Optika Clarus
Optika Clarus is Slovenia's largest optical retail chain, operating 35 stores and an e-commerce platform selling prescription glasses, sunglasses, contact lenses, hearing aids, and eye exams from 100+ brands.
- Company typePrivate
- Founded1990
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Optika Clarus does
Optika Clarus is the largest optical retail chain in Slovenia, operating 35 store locations nationwide plus an e-commerce storefront (trgovina.clarus.si) and serving more than 500,000 cumulative customers over 35+ years of operation since its 1990 founding. The company sells prescription glasses, sunglasses, sports eyewear, children's glasses, contact lenses, and hearing aids (via the Audio Clarus sub-brand), and offers professional eye examinations staffed by ophthalmologists and optometrists in every store. It carries over 100 international eyewear brands spanning luxury (Gucci, Prada, Tom Ford, Dior, Burberry), mass-market (Ray-Ban, Oakley, Fielmann), and sports (Adidas, Nike, Evil Eye) tiers, alongside house brands Atrea, Mirray, and Pascal. In 2026 the company launched a renovated Oakley flagship at BTC Ljubljana and the largest Ray-Ban department in Slovenia, opened new stores in Koper, Kamnik, and Velenje, and operates from a headquarters footprint in Ljubljana.
The business model combines one-time hardware sales (glasses, sunglasses, hearing aids), recurring subscription revenue (contact lenses), and professional service fees (eye examinations). Entry pricing is anchored at €89.90 for a complete correction-glasses package with lenses and €169.90 for prescription sunglasses, with contact lenses starting at €5.55 and reading glasses at €15.99. Free personal consultations, free in-store adjustments, free shipping above €50, and aggressive promotional discounting (up to 60% off sunglasses) support a high-traffic, mass-market positioning. The proprietary technology stack is lightweight: an e-commerce site with a virtual try-on tool, an online eye-exam booking system, and an email/social content marketing layer — none of which is described as AI-native. The company is privately held, with Planeta d.o.o. referenced in its privacy disclosures, and has no disclosed funding rounds, M&A activity, or external investors.
Optika Clarus firmographics
Firmographics- Name
- Optika Clarus
- Legal name
- Optika Clarus
- Website
- https://clarus.si
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optika Clarus is Slovenia's largest optical retail chain, operating 35 stores and an e-commerce platform selling prescription glasses, sunglasses, contact lenses, hearing aids, and eye exams from 100+ brands.
- Ownership category
- akta.pro rank
Optika Clarus industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Optical & Eyewear Store-in-Store (CRAGAHAF), Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD)
Keywords
Where Optika Clarus is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices35 records
Markets served
Optika Clarus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Eyewear Retail: One-time sale of prescription glasses, sunglasses, sports glasses, and children's glasses with lenses included at various price points
- Contact Lenses: Sale of daily, bi-weekly, monthly contact lenses with subscription option for recurring purchases
- Eye Examinations: Ophthalmological examinations offered multiple times weekly in all store locations
- Hearing Aids: Sale of hearing aids through Audio Clarus brand
- Gift Cards: Gift cards available in 20 EUR and 50 EUR denominations for in-store redemption
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Vision correction glasses package |
| Unit Pricing | One time/ perpetual license | Sunglasses with prescription package |
| Unit Pricing | Pay-as-you-go | Sunglasses clearance sale |
| Unit Pricing | Pay-as-you-go | Contact lenses starting price |
| Unit Pricing | One time/ perpetual license | Reading glasses starting price |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Optika Clarus product offering
Product offeringCore offering
Optika Clarus is the largest optical retail chain in Slovenia, operating 35 stores nationwide that sell prescription glasses, sunglasses, sports eyewear, children's eyewear and contact lenses, alongside ophthalmologic eye examination services and hearing aids through its Audio Clarus sub-brand. The company combines physical retail showrooms with a proprietary e-commerce platform featuring virtual try-on, serving more than 500,000 customers with a catalog of over 100 international brands across approximately 9,000 models.
