Clean Energy Sourcing

What Clean Energy Sourcing does

Clean Energy Sourcing provides direct marketing services for renewable electricity generated by wind, solar, and bioenergy/CHP plants, operating under the German EEG framework. The offering connects plant operators to electricity exchange markets via a virtual power plant infrastructure, with a 24/7 in-house trading team that monitors markets and optimizes revenues under the market premium model (Marktprämienmodell). The company has aggregated more than 6 GW of connected renewable energy capacity across the three technology pillars.

The product portfolio consists of four direct marketing services — wind, solar, bioenergy/CHP, and a white-label solution for municipal utilities (Stadtwerke) and regional suppliers — all delivered through the shared virtual power plant backbone. Administrative tasks related to EEG compliance and market access are handled on behalf of the operator, with transparent fee structures and dedicated account contacts. According to the source data, the company is majority-owned by BayWa AG and Energy Infrastructure Partners and operates within BayWa r.e. AG, an international project developer in wind, solar, and battery storage. No public revenue, pricing tiers, or headcount figures beyond a stated 7-employee figure in the firmographics are disclosed.

Revenue is generated through managed-service fees on traded electricity volumes marketed at the exchange on behalf of plant operators, plus white-label arrangements with utilities. The go-to-market is sales-led and primarily direct, supplemented by an online operator portal and customer tooling under the betreiberportal-energytrading.baywa-re.de domain. Geographic focus is Germany, with broader international activity disclosed at the parent-entity level but not detailed by country.

Name

Clean Energy Sourcing

Legal name

BayWa r.e. AG

Website

https://clens.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Clean Energy Sourcing provides direct marketing of renewable electricity to wind, solar, and bioenergy/CHP plant operators in Germany via a shared virtual power plant and 24/7 trading desk, including white-label services for municipal utilities.

Ownership category

akta.pro rank

Product category

Renewable Energy Marketing Services

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Virtual Power Plants & Aggregation Market Access (DER Aggregation, Dispatch, Settlement) (EUAMAMAE)

akta.pro secondary industries

DER Aggregation & Virtual Power Plants (VPPs) (EUAMAJAC), Market Access, Bidding & Settlement Services for Aggregators (ISO/RTO, Balancing) (EUAFAHAH), Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

Keywords

• Renewable energy marketing
• Direct energy marketing
• Virtual power plant
• EEG market premium
• Renewable energy trading

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Marketing Services for Renewable Energy: Marketing of renewable electricity from wind, solar, and bioenergy/CHP plants at the exchange under the EEG framework, charging transparent fees and taking over all administrative tasks related to marketing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Clean Energy Sourcing markets renewable electricity from wind, solar, and bioenergy/CHP plants directly at the exchange under Germany's EEG framework, connecting installations to its virtual power plant infrastructure and trading electricity via the Marktprämienmodell (market premium model). Services include 24/7 trading operations, individualized marketing concepts, transparent fee structures, and full administrative handling for plant operators, plus white-label solutions for municipal utilities and regional suppliers.

Product overview

BayWa r.e. offers a unified direct marketing platform for renewable energy under the EEG (Erneuerbare-Energien-Gesetz) framework. The core offering consists of four specialized direct marketing services—Wind Energy, Solar, Bioenergy/CHP, and White-Label—connected through a shared Virtual Power Plant infrastructure. This platform enables plant operators to sell electricity directly on exchange markets via the market premium model (Marktprämienmodell), with 24/7 trading team support, transparent pricing, and full administrative handling. The virtual power plant serves as the common technical layer across all four product lines, enabling simplified market access for Wind, Solar, and Bioenergy installations while generating additional revenue opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Marketing for Wind Energy Plants (Direktvermarktung für Windenergieanlagen) Direct marketing service for wind energy plant operators that connects installations to the company's virtual power plant and markets generated electricity at the exchange under the EEG market premium model, optimizing revenues through 24/7 trading operations.
• Direct Marketing for Solar Systems (Direktvermarktung für Solar-Anlagen) Direct marketing service for PV system operators with installations of 100 kWp or more, providing comprehensive marketing support at the exchange under the EEG market premium model.
• Direct Marketing for Bioenergy and CHP Plants (Direktvermarktung für Bioenergie- und KWK-Anlagen) Direct marketing service for controllable bioenergy and combined heat and power (CHP) plants that brings these dispatchable assets to the electricity market and optimizes marketing revenues.
• White-Label Direct Marketing Solution (Direktvermarktung als White-Label-Lösung) White-label direct marketing service that enables municipal utilities (Stadtwerke) and regional energy suppliers to offer direct marketing of renewable electricity to their own customers without building proprietary trading infrastructure.

Quantifiable outcome

• Over 6 GW of renewable energy projects successfully connected to the grid

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Next Kraftwerke: Next Kraftwerke is one of Germany's largest independent virtual power plant operators and direct marketers of renewable energy, serving wind, solar, biomass, and CHP plants — directly comparable in service scope and customer base to BayWa r.e.'s direct marketing business.
• Encavis Trading / Service: Encavis is an independent German power producer operating wind and solar parks that actively markets its own and third-party renewable output through German direct marketing channels, comparable in customer profile and regulatory exposure to BayWa r.e.'s offering.
• Lichtblick: Lichtblick operates one of Germany's largest virtual power plants aggregating decentralized generation and flexible loads to trade at the exchange, overlapping directly with BayWa r.e.'s VPP-based direct marketing model.
• Energy2market (e2m): e2m is a German direct marketer and virtual power plant operator serving renewable plant operators and industrial flexibility, with a comparable focus on EEG direct marketing, balancing, and aggregation services.

Broad incumbents

• E.ON Energy Markets: E.ON operates one of Europe's largest energy trading businesses and serves renewable asset customers with marketing, balancing, and VPP services, representing an integrated utility competitor to BayWa r.e.'s specialist offering.
• VERBUND Trading: VERBUND is a major Austrian integrated utility with significant hydroelectric and renewable generation and a European trading operation; it competes in cross-border renewable marketing and aggregation relevant to BayWa r.e.'s German base.
• Statkraft Markets: Statkraft is Europe's largest generator of renewable energy and a major European power trader offering direct marketing, balancing, and aggregation services; it competes with BayWa r.e. in German renewable asset marketing but operates at much broader European scale.
• RWE Supply & Trading: RWE is one of Europe's largest power generators and traders with substantial renewable capacity and proprietary trading capabilities, competing for direct marketing volumes in Germany and adjacent markets.
• EnBW Trading: EnBW is a major German integrated utility with significant renewable generation and an in-house trading desk that markets its own and third-party renewable output, overlapping with BayWa r.e.'s direct marketing value proposition at scale.

Emerging players

• Sonnen (sonnen GmbH): Sonnen operates residential battery and virtual power plant platforms aggregating distributed storage for trading and grid services — a more consumer-focused but technologically adjacent VPP model to BayWa r.e.'s utility-scale renewable aggregation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clean-energy-sourcing-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Energy Sourcing