What Cleevely Electric Vehicles does

Cleevely Electric Vehicles is an independent electric-vehicle garage and dealer headquartered at Unit 41b Lansdown Industrial Estate, Cheltenham, United Kingdom, operating under the legal name Cleevely Electric Vehicles Ltd. The company sells used electric vehicles, offers EV servicing and MOT testing, performs battery upgrades, runs an online EV parts shop, sells an extended "Electric Platinum" warranty, provides EV consultancy and sourcing services, and offers Tesla self-drive hire and EV leasing. It also routes customers to partner JEC Electrical for home and workplace chargepoint installation. Target customers are families, businesses, and commercial fleets transitioning from petrol or diesel vehicles, all served within England.

The company's technology stack is modest and built on commodity web infrastructure: a WordPress content management system with a WooCommerce-based e-commerce storefront for parts, supplemented by WPForms for lead capture, Complianz and GDPR Cookie Consent for privacy compliance, Google Analytics and Google Maps for traffic analysis, Google reCAPTCHA for spam prevention, Google Fonts for typography, and Sourcebuster JS for visitor tracking. The parts shop stocks replacement components across more than 50 EV brands, including Tesla, VW, Vauxhall, Nissan, BMW, Audi, Mercedes, Renault, Peugeot, Hyundai, Kia, Polestar, and Volvo. Distribution is direct-to-consumer via the single Cheltenham premises and the online parts storefront.

Cleevely earns revenue through a diversified mix of one-time transactions (used EV sales, parts sales, Tesla hire), professional services (servicing/MOT, battery upgrades, consultancy), and a recurring stream (extended warranties). Pricing is publicly disclosed at the unit level for parts, ranging from approximately £1.99 to over £1,000 per item with VAT added. The company holds HEVRA and Go Ultra Low accreditations — the first independent garage in Gloucestershire to do so — which function as core credibility signals. The business is privately held, founder-led, and shows no disclosed external funding, M&A activity, or parent company.

Name

Cleevely Electric Vehicles

Legal name

Cleevely Electric Vehicles Ltd

Website

https://cleevelyev.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cleevely Electric Vehicles is an independent EV garage and dealer in Cheltenham, Gloucestershire, selling used electric vehicles, providing EV servicing, MOTs, battery upgrades, an online parts shop, extended warranties, consultancy, and Tesla hire to families, businesses, and fleets in England.

Ownership category

akta.pro rank

Product category

EV Automotive Aftersales and Used EV Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

EV/Hybrid Service & Battery Repair (TLAKAAAJ)

akta.pro secondary industries

EV & Hybrid Battery Service, Diagnostics & Reconditioning (TLAKAMAA), Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)

Keywords

• Electric vehicle servicing
• Used EV sales
• EV parts retail
• EV MOT testing
• EV extended warranty

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Used EV Sales: Sale of used electric vehicles to families, businesses and fleets. They also offer an EV sourcing consultancy service.
2. EV Servicing and MOT: Electric vehicle servicing and MOT services by trained technicians for all makes of EVs.
3. EV Parts Sales: Online retail of EV parts and components including brake parts, suspension, electrical components, batteries, and accessories for a wide range of EV brands.
4. Extended Warranties: Electric Platinum Warranty providing extended coverage for EVs.
5. Battery Upgrades: Battery upgrade services for electric vehicles.
6. EV Consultancy: Electric vehicle consultancy and sourcing services to help customers transition from petrol/diesel vehicles.
7. Tesla Self-Drive Hire: Tesla self-drive hire service for customers wanting to experience or rent Tesla vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cleevely Electric Vehicles is an independent EV garage and dealer in Gloucestershire that sells used electric vehicles, provides EV servicing and MOT, sells EV replacement parts through an online shop covering 50+ EV brands, offers extended warranties and battery upgrades, and supplies EV consultancy and Tesla self-drive hire. The company serves as a one-stop specialist alternative to main dealerships for EV owners, businesses, and fleets transitioning from petrol and diesel.