Product overview
Optika Clarus operates as the largest optical retail chain in Slovenia, offering a comprehensive portfolio of eyewear products and eye care services. The core offering includes prescription glasses, sunglasses, sports eyewear, and children's glasses from over 100 international brands. The company provides eye examinations through modern clinics staffed by ophthalmologists and optometrists across 35 locations nationwide. An e-commerce platform (trgovina.clarus.si) enables online purchasing of glasses, contact lenses, and accessories with delivery options. House brands Atrea (contact lenses, frames, sunglasses), Mirray (women's eyewear), and Pascal (men's eyewear) provide accessible alternatives to premium brands. The recent addition of hearing aids through Audio Clarus expands the company's hearing care services.
Differentiator
Problem solved
Functional benefit
Brands
- Audio Clarus: Hearing aids and audio equipment division of Optika Clarus
Products and services
- Sunglasses (Sončna očala) Non-prescription and prescription sunglasses from recognized international brands including Ray-Ban, Oakley, Gucci, Prada, Tom Ford, Versace, Burberry, and others, with 100% UV protection and optional diopter lenses.
- Prescription Glasses (Korekcijska očala) Corrective eyeglasses with prescription lenses customized to individual prescriptions, offered as a value package from 89.90 EUR including frames and lenses.
- Sports Glasses (Športna očala) Sport-specific eyewear for cycling, golf, hunting, motocross, mountain biking, running, skiing, snowboarding, tennis, and triathlon, available with or without prescription lenses through sports brand partners including Oakley, Adidas, Nike, and Evil Eye.
- Children's Glasses (Otroška očala) Eyewear designed specifically for children, with durable colorful frames in proper fits from brands including Lego and Trudi.
- Eye Examinations (Pregled vida) Professional ophthalmologic eye examinations and contact-lens assessments conducted by qualified specialists across all store locations, bookable in-store or online.
- Contact Lenses (Kontaktne leče) Contact lenses available in daily, bi-weekly, and monthly replacement schedules including toric lenses for astigmatism, multifocal, and colored variants from brands such as Acuvue, Air Optix, Biofinity, Atrea, and Dailies, with subscription option for recurring purchases.
- Hearing Aids (Slušni aparati) Hearing assessment, fitting, and sale of hearing aids and audio equipment delivered through the Audio Clarus sub-brand.
- Pascal Glasses Optika Clarus house brand of men's eyewear featuring quality acetate and lightweight metal frames with flexible temples, positioned for accessible prices.
- Mirray Glasses Optika Clarus house brand of women's eyewear offering minimalist, elegant, and modern frame designs at accessible prices.
- Atrea Glasses Optika Clarus house brand prescription frames and sunglasses in quality materials and various colors.
- Atrea Contact Lenses Optika Clarus house brand contact lenses and lens solutions positioned as a smart, affordable choice for clear vision with top quality.
Quantifiable outcome
- 500,000+ satisfied customers
- +3 more outcomes
Companies that use Optika Clarus
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Optika Clarus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Optika Clarus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and core.
- OakleymajorOakley is available in Optika Clarus stores, with the BTC Ljubljana location featuring a dedicated Oakley center with 250+ Oakley sunglasses and prescription glasses models.
- Ray-BanmajorLargest Ray-Ban department in Slovenia with dedicated sections at BTC Ljubljana and Slovenska locations. Features the complete Ray-Ban collection including Erika, Wayfarer, Aviator, Clubmaster models.
- FielmanncoreFielmann glasses and sunglasses available in all Optika Clarus locations with competitive pricing
- Luxury Fashion Brands (Gucci, Prada, Tom Ford, Versace, Dolce & Gabbana, Dior, Burberry)coreWide range of luxury fashion eyewear brands available including Gucci, Prada, Tom Ford, Versace, Dolce & Gabbana, Dior, Burberry, Calvin Klein, Michael Kors, and others
- Sports Brands (Adidas, Nike, Oakley, Evil Eye)coreSports eyewear partnerships with Adidas, Nike, Oakley, Evil Eye for cycling, running, skiing, golf and other sports
- Contact Lens Manufacturers (Johnson & Johnson/Acuvue, Alcon/Air Optix, CooperVision/Biofinity, Atrea)corePartnerships with major contact lens manufacturers including Acuvue, Air Optix, Biofinity, Atrea for daily, bi-weekly, and monthly contact lenses
- Eye Examination SpecialistscoreCollaboration with qualified ophthalmologists and optometrists for professional eye examinations available multiple times weekly in all locations
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Optika Clarus competitors and assessment
Company assessmentRegional players
- Brille24: German online optical retailer serving DACH and adjacent markets with prescription glasses and contact lenses at competitive prices. Comparable as a price-disruptive online peer in the same Central European region Optika Clarus could expand into.
