Clermont Hotel Group

Name

Clermont Hotel Group

Legal name

Clermont Hotel Management Limited

Website

https://clermonthotel.group

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Historic & Heritage Full-Service Hotels (THAGAAAG), Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation services
• Meetings event venues
• Corporate travel booking
• Central London hotels
• Hospitality brand portfolio

Headquarters

HQ city

London , England

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue from room bookings across 16 hotels with over 4000 rooms in central London locations. Revenue generated through direct website bookings, phone reservations, corporate agreements, and third-party OTAs.
2. Food & Beverage: Revenue from 20+ restaurants and bars including Gordon Ramsay Hell's Kitchen, VU from The Tower, and multiple hotel dining venues. Includes afternoon tea services, private dining, and cocktail bars.
3. Meetings & Events: Venue hire for meetings, conferences, weddings, and events across 100+ event spaces. Includes flexible room configurations from intimate boardrooms to 900-person capacity venues.
4. Group Bookings: Corporate group bookings for 9+ rooms with negotiated rates, flexible terms, and exclusive benefits including complimentary upgrades and flexible cancellation policies.
5. Affiliate Referrals: Commission-based revenue from affiliate marketing through Awin network, earning 4% on validated room bookings referred through affiliate partners.
6. Film Location Services: Location filming services including rooftop shoots at Tower Hotel, production offices, and catering locations. Tower Hotel is Film London accredited.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Clermont Hotel Group owns and operates 16 hotels with over 4,000 rooms and 100+ event spaces across central London, organized under four distinct brands (The Clermont, Thistle, The Cumberland, Royal Horseguards). The group delivers accommodation, 20+ restaurants and bars, meetings and events venues, corporate travel programs (Corporate Club, My Booker), and group booking services for both leisure and business customers.

Product overview

Clermont Hotel Group is a London-based hotel owner-operator managing 16 hotels with over 4,000 rooms and 100+ event spaces. The portfolio operates under four main sub-brands: The Clermont (luxury properties in Victoria and Charing Cross), Thistle (upper-midscale hotels across central London and Heathrow), The Cumberland (music-inspired hotel near Marble Arch), and Royal Horseguards Hotel (five-star property by the Thames). Beyond accommodation, the group offers Meetings and Events venues, Restaurants and Bars dining experiences, Group Bookings for corporate clients, Corporate Club membership, My Booker corporate booking portal, and The Academy internal training program. The company is owned by Guoco Group, a Hong Kong-based investment and management company.

Differentiator

Problem solved

Functional benefit

Products and services

• The Clermont Luxury hotel brand offering wake-up experiences and premium accommodations in central London. Properties include The Clermont London, Victoria and The Clermont London, Charing Cross, targeting leisure and corporate guests seeking upscale stays.
• Thistle Upper-midscale hotel brand providing warm welcomes and exceptional service across central London, with multiple properties including Thistle London Marble Arch, Hyde Park Kensington Gardens, Holborn, Trafalgar Square, Heathrow Terminal 5, Bloomsbury Park, and Earl's Court.
• The Cumberland Music-inspired hotel near Marble Arch featuring a fusion of comfort and service, drawing inspiration from London's music scene. Houses the Gordon Ramsay Hell's Kitchen restaurant on site.
• Royal Horseguards Hotel Magnificent five-star hotel situated opposite the London Eye, overlooking the River Thames, combining Victorian elegance with contemporary design.
• Meetings and Events Venue hire services offering historic and modern event spaces across the hotel portfolio, including ballrooms, meeting rooms, and conference facilities with capacities ranging from small gatherings to 900+ attendees (e.g., Aviation Suite at Heathrow Terminal 5).
• Restaurants and Bars Dining experiences across the portfolio including Gordon Ramsay Hell's Kitchen, VU from The Tower, Platform 7, The Terrace, The Soak, The Tea Lounge, Réunion Bar, SOUND Bar, and various hotel restaurants and bars serving guests and walk-in visitors.
• Group Bookings Corporate and group accommodation booking services offering exclusive rates, flexible terms, complimentary upgrades (up to 5% of group), favorable cancellation terms, exclusive dining offers, and dedicated support for bookings of 9 or more rooms, extendable up to 20 rooms for corporate enquiries.
• Corporate Club Membership program providing exclusive corporate rates across all Clermont Hotel Group hotels for business travelers and organizations, managed through a dedicated corporate sales team.
• My Booker Online corporate booking portal allowing corporate clients to access exclusive business rates and manage bookings across all Clermont Hotel Group properties, using dedicated rate codes for company-wide bookings.
• Film Location Services Location filming services offered through Film London-accredited Tower Hotel, including rooftop shoots at Tower Hotel, production offices, and catering spaces for film, TV, and commercial productions.

