MAKIN WAVES LLC

What MAKIN WAVES LLC does

Makin' Waves LLC is a privately held Florida limited liability company operating a single beachfront water sports and beach amenity rental station at 619 S Gulfview Blvd, Clearwater Beach, FL, directly behind Shephard's Beach Resort. The company rents jet skis (newest-model Yamaha VX Sport wave runners, $70 per 30-minute to 1-hour session), stand-up paddleboards and kayaks (from $30 per hour), pedal boats, snorkeling gear, and beach chairs/umbrellas/tables (from $15, first-come first-served from 9am to sunset). It also offers guided jet ski experiences — sunset, eco, and dolphin/marine life tours — and gift cards. All rentals include personal flotation devices, pre-rental safety briefings, and, for paddleboard and kayak sessions, a quick beginner lesson; the Florida boater's license requirement for renters born after 12/31/1987 is addressed via an embedded BoatTests101 course link.

The business runs a direct-to-consumer model with no B2B contracts, distributors, or institutional investors. Customers are individual tourists and families visiting Clearwater Beach, with segmentation into leisure water recreation seekers, adventure/thrill seekers, and families with children. Booking is handled through a FareHarbor online reservation embed and walk-ins at the beach station, supported by organic social media on Facebook and Instagram, TripAdvisor and Yelp listings, an SEO-oriented blog, and an email newsletter. Sister-company cross-promotion with Clearwater Beach Waverunner Rentals and Beach Scooter & Bike Rentals extends the offering across complementary beach recreation categories under common ownership.

Revenue is generated entirely through transactional, pay-per-rental pricing, supplemented by early-bird discounts ($10 off jet ski rentals before noon, $20 off the 9:00/9:30 AM slots), a $500 cash deposit per jet ski, and a $10/hour valet parking option for jet ski customers. The company owns no proprietary technology platform, holds no disclosed patents or trademarks, and reports no funding events, acquisitions, leadership changes, or regulatory actions.

Name

MAKIN WAVES LLC

Legal name

Makin' Waves LLC

Website

https://clearwaterbeachjetski.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Makin' Waves LLC operates a single beachfront water sports and beach gear rental station on Clearwater Beach, FL, behind Shephard's Beach Resort, serving individual tourists and families with jet skis, kayaks, paddleboards, pedal boats, snorkeling gear, and beach amenities booked via FareHarbor.

Ownership category

akta.pro rank

Product category

Water Sports Equipment Rentals

NAICS

Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

akta.pro secondary industries

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)

Keywords

• Water sports rentals
• Jet ski rentals
• Beach equipment rentals
• Paddleboard rentals
• Guided jet ski tours

Headquarters

HQ city

Clearwater Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Water Sports Equipment Rentals: Hourly and duration-based rental of jet skis, kayaks, stand-up paddleboards (SUPs), pedal boats, and snorkeling gear. Primary revenue driver. Customers pay per rental session with options for different time slots and activity types.
2. Beach Amenity Rentals: Rental of beach chairs, umbrellas, and tables on a first-come, first-served basis during operating hours (9am to sunset). Lower price point supplemental revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Makin' Waves operates a beachfront water sports and beach amenity rental station directly behind Shephard's Beach Resort on Clearwater Beach, FL. The business rents jet skis (Yamaha VX Sport wave runners), kayaks, stand-up paddleboards, pedal boats, snorkeling gear, and beach chairs/umbrellas on hourly/session-based terms. It also sells gift cards and offers by-appointment guided jet ski experiences including sunset tours, eco-tours, and dolphin-watching excursions, with bookings handled through the FareHarbor platform or walk-ins.

