonesia for electrical installation, cable pulling, cable preparation and termination, test and measurement, shearing, utility hydraulic applications, knockouts, and power tool accessories for contractors and utility operators.
• Engineering Analysis and Technical Support Services Local engineering analysis, installation guidance, and after-sales technical support services provided to commercial, industrial, and institutional customers in Indonesia for the distributed HVAC, air quality, and tool product lines.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• GreenheckcoreChannel Partner/ Reseller/ DistributorAs sole distributor in Indonesia, PT Clarus Tata Graha distributes Greenheck's commercial-grade HVAC products including fans, dampers, and louvers. Greenheck is a leading manufacturer in the ventilation and air movement industry.
• RGF Environmental GroupcoreChannel Partner/ Reseller/ DistributorAs sole distributor in Indonesia, PT Clarus Tata Graha distributes RGF's air purification products including HALO-LED, Guardian Air QR+, Package PHI Unit, and MicroCon systems featuring patented PHI-Cell® technology for indoor air quality improvement.
• TroteccoreChannel Partner/ Reseller/ DistributorAs sole distributor in Indonesia, PT Clarus Tata Graha distributes Trotec dehumidification and climate control equipment. Trotec is part of Dantherm Group and has over 30 years of experience in climate control technology for construction and industrial applications.
• GreenleecoreChannel Partner/ Reseller/ DistributorAs sole distributor in Indonesia, PT Clarus Tata Graha distributes Greenlee professional tools and equipment for electrical installation, cable pulling, and test measurement applications.
• Heresite Protective CoatingscoreChannel Partner/ Reseller/ DistributorAs sole distributor in Indonesia, PT Clarus Tata Graha distributes Heresite's HereShield corrosion protection coatings for HVAC equipment. Heresite is the world leader in corrosion prevention for coils and heat transfer equipment.
• RT Fans (Kool Air International)coreChannel Partner/ Reseller/ DistributorAs sole distributor in Indonesia, PT Clarus Tata Graha distributes RT Fans' HVLS (High Volume Low Speed) industrial and commercial ceiling fans. Kool Air International Co., Ltd. was founded in 2003 and is a 1st Tier solution provider of HVLS systems in China, selling to over 70 countries.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carrier Indonesia: Global HVAC OEM with Indonesia presence; distributes air-conditioning, refrigeration, and ventilation equipment through local partners. Overlaps with Clarus's HVAC distribution market, particularly in commercial applications.
• Sharp Electronics Indonesia: Sells consumer and commercial air purifiers and air-quality products through Indonesian retail and B2B channels. Overlaps with Clarus's RGF-led air purification portfolio for premium indoor air-quality buyers.
• Daikin Indonesia: Daikin's Indonesian subsidiary manufactures and distributes a broad HVAC and air-conditioning portfolio nationwide. It is a broad incumbent overlapping with Clarus's HVAC distribution activity, though it owns its own brands rather than serving as an exclusive agent for others.
• Trane Indonesia: Trane Technologies' Indonesian operation sells commercial and industrial HVAC equipment directly and via channel partners — directly competing for the same commercial project specifications that Clarus serves through Greenheck and other partnerships.
• Hitachi Air Conditioning Indonesia: Hitachi distributes HVAC and air-quality products in Indonesia via local partners, targeting commercial and industrial segments similar to those Clarus addresses. A broad incumbent with overlapping channel and customer base.
• PT Gree Electric Indonesia: Chinese HVAC OEM with an Indonesian distribution footprint offering air-conditioning and light commercial HVAC. Comparable to Clarus as a competing brand portfolio reaching the same commercial/industrial channel through Indonesian distributors.
• Bosch Power Tools Indonesia: Bosch's Indonesian distribution of professional power tools and accessories overlaps with Clarus's Greenlee tools and test-measurement category for HVAC installers and electrical contractors in the same B2B channel.
• Panasonic Indonesia (Air-Conditioning): Panasonic's Indonesian AC business distributes residential and light commercial air-conditioning and indoor air-quality products. Comparable to Clarus as another large branded HVAC/IAQ distributor in the same Indonesian market.

Emerging players

• IQAir Indonesia: Premium air purifier brand with an Indonesia presence focused on residential and light commercial indoor air quality. A niche emerging player competing for the same high-end IAQ specification layer as RGF products distributed by Clarus.

Regional players

• PT Kawan Lama Sejahtera (Kawasaki, AEG, Festool): Major Indonesian distributor of industrial tools and equipment, including HVAC-installer-relevant brands. A regional-scale competitor in the tools/test-equipment category Clarus covers through its Greenlee partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/claruscorp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarus Tata Graha