Name

Havas Chile

Legal name

Havas Worldwide Santiago S.A.

Website

https://cl.havas.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Integrated Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Integrated advertising agency
• Media planning buying
• Creative campaign development
• Brand communications services
• Digital marketing solutions

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Creative Services: Full-service advertising including creative development, campaign strategy, and brand communications across multiple channels and touchpoints.
2. Media Planning and Buying: Strategic media planning and audience-based media buying services through Havas Media Network and Arena Media agencies.
3. Digital Experience Development: Digital platform development including websites, apps, and digital channels through Havas CX specialized unit.
4. Audiovisual Production: In-house audiovisual content creation, production and post-production services through Studio 333.
5. E-commerce Management: E-commerce consultancy and marketplace management services through Havas Market unit.
6. Data and Technology Consulting: End-to-end data and technology solutions for commercial growth through CSA specialized unit.
7. Sports and Entertainment Marketing: Sports marketing, sponsorships, event production and entertainment content through Havas Play Network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Havas Chile is a full-service integrated advertising agency operating a unique Village model that combines creativity, media, and specialized advertising services under one roof. It delivers creative development, campaign strategy, media planning and buying, digital platform development, audiovisual production, e-commerce management, data and technology consulting, and sports and entertainment marketing to enterprise clients across multiple industry verticals in Chile and Latin America.

Product overview

Havas Chile operates as a fully integrated advertising group with a unique Village model that combines creativity, media, and specialized services under one roof. The core portfolio includes Havas Santiago (creative), Havas Media (media planning with Mx methodology), Groenlandia (creative content), Arena Media (integral communication), Havas Plus (growth and data), and Havas Play (sports and entertainment). Supporting these are specialized units: CSA (data and technology), Havas CX (digital platforms), Studio 333 (audiovisual production), Havas Market (e-commerce), and Havas Café (events and experiences). The entire ecosystem is powered by Converged.AI, a global AI operating system, and informed by the Mx methodology and Meaningful Brands research platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Havas Media Media planning and buying agency within the Havas Village, deploying the proprietary Mx consumer-centric media methodology and CONVERGED measurement tool to deliver strategic audience-based media investment for enterprise clients.
• Arena Media
• Groenlandia
• Havas Plus
• Havas Play (Havas Sports & Entertainment)
• Havas CX
• Studio 333
• Havas Market
• CSA (Customer Science Agency)
• Havas Café

Quantifiable outcome

• 77% of brands in Chile could disappear and people wouldn't care - Havas works to keep clients in the meaningful 23%
• +2 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• VivendicoreStrategic or Co-development PartnerHavas Play Network expands talent to produce and manage projects through sponsorships, alliances, events, activations and access to exclusive Vivendi content (music, film, games, publishing). This partnership provides Havas Chile with unique access to entertainment content for brand marketing initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BBDO Chile: Omnicom-owned creative agency with established Chile operations competing for major brand creative mandates. Directly comparable to Havas Chile on creative-led brand work across automotive, consumer goods, and F&B verticals.
• McCann Chile: IPG-owned global agency operating in Chile with full-service creative and media capabilities. Directly competes with Havas Chile for major brand accounts and integrated communications mandates, particularly in the consumer goods, healthcare, and F&B sectors.
• Dentsu Creative Chile: Dentsu-owned creative agency with Chile operations and full-service offerings. Directly competes with Havas Chile for major brand accounts and integrated communications work, with particular strength in digital and media.
• Leo Burnett Chile: Publicis-owned creative agency with established Chile presence. Competes directly with Havas Chile on creative campaigns and integrated brand work for major advertisers across consumer-facing verticals.
• MullenLowe Chile: IPG-owned full-service agency operating in Chile with creative and media capabilities. Directly comparable as a competitor for integrated advertising mandates across enterprise verticals also served by Havas Chile.
• DDB Chile: Omnicom-owned creative agency with operations in Chile offering full-service capabilities. Comparable competitor for major brand creative mandates across verticals served by Havas Chile.
• Publicis Groupe Chile: Largest direct competitor in Chile, operating as a full-service network with creative, media, CX, and digital capabilities through agencies such as Leo Burnett, Publicis, and Saatchi & Saatchi. Competes directly with Havas Chile for the same enterprise clients across automotive, consumer goods, and government verticals.
• Grey Chile: WPP-owned creative agency with Chile operations. Comparable to Havas Chile as a full-service creative competitor pursuing major brand accounts across consumer goods, automotive, and F&B sectors.
• Ogilvy Chile: WPP-owned global full-service agency with established Chile operations offering creative, media, and digital capabilities. Directly comparable as a competitor for major enterprise clients and brand strategy mandates across the same verticals Havas Chile serves.
• VML Chile: WPP-owned digital and creative agency (formed from VMLY&R and Wunderman Thompson merger) operating in Chile. Directly competes with Havas Chile on integrated brand, digital, CX, and experience mandates for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/havas-group-chile
• Instagraminstagram.com/havaschile

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Chile