Cliff's Pools and Patios

What Cliff's Pools and Patios does

Cliff's Pools and Patios, operating under the legal entity The Business Man Inc., is a family-owned pool construction and outdoor living contractor founded in 1986 by Cliff Freyman and headquartered in Oakland Park, Florida. The company designs, builds, remodels, and services residential and commercial swimming pools across Broward and Southern Palm Beach counties in South Florida, with a portfolio of more than 20,000 completed projects over nearly four decades of continuous operation. Core offerings include new pool construction, resurfacing using certified-applicator finishes (Diamond Brite, Pebble Tec, SGM, QuartzScapes), patio and driveway paver installation, custom lighting, water features, and complementary outdoor structures such as motorized pergolas, outdoor kitchens, artificial turf, and K-BANA modular cabanas delivered through a partnership with Azenco. Supporting services encompass pool maintenance (weekly recurring contracts), repair, leak detection, and heat pump installation, alongside a physical Pool Store retail outlet at the headquarters for chemicals and equipment.

The business operates a direct-to-consumer sales model with project managers conducting on-site consultations and free estimates, supported by a showroom in Oakland Park (by appointment) and a pool store open six days a week. Customers can access third-party financing through HFS Financial (unsecured loans up to $500,000 with terms to 20 years), LightStream, and Total Mortgage HELOC products, expanding addressable demand by reducing upfront capital barriers. Pricing is custom-quoted per project, with the company emphasizing an 'enhanced standards' approach—LED lighting, salt chlorine systems, variable speed pumps, and tile upgrades included as standard rather than upgrades—differentiating from competitors on bundled value rather than discount pricing. Distribution is entirely local and direct, with no dealer or franchise network; customer acquisition relies on local SEO, content marketing (educational blog and video library), community sponsorships, referral partnerships with Pinch A Penny retail stores, and PR coverage including features in Home & Decor Magazine, City & Shore Magazine, and the WPLG Local 10 'Designing Spaces' television program. The company maintains an A+ Better Business Bureau rating, multiple industry design awards, and CPO-certified service technicians, positioning itself as a one-stop shop for backyard transformation projects in its South Florida service area.

Name

Cliff's Pools and Patios

Legal name

The Business Man Inc.

Website

https://cliffspools.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Cliff's Pools and Patios is a family-owned South Florida pool construction and outdoor living contractor, founded in 1986, serving residential and commercial customers in Broward and Palm Beach counties with new pool builds, resurfacing, patios, and outdoor structures.

Ownership category

akta.pro rank

Product category

Pool Construction and Outdoor Living Services

NAICS

Landscaping Services (56173), Home and Garden Equipment Repair and Maintenance (811411)

SIC

General Bldg Contractors - Residential Bldgs (1520), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH)

Keywords

• Pool construction services
• Pool resurfacing and refinishing
• Outdoor living contractors
• Patio and driveway pavers
• Pool maintenance and repair

Headquarters

HQ city

Oakland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Pool Construction: One-time custom pool construction services for residential and commercial properties in South Florida. Includes site assessment, custom design, permitting, construction, and project management.
2. Pool Resurfacing and Remodeling: Pool restoration services including Diamond Brite, PebbleTec, Quartz finishes, tile work, and equipment upgrades. One-time project-based revenue.
3. Patio and Driveway Services: Paver installation (artistic, traditional, travertine), pool deck remodeling, spray deck applications, and driveway paving services.
4. Pool Equipment and Repair: Supply and installation of pool equipment including pumps, filters, heaters, automation systems, and lighting. Repair services for existing equipment issues.
5. Pool Maintenance Services: Weekly pool service and maintenance including chemical testing, cleaning, filter maintenance, and equipment monitoring. Ongoing service contracts.
6. Outdoor Living Structures: Pergolas, carports, covered roofs, outdoor kitchens, artificial turf installation, and water features. One-time project revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cliff's Pools and Patios designs, builds, and remodels residential swimming pools and outdoor living environments across South Florida, including new pool construction, pool resurfacing with premium aggregate finishes, pool deck and patio paver installation, driveway paving, water features, custom lighting, and shade structures such as pergolas and carports. The company also provides pool equipment repair, pool heater installation, leak detection, and recurring weekly pool maintenance, operating a physical pool store and showroom from its Oakland Park, FL headquarters. Services are delivered with owner supervision, manufacturer-certified applicator credentials, and bundled standard inclusions such as salt chlorine systems, variable-speed pumps, and LED lighting.

