CLEANRITE

What CLEANRITE does

CleanRite (Pty) LTD is a South African private company founded in 1983 as a family-run cleaning business in the Kwa-Zulu Natal Midlands, now operating as a vertically integrated retail cleaning solutions provider with branches in Hilton, Johannesburg, Durban, Cape Town, and Pietermaritzburg. The company operates across three integrated business lines: contract cleaning services delivered to large food retail chains and commercial clients; cleaning equipment and consumables sales, including sole Africa OEM importation of Fimap floor cleaning machines and distribution of Truvox and Hillbrush product lines; and proprietary chemical manufacturing producing SABS- and SANS-certified cleaning chemicals with food-grade specialty products. Its own Tinta brushware brand rounds out the consumables portfolio, with HACCP-compliant products designed for the South African food retail market.

The company's technology stack is fundamentally physical and industrial: imported professional cleaning machinery, in-house chemical formulation, and locally manufactured brushware, supported by an in-house service workshop with trained technicians and a nationwide fleet of 40+ vehicles. The core underlying differentiators are regulatory certifications (SABS, SANS, HACCP) and the exclusive OEM distribution arrangement for Fimap, which together create a defensible niche in food retail hygiene supply. CleanRite's go-to-market is direct enterprise sales with a comprehensive onboarding consultation process and the ability to deploy dedicated cleaning teams within days; it also sells directly to businesses that want professional cleaning equipment without service contracts.

CleanRite monetizes through four revenue streams: contract cleaning services (managed services), equipment sales (hardware), chemical manufacturing sales, and janitorial consumables supply. No public pricing is disclosed; contracts are positioned as flexible without restrictive terms. The company remains privately held with no disclosed institutional investors, no M&A activity, no public listing, and no available leadership roster, making it a founder/management-owned industrial-services business operating organically across South Africa.

Name

CLEANRITE

Legal name

CleanRite (Pty) LTD

Website

https://cleanrite.co.za

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

CleanRite is a South African privately held cleaning company founded in 1983 that provides contract cleaning services, cleaning equipment, and proprietary SABS-certified chemicals to large food retail chains nationwide through four branches and a 40+ vehicle fleet.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Soap and Cleaning Compound Manufacturing (32561), Janitorial Services (561720), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Broom, Brush, and Mop Manufacturing (339994)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Professional & Commercial Equipment & Supplies (5040), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Laboratory & Cleanroom Cleaning (IMAIADAD)

akta.pro secondary industries

Cleanroom & Controlled Environment Cleaning (BPABABAH), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG)

Keywords

• Contract cleaning services
• Industrial cleaning chemicals
• Floor cleaning equipment
• Janitorial consumables supply
• Retail hygiene solutions

Headquarters

HQ city

Hilton

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Contract Cleaning Services: Full-service contract cleaning throughout South Africa with strategically located branches. Services include day-to-day cleaning, new store opening cleaning, and disaster cleanup. The company emphasizes flexible operational model without restrictive contracts.
2. Cleaning Equipment Sales: Sales of professional cleaning equipment including Fimap and Truvox floor cleaning machines. Also provides equipment for businesses requiring professional tools without service contracts. Supported by in-house service workshop and nationwide delivery.
3. Chemical Manufacturing: Production and sale of own line of cleaning chemicals certified by SABS and SANS. Products include various food-grade specific cleaning solutions for the food retail industry.
4. Janitorial Products and Consumables: Supply of comprehensive range of janitorial equipment and cleaning consumables including Hillbrush food-grade brushware and Tinta brushware. Products include mopping systems and window cleaning tools.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

CleanRite provides contract cleaning services for South African food retailers, including day-to-day store cleaning, new store opening cleaning, and disaster cleanup. It also manufactures and sells its own SABS- and SANS-certified cleaning chemicals (including food-grade specialty products) and imports, distributes, and services professional cleaning equipment such as Fimap and Truvox floor cleaning machines, Hillbrush food-grade brushware, its own HACCP-compliant Tinta brushware, and broader janitorial consumables.

