Clermont Auvergne Volcans

What Clermont Auvergne Volcans does

Office de Tourisme Clermont Auvergne Volcans is the official, publicly funded tourism office for the Clermont-Ferrand metropolitan area and surrounding Puy-de-Dôme volcanic region in central France, operating under municipal/intercommunal governance rather than as a private enterprise. It functions as a destination marketing and visitor-services organization, aggregating information across 30+ municipalities and curating content on the Chaîne des Puys (UNESCO World Heritage Site), the basilica Notre-Dame-du-Port, Roman heritage sites, thermal-spa infrastructure at Royat Chamalières, gastronomy, and outdoor activities.

Its commercial offering centers on the ClermontPass — a €5 fixed-fee tourist pass bundling €50+ of value across 50+ partner attractions, museums, and restaurants — supplemented by commission-based ticketing for guided tours, events, shows, and conferences, plus a small souvenir boutique selling local artisan products (honey, Thiers knives, regional books). Distribution runs through three physical tourist information offices (Clermont-Ferrand headquarters, Royat Chamalières, Aydat) and a WordPress-based multi-language website (French, English, Dutch, German, Spanish) with an interactive map, event agenda (~3,975 events), and a weekly newsletter. The organization is also a co-producer or promoter of major cultural events including the Festival international du court-métrage, Europavox, Festival Voix & Patrimoines, and Festival Bach en Combrailles.

Revenue mechanics are predominantly transaction-fee (ticketing commissions, ClermontPass sales) and small-margin retail, with the bulk of organizational funding likely sourced from public/municipal budgets rather than commercial activity. Customer segmentation is broadly B2C across leisure tourists, families, congress/business travelers, and thermal-spa visitors, with no enterprise contract dependencies or named anchor customers. The entity holds RGAA 100% accessibility compliance (verified 2022) and leverages UNESCO heritage status as its primary brand differentiator, though it has no disclosed AI, API, or proprietary technology capabilities beyond standard web CMS infrastructure.

Name

Clermont Auvergne Volcans

Legal name

Office de Tourisme Clermont Auvergne Volcans

Website

https://clermontauvergnevolcans.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Clermont Auvergne Volcans is the official, publicly funded tourism office for the Clermont-Ferrand and Chaîne des Puys region in France, operating three visitor centers, a five-language WordPress platform, and the €5 ClermontPass program across 50+ partner attractions and cultural sites.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

akta.pro secondary industry

History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Tourism information services
• Tourist pass sales
• Event ticketing platform
• Guided heritage tours
• Destination marketing services

Headquarters

HQ city

Clermont-Ferrand

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tourist Pass Sales (ClermontPass): Sale of the ClermontPass tourist pass for €5, offering reduced-price access to over 50€ of value at tourist, cultural, and leisure sites, plus special offers at local restaurants and producers.
2. Ticket Sales and Reservations: Online and in-person ticket sales for guided visits, tourist sites, shows, concerts, and conferences. Commission-based model on ticket transactions.
3. Souvenir Shop: Sale of local souvenirs including honey, Michelin keychains, jewelry, postcards, Thiers knives, and books, favoring local production.
4. Event Ticketing Services: Free platform for event organizers to publish events; the office validates and publishes to reach thousands of visitors and residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Clermont Auvergne Volcans operates as the official public tourism office for the Clermont-Ferrand metropolitan area and Auvergne volcanic region. It delivers tourism information, event listings, and reservation services through three physical tourist information offices and a multilingual website. Its core commercial offerings include the ClermontPass tourist pass (€5) granting access to 50+ partner sites, online and in-person ticketing for events and guided tours, themed heritage visits, a souvenir boutique selling local artisan products, and dedicated congress and group services.

Product overview

Clermont Auvergne Volcans is the official tourism office for the Clermont-Ferrand metropolitan area and Auvergne volcanic region. Its offering is a tourism information and services platform comprising the ClermontPass discount pass, ticketing services for sites and events, guided tours and animations, an interactive map, an investigation game experience, and a physical boutique. The organization operates multiple tourist information offices in Clermont-Ferrand, Royat Chamalières, and Aydat. The platform is built on WordPress and provides comprehensive visitor services including accommodations, restaurants, activities, cultural events, and heritage sites.

Differentiator

Problem solved

Functional benefit

Brands

• ClermontPass: A tourist pass offering discounted access to over 50 tourist, cultural, and leisure attractions in the Clermont Auvergne region for €5.

