IJssalon Clevers Plasmolen B.V.

What IJssalon Clevers Plasmolen B.V. does

IJssalon Clevers Plasmolen B.V. is a privately-held Dutch artisanal ice cream manufacturer and retailer founded in 1985, headquartered in Plasmolen, Netherlands, with production at the IJsmakerij in Grubbenvorst. The company operates a vertically integrated model in which its own factory supplies a retail network of 17 owned ice cream parlors and ice cream bars distributed across the Netherlands, with surplus capacity going into 200+ third-party retail outlets carrying the brand's packaged ice cream. Its core product is traditional artisan ice cream (ambachtelijk ijs), produced at the Grubbenvorst facility and sold under the Clevers label. Beyond the factory and parlors, the company has built a multi-channel commercial platform: an IJskar mobile ice cream cart rental service for events, an online Cadeaubon (gift card) program, a consumer loyalty app, a franchise offering for prospective parlor operators, and a co-marketing partnership with the Toverland theme park.

The business model combines direct-to-consumer retail (parlors, mobile carts), wholesale distribution (200+ retail points), and franchise royalties, with ancillary revenue from gift cards and event rentals. Pricing is per-unit retail with no disclosed subscription or contract structure. Customers are Dutch consumers seeking premium artisanal ice cream for personal consumption, gifting, and events, plus franchisees and event organizers on the B2B side. The legal structure includes IJssalon Clevers Plasmolen B.V. and Clevers IP B.V., with the latter likely holding brand and recipe intellectual property. Headcount on the central entity is reported as 1-10, indicating most operational staff are accounted for at the parlor or franchise level rather than centrally.

Name

IJssalon Clevers Plasmolen B.V.

Legal name

Clevers IP B.V.

Website

https://clevers.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

IJssalon Clevers Plasmolen B.V. is a Dutch artisanal ice cream producer founded in 1985 that runs a vertically integrated business: its Grubbenvorst factory supplies 17 owned ice cream parlors, 200+ retail outlets, mobile event carts, a franchise program, and gift card sales, serving Dutch consumers seeking premium ambachtelijk ijs.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream Retail

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF), Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG), Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Artisanal ice cream
• Ice cream parlors
• Frozen desserts
• Mobile ice cream catering
• Retail ice cream distribution

Headquarters

HQ city

PLASMOLEN

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Ice Cream Sales: Direct sales of artisanal ice cream through company-owned ice cream parlors (ijssalons) and ice cream bars for on-site consumption and take-away.
2. Wholesale Distribution: Distribution of Clevers ice cream products to over 200 retail outlets across the Netherlands.
3. Franchise Revenue: Revenue generated from franchising the Clevers brand to independent operators. The website promotes franchise opportunities.
4. Gift Cards and Loyalty: Sale of gift cards (cadeaubonnen) and app-based loyalty program driving customer retention and repeat purchases.
5. Mobile Catering: Rental of mobile ice cream carts (ijskar) for events and private occasions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Clevers produces and sells handcrafted artisanal ice cream through 17 company-owned ice cream parlors (ijssalons) and ice cream bars (ijsbars) across the Netherlands, a mobile ice cream cart (ijskar) rental service for events, and a wholesale distribution network reaching 200+ retail stores. The company operates since 1985 with an on-site factory (IJsmakerij) in Grubbenvorst supplying all locations, supported by a loyalty app and gift card program.

Product overview

Clevers is an artisanal ice cream company operating a multi-format retail model consisting of 17 ice cream parlors (IJssalons) and ice cream bars (IJsbars) across the Netherlands, a mobile ice cream cart rental service (IJskar) for events, pre-packaged retail ice cream distributed through 200+ retail locations, an online gift card program (Cadeaubon), and a loyalty app. The core offering is handcrafted ice cream sold through these various channels, with the company having operated since 1985.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisanal Ice Cream (Ambachtelijk IJs) Handcrafted ice cream made with traditional methods, offered in multiple flavors as coupes (sundaes) and individual servings at ijssalons, ijsbars, and through retail distribution. Intended for general consumer purchase.
• Ice Cream Parlors (IJssalons)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ToverlandminorGTM or Marketing PartnerClevers has a marketing partnership with Toverland theme park for a summer promotion campaign. The 'Win Toverland' promotion offers families the chance to win prizes related to the theme park, demonstrating a co-marketing arrangement to drive summer foot traffic and customer engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Talenti: Premium gelato brand (Unilever) distributed via retail and foodservice. Comparable as a premium packaged ice cream brand targeting similar quality-conscious consumers, though primarily retail rather than parlor-based.

Broad incumbents

• Baskin-Robbins: Global ice cream parlor franchise chain with stores across Europe. Comparable business model (franchise-based parlor chain) competing for the same casual outing consumer occasion.
• Ben & Jerry's: Premium-positioned global ice cream brand (Unilever) with strong retail presence and branded scoop shops in Europe. Comparable as a premium-packaged competitor and an alternative premium parlor experience.
• Unilever (Heartbrand ice cream: Wall's, Magnum): Global CPG giant with mass-market ice cream brands sold across Dutch retail. Competes with Clevers' wholesale retail line on shelf space and pricing rather than on artisanal parlor experience.
• Nestlé (ice cream division): Owner of Häagen-Dazs and other premium/impulse ice cream brands distributed widely in Dutch supermarkets. Overlaps with Clevers on retail packaged-ice-cream shelf presence, though at a different scale and positioning.
• Carte d'Or (Unilever): Premium at-home ice cream brand widely distributed in European supermarkets. Competes directly with Clevers' retail wholesale line for premium packaged-ice-cream shelf space.

Regional players

• GROM: Italian premium gelato chain with own production and company-owned/ franchised parlors. Comparable artisanal positioning and multi-format retail model, though operating primarily in Italy and select international cities rather than the Netherlands.

Direct peers

• Van der Poel IJssalon: Dutch artisanal ice cream parlor chain with own production and multiple retail locations across the Netherlands. Closely mirrors Clevers' multi-format retail + manufacturing model in the same domestic market.
• De IJsmeesters: Dutch artisanal ice cream producer and parlor operator. Closely comparable on artisanal production, own parlors, and Dutch geographic focus.
• Luciano IJs: Dutch gelato/ice cream parlor chain offering artisanal Italian-style ice cream across multiple Dutch cities. Directly comparable on artisanal positioning, parlors, and Dutch consumer market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ijssalon-clevers-plasmolen-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IJssalon Clevers Plasmolen B.V.