Cleaner & Launderer

What Cleaner & Launderer does

Cleaner & Launderer is a B2B trade publication serving the dry cleaning and laundry industries in the United States. Founded in 2009 and operated by Wakefield Publishing Company, the title publishes news, educational content, and business advice for garment care professionals, and is currently in its 66th volume as of June 2026. Editorial coverage spans categories including dry cleaning, laundry, business operations, marketing, customer relations, motivation, and industry association news (DLI and TCATA). The publication targets independent dry cleaning operators, commercial and on-premises laundry businesses, and the industry supplier ecosystem (equipment manufacturers, chemical suppliers, and service providers).

The publication runs on a multi-channel digital and print platform. Distribution channels include a physical print magazine distributed via subscription, the cleaner-and-launderer.com website with categorized editorial sections, a FlipHTML5 digital edition viewer for current and archived issues, and native iOS and Android mobile applications — Cleaner & Launderer was reportedly the first industry publication to offer mobile editions when launching apps in 2013. Social channels on YouTube and LinkedIn extend reach beyond the print subscriber base. The classifieds marketplace is positioned as the publication's largest single channel by reach, claiming to connect with over 16,000 industry professionals for buying, selling, and trading equipment and supplies.

Revenue is generated through three streams: advertising sales (print and online rate cards) to industry suppliers and equipment manufacturers, paid print and digital subscriptions, and classified advertising (transaction-style listings for used equipment and supplies). Go-to-market is content-led, leveraging industry association partnerships (DLI, TCATA) for distribution and credibility. No institutional investors, parent company, or venture funding is disclosed; the entity is privately held by Wakefield Publishing Company with operations inferred to be US-based (area codes 800 and 626).

Name

Cleaner & Launderer

Legal name

Wakefield Publishing Company

Website

https://cleaner-and-launderer.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Cleaner & Launderer is a US-based B2B trade publication (since 2009) for the dry cleaning and laundry industries, distributed via print, web, mobile apps, and social channels, and monetized through advertising, subscriptions, and a 16,000+ reader classifieds marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Advertising sales to industry suppliers, equipment manufacturers, and service providers targeting dry cleaning and laundry businesses
2. Subscription Revenue: Paid subscriptions for print and digital access to the publication
3. Classified Advertising: Classifieds marketplace reaching over 16,000 industry professionals for buying, selling, and trading supplies and equipment

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cleaner & Launderer is a B2B trade publication that delivers industry news, business and marketing education, regulatory updates, and association coverage to dry cleaning and laundry professionals. It operates a classifieds marketplace where industry participants can buy, sell, and trade supplies and equipment such as washers, dryers, presses, boilers, conveyors, and drycleaning machines, reaching more than 16,000 industry readers.

Product overview

Cleaner & Launderer is an industry trade publication operated by Wakefield Publishing Company. It is not a product or software company — it publishes editorial content, news, and classified listings for the dry cleaning and laundry industry. The publication offers content through print, online editions accessible via FlipHTML5, and mobile apps for iOS and Android. No products, modules, or software offerings are produced by Cleaner & Launderer itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaner & Launderer Trade Publication A B2B trade publication delivered in print and digital formats covering dry cleaning, laundry, business, marketing, and association news for industry professionals.
• Cleaner & Launderer Classifieds Marketplace A classified advertising section reaching over 16,000 industry professionals where dry cleaning and laundry businesses can buy, sell, and trade supplies and equipment such as washers, dryers, presses, boilers, conveyors, air compressors, shirt units, drycleaning machines, wet cleaning machines, dri vacs, and spotting boards.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Starchup and ZIPS CleanerscoreStrategic or Co-development Partner · 24 August 2022Partnership announced August 2022 where ZIPS Cleaners utilizes Starchup's software platform and API tools to launch a new mobile app for customers using Home Delivery, Locker Drop-off and Pickup and EZ Drop services. ZIPS integrated Starchup's industry-leading locker and home delivery tools into its current store software.
• Starchup and Drop LockercoreTechnology or Integration · 10 March 2021Strategic license agreement announced March 10, 2021 where Starchup licenses Drop Locker's patents and intellectual property related to storage, pick-up and delivery of laundry and dry cleaning to lockers. Drop Locker becomes exclusive supplier of lockers to Starchup. The agreement permits Starchup to integrate locker-based delivery tools into its POS system.
• Drycleaning & Laundry Institute (DLI)coreStrategic or Co-development PartnerDLI provides educational content, webinars, training courses, and industry resources featured in Cleaner & Launderer. The publication covers DLI events, regulatory updates, and member resources including skill-building programs and networking opportunities for garment care professionals.
• TCATA (Textile Care Allied Trades Association)minorStrategic or Co-development PartnerIndustry association whose events and conferences are covered by Cleaner & Launderer. TCATA organizes the annual Management & Educational Conference.
• PWS (Professional Washing Systems)minorStrategic or Co-development PartnerPWS is featured as the largest distributor of commercial laundry equipment and replacement parts in the U.S. Coverage of company news, expansions, and new hires in the industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Laundry & Dry Cleaning News: Established UK-based trade publication covering the dry cleaning and laundry industry with a similar editorial scope (industry news, business, equipment). Comparable as a vertical B2B title and editorial format, but serving the UK/European market rather than the US audience Cleaner & Launderer focuses on.
• Fabricare Canada: Canadian trade publication serving the dry cleaning and garment care industry. Comparable as a vertical B2B title for garment-care professionals, but with a Canada-only geographic focus that does not overlap with Cleaner & Launderer's US distribution.

Emerging players

• American Coin-Op: B2B trade publication serving the coin-operated and self-service laundry industry in North America. Comparable as a niche vertical trade title with advertising-driven revenue, though targeting coin laundromat operators rather than dry cleaning storefronts that anchor Cleaner & Launderer.

Direct peers

• Textile Services Magazine (TRSA): Official publication of the Textile Rental Services Association serving the industrial/commercial laundry and uniform rental industry. Directly comparable as a B2B trade title monetized through advertising, sponsorships, and association-embedded content for commercial laundry operators in the same vertical.
• American Drycleaner: US trade publication covering the dry cleaning industry with news, business education, and supplier advertising — directly comparable to Cleaner & Launderer in audience (US dry cleaning SMB owners), editorial scope, and B2B advertising revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCorrcotvk6MO6ECC7dw5Iyw
• LinkedInlinkedin.com/company/cleaner-&-launderer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleaner & Launderer