CLEVER MEDIA NETWORK
Clever Media Network is a privately held Romanian media group operating 16 television channels and 9 websites, including Prima TV, Prima Sport 1-5, and the PrimaPlay streaming platform, serving Romanian viewers, sports fans, and diaspora communities with premium European football and entertainment content.
- Company typePrivate
- Founded2012
- HeadquartersCluj-Napoca, Romania
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CLEVER MEDIA NETWORK does
Clever Media Network SRL is a privately held Romanian media group headquartered in Cluj-Napoca, operating 16 television channels and 9 websites across entertainment, sports, news, film, and niche verticals. Founded in 2012 and controlled by majority shareholder Adrian Tomșa (90%), the group operates through multiple corporate entities including Clever Business Transilvania, Diplomatic Digital, Agro TV, and Medika Broadcast Channel. The flagship is Prima TV, a generalist entertainment channel, complemented by the Prima Sport 1-5 suite covering UEFA competitions and the five major European football leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1), plus Prima News, Prima 4K, Cinemaraton, Prima History, Prima Comedy, Prima World, Nostalgia TV, Agro TV, Medika TV, and Profit News. Distribution combines traditional broadcast (Romanian cable and satellite operators) with the PrimaPlay streaming platform launched in July 2021, which uniquely provides legal streaming of Romanian Liga 1 football to diaspora viewers worldwide.
The company's underlying technology is a broadcast television infrastructure digitised through PrimaPlay, which aggregates all group channels behind a 29.99 lei/month subscription with a 7-day free trial. Core competitive assets are premium sports broadcasting rights (UEFA, Premier League, F1, MotoGP, Romanian football leagues) plus an extensive portfolio of acquired or internally developed channels (Prima TV acquired in September 2020, Cinemaraton/CineEst/ComedyEst acquired October 2020, LookSport rebranded to Prima Sport in April 2022). The portfolio generates over 2,000 live sporting events annually across 266 broadcasting days, averaging 11 events per day or 5,300+ hours of live content.
The business model is threefold: (1) traditional broadcast advertising across 16 free-to-air TV channels reaching Romanian viewers; (2) subscription streaming revenue via PrimaPlay at 29.99 lei/month; and (3) acquisition and sublicensing of premium sports broadcasting rights. Customer segments are Romanian mass-market television viewers, sports enthusiasts seeking top-tier European football, and Romanian diaspora communities seeking domestic content globally. Go-to-market is direct-to-consumer via own channels and streaming, supplemented by an annual CleverFEST launch event for advertising partners and industry stakeholders. The regulatory environment is governed by Romania's National Audiovisual Council (CNA), with multiple documented approvals for channel acquisitions, format changes, and transfers.
CLEVER MEDIA NETWORK firmographics
Firmographics- Name
- CLEVER MEDIA NETWORK
- Legal name
- CLEVER MEDIA NETWORK SRL
- Website
- https://clever-media.ro
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clever Media Network is a privately held Romanian media group operating 16 television channels and 9 websites, including Prima TV, Prima Sport 1-5, and the PrimaPlay streaming platform, serving Romanian viewers, sports fans, and diaspora communities with premium European football and entertainment content.
- Ownership category
- akta.pro rank
CLEVER MEDIA NETWORK industry classification
Industry- Product category
- Television Broadcasting Services
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National & Regional Sports TV Networks (Linear) (MPABAJAA)
- akta.pro secondary industries
- National General-Entertainment Broadcast Networks (MPABAAAA), 24/7 National & International News Channels (MPABAIAA), International Sports Broadcasters & Rights Channels (MPABAEAE), Sports Streaming Platforms (MPACAAAE)
Keywords
Where CLEVER MEDIA NETWORK is headquartered
LocationHeadquarters
- HQ city
- Cluj-Napoca
- HQ country
- Romania
- HQ region
- Europe
Offices3 records
Markets served
CLEVER MEDIA NETWORK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Television Advertising: Traditional broadcast advertising across 16 TV channels reaching Romanian viewers
- Streaming Subscription (PrimaPlay): Monthly subscription model for online streaming access to all Clever Group channels. Priced at 29.99 lei/month with 7-day free trial for new users
- Sports Broadcasting Rights Licensing: Acquisition and sublicensing of sports broadcasting rights for Romanian and international competitions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PrimaPlay Monthly Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
CLEVER MEDIA NETWORK product offering
Product offeringCore offering
CLEVER MEDIA NETWORK operates a portfolio of 16 television channels (generalist, sports, news, film, thematic) and 9 companion websites, distributed via cable/satellite operators in Romania and through the PrimaPlay.ro online streaming platform for global diaspora access. The flagship channel is Prima TV, complemented by five dedicated sports channels (Prima Sport 1–5) holding premium European football and UEFA rights, plus thematic channels covering news, business, agriculture, medical, film, comedy, history, and travel.
