Clean Incentive
Clean Incentive operates registry infrastructure and advisory for verifiable clean-energy claims, serving corporate electricity buyers, utilities, renewable developers, and storage operators with SSS standard-supply and hourly Granular Certificate products.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Clean Incentive does
Clean Incentive is a Houston-based registry infrastructure provider, founded in 2022, that converts utility and emissions data into verifiable, audit-ready clean-energy claims. The company operates three integrated products forming a "procurement ladder": Advisory Services (strategy and Scope 2 sequencing), the SSS Resource Registry (managed standard-supply Scope 2 claims with pro-rata allocation and third-party verification), and the Granular Registry (open, hourly Granular Certificate infrastructure aligned to EnergyTag standards with cryptographic signing and anti-double-counting controls). Adjacent capabilities include Storage Attribute Records (STARs) for battery time-shifting and Impact Accounting for avoided-emissions procurement beyond market-based zero claims. The technology stack is deterministic—registry rails, tiered data sourcing (supplier-attested → compliance filings → public proxies), and standards-based certificate lifecycle management—rather than AI-driven.
Clean Incentive targets four primary buyer segments: corporate and industrial electricity consumers with board-level sustainability targets, utilities and load-serving entities seeking supplier-specific claim pathways, renewable developers and certificate issuers needing temporal precision, and battery/storage operators. Secondary audiences include corporate sustainability teams and finance/audit functions that require source-traceable documentation. Go-to-market is exclusively direct enterprise field sales, with no channel partners, resellers, or self-service acquisition motion; prospects enter via Outlook-based calendar booking or structured email intake.
The revenue model blends managed services (SSS Registry reporting fees), transaction-based fees (Granular Certificate issuance, transfer, and retirement on registry rails), and professional services (Advisory). Pricing is not publicly disclosed; all engagements begin with a consultation to assess load, utility context, and reporting goals, after which custom multi-year contracts are scoped. The company is privately held with no disclosed funding, no public revenue, six employees, and a single named enterprise customer (Hannon Armstrong) used to anchor the first-ever spot hourly Granular Certificate transaction on the registry.
Clean Incentive firmographics
Firmographics- Name
- Clean Incentive
- Legal name
- Clean Incentive
- Website
- https://cleanincentive.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clean Incentive operates registry infrastructure and advisory for verifiable clean-energy claims, serving corporate electricity buyers, utilities, renewable developers, and storage operators with SSS standard-supply and hourly Granular Certificate products.
- Ownership category
- akta.pro rank
Clean Incentive industry classification
Industry- Product category
- Clean Energy Registry Infrastructure
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Certificate Registry & Transfer Operations (Account Mgmt, Transfers, Retirement) (EUAGAFAH)
- akta.pro secondary industries
- Certificate Retirement & Claims/Disclosure Management (Scope 2, Fuel Mix, Labeling) (EUAGAFAI), Unbundled Renewable Attributes Trading (Standalone EACs) (EUAGAFAF)
Keywords
Clean Incentive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- SSS Resource Registry Service: Managed reporting and registry service for standard-supply carbon-free energy claims. Provides end-to-end Scope 2 claim management including data collection, pro-rata allocation, supplier-specific emission factors, third-party verification, and audit-ready outputs. Revenue appears to come from managed service fees for verified reporting.
- Granular Certificate Registry: Open registry infrastructure for hourly Granular Certificates. Issuers pay to issue and track certificates on the registry rails. Provides certificate lifecycle management from issuance through transfer to retirement with anti-double-counting controls.
- Advisory Services: Strategy consulting for large electricity loads preparing for proposed GHG Protocol Scope 2 changes. Includes claim posture mapping, procurement sequence design, spend optimization, and data checklist development. Serves as the on-ramp to SSS and Granular registry products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact sales for custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Clean Incentive product offering
Product offeringCore offering
Clean Incentive operates registry infrastructure and advisory services that transform messy energy and emissions data into credible, granular, and audit-defensible clean-energy claims. The core offerings are the SSS Resource Registry (managed standard-supply Scope 2 claims with pro-rata allocation and third-party verification), the Granular Registry (open hourly Granular Certificate infrastructure aligned to EnergyTag standards), and Advisory Services (strategy consulting for organizations preparing for proposed GHG Protocol Scope 2 changes). Together they form a procurement ladder that helps large electricity buyers, utilities, and renewable developers sequence and prove clean-energy claims with supplier, location, and hourly precision.
Product overview
Clean Incentive operates a unified registry infrastructure platform with three integrated offerings: SSS Resource Registry (managed standard-supply Scope 2 claims with pro-rata allocation and third-party verification), Granular Registry (open hourly Granular Certificate infrastructure for 24/7 carbon-free matching on EnergyTag standards), and Advisory Services (the strategic on-ramp that helps organizations sequence which registry products to use and when). The three products form a "procurement ladder" where Advisory diagnoses position and sets strategy, SSS provides the baseline by claiming carbon-free energy already in standard supply, and Granular adds hourly precision where annual resolution is insufficient.
Differentiator
Problem solved
Functional benefit
Products and services
- SSS Resource Registry Managed registry service that enables organizations to claim the carbon-free energy already embedded in their utility's standard supply on a pro-rata basis, with supplier-specific emission factors, utility attestation trails, independent third-party verification, and audit-ready outputs for market-based Scope 2 reporting. Targeted at corporate sustainability and energy procurement teams.
