The Clean Earth Trust
The Clean Earth Trust is a Guernsey-registered charity established in 2018 that runs citizen science beach cleans, repair cafés, clothes swaps, sewing socials, and corporate ESG programmes to limit environmental impact, funded by donations, sponsorships, and volunteers operating island-wide.
- Company typePrivate
- Founded2018
- HeadquartersSt Peter Port, Guernsey
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Clean Earth Trust does
The Clean Earth Trust is a Guernsey-registered charity (CH592) established in 2018 by founder Andrew Munro, operating exclusively in Guernsey with a mission of "limiting human impact on the environment." Its operations are organized around two programmatic pillars: the Beach Clean Project — a citizen science initiative in which volunteers, schools, corporate teams, and Duke of Edinburgh participants conduct standardized beach cleans and submit survey data that is aggregated into annual Marine Litter Reports (published 2021–2025, with the 2024 dataset cited by the Nature Commission in the State of Nature Report 2024); and the Repair Café initiative, comprising weekly pop-up events, monthly clothes swaps, and Sewing Socials covering beginner to intermediate levels at the Infinity Studio in St Martins. Adjacent programmes include a Corporate Programme (bespoke beach cleans and repair workshops marketed to businesses as CSR/ESG team-building, contacted via [email protected]), monthly Wellbeing Beach Cleans operated with the Healthcare Group and Guernsey Mind as social prescribing, a Litter Picker Lending Scheme hosted through public libraries, and an online Repair Café Directory of local repair providers.
The trust is supported by a small paid staff (5 employees), a broader volunteer base (969 volunteers contributed 1,381 hours across 25 locations in 2025), and a Management Committee comprising Chairman Andrew Munro, Finance Officer Kay Jay Murray, Policy Officer Paul Bugden, Operations Manager Simon Fairclough, Repair Café Manager Emily Gabb, and Project Coordinator Olivia Bennett, plus specialist tutors and repairers. Revenue mechanics are donation-based: a three-year sponsorship from Suntera Global (confirmed March 2025, with Titan Wealth CI also supporting the electric van acquisition) funds capital and projects, RBC's Tech for Nature programme sponsored the first Marine Litter Report, and additional corporate sponsors (Rothschild & Co, Raw Capital Partners) underwrite specific events. Public donations route through giving.gg, while event revenue is minimal (£3 clothes swap entry, £5 minimum Knit & Natter donation, suggested donations at Repair Café). No revenue, surplus, or expense figures are disclosed publicly; financial statements for 2024 are referenced on the website.
Geographic footprint is single-jurisdiction (Guernsey), and there are no disclosed patents, AI/ML capabilities, APIs, or institutional equity investment. The competitive structure is non-commercial and the trust's de facto moats are its longitudinal marine litter dataset (data advantage), its multi-touchpoint volunteer ecosystem spanning beach cleans, repair, clothes swap, education, healthcare referral, and library distribution (ecosystem lock-in), and its established physical presence across coastal and community sites (distribution advantage).
The Clean Earth Trust firmographics
Firmographics- Name
- The Clean Earth Trust
- Legal name
- The Clean Earth Trust
- Website
- https://cleanearthtrust.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Clean Earth Trust is a Guernsey-registered charity established in 2018 that runs citizen science beach cleans, repair cafés, clothes swaps, sewing socials, and corporate ESG programmes to limit environmental impact, funded by donations, sponsorships, and volunteers operating island-wide.
- Ownership category
- akta.pro rank
The Clean Earth Trust industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Waste Collection (56211), Waste Collection (5621), Remediation and Other Waste Management Services (5629)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Pollution Control & Environmental Remediation (Booming, Skimming, Shoreline Cleanup) (TLAHAIAH)
- akta.pro secondary industry
- Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE)
Keywords
Where The Clean Earth Trust is headquartered
LocationHeadquarters
- HQ city
- St Peter Port
- HQ country
- Guernsey
Offices3 records
Markets served
The Clean Earth Trust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: The trust accepts donations through its giving.gg page at giving.gg/charities/265/the-clean-earth-trust. General public donations support the charity's operations and mission to limit human impact on the environment.
- Corporate Sponsorships: Three-year sponsorship from Suntera Global and contributions from Titan Wealth CI and other supporters enabled the acquisition of an electric van. Sponsorships support specific projects and equipment upgrades.
