Clean Living Environments

What Clean Living Environments does

Clean Living Environments is a privately held, woman- and family-owned home services company headquartered in Mequon, Wisconsin, that specializes exclusively in residential indoor air quality. The company serves homeowners, residential builders, and home remodelers across three Wisconsin regions (Lake Country, Milwaukee Area, and Madison Area) via dedicated local phone lines and a website contact form. The service portfolio comprises five core offerings: air duct cleaning, duct sanitizing, duct sealing (using Aeroseal aerosol technology), dryer vent cleaning, and UV germicidal light installation within HVAC systems. The company explicitly does not install, repair, or maintain heating and air conditioning equipment, positioning itself as a dedicated ductwork and air quality specialist rather than a general HVAC contractor.

The underlying technology stack centers on Aeroseal duct sealing (a non-toxic, water-based Vinyl Acetate Polymer aerosol that seals leaks up to 5/8 inch from inside the ductwork, including inaccessible areas behind walls and under flooring, with a 10-plus-year durability rating and UL listing for smoke and flame), UV germicidal light systems for ongoing microbial reduction (marketed against mold, bacteria, allergens, and viruses including COVID-19), and conventional mechanical duct cleaning with environmentally friendly sanitizers. All services are delivered in-house by the company's own 12-person team with no subcontracting.

The business model is straightforward professional services: one-time job-based fees for residential ductwork services, priced via quote rather than disclosed rates, with no subscription or recurring billing. Customer acquisition relies on word-of-mouth referrals, organic social media (Facebook, Instagram, LinkedIn), search-engine discovery, and an educational blog. The company carries no disclosed funding, no patents, no certifications beyond Aeroseal's UL listing, and no enterprise customers, operating as a founder-led, family-owned local business founded by Kelli.

Name

Clean Living Environments

Legal name

Clean Living Environments

Website

https://cleanlivingenvironments.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean Living Environments is a woman- and family-owned home services company in Mequon, Wisconsin that provides residential indoor air quality services — duct cleaning, sanitizing, Aeroseal duct sealing, dryer vent cleaning, and UV light installation — to homeowners, builders, and remodelers across Lake Country, Milwaukee, and Madison.

Ownership category

akta.pro rank

Product category

Indoor Air Quality Services

NAICS

Janitorial Services (561720)

akta.pro primary industry

Air Duct Cleaning & Sanitization (HSAOAIAA)

akta.pro secondary industry

Dryer Vent Cleaning & Maintenance (HSAOAIAB)

Keywords

• Indoor air quality services
• Air duct cleaning
• Duct sealing services
• Dryer vent cleaning
• UV light installation

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Residential Duct Services: Clean Living Environments generates revenue through one-time service fees for duct cleaning, sanitizing, sealing, dryer vent cleaning, and UV light installation services. Services are priced per job/home and are recommended every 3-5 years for duct cleaning. The company does not install, repair, or maintain heating and air conditioning systems - focusing solely on ductwork-related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Clean Living Environments provides residential indoor air quality services including air duct cleaning, duct sanitizing, duct sealing (using Aeroseal aerosol technology), dryer vent cleaning, and UV germicidal light installation for homes. All services are performed in-house by their own team of experts without outsourcing to subcontractors, and the company does not install, repair, or maintain heating and air conditioning systems.

