Cliftonville Primary & Pre

What Cliftonville Primary & Pre does

Cliftonville Primary & Pre-School is a UK state-funded primary school located in St Mary's Square, Cliftonville, Margate, Kent, serving children aged 2-11 through its Pre-School, Reception (Early Years Foundation Stage), Key Stage 1 (Years 1-2), and Key Stage 2 (Years 3-6) provision. Founded with its Pre-School established in 2006 and operating under Head Teacher Claire Whichcord, the school is a member school of the Coastal Academies Trust, a multi-academy trust sharing governance with Dane Court Grammar School, Hartsdown Academy, King Ethelbert School, and St Saviour's CE Junior School. The school achieved an Ofsted OUTSTANDING rating in December 2016 and serves a 300+ pupil cohort drawn from families in the Cliftonville, Margate and broader Thanet area.

The school's core delivery follows the Early Years Foundation Stage framework and the National Curriculum across English, Mathematics, Science, ICT, Art, Design Technology, PSHE, Religious Education, Geography, History, Languages, Music, and Physical Education. Educational technology deployment is limited to off-the-shelf third-party platforms (Accelerated Reader, Mathletics, Maths Whizz, Letters and Sounds, Talk for Writing, PiXL) supplemented by iPad-based creative work including green-screen filming that has been showcased at the BETT conference and Kent Head Teachers Conference. Specialist support services include a dedicated SENCo, an award-winning Wellbeing Hub House offering mental health, sensory, and family support (delivered in partnership with NELFT), and an extensive extracurricular programme spanning sports, music, and creative competitions, with the school reaching world finalist stage in the Jaguar Maths in Motion competition.

The business model is dominated by UK government per-pupil funding routed through Kent County Council, supplemented by fee income from Pre-School places and wrap-around care (Breakfast Club and After School Club), plus meal-related revenue from Years 3-6 catering delivered via Caterlink under the universal infant free school meals policy. Admissions are processed through the local authority, with direct enrollment into Pre-School and wrap-around care managed through the Arbor parent portal. The school is not a commercial enterprise and has no disclosed P&L, nor does it raise capital from private markets; its one disclosed funding event is a £30,000 Sport England grant in June 2014 for outdoor play space improvements.

Name

Cliftonville Primary & Pre

Legal name

Cliftonville Primary & Pre-School

Website

https://cliftonvilleprimary.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Cliftonville Primary & Pre-School is a UK state-funded primary school in Margate, Kent, providing education for children aged 2-11 through Pre-School, Reception, Key Stage 1 and Key Stage 2, operating under the Coastal Academies Trust with an Ofsted OUTSTANDING rating.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111), Child Care Services (62441)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industry

Academic/School-Readiness Preschools (EDACABAB)

Keywords

• Primary education
• Early years education
• School meals
• Wrap-around care
• SEND support

Headquarters

HQ city

Margate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Government Funding (Education): State-funded primary education for Reception through Year 6, funded by UK Government through local authority. Free school meals provided for Reception, Year 1, and Year 2 under universal infant free school meals policy.
2. Pre-School Fees: Pre-School provision with wrap-around care including Breakfast Club and After School Club. Fees charged for extended day care services.
3. Catering Services: School meals provided through catering provider Caterlink. Income from paid school meals for Years 3-6 and free school meal eligibility funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cliftonville Primary & Pre-School delivers state-funded primary education for children aged 2-11 across Pre-School, Reception, Key Stage 1 (Years 1-2), and Key Stage 2 (Years 3-6) following the National Curriculum and Early Years Foundation Stage framework. The school also provides wrap-around care (Breakfast Club and After School Club), inclusive SEND provision, an award-winning Wellbeing Hub House supporting mental health and family services, and school meals through Caterlink.