Product overview

MAKIN WAVES LLC operates as a water sports rental company offering a unified portfolio of recreational equipment and experiences at Clearwater Beach, FL. The core offerings include jet ski rentals (Yamaha VX Sport), paddle board and kayak rentals, pedal boats, and beach chair/umbrella rentals, all available for online booking through FareHarbor. The company differentiates through additional guided tour experiences including sunset tours, eco-tours, and dolphin watching excursions, plus gift card products. All rentals include complimentary safety equipment (life jackets/PFDs) and pre-rental instruction, positioning the business as a one-stop shop for beach recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• Jet Ski Freestyle Rental Hourly jet ski rental featuring Yamaha VX Sport wave runners in Clearwater Beach's largest free-riding area. Sessions run 30 minutes to 1 hour from $70, with up to 2 riders per ski (350 lb limit). Renters must be 18+; passengers 6+; $500 cash deposit required.
• Paddle Board & Kayak Rental Stand-up paddleboard (SUP) and kayak rentals in single, tandem, and family configurations, from $30 per hour. Includes a complimentary quick lesson for beginners and is suitable for ages 6+.
• Chairs, Umbrellas & Tables Rental Beach lounge equipment rentals including umbrella, table, and beach chair sets from $15. Available 9am to sunset on a first-come, first-served basis for adults 18+. No outside coolers, chairs, or food/drinks permitted.
• Snorkeling Gear Rental Rental of snorkeling equipment including masks, snorkels, and fins. Gear is cleaned and sanitized after every use.
• Pedal Boat Rental Pedal boat rentals offering stable, easy-to-operate watercraft suitable for children and beginners for relaxed water sightseeing at Clearwater Beach.
• Guided Jet Ski Tours Guided jet ski tours combining water sports with scenic sightseeing along the Clearwater coastline, available by appointment only.
• Sunset & Evening Jet Ski Tours Guided sunset and evening jet ski rentals offering serene coastal experiences with structured adventure and relaxation.
• Eco-Tour Jet Ski Experience Eco-focused guided jet ski tours designed to showcase marine life and raise awareness about conservation while enjoying the water.
• Gift Cards & Gift Certificates Digital gift cards and gift certificates available for purchase for water sports rental experiences at Makin' Waves.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• FareHarbor: Booking and reservation platform used by Makin' Waves for online reservations. Comparable as the enabling technology infrastructure powering the company's direct booking flow and used by hundreds of comparable small water sports and tour operators.

Broad incumbents

• Viator: Large tour and activity booking marketplace that resells water sports rentals and guided tours in Florida, including jet ski experiences. Comparable as the dominant distribution channel for the kind of tourist experiences Makin' Waves sells, though operating as a marketplace aggregator rather than a direct operator.
• Getmyboat: Boat rental marketplace that aggregates listings for jet skis, pontoons, and watercraft rentals across Florida and globally. Comparable as a broader incumbent operating in the same watercraft rental category with overlapping customer demand, though serving it via marketplace rather than a single physical station.
• GetYourGuide: Global tour and activity booking platform with significant Florida water sports inventory. Comparable as a large incumbent in the same tour/experience distribution category that competes for the same tourist customer.
• Sailo: Boat rental marketplace operating in Florida and other coastal U.S. markets. Comparable as a platform incumbent in the broader recreational watercraft rental space, though Sailo skews more to sailing and crewed charters than jet ski rentals.
• Boatsetter: Peer-to-peer boat and watercraft rental marketplace with significant Florida inventory including jet skis. Comparable as a broader platform incumbent serving the same recreational boating rental demand, but operating at scale rather than a single beachfront location.

Direct peers

• Beach Scooter & Bike Rentals: Sister company offering beach-adjacent equipment rentals at Clearwater Beach. Targets the same tourist segment with complementary (non-motorized water) products, and is actively cross-promoted with Makin' Waves.
• Clearwater Beach Waverunner Rentals: Direct sister company operating jet ski rentals at Clearwater Beach. Operates in the same geography with the same target market and product category, making it the most comparable direct peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MakinWavesShephards
• Instagraminstagram.com/makinwavescwfl
• LinkedInlinkedin.com/company/makin-waves-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAKIN WAVES LLC