Cleaning Superstore UAE

Name

Cleaning Superstore UAE

Legal name

Cleaning Superstore

Website

https://cleaningsuperstore.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cleaning Supplies E-commerce

NAICS

All Other General Merchandise Retailers (455219)

SIC

Retail-Miscellaneous Retail (5900), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

General All-Purpose Cleaners (CRAJAMAA)

Keywords

• Cleaning supplies retail
• Household cleaning products
• Laundry care products
• Personal hygiene products
• Janitorial supplies wholesale

Headquarters

HQ city

Ajman

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online retail of cleaning supplies and related products. Sells individual items, combo offers, and bulk/carton quantities to end consumers across the UAE market.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cleaning Superstore UAE is an online retailer selling household and commercial cleaning supplies directly to consumers and businesses across the UAE. It offers a multi-brand catalog spanning cleaning chemicals, personal care, paper products, disposables, waste management, home essentials, and its own Cleany Genie private label, delivered nationwide from warehouses in Ajman and Abu Dhabi.

Product overview

Cleaning Superstore UAE is an e-commerce platform and online retailer of cleaning supplies operating across the UAE. The company offers a comprehensive portfolio organized into major categories: Cleaning Chemicals (general cleaning, kitchen care, laundry care, washroom care), Personal Care (disposables and hygiene products), Paper Products (tissues, rolls), Disposables (food packaging), Waste Management (bins and bags), Home & Living (air fresheners, cleaning tools, organizers, appliances), Baby & Kids, Pest Control, Industrial Chemicals, and Electronics. The store features both third-party brands (Dettol, Fairy, Persil, Clorox, Ariel, Tide, DR. BECKMANN, Downy, Vanish, Kleenex) and its proprietary Cleany Genie private label brand with M-series cleaning products. Additional offerings include Combo Offers (bundled deals), Shop by Carton (bulk/wholesale quantities), and mobile applications for iOS and Android. The company operates on a factory-direct model with free delivery over AED 300 across the UAE, serving both retail consumers and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaning Chemicals Multi-brand range of cleaning chemical products covering general cleaning (all-purpose cleaners, carpet care, disinfectants, drain unblockers, floor cleaners, glass & window cleaners, wood & furniture cleaners), kitchen care (dishwashing liquids & tablets, fruit & veggie wash, fridge cleaners, kitchen cleaners, oven & grill cleaners, stainless steel cleaners), laundry care (fabric softeners, stain removers, ironing sprays, detergent powders, liquids & concentrates, tablets & capsules), and washroom care (toilet cleaners, toilet blocks) for household and commercial buyers across the UAE.
• Personal Care Personal hygiene and disposable care range including face masks, gloves, protective covers, skin care, face wash, hair care, hand wash & soaps, sanitizers & sprays, wipes, shower gels, sanitary products, body lotions, and massagers for household and commercial buyers across the UAE.
• Paper Products Paper consumables including facial tissues, maxi & kitchen rolls, and toilet rolls for household and commercial use across the UAE.
• Disposables Food-service disposables including aluminum foils & cling films, cups, cutlery, disposable table covers (Sufra), food containers (aluminum, plastic, cake boxes), food bags (sandwich papers, zip locks), and plates & bowls for household and commercial use.
• Waste Management Products Dustbins (plastic, steel, wood, small bins) and garbage bags in multiple sizes for household and commercial waste management across the UAE.
• Home & Living Products Home cleaning and organization range including air fresheners (sprays, candles, gels & sachets, bakhoor), bathroom & laundry accessories (drums, basins, buckets, drying racks, laundry baskets, ironing boards, mugs), cleaning essentials (brooms, brushes, dusters, mops, wipers, mop buckets & trolleys, sponges, scourers, cleaning gloves, towels, toilet brushes & pumps, floor mats, spray bottles), dispensers (tissue and liquid), home organization (storage boxes, kitchen organizers, baskets, trays, food storage), home appliances, and home electrical items.
• Baby & Kids Products Baby care range including baby care items, baby cream & lotion, and baby shower & bath products for UAE consumers.
• Pest Control Products Pest control and management products for household and commercial buyers in the UAE.
• Industrial Chemicals Industrial-grade chemical products sold to commercial and industrial buyers in the UAE.
• Electronics Electronic items and appliances for home and commercial use carried on the Cleaning Superstore UAE storefront.
• Combo Offers Bundled product deals and value packs offering savings on combined cleaning product sets; promoted as a dedicated collection on the storefront.
• Shop by Carton Wholesale and bulk purchasing program that lets commercial buyers buy cleaning and household supplies in carton quantities at wholesale pricing.
• Cleany Genie Private Label Own-brand line of cleaning products including M-series floor cleaners, laundry detergents, dishwashing liquids, disinfectants, and fabric softeners, sold alongside international brands on the Cleaning Superstore UAE storefront.
• Cleaning Superstore Mobile App Native iOS and Android mobile applications for Cleaning Superstore UAE that let customers browse the catalog, place orders, and shop on mobile devices.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Namshi: Namshi is a Middle East online fashion and lifestyle platform increasingly expanding into home and personal care categories — overlapping with parts of Cleaning Superstore's personal care and home living assortment.
• Mumzworld: Mumzworld is a UAE-based e-commerce retailer focused on baby, kids, and mother-care products, with overlapping stock-keeping units in household cleaning and personal care — relevant as an adjacent online consumer-goods specialist.

Regional players

• Kibsons International: Kibsons is a UAE-based online grocery and household essentials delivery service with scheduled delivery slots, overlapping in cleaning supplies and disposable household items for both household and HORECA customers.
• Union Coop: Union Coop is a large UAE consumer cooperative running multiple hypermarket-style stores and online ordering, selling overlapping household cleaning, personal care, and consumable categories primarily within Dubai.
• Ounass: Ounass is a UAE-based luxury e-commerce platform owned by Al Tayer Group; while positioned upmarket, it overlaps in premium personal care and home categories and competes for UAE digital household spend.

Direct peers

• Lulu Hypermarket UAE: Lulu operates hypermarket stores and an online platform across the UAE stocking cleaning chemicals, personal care, paper products, and disposables under private label and international brands — targeting the same household and bulk/commercial buyer segments.
• Carrefour UAE (MAF): Carrefour UAE operates hypermarket and online grocery/cleaning retail with comprehensive household chemical and personal care coverage, free-delivery thresholds, and bulk options — a directly comparable shopping destination for the same household and SMB buyers.
• Noon: Noon.com is a leading Middle East e-commerce marketplace selling an overlapping assortment of cleaning supplies, personal care, and household consumables, with UAE fulfillment and frequent promotional pricing that directly competes for the same basket.
• Amazon UAE: Amazon's UAE marketplace carries the same cleaning chemicals, personal care, paper products, and household disposables at massive scale, with Prime same/next-day delivery across all seven emirates — making it the dominant direct competitor to Cleaning Superstore's DTC assortment.

Others

• Western International (Cleaning Division): Western International is a UAE-based general trading and distribution company supplying cleaning chemicals and hygiene products to commercial and industrial buyers — a B2B supplier/competitor in the same cleaning-supply value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cleaning-superstore-uae

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleaning Superstore UAE