Quantifiable outcome

• Over 50€ in savings offered through the 5€ ClermontPass

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, moderate and minor.

• ClermontPass Partner Sites (50+)coreGTM or Marketing PartnerNetwork of over 50 tourist sites, museums, cultural venues, and leisure attractions participating in the ClermontPass tourist pass program. Partners include MARQ museum, Muséum Henri-Lecoq, Vulcania, thermal spas, and regional cultural venues offering discounted or free access through the pass.
• Clermont Auvergne MétropolecoreStrategic or Co-development PartnerLocal government authority for the metropolitan area, providing support and coordination for tourism development, infrastructure, and destination marketing activities.
• Tourisme Auvergne-Rhône-AlpesmoderateGTM or Marketing PartnerRegional tourism board promoting the Auvergne-Rhône-Alpes region, supporting cross-regional marketing and visitor distribution.
• Hébergements et Restaurants LocauxcoreGTM or Marketing PartnerNetwork of local accommodation providers (hotels, guesthouses, vacation rentals, campsites) and restaurants featured on the platform and included in special offers for ClermontPass holders.
• Neue Bachgesellschaft de LeipzigmoderateGTM or Marketing PartnerInternational Bach society based in Leipzig that provides patronage for the Festival Bach en Combrailles, lending international credibility to the classical music event.
• Réseau Européen des Musiques AnciennesmoderateGTM or Marketing PartnerEuropean network of early music organizations that the Festival Bach en Combrailles is a member of, providing cross-promotion and artistic exchange opportunities.
• Syndicat ProfedimminorGTM or Marketing PartnerProfessional union of festival organizers in France, providing network benefits and industry representation for member festivals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Turisme de Barcelona: Official tourism organization for Barcelona combining visitor information, event programming, and a city tourist pass (Barcelona Card). Comparable DMO structure with a stronger emphasis on international brand positioning.
• VisitBritain: National tourism agency of the United Kingdom promoting inbound tourism with destination content, partner networks, and ticketing/promotion services. Same institutional role as a regional DMO but at country scale.
• Tripadvisor: Global travel platform providing destination content, attraction listings, reviews, and booking. Represents the broad incumbent that regional DMOs like Clermont Auvergne Volcans must remain visible alongside in the modern tourist discovery journey.
• Atout France: France's national tourism development agency promoting France globally. Functions at a country level rather than a destination level but provides the macro framework and brand that regional DMOs like Clermont Auvergne Volcans operate within.

Regional players

• Auvergne-Rhône-Alpes Tourisme: Regional tourism board for Auvergne-Rhône-Alpes, operating at a larger geographic scale with overlapping destinations including the Auvergne volcanic region covered by Clermont Auvergne Volcans. Complementary rather than fully competing but highly comparable in mandate.

Direct peers

• Comité Départemental du Tourisme du Puy-de-Dôme: Departmental DMO covering the exact same Puy-de-Dôme territory as Clermont Auvergne Volcans, with overlapping responsibilities for tourism promotion, content, and partner coordination. Most direct geographic peer.
• OnlyLyon Office du Tourisme: Official French metropolitan tourism office for the Lyon region, operating with the same DMO model: physical tourist offices, events agenda, ticketing, and a city/regional tourist pass (Lyon City Card). Directly comparable in scope and service mix.
• Office de Tourisme et des Congrès de Paris (Paris je t'aime): Paris's official tourism office offering visitor information, ticketing, event listings, and the Paris Museum Pass. Functions as the same institutional DMO model that Clermont Auvergne Volcans does, just at a larger scale.
• Bordeaux Tourisme Office: Official tourism office for the Bordeaux metropolitan area, providing visitor services, ticketing, tourist passes, and event listings. Same French DMO role with comparable service offerings (city pass, events agenda, multilingual support).

Emerging players

• GetYourGuide: Major online tour-and-activity booking platform aggregating museum passes, guided tours, and attraction tickets. Operates in the ticketing and discovery space where Clermont Auvergne Volcans' ClermontPass and guided tour offerings also compete for consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/clermontauvergnevolcans
• YouTubeyoutube.com/channel/UCuWq3ERwvPJS1wTmCXBUUXA
• Facebookfacebook.com/clermontauvergnevolcans
• LinkedInlinkedin.com/company/clermont-auvergne-volcans
• Instagraminstagram.com/clermontauvergnevolcans
• TikToktiktok.com/@clermontauvergnevolcans

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clermont Auvergne Volcans