- Event Revenue: Small fees charged for certain events: £3 entry for clothes swaps, £5 minimum donation for Knit & Natter sessions. Repair Cafe services operate on a suggested donation basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per transaction | Clothes Swap Event |
| Unit Pricing | Per transaction | Knit & Natter / Crochet & Chat / Sew Socially |
| Freemium | Donation-based | Repair Cafe Services |
| Unit Pricing | Per transaction | Sewing Social Courses |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
The Clean Earth Trust product offering
Product offeringCore offering
The Clean Earth Trust organizes community beach cleans whose data feeds into annual Marine Litter Reports, alongside a Repair Cafe initiative that provides pop-up repair services, clothes swaps, and sewing skill workshops. It also runs a Corporate Programme for CSR/ESG activities, a Duke of Edinburgh volunteering track, a Litter Picker Lending Scheme at local libraries, and monthly Wellbeing Beach Cleans in partnership with healthcare providers.
Product overview
The Clean Earth Trust is a Guernsey charity established in 2018 with the stated aim of limiting human impact on the environment. The organization operates a portfolio of interconnected environmental programs centered on two core pillars: the Beach Clean Project and the Repair Cafe. The Beach Clean Project is a citizen science initiative engaging volunteers in beach cleans whose data feeds into annual Marine Litter Reports. The Repair Cafe promotes circular economy principles through pop-up repair events, clothes swaps, and sewing socials that teach repair skills. Additional programs include a Corporate Programme offering team-building beach cleans and repair workshops, Duke of Edinburgh volunteering opportunities, a Litter Picker Lending Scheme, Wellbeing Beach Cleans in partnership with healthcare organizations, and a Repair Cafe Directory of local repair businesses.
Differentiator
Problem solved
Functional benefit
Brands
- The Beach Clean Project: Citizen science initiative organizing beach clean events to collect and analyze marine litter data for annual Marine Litter Reports.
- Repair Cafe
- Sewing Socials
- Marine Litter Reports
Products and services
- Beach Clean Project A citizen science initiative organizing beach clean events where volunteers collect and categorize marine litter, with submitted data informing annual Marine Litter Reports. Open to volunteers, schools, corporate teams, Duke of Edinburgh participants, and individuals across Guernsey.
- Marine Litter Reports Annual reports compiling island-wide data from community-led beach cleans, tracking the scale, composition, and sources of marine litter collected by volunteers across Guernsey. Provided to the Nature Commission for use in the State of Nature Report.
- Repair Cafe Pop-up repair events at The Infinity Studio and other locations where skilled volunteers fix or refurbish clothing, textiles, small household appliances, electronics, and soft toys. Repairs are free to attend with a suggested donation tariff.
- Clothes Swap Monthly community events where participants pay a £3 entry fee to bring up to 10 items of adult clothing and swap them for an equal number of items, reducing textile waste and promoting sustainable fashion. Kids clothes swaps run approximately every three months.
- Sewing Socials Educational sewing workshops including Beginner Sewing Social, Confidence Builder, and Intermediate courses, plus Knit & Natter and Crochet & Chat sessions. Sessions include fabric and haberdashery, machine access, and refreshments, with a £5 minimum donation per session.
- Corporate Programme Bespoke beach cleans and Repair Cafe workshops offered to businesses as team-building activities and CSR/ESG initiatives, including pre-activity organization, risk assessments, equipment, and detailed findings reports.
- Duke of Edinburgh Volunteering Beach clean volunteering program for Bronze, Silver, and Gold DofE participants requiring weekly beach cleans and submission of survey forms with findings to log hours.
- Litter Picker Lending Scheme Free lending service providing litter pickers at Guille-Allès Library and Priaulx Library for community members to borrow equipment and conduct independent beach cleans.
- Wellbeing Beach Cleans Monthly beach cleaning events run in partnership with Healthcare Group and Guernsey Mind, offering beach cleaning as a form of social prescribing for mental health and wellbeing benefits.
- Repair Cafe Directory Online directory of local repair businesses organized by category including clothing, electrical, computers, appliances, jewellery, and furniture, helping people find professional repair services beyond the volunteer Repair Cafe.
Quantifiable outcome
- 30,156 items collected and logged in 2025 alone, with 969 volunteers contributing 1,381 hours across 25 locations
- +3 more outcomes
Companies that use The Clean Earth Trust
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Clean Earth Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Clean Earth Trust partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Healthcare GroupcorePartnership for monthly wellbeing beach cleans as social prescribing for patients. Dr Laura Bell of the Healthcare Group specifically enables beach cleaning as a form of social prescribing.
- Guernsey MindcoreMental health support organization partnering on wellbeing beach cleans. Guernsey Mind's Mental Health First Aiders attend every wellbeing event to provide support.