Product overview

Cliff's Pools and Patios is a service-based company offering a comprehensive suite of pool and outdoor living solutions. The core offerings include new pool construction and pool resurfacing/refinishing services using premium materials like Diamond Brite, PebbleTec, and aggregate finishes. The company provides related outdoor services including patio and driveway pavers (artistic, traditional, and travertine), water features, custom pool lighting, and covered structures (pergolas, carports, K-BANA cabanas, and retractable awnings). Supporting services include pool repair, maintenance, heater installation, and leak detection. The company also operates a retail pool store and offers financing options. All services are targeted at residential and commercial customers in South Florida, with the company positioned as a one-stop shop for backyard transformations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20,000+ projects completed across residential and commercial properties
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AzencocoreTechnology or IntegrationOfficial Azenco partner serving Broward and Palm Beach counties. Provides R-BLADE motorized louvered pergola systems, R-SHADE insulated flat roofs, and R-CAR carport structures. Azenco is an award-winning manufacturer with products including the K-BANA modular outdoor cabana system. Products feature no-rust ABS cabinets designed for harsh environments including saltwater air.
• SGM (Diamond Brite, Florida Stucco)coreTechnology or IntegrationManufacturer Certified Applicator for SGM products including Diamond Brite pool finishes, Florida Stucco GEM finishes, Spraydeck products, and Premix Marbletite. SGM is a leading manufacturer of pool finishing materials known for durability in harsh pool environments.
• Pebble TeccoreTechnology or IntegrationManufacturer Certified Pebble Tec Builder Certification Program. Authorized applicator for Pebble Tec aggregate pool finishes known for natural texture, durability, and aesthetic appeal.
• Pinch A PennyminorChannel Partner/ Reseller/ DistributorReferral partnership with local Pinch A Penny retail stores. Customers are referred to Cliff's Pools for major pool work. Notable referral from West Palmetto Park Rd, Boca Raton location.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Premier Pools & Spas: Largest pool builder in the U.S. with a franchise network offering new construction, renovation, and outdoor living services to residential customers. Closely comparable service lines and customer base, with broader geographic reach.
• Blue Haven Pools & Spas: Established pool builder and service company offering custom pool construction, renovation, and maintenance across multiple states. Directly comparable full-service model and residential customer focus.
• River Pools: Pool builder specializing in fiberglass pool construction and outdoor living features with strong digital marketing. Comparable in custom pool construction, outdoor living cross-sell, and direct-to-consumer sales motion.
• Pinch A Penny: Florida-headquartered pool retail and service franchise with ~260 locations across the Southeast. Comparable retail pool-store model and offers pool maintenance services; also an existing referral partner of Cliff's Pools.
• American Pool Enterprises: Pool service, maintenance, and renovation company operating across multiple states. Comparable recurring pool maintenance model and renovation/repair offerings that overlap with Cliff's service division.

Broad incumbents

• Anthony & Sylvan Pools: Long-standing national pool builder offering custom gunite and vinyl pool construction, renovations, and service. Overlaps directly in core pool construction services but operates at much larger scale with broader geographic reach.
• Pool Corporation: Largest wholesale distributor of pool and related outdoor living products in North America. Adjacent ecosystem player that supplies many of the same products (pumps, finishes, equipment) Cliff's installs.

Regional players

• Bahama Pools: Florida-based pool builder focused on custom pool construction, renovation, and outdoor living. Comparable in residential pool construction and South Florida climate-specific expertise.
• Sunset Pools & Spas: South Florida pool builder and service company offering custom pools, resurfacing, and outdoor living solutions. Comparable in market geography and full-service offerings to Cliff's.

Others

• Azenco: Manufacturer of R-BLADE motorized pergolas, R-SHADE roofs, and K-BANA cabanas. Existing technology partner of Cliff's Pools; comparable in the outdoor shade and structure category Cliff's bundles into its projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cliff's Pools and Patios