Product overview
Clever Media Network operates a multi-platform media portfolio comprising 20 TV channels and 9 websites. The core product is Prima TV, a generalist broadcast television channel serving the Romanian mass audience. The group is structured around several verticals: (1) Prima TV (generalist) plus Prima News (news) as the information pillar; (2) Prima Sport 1–5 plus Prima 4K (sports) as the sports broadcasting pillar, broadcasting major European football leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1), UEFA Champions League/Europa League/Conference League, and diverse sports including Formula 1, MotoGP, handball, basketball, and gymnastics; (3) Cinemaraton, Prima Comedy, Prima History, Prima World, and Nostalgia TV (film, comedy, documentary, travel) as the entertainment pillar; (4) Agro TV, Medika TV, and Profit News as thematic niche channels; (5) PrimaPlay.ro, the group's online streaming and VOD platform aggregating all channels with a 29.99 lei/month subscription model. The nine companion websites (primanews.ro, primasport.ro, profit.ro, agro-tv.ro, cinemaraton.ro, primatv.ro, servuscluj.ro, medikatv.ro, primaworld.ro) serve as the digital and online news/content layer complementing the broadcast channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Prima TV Flagship generalist television channel of the Clever Media Group, offering entertainment, news, drama, and lifestyle programming targeting the Romanian broad audience. Distributed via cable/satellite and online streaming on PrimaPlay.
- Prima Sport 1 Primary sports channel broadcasting top-tier football leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1), UEFA Champions League, and major sporting events.
- Prima Sport 2 Secondary sports channel covering additional football leagues, motorsport, and supplementary sports competitions.
- Prima Sport 3 Sports channel specializing in motorsport coverage including Formula 1, MotoGP, and national rally championships (including FRAS National Rally Championship Betano).
- Prima Sport 4 Sports channel broadcasting handball, basketball, gymnastics, and other Olympic sports.
- Prima Sport 5 Fifth sports channel launched to accommodate the expanded portfolio of sports rights including Premier League and additional European competitions.
- Prima 4K Ultra-high-definition sports channel broadcasting select events in 4K resolution, part of the Prima Sport suite.
- Prima News Thematic news channel delivering national and international news coverage as part of the group's news vertical.
- Profit News Business and finance news channel and website providing financial journalism, market coverage, and economic analysis for Romanian audiences.
- Agro TV Thematic channel dedicated to Romanian agriculture, agribusiness, and rural life, covering farming news, techniques, and the agricultural sector.
- Medika TV Thematic health and medical television channel providing healthcare programming and medical journalism.
- Cinemaraton Movie channel dedicated to film enthusiasts, broadcasting a curated selection of classic and contemporary films around the clock.
- Prima History Thematic documentary channel focusing on historical content, covering world and Romanian history through documentaries and historical programming.
- Prima Comedy Comedy and entertainment channel offering sitcoms, comedic films, and humor-focused programming.
- Prima World Travel and lifestyle channel showcasing destinations, travel experiences, and cultural programming from around the world.
- Nostalgia TV Nostalgic classic film channel broadcasting vintage and retro cinema programming.
- PrimaPlay.ro Streaming Platform Online streaming and video-on-demand platform aggregating all Clever Group TV channels (Prima TV, Prima Sport 1–5, Profit News, Agro TV, Cinemaraton) with live sports, news, and entertainment content. Subscription priced at 29.99 lei/month with 7-day free trial, available globally via phone, PC, smart TV, and tablet.
Quantifiable outcome
- 4th place prime time ranking on Easter Sunday 2021 with 0.68 rating points
- +2 more outcomes
Companies that use CLEVER MEDIA NETWORK
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
CLEVER MEDIA NETWORK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CLEVER MEDIA NETWORK partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EAD.ro (European Audiovisual and Digital)coreEAD.ro partnered with Clever Group to develop PrimaPlay platform as the exclusive home for Liga 1 and other Romanian sports competitions. EAD provides broadcasting rights while Clever provides platform technology and distribution. This partnership enables the first legal streaming of Romanian football for diaspora viewers worldwide.
- Federația Română de Automobilism Sportiv (FRAS)coreFRAS granted Clever Media exclusive television rights for Romanian motorsport championships including National Rally Championship Betano, National Speed Coast Championship, Super Rally Series, and Endurance Championship for 3-5 years.