- Nature CommissioncoreRecipient of Marine Litter Report data. Used the data in compiling the State of Nature Report 2024.
- Health ConnectionsminorRepair basket located at Health Connections in Smith Street where repair items are collected weekly and returned for collection.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
The Clean Earth Trust competitors and assessment
Company assessmentDirect peers
- WasteAid UK: UK charity focused on waste management and circular economy in underserved communities. Comparable on the waste reduction / circular economy framing of The Clean Earth Trust's Repair Cafe and clothes swap programs.
- The Restart Project: UK charity promoting repair as a means of reducing electronic waste through community Repair Cafes and skills-sharing events. Most direct comparable for The Clean Earth Trust's Repair Cafe initiative, with similar pop-up event model and circular economy framing.
- City to Sea: UK environmental charity running community campaigns to reduce plastic pollution, including refill campaigns and citizen engagement. Comparable as a small-to-mid UK charity with volunteer mobilization and policy advocacy around consumer waste.
- Final Straw Foundation: UK environmental charity tackling single-use plastic pollution through community action and corporate partnerships. Comparable on the community beach cleans, citizen science data, and corporate CSR engagement dimensions.
Broad incumbents
- Marine Conservation Society: UK charity running the Beachwatch citizen science beach clean programme, producing annual reports on marine litter. Directly comparable methodology (volunteer-led beach cleans feeding structured data outputs) at significantly larger national scale.
- Repair Cafe International Foundation: Dutch-based foundation coordinating the global Repair Cafe movement with affiliated local events across multiple countries. The Clean Earth Trust's Repair Cafe operates within this international network; comparable as the umbrella organization for the model.
- Keep Britain Tidy: National environmental charity running litter-picker lending schemes, Great British Spring Clean, and citizen science data programmes. Comparable on the community-litter collection and equipment-lending dimensions of The Clean Earth Trust.
- Surfers Against Sewage: UK-wide environmental charity mobilizing volunteers for beach cleans and plastic-pollution advocacy. Compares as a much larger, mainland-UK counterpart to The Clean Earth Trust's beach clean and citizen science mission, with overlapping community mobilization and policy engagement.
Regional players
- Friends of the Earth Guernsey: Local Guernsey branch of the Friends of the Earth network, focused on environmental advocacy and community action on the same island. Directly comparable geography and overlapping volunteer base for environmental campaigns.
- La Société Guernesiaise: Historic Guernsey conservation charity covering natural heritage, marine biology, and biodiversity monitoring. Comparable as a long-established Guernsey environmental organization producing citizen-science-style data, with overlapping scope on coastline and marine ecosystem monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Clean Earth Trust social profiles
Digital presenceThe Clean Earth Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Clean Earth Trust leadership team
Management profileNumber of profiles
Profiles7 records
The Clean Earth Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Clean Earth Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Clean Earth Trust
What does The Clean Earth Trust do?
The Clean Earth Trust organizes community beach cleans whose data feeds into annual Marine Litter Reports, alongside a Repair Cafe initiative that provides pop-up repair services, clothes swaps, and sewing skill workshops. It also runs a Corporate Programme for CSR/ESG activities, a Duke of Edinburgh volunteering track, a Litter Picker Lending Scheme at local libraries, and monthly Wellbeing Beach Cleans in partnership with healthcare providers.
Is The Clean Earth Trust a public or private company?
The Clean Earth Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Clean Earth Trust founded?
The Clean Earth Trust was founded in 2018. It employs 1 to 10 people.
Where is The Clean Earth Trust based?
The Clean Earth Trust is headquartered in St Peter Port, Guernsey.
How does The Clean Earth Trust make money?
Three revenue lines are on record. Donations are the primary driver. The others are corporate Sponsorships and event Revenue.
Who are The Clean Earth Trust's main competitors?
Direct peers on record are WasteAid UK, The Restart Project, City to Sea and Final Straw Foundation. Broad incumbents are Marine Conservation Society, Repair Cafe International Foundation, Keep Britain Tidy and Surfers Against Sewage. Regional players are Friends of the Earth Guernsey and La Société Guernesiaise.
Does The Clean Earth Trust have an API?
No public API is recorded for The Clean Earth Trust.
What industry is The Clean Earth Trust in?
The Clean Earth Trust's product category is Environmental Conservation Services. Its primary akta.pro industry code is TLAHAIAH, Pollution Control & Environmental Remediation (Booming, Skimming, Shoreline Cleanup), with a secondary code of BPALAAAE, Street & Public Space Litter Collection (Municipal Cleaning). Its NAICS code is 56211 and its SIC code is 4953.