Product overview

Clean Living Environments is a woman-owned, family-owned local business providing comprehensive indoor air quality services in Wisconsin. Their product portfolio consists of five core services: Air Duct Cleaning, Duct Sanitizing, Duct Sealing (using Aeroseal technology), Dryer Vent Cleaning, and UV Light Installation. These services are designed to work together as an integrated approach to improving home air quality—the duct cleaning and sanitizing services provide a 'one-two-punch' for removing debris and killing biological contaminants, while Aeroseal duct sealing eliminates air leaks that cause energy waste and contaminant infiltration. UV light installation provides ongoing antimicrobial protection, and dryer vent cleaning addresses fire safety and efficiency. The company positions itself as a dedicated indoor air quality specialist (not an add-on service) and uses state-of-the-art equipment with environmentally friendly materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Duct Cleaning Professional removal of dust, dirt, debris, mold, and pollutants from residential air ductwork systems to improve indoor air quality and HVAC efficiency. Service is recommended every 3-5 years and is performed in-house by the company's team of experts.
• Duct Sanitizing Application of safe, efficient, and environmentally friendly chemical sanitizers to disinfect and deodorize ductwork, killing mold, mildew, bacteria, viruses, and fungi. Performed in-house as a complement to duct cleaning.
• Duct Sealing (Aeroseal Technology) Innovative interior duct sealing service using Aeroseal aerosol technology that seals cracks and holes in ductwork from the inside, including hard-to-reach areas behind walls and under flooring. The non-toxic, water-based sealant (Vinyl Acetate Polymer and 2-Ethyl-1 Hexanol) is UL-listed and effective for holes up to 5/8 inch wide, with the material tested to last over 10 years without failure.
• Dryer Vent Cleaning Removal of lint buildup from dryer vents to improve dryer efficiency, prevent fire hazards, and protect families from potentially dangerous fires and poisonous gas fumes. Dryer vent fires cause approximately 15,600 structure fires annually in the US, resulting in 15 deaths, 400 injuries, and $35 million in damages.
• UV Light Installation Installation of ultraviolet (UV) germicidal light systems within HVAC systems to purify home air, reduce mold, bacteria, cold and flu germs, allergens, and viruses including COVID-19, while minimizing microbial buildup on coils and drain pans. The systems reduce maintenance requirements and lower monthly expenses.

Quantifiable outcome

• 25 to 40 percent of energy used for heating or cooling a home is wasted due to dirty ducts and air leakage
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AerosealcoreTechnology or IntegrationClean Living Environments uses Aeroseal duct sealing technology as their primary method for duct sealing services. Aeroseal is described as 'the number 1 duct sealing product in the country.' The company is positioned as Wisconsin's number 1 provider of Aeroseal services. Aeroseal is a non-toxic, water-based aerosol sealing technology that effectively seals ducts from the inside, including hard-to-reach areas behind walls and under flooring.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Trane Technologies: Global HVAC manufacturer whose dealer network sells duct sealing, IAQ accessories, and indoor air quality upgrades. Comparable as a competitor that can offer duct services to its existing HVAC customer base.
• Stanley Steemer: National franchise providing carpet, upholstery, tile, and air duct cleaning services to residential customers. Directly comparable as a household-name duct cleaning provider, though Stanley Steemer offers IAQ as one of many cleaning verticals rather than as a pure-play specialty.
• Carrier Home Comfort: Major HVAC manufacturer and service provider whose dealer network often bundles duct inspection, sealing, and cleaning with HVAC system sales and tune-ups. Comparable as a competing channel for IAQ services, though delivered by HVAC contractors rather than IAQ specialists.
• COIT Cleaning & Restoration: National carpet, upholstery, and air duct cleaning franchise. Comparable as a residential cleaning specialist that bundles duct cleaning with related services, though broader in scope than Clean Living's IAQ-only focus.
• SERVPRO: National restoration and cleaning franchise that includes air duct cleaning, dryer vent cleaning, and sanitizing services. Comparable as a multi-service cleaning provider serving residential customers with in-house teams and franchise-driven geographic coverage.

Direct peers

• Rainbow International: Neighborly brand providing residential cleaning, restoration, and air duct services. Comparable as a multi-service residential cleaning provider with franchise model reaching similar homeowner customer base.

Others

• HomeAdvisor: Home services marketplace owned by Angi Inc. that matches homeowners with local contractors for duct cleaning and related services. Comparable as a lead-generation platform competing for the same Wisconsin homeowner demand.
• Angi (formerly Angie's List): Online marketplace connecting homeowners with local service professionals including air duct cleaning and HVAC service providers. Comparable as the dominant customer-acquisition channel competing with Clean Living's word-of-mouth model.
• Aeroseal: Manufacturer of the duct sealing technology Clean Living deploys. Comparable as an ecosystem partner — Aeroseal maintains its own national contractor network, meaning Aeroseal-certified providers (including Clean Living) compete against each other for the same duct-sealing jobs.

Emerging players

• Mister Greenway: Residential duct cleaning and dryer vent cleaning service operating in multiple US markets. Comparable as a multi-region duct cleaning specialist with similar service mix (cleaning, sanitizing, dryer vent) targeting the same homeowner customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cleanlivingenvironments
• LinkedInlinkedin.com/company/clean-living-environments
• Instagraminstagram.com/cleanlivingenvironments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Living Environments