- Granular Registry Open registry infrastructure for issuing, tracking, and retiring timestamped hourly Granular Certificates (GCs) for 24/7 carbon-free energy matching. Built on EnergyTag-aligned standards with location-aware and impact-ready capabilities, embedding time, location, and carbon impact data with cryptographic signing and anti-double-counting controls.
- Advisory Services Strategic advisory for large electricity loads preparing for proposed GHG Protocol Scope 2 changes. Includes claim posture mapping, procurement sequence design, spend optimization, and data checklist development. Serves as the strategic on-ramp to the SSS Resource Registry and Granular Registry products.
Quantifiable outcome
- 1-2 weeks for public proxy estimate; 1-2 months for verified report path
- +1 more outcomes
Companies that use Clean Incentive
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
Clean Incentive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Clean Incentive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EnergyTagcoreEnergyTag is a global standards body for granular certificates and 24/7 carbon-free energy. Clean Incentive's Granular Registry is built on EnergyTag-aligned standards, providing global interoperability and credibility through adherence to established industry standards for timestamped hourly certificates.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Clean Incentive competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric (EcoStruxure Resource Advisor): Large incumbent sustainability and energy management software vendor with utility data aggregation and Scope 2 reporting capabilities. Comparable as a broad enterprise sustainability platform competing for the same corporate buyer workflow Clean Incentive's SSS Registry serves.
- APX: Long-standing registry infrastructure vendor operating platforms for multiple regional tracking systems globally. Directly comparable as the dominant incumbent registry technology provider that Clean Incentive's open EnergyTag-aligned registry rails must displace.
Emerging players
- Watershed: Enterprise carbon accounting and reporting platform serving large corporate buyers. Comparable as an adjacent infrastructure layer that Clean Incentive's registries feed with verifiable Scope 2 claims; overlaps in target buyer (sustainability teams at large enterprises).
- EnergyTag: Global industry-led standards body for hourly granular certificates and 24/7 carbon-free energy. EnergyTag is both Clean Incentive's strategic standards partner and a peer in shaping the granular certificate ecosystem; comparable as the defining standards layer in the same market.
- 3Degrees: Clean energy advisory and REC broker serving large corporate sustainability and procurement teams. Comparable as an existing player in the supplier-specific claim and Scope 2 strategy space that Clean Incentive's Advisory and SSS offerings directly compete with.
Direct peers
- I-REC Standard: International REC Standard foundation operating issue-based attribute tracking across more than 50 countries. Directly comparable to Clean Incentive in issuing and tracking renewable energy certificates, though traditionally focused on annual certificates rather than hourly granularity.
- NEPOOL-GIS: New England Power Pool Generation Information System, a regional REC tracking system serving New England utilities and developers. Comparable incumbent registry infrastructure competing for the same buyer/issuer relationships in the supplier-specific claim market.
- WREGIS (Western Renewable Energy Generation Information System): Western Interconnection-wide REC tracking system serving utilities and developers across multiple US states. Comparable as an incumbent certificate registry serving overlapping customer segments (renewable developers, utilities, large buyers), though operating on annual rather than hourly granularity.
- M-RETS (Midwest Renewable Energy Tracking System): Long-established North American renewable energy certificate tracking system issuing and retiring RECs across multiple states. Directly comparable to Clean Incentive's registry rail function, though focused on annual RECs rather than hourly granular certificates.
- PJM Environmental Information Services (GATS): Generation Attribute Tracking System serving the PJM interconnection with REC issuance, tracking, and retirement. A direct incumbent registry peer to Clean Incentive's SSS and Granular products for buyers and developers in the Eastern Interconnection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Clean Incentive social profiles
Digital presenceClean Incentive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Incentive leadership team
Management profileNumber of profiles
Clean Incentive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Incentive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Incentive
What does Clean Incentive do?
Clean Incentive operates registry infrastructure and advisory services that transform messy energy and emissions data into credible, granular, and audit-defensible clean-energy claims. The core offerings are the SSS Resource Registry (managed standard-supply Scope 2 claims with pro-rata allocation and third-party verification), the Granular Registry (open hourly Granular Certificate infrastructure aligned to EnergyTag standards), and Advisory Services (strategy consulting for organizations preparing for proposed GHG Protocol Scope 2 changes). Together they form a procurement ladder that helps large electricity buyers, utilities, and renewable developers sequence and prove clean-energy claims with supplier, location, and hourly precision.
Is Clean Incentive a public or private company?
Clean Incentive is a private company. It is classified as unknown and is currently operating.
When was Clean Incentive founded?
Clean Incentive was founded in -1. It employs 1 to 10 people.
How does Clean Incentive make money?
Three revenue lines are on record. SSS Resource Registry Service is the primary driver. The others are granular Certificate Registry and advisory Services.
Who are Clean Incentive's main competitors?
Broad incumbents on record are Schneider Electric (EcoStruxure Resource Advisor) and APX. Emerging players are Watershed, EnergyTag and 3Degrees. Direct peers are I-REC Standard, NEPOOL-GIS, WREGIS (Western Renewable Energy Generation Information System), M-RETS (Midwest Renewable Energy Tracking System) and PJM Environmental Information Services (GATS).
Does Clean Incentive have an API?
No public API is recorded for Clean Incentive.
What industry is Clean Incentive in?
Clean Incentive's product category is Clean Energy Registry Infrastructure. Its primary akta.pro industry code is EUAGAFAH, Certificate Registry & Transfer Operations (Account Mgmt, Transfers, Retirement), with a secondary code of EUAGAFAI, Certificate Retirement & Claims/Disclosure Management (Scope 2, Fuel Mix, Labeling). Its NAICS code is 2211 and its SIC code is 4911.