Quantifiable outcome

• 16 hotels across central London locations
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FramelessminorStrategic or Co-development PartnerArts and culture partnership with Frameless, suited to The Cumberland hotel. Partnership involves cross-promotional activities and exclusive offerings for guests of both brands.
• WickedminorGTM or Marketing PartnerPartnership with the Wicked musical offering a Wicked afternoon tea and cocktails experience at The Clermont, Victoria. Cross-promotional partnership leveraging the popular theatre production.
• Film LondoncoreStrategic or Co-development PartnerTower Hotel is an accredited member of Film London, enabling the hotel to host professional film and TV productions. Partnership provides access to location filming opportunities and industry network.
• Awin (Affiliate Window)coreChannel Partner/ Reseller/ DistributorAffiliate marketing partnership through Awin network with dedicated merchant profiles for each brand (The Clermont, Thistle, The Cumberland, Royal Horseguards). Partners earn 4% commission on validated room bookings.
• GuocolandminorOthersInternational sister brand under the Guoco Group portfolio. Sister hotels available in prestigious locations across Asia, creating cross-referral and brand awareness opportunities.

Scale indicators6 records

Broad incumbents

• Fairmont Hotels & Resorts: Luxury hotel operator with landmark heritage properties including The Savoy in London. Comparable for high-end historic full-service positioning and event space-led revenue mix.
• Hilton Worldwide: Global major with strong London footprint across Hilton, Conrad, and Hampton brands. Comparable for corporate travel, group bookings, and MICE demand capture in central London.
• Marriott International: World's largest hotel company with multiple London properties (Ritz-Carlton, St. Regis, Marriott, Westin). Comparable as a multi-tier full-service competitor in the same London corporate and luxury segments Clermont addresses.
• Radisson Hotel Group: Global hotel group with strong European and UK presence across Radisson Blu and Radisson Collection. Comparable for upper-upscale London full-service positioning and group/corporate demand capture.
• Mandarin Oriental Hotel Group: Luxury heritage hotel operator with flagship London Hyde Park property. Comparable for the Royal Horseguards five-star tier and F&B-led luxury positioning in central London.
• InterContinental Hotels Group (IHG): Global hotel franchisor/operator with significant London presence across Holiday Inn, Crowne Plaza, and InterContinental brands. Comparable as a multi-brand UK hotel operator with both corporate and leisure distribution, though asset-light vs Clermont's owned portfolio.

Direct peers

• Whitbread (Premier Inn): UK's largest hotel chain by room count operating Premier Inn predominantly in mid-scale segments. Comparable as a UK hotel owner-operator at scale, though Clermont trades more in the full-service and luxury tiers.
• Edwardian Hotels London: London-focused owner-operator of full-service and luxury heritage hotels (The Londoner, Radisson Blu Edwardian, Haymarket). Most direct UK comparable given similar London-centric strategy, heritage asset base, and corporate/leisure dual-segment focus.
• Park Plaza Hotels (PPHE Hotel Group): Owner-operator of upper-upscale and lifestyle hotels concentrated in London and key European cities. Closely comparable for central London full-service portfolio, European footprint ambitions, and owned-asset operating model.
• Leonardo Hotels UK: European hotel owner-operator with multiple London full-service properties in central locations. Comparable for European multi-brand full-service positioning and corporate travel segment focus.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clermont-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clermont Hotel Group