Emerging players
- Mister Spex: European online-first optical retailer combining e-commerce with brick-and-mortar partner stores. Directly comparable to Optika Clarus's hybrid distribution approach and to its prescription eyewear / contact lens product mix.
- Warby Parker: Vertically integrated eyewear retailer with own-brand frames, virtual try-on, and physical showrooms. Comparable to Optika Clarus in store-with-services model and to the Atrea/Mirray/Pascal own-brand strategy, though operating at much larger scale and digital maturity.
- Zenni Optical: Online discount eyewear retailer competing on price for prescription and non-prescription glasses. Represents the price-disruption threat Optika Clarus faces, and benchmarks what an online-only optical retailer at scale looks like.
Broad incumbents
- GrandVision (EssilorLuxottica Retail): One of the world's largest optical retail groups (parent of Vision Express, Pearle, Générale d'Optique and others). Competes with Optika Clarus through regional optical banners across Europe and gives a benchmark for chain-store optical retail at scale.
- Pearle Vision: Established North American optical chain offering eye exams, prescription eyewear, and contact lenses through owned and franchised stores. Comparable to Optika Clarus in store-led clinical-service model and multi-brand assortment.
- LensCrafters: Large North American optical retailer with in-store doctors and a broad premium brand assortment including Ray-Ban, Oakley, and luxury maisons. Closely comparable to Optika Clarus's mix of premium-brand authorizations combined with clinical exam services.
Direct peers
- Specsavers: Large multinational optical and hearing care chain with a partnership-store model and a focus on professional eye exams paired with multi-brand eyewear. Comparable to Optika Clarus in the combined vision-c-plus-hearing offering (Specsaver's hearing services mirror Audio Clarus) and in-store clinical service model.
- Fielmann: Europe's largest family-owned optical retailer, operating thousands of stores across the continent with a multi-brand, vertically integrated model. Fielmann is already a brand partner carried in all Optika Clarus locations, but it is also a direct competitor for premium optical customers in Slovenia and neighboring markets.
Others
- Amplifon: Global hearing-care retail and solutions provider. Comparable to Optika Clarus's Audio Clarus subsidiary as the dominant specialty retail model for hearing aids, and a relevant adjacency benchmark for the company's hearing-care ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Optika Clarus social profiles
Digital presenceOptika Clarus compliance and trust
Trust signalCompliance3 records
Optika Clarus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optika Clarus leadership team
Management profileNumber of profiles
Optika Clarus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Optika Clarus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optika Clarus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optika Clarus
What does Optika Clarus do?
Optika Clarus is the largest optical retail chain in Slovenia, operating 35 stores nationwide that sell prescription glasses, sunglasses, sports eyewear, children's eyewear and contact lenses, alongside ophthalmologic eye examination services and hearing aids through its Audio Clarus sub-brand. The company combines physical retail showrooms with a proprietary e-commerce platform featuring virtual try-on, serving more than 500,000 customers with a catalog of over 100 international brands across approximately 9,000 models.
Is Optika Clarus a public or private company?
Optika Clarus is a private company. It is classified as unknown and is currently operating.
When was Optika Clarus founded?
Optika Clarus was founded in 1990. It employs 11 to 50 people.
Where is Optika Clarus based?
Optika Clarus is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Optika Clarus make money?
Five revenue lines are on record. Eyewear Retail is the primary driver. The others are contact Lenses, eye Examinations, hearing Aids and gift Cards.
Who are Optika Clarus's main competitors?
Brille24 is listed as a regional player. Emerging players are Mister Spex, Warby Parker and Zenni Optical. Broad incumbents are GrandVision (EssilorLuxottica Retail), Pearle Vision and LensCrafters. Direct peers are Specsavers and Fielmann. Amplifon is listed as an others.
Does Optika Clarus have an API?
No public API is recorded for Optika Clarus.
What industry is Optika Clarus in?
Optika Clarus's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAGAHAF, Optical & Eyewear Store-in-Store. Its NAICS code is 45613 and its SIC code is 3851.