Product overview

Cleevely Electric Vehicles is an independent electric vehicle garage and dealer based in Gloucestershire, UK. The company operates a multi-service business model offering both vehicle sales and aftersales services. Their core offerings include used EV sales, EV servicing and MOT, battery upgrades, extended warranties, and an extensive online parts shop. The parts shop stocks replacement components across over 50 electric vehicle brands including Tesla, VW, Vauxhall, Nissan, BMW, Audi, Mercedes, Renault, Peugeot, Hyundai, Kia, Polestar, Volvo, and many more. The company also provides consultancy services, EV leasing options, and Tesla self-drive hire. They are the first independent garage in Gloucestershire to achieve HEVRA and Go Ultra Low accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Used EV Sales Sale of pre-owned electric vehicles maintained in stock, targeted at families, businesses, and fleets seeking to transition from petrol/diesel to electric.
• Sell Your EV Vehicle purchase service allowing customers to sell their existing electric vehicles directly to Cleevely Electric Vehicles.
• EV Servicing & MOT Electric vehicle servicing and MOT testing performed by trained multi-brand EV technicians for all makes of electric vehicles.
• Battery Upgrades Specialist battery upgrade services for electric vehicles, extending range and usable life of EV battery packs.
• EV Parts Shop WooCommerce-powered online retail of replacement EV parts and components including brake parts, suspension, electrical components, batteries, wiper blades, and charge cables for over 50 EV brands including Tesla, VW, Vauxhall, Nissan, BMW, Audi, Mercedes, Renault, Peugeot, Hyundai, Kia, Polestar, and Volvo.
• Electric Platinum Extended Warranty Electric Platinum extended warranty coverage specifically designed for electric vehicles, sold as a recurring subscription product.
• EV Consultancy and Sourcing Professional consultancy and vehicle sourcing service for customers and businesses considering transition from petrol/diesel to electric vehicles.
• Tesla Self-Drive Hire Self-drive hire service allowing customers to rent Tesla vehicles to experience them before purchasing.
• Electric Vehicle Leasing Leasing options for electric vehicles, providing an alternative to outright purchase for individuals and businesses.
• ChargePoint Installation (via JEC Electrical) Provision and installation of home and workplace EV chargepoints, delivered through channel partner JEC Electrical as part of the EV ownership experience.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• JEC ElectricalminorChannel Partner/ Reseller/ DistributorJEC Electrical provides and installs workplace and home EV chargepoints for Cleevely Electric Vehicles customers. This partnership allows Cleevely to offer a complete EV ownership experience including charging infrastructure installation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Halfords: UK national automotive aftermarket retailer with growing EV servicing, parts and charging categories. Overlaps with Cleevely's EV parts and servicing offering but at vastly greater scale.
• GSF Car Parts: UK's largest independent automotive parts distributor with a growing EV parts catalogue. Directly competes with Cleevely's online parts shop on price, range and delivery.
• Arnold Clark: Largest independent automotive retailer in the UK, now offering EV sales, servicing and MOT across multiple franchises. Competes with Cleevely for EV service wallet share but as part of a much broader portfolio.
• Euro Car Parts: Major UK multi-brand automotive parts retailer with national delivery. Comparable to Cleevely's parts e-commerce offering but with vastly greater SKU depth, logistics and marketing spend.
• Marshall Motor Group: UK franchised dealer group operating EV franchises for multiple OEMs, providing EV sales, servicing and MOT. Competes for fleet and family EV customers with the scale advantages Cleevely explicitly positions against.

Direct peers

• Ecotuned: UK specialist focused on EV conversions, servicing and parts. Closely comparable in scope (EV service + parts + conversion) and in being an independent non-franchise alternative to main dealers.
• eDub Services: UK-based independent EV specialist offering EV servicing, repairs and conversions across multiple brands. Directly comparable as an independent, multi-brand EV garage with similar service, parts and conversion offerings to Cleevely.
• EcoCars: UK used EV retailer with servicing capability. Comparable as a multi-line EV business combining vehicle sales, sourcing and aftersales support targeting family and fleet buyers.

Others

• JEC Electrical: UK-based electrical contractor installing home and workplace EV chargepoints. Listed as a Cleevely channel partner; relevant as an ecosystem participant in the EV transition rather than a direct competitor.

Emerging players

• Driven By Electricity: UK EV consultancy and sourcing service helping consumers and businesses transition to EVs. Overlaps with Cleevely's EV consultancy and sourcing revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cleevelyev
• Facebookfacebook.com/cleevelyev
• LinkedInlinkedin.com/company/cleevely-electric-vehicles

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleevely Electric Vehicles