Product overview

Cliftonville Primary & Pre-School offers a comprehensive early years and primary education service for children aged 2-11 years. The school operates from Pre-School through to Year 6, following the Early Years Foundation Stage framework and National Curriculum. Educational delivery spans core subjects (English, Mathematics, Science, ICT) and foundation subjects (Art, Design Technology, PSHE, RE, Geography, History, Languages, Music, PE). The school provides additional support services including SEND provision, an award-winning Wellbeing Hub House, and wrap-around care (Breakfast Club and After School Club). The institution is part of the Coastal Academies Trust.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-School (Early Years Foundation Stage)
• Key Stage 1 Education (Years 1-2)
• Key Stage 2 Education (Years 3-6)
• Wrap-Around Care
• Special Educational Needs & Disability (SEND) Support
• Wellbeing Hub House
• School Meals Service

Quantifiable outcome

• 96.2-96.8% attendance rate
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Coastal Academies TrustcoreStrategic or Co-development PartnerMulti-academy trust comprising Cliftonville Primary & Pre-School, Dane Court Grammar School, Hartsdown Academy, King Ethelbert School, and St Saviour's Church of England Junior School. Schools pool resources and collaborate on initiatives. The trust enables shared governance and collaborative school improvement programmes.
• Dane Court Grammar SchoolcoreStrategic or Co-development PartnerPart of Coastal Academies Trust. During COVID-19 pandemic (March 2020), the schools pooled resources to provide critical worker provision at Dane Court site. Maintains ongoing transition and partnership activities.
• Charlton Athletic Football ClubminorStrategic or Co-development PartnerFootball coaching partnership providing sports activities at playtimes and after-school clubs as part of healthy lifestyle initiative.
• Save the ChildrenminorStrategic or Co-development PartnerCharitable partnership running since 2016 with various collaborative projects between the school and Save the Children charity.
• CRY (Cardiac Risk in the Young)minorStrategic or Co-development PartnerCharity partnership in memory of staff member Oliver Thompson who passed away. School staff regularly participate in CRY Heart of London Bridges Walk fundraising. Cardiac screening provided at school.
• NELFT (North East London Foundation Trust)minorStrategic or Co-development PartnerNHS mental health trust providing parent courses and family support services linked to the school's Wellbeing Hub House.
• Margate Task ForceminorStrategic or Co-development PartnerPartnership with fourteen agencies including Thanet District Council, Kent Police, Kent Fire and Rescue Service, Kent County Council, and Job Centre Plus. School participates in community events and initiatives.
• Turner ContemporaryminorStrategic or Co-development PartnerArt gallery partnership in Margate. Students visit for art activities and participated in iPad challenge film competition won by school.
• Kent & Medway Maths HubminorStrategic or Co-development PartnerMaths Hub partnership through which school collaborates with Oxford University on mathematics education initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oasis Community Learning: Large UK multi-academy trust operating 52+ academies across England. Comparable as a multi-academy trust operating primary schools, though at significantly greater scale than Coastal Academies Trust.
• ARK (Absolute Return for Kids): UK charity operating a network of academies including primary schools. Comparable as a multi-academy trust operator with focus on educational outcomes in underserved areas.
• Harris Federation: Large UK multi-academy trust operating 50+ primary and secondary academies. Comparable as a multi-academy trust structure for school improvement, shared services and governance.

Regional players

• Thanet District Council: Local authority coordinating primary and secondary school admissions across the Thanet district. Relevant as the regulatory and admissions coordinating body for Cliftonville and competing local schools.

Direct peers

• Garlinge Primary School and Nursery: Local competitor primary school in Margate, Kent serving overlapping catchment area. Direct competitor for state-funded Reception to Year 6 admissions in the Thanet district.
• St Saviour's Church of England Junior School: Sister junior school within Coastal Academies Trust. Shares governance and collaborative school improvement initiatives with Cliftonville, and historically provided interim leadership during 2012-2014 transition.
• Dane Court Grammar School: Sister school within Coastal Academies Trust providing secondary grammar education in Broadstairs. Pooled critical worker provision with Cliftonville during COVID-19 and maintains ongoing transition and partnership activities.
• King Ethelbert School: Sister secondary school within Coastal Academies Trust in Ramsgate. Shares governance and resource pooling under the same multi-academy trust structure as Cliftonville Primary.
• Hartsdown Academy: Sister school within Coastal Academies Trust serving secondary-age students in Margate. Shares governance, resources and strategic initiatives with Cliftonville, with many Cliftonville pupils transitioning to Hartsdown for Key Stage 3.
• Salmestone Primary School: Local primary school in Margate, Kent competing for state-funded primary school admissions in the overlapping Thanet catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cliftonville-Primary-and-Pre-School-102968271125734
• LinkedInlinkedin.com/company/cliftonville-primary-&-pre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cliftonville Primary & Pre