Product overview

CleanRite is a South African retail cleaning company offering a comprehensive portfolio of products and services. The company operates across four divisions: (1) Cleaning Equipment Sales featuring Fimap and Truvox floor cleaning machines as sole Africa OEM importers, along with Hillbrush and their own Tinta brushware (HACCP-compliant); (2) Contract Cleaning Services including day-to-day cleaning, new store openings, and disaster cleanup; (3) Chemical Manufacturing producing their own SABS and SANS certified cleaning chemicals including food-grade products; and (4) Professional maintenance and support through an in-house Service Workshop with 40+ vehicles for nationwide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Cleaning Services

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• FimapcoreOEM/ Whitelabel/ Licensing PartnerCleanRite is the Sole Africa OEM Importers for Fimap professional cleaning equipment including floor cleaning machines. This exclusive partnership positions CleanRite as the primary distributor of Fimap products throughout Africa, providing a competitive advantage in supplying industry-leading floor care equipment to South African businesses.
• TruvoxcoreChannel Partner/ Reseller/ DistributorCleanRite stocks and distributes Truvox floor cleaning machines as part of their comprehensive equipment offering. Truvox is one of the battle-tested brands trusted by major food retailers in South Africa.
• HillbrushsupportingChannel Partner/ Reseller/ DistributorCleanRite is a supplier of Hillbrush products, a high-quality food-grade brushware ideal for the strict requirements of the food industry. Hillbrush brushware complements CleanRite's product portfolio for food retail customers.
• SABS (South African Bureau of Standards)coreOthersCleanRite's cleaning chemicals are certified by SABS (South African Bureau of Standards) and comply with SANS standards. This certification ensures regulatory compliance and product quality for their manufactured chemicals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Initial (Rentokil Initial): Global hygiene and cleaning services group with a meaningful South African presence offering contract cleaning, washroom, and consumables services. Comparable contract cleaning model and chemical/consumables distribution, though much larger and more diversified globally.
• Servest (Compass Group South Africa): Large multi-disciplinary facilities management business in South Africa offering contract cleaning among broader services to retail, commercial, and industrial clients. Comparable contract cleaning segment and similar retail-customer concentration.
• Tsebo Solutions Group: Pan-African facilities management group offering contract cleaning alongside catering, security, and maintenance. Direct overlap with CleanRite's contract cleaning services and significantly larger pan-African footprint.
• G4S South Africa (Allied Universal): South African arm of global security and facility services group offering contract cleaning among broader facility management services. Comparable cleaning services operations to enterprise and retail customers in SA.
• Bidvest Industrial (Bidvest Group): Diversified South African conglomerate with a cleaning-equipment, consumables, and contract-services division serving multiple industries. Comparable scale and equipment distribution overlap, though operating across far broader verticals than CleanRite.

Direct peers

• Ecowize: South African specialist cleaning contractor focused on the food retail and food processing sectors, with HACCP-aligned services and a similar food-safety positioning. Closest direct competitor to CleanRite's contract cleaning arm in SA food retail.
• Hygiene Systems: South African manufacturer and supplier of commercial cleaning chemicals and detergents. Direct overlap with CleanRite's SABS/SANS-certified chemical manufacturing arm and a competing supplier to the same food-retail customers.
• Supercare Services Group (previously Washiriki 3): South African contract cleaning and hygiene services provider with national coverage across retail, commercial, and industrial clients. Comparable scale and contract-cleaning focus, similar customer concentration in food retail and large enterprises.

Others

• Fimap S.p.A. Italian manufacturer of professional floor cleaning machines for which CleanRite is the sole Africa OEM importer. Relevant as the brand-licensing principal underpinning CleanRite's equipment business and as a comparable in industrial cleaning-equipment design.
• Hillbrush (UK manufacturer): UK-based manufacturer of food-grade brushware that partners with CleanRite for South African distribution. Listed as a peer because of its product overlap (food-grade brushware) and its role in CleanRite's portfolio offering to food-retail customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cleanrite.za
• LinkedInlinkedin.com/company/cleanritesa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEANRITE