Clean Park
Clean Park operates a German network of 130+ self-service car wash sites under the Kärcher brand, licensed to 100+ partner operators and using standardized coin and wash-card programs, including an eco variant.
- Company typePrivate
- Founded-
- HeadquartersWinnenden, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Clean Park does
Clean Park is a self-service car wash brand operated by Alfred Kärcher Vertriebs-GmbH, the German sales arm of the family-owned Kärcher cleaning-equipment group. It provides unattended wash bays for cars, vans, motorcycles, and bicycles in Germany, accepting coins or wash cards and offering a standardized four-program menu (Express, Basis, Rundum Wohlfühl-Wäsche, Premium-Pflege). The technical backbone is Kärcher's own cleaning equipment, with DIN 1999-compliant separators handling waste water at each site; a newer Clean Park Eco variant reduces water consumption to roughly 50 liters per wash through rainwater harvesting, solar power, and geothermal energy.
The operating model is a licensed partner-operator network rather than company-owned retail. More than 100 partner operators run over 130 Clean Park sites across Germany, with Kärcher supplying equipment, branding, training, and the Eco concept (delivered with implementation partner Apomore GmbH). Clean Park therefore generates revenue through a mix of equipment and consumables sales to operators, licensing/brand fees, and any directly operated sites; consumer-facing revenue accrues largely to the partner operators rather than to Kärcher's consolidated top line.
Strategically, Clean Park functions as a downstream channel for Kärcher's core cleaning-equipment business and as a brand-led national footprint in German self-service washing. Its competitive position rests on Kärcher's brand, the density of 130+ German sites, and the Eco format's water/energy efficiency; it does not currently operate outside Germany and has no disclosed digital platform, app, or AI capability.
Clean Park firmographics
Firmographics- Name
- Clean Park
- Legal name
- Alfred Kärcher Vertriebs-GmbH
- Website
- https://cleanpark.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clean Park operates a German network of 130+ self-service car wash sites under the Kärcher brand, licensed to 100+ partner operators and using standardized coin and wash-card programs, including an eco variant.
- Ownership category
- akta.pro rank
Clean Park industry classification
Industry- Product category
- Self-Service Car Wash Services
- NAICS
- Car Washes (811192)
- akta.pro primary industry
- Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding) (HSAEABAJ)
Keywords
Where Clean Park is headquartered
LocationHeadquarters
- HQ city
- Winnenden
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Clean Park business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Self-service car wash transactions: Customers insert coins or use rechargeable wash cards to activate wash programs. The system uses coin changers at change machines to exchange money for wash coins. Payment is per transaction/wash cycle, with customers selecting programs from express to premium options.
- Franchise/system licensing to partners: Kärcher provides the Clean Park system to partners who operate the self-service car wash facilities. Partners pay for the Kärcher system and operate the facilities independently.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Clean Park product offering
Product offeringCore offering
Clean Park is a self-service car wash (SB-Waschanlage) network operated by Kärcher across Germany, providing professional-grade high-pressure wash equipment in dedicated wash bays that customers operate themselves. The service spans four bundled programs (Express, Basic, Rundum Wohlfühl-Wäsche, and Premium-Pflege) built from modular wash steps, plus an eco-friendly Clean Park Eco variant powered by rainwater, solar, and geothermal energy. Customers pay per wash via coins or rechargeable wash cards, while the underlying system is licensed to more than 100 partner operators running 130+ locations.
Product overview
Clean Park is a self-service car wash network operated by Kärcher with over 130 locations across Germany. The offering is based on the Kärcher SB-Waschanlage (Self-Service Car Wash) system, where customers use wash bays with coin-operated or card-activated equipment. The portfolio consists of four bundled wash programs (Express-Programm, Basis-Programm, Rundum Wohlfühl-Wäsche, and Premium-Pflege) built from individual wash modules (Hochdruckwäsche, Schaumwäsche, Spülen, Top-Pflege, Heißwachs) and special programs (Schaumpolish, Felgenreinigung, Insektenlösen, Schmutzlösen, Unterbodenwäsche, Intensivschaum). Additionally, the eco-friendly Kärcher Clean Park Eco variant uses rainwater and solar power. Customers also have access to interior vacuuming and floor mat cleaning upon exiting the wash bay. The system supports partner operators (over 100 partners managing 130+ facilities) as well as branch-external investors seeking to enter the car wash business.
Differentiator
Problem solved
Functional benefit
Brands
- Clean Park Eco: Eco-friendly self-service car wash concept using rainwater, solar power, and geothermal energy for sustainable vehicle cleaning.
Products and services
- Kärcher SB-Waschanlage (Self-Service Car Wash)
Companies that use Clean Park
Customer profileSegments1 record
Ideal customer profiles2 records
Clean Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Clean Park partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apomore GmbHflagshipPartnership with Apomore GmbH to open the first Kärcher Clean Park Eco in Dettenhausen, Baden-Württemberg. Apomore, led by Managing Director Daniel Birkhofer, aimed to create the most environmentally friendly self-service car wash on the market. Kärcher provided the wash system and expertise as the partner for this ambitious project. The Clean Park Eco features exclusive use of rainwater, solar power, and geothermal energy.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Clean Park competitors and assessment
Company assessmentDirect peers
- WashTec AG: WashTec is Europe's largest manufacturer and operator of car wash systems, headquartered in Germany. It directly competes with Kärcher Clean Park across self-service wash bays, conveyor washes, and fleet solutions, making it the closest comparable in category, geography, and B2B partner model.
- IMO Car Wash: IMO operates self-service and automatic car wash sites across Germany. It is a direct competitive overlap with Clean Park in unattended wash bays, premium wash programs, and partner/franchise-style site rollout.
- Mr. Wash (SB-Waschpark): Mr. Wash operates one of the largest self-service car wash networks in Germany. It competes head-to-head with Clean Park on location density, wash programs, and price points, serving the same consumer segment with similar unattended high-pressure wash formats.
- Otto Christ AG (Christ Wash Systems): Christ is a leading German manufacturer of car wash systems, including self-service wash bays and conveyor equipment. It supplies technology and turnkey sites to operators that compete directly with Clean Park's partner-operated network.
- Kleindienst Gruppe: Kleindienst is a German provider of car wash technology and self-service wash parks. It competes with Clean Park on equipment specification, site economics, and partner-operator support for new SB wash locations.
Others
- SONAX GmbH: SONAX is a leading German manufacturer of car care cleaning and detailing products. It is thematically adjacent to Clean Park — Clean Park uses and showcases cleaning chemistry — and SONAX-branded retail products target the same vehicle owners.
- Dr. Wack Chemie (Premium Class): Dr. Wack is a German specialty chemicals maker focused on automotive care, lubricants, and wash chemicals. It is an adjacent ecosystem participant — a potential chemistry supplier or co-branding partner for Clean Park sites — rather than a direct competitor.
Broad incumbents
- Aral AG (BP Group): Aral is a major German fuel-station chain with attached self-service and automatic car washes. As a broad incumbent, it competes with Clean Park on convenience and network reach, though car wash is not its core business.
- Shell Deutschland (Shell car wash network): Shell operates extensive car wash facilities attached to its German fuel stations, including self-service and automatic formats. It competes for the same end-customer wallet share as Clean Park but at much larger scale and as part of a broader mobility offering.
- TotalEnergies Marketing Deutschland: TotalEnergies operates fuel stations in Germany, many of which include self-service and automatic car washes. It is a broad incumbent in the same unattended wash category as Clean Park, though its core business is fuel retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Clean Park social profiles
Digital presenceClean Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Park leadership team
Management profileNumber of profiles
Clean Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Park
What does Clean Park do?
Clean Park is a self-service car wash (SB-Waschanlage) network operated by Kärcher across Germany, providing professional-grade high-pressure wash equipment in dedicated wash bays that customers operate themselves. The service spans four bundled programs (Express, Basic, Rundum Wohlfühl-Wäsche, and Premium-Pflege) built from modular wash steps, plus an eco-friendly Clean Park Eco variant powered by rainwater, solar, and geothermal energy. Customers pay per wash via coins or rechargeable wash cards, while the underlying system is licensed to more than 100 partner operators running 130+ locations.
Is Clean Park a public or private company?
Clean Park is a private company. It is classified as family owned and is currently operating.
When was Clean Park founded?
Clean Park was founded in -1. It employs 1 to 10 people.
Where is Clean Park based?
Clean Park is headquartered in Winnenden, Germany, in the Europe region.
How does Clean Park make money?
Two revenue lines are on record. Self-service car wash transactions are the primary driver. The others are franchise/system licensing to partners.
Who are Clean Park's main competitors?
Direct peers on record are WashTec AG, IMO Car Wash, Mr. Wash (SB-Waschpark), Otto Christ AG (Christ Wash Systems) and Kleindienst Gruppe. Others are SONAX GmbH and Dr. Wack Chemie (Premium Class). Broad incumbents are Aral AG (BP Group), Shell Deutschland (Shell car wash network) and TotalEnergies Marketing Deutschland.
Does Clean Park have an API?
No public API is recorded for Clean Park.
What industry is Clean Park in?
Clean Park's product category is Self-Service Car Wash Services. Its primary akta.pro industry code is HSAEABAJ, Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding). Its NAICS code is 811192.