- Țuca, Zbârcea & AsociațiiminorLaw firm assisted Clever Business Transilvania in completing the Prima TV acquisition transaction, including regulatory approvals from CNA and Competition Council.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
CLEVER MEDIA NETWORK competitors and assessment
Company assessmentOthers
- Look Plus / Clever's former LookSport brand: Previously operated sports channels rebranded into the Prima Sport suite in April 2022. Listed for context as the predecessor identity of the Prima Sport portfolio rather than an active peer.
Direct peers
- AntenaPLAY (Intact Media streaming): D2C streaming platform operated by Antena Group aggregating Romanian TV content for diaspora and domestic viewers. The closest streaming-side competitor to PrimaPlay in Romania, with similar diaspora-monetization model.
- Antena Group (Intact Media): Major Romanian private media group operating Antena 1, Antena 3, Happy Channel, and ZU TV. Competes with Clever Media Network for the same Romanian audiences and advertising budgets, and represents the most established multi-channel competitor.
- ProTV (CME / PPF Group): Romania's leading commercial generalist broadcaster and Clever Media Network's principal competitor in linear advertising and audience share, also operating ProTV Sport for sports rights. Directly comparable on portfolio structure, revenue model, and Romanian footprint.
- Kanal D Romania: Romanian generalist broadcaster operated by Turkey's Demirören Group. Competes with Prima TV in prime-time entertainment, dramas, and news-adjacent programming on a similar D2C advertising model.
- TVR (Televiziunea Română): Romanian public broadcaster operating multiple national and thematic channels. Comparable in channel-portfolio breadth and Romanian-only footprint, though funded by state budget rather than commercial advertising.
- Digi Sport (RCS & RDS): Romanian sports broadcaster owned by RCS & RDS, holding rights to top European football including Liga 1. Directly comparable as a pay-TV-anchored sports channel competing for the same football rights and advertising/subscription dollars as Prima Sport.
- Sport.ro: Romanian sports news and content portal covering football and motorsport. Comparable as a digital sports media property competing for Romanian sports-fan attention and digital advertising.
Emerging players
- DAZN: Global sports streaming subscription service. Most directly comparable to PrimaPlay on the D2C streaming side, particularly for diaspora football fans seeking cross-border access to premium sports content.
Broad incumbents
- Eurosport / Discovery Sports: Pan-European sports broadcaster with rights to Grand Slam tennis, cycling, and select football properties. Comparable as a multi-sport linear sports network competing for the same premium rights and pan-European advertising pools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CLEVER MEDIA NETWORK social profiles
Digital presenceCLEVER MEDIA NETWORK financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLEVER MEDIA NETWORK leadership team
Management profileNumber of profiles
Profiles7 records
CLEVER MEDIA NETWORK subsidiaries and ownership
Company hierarchySubsidiaries4 records
CLEVER MEDIA NETWORK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLEVER MEDIA NETWORK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLEVER MEDIA NETWORK
What does CLEVER MEDIA NETWORK do?
CLEVER MEDIA NETWORK operates a portfolio of 16 television channels (generalist, sports, news, film, thematic) and 9 companion websites, distributed via cable/satellite operators in Romania and through the PrimaPlay.ro online streaming platform for global diaspora access. The flagship channel is Prima TV, complemented by five dedicated sports channels (Prima Sport 1–5) holding premium European football and UEFA rights, plus thematic channels covering news, business, agriculture, medical, film, comedy, history, and travel.
Is CLEVER MEDIA NETWORK a public or private company?
CLEVER MEDIA NETWORK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CLEVER MEDIA NETWORK founded?
CLEVER MEDIA NETWORK was founded in 2012. It employs 11 to 50 people.
Where is CLEVER MEDIA NETWORK based?
CLEVER MEDIA NETWORK is headquartered in Cluj-Napoca, Romania, in the Europe region.
How does CLEVER MEDIA NETWORK make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are streaming Subscription (PrimaPlay) and sports Broadcasting Rights Licensing.
Who are CLEVER MEDIA NETWORK's main competitors?
Look Plus / Clever's former LookSport brand is listed as an others. Direct peers are AntenaPLAY (Intact Media streaming), Antena Group (Intact Media), ProTV (CME / PPF Group), Kanal D Romania, TVR (Televiziunea Română), Digi Sport (RCS & RDS) and Sport.ro. DAZN is listed as an emerging player. Eurosport / Discovery Sports is listed as a broad incumbent.
Does CLEVER MEDIA NETWORK have an API?
No public API is recorded for CLEVER MEDIA NETWORK.
What industry is CLEVER MEDIA NETWORK in?
CLEVER MEDIA NETWORK's product category is Television Broadcasting Services. Its primary akta.pro industry code is MPABAJAA, National & Regional Sports TV Networks (Linear), with a secondary code of MPABAAAA, National General-Entertainment Broadcast Networks. Its NAICS code is 516120 and its SIC code is 4833.