Climb CityROCK

What Climb CityROCK does

CityROCK Climbing Gym is a single-location indoor climbing facility based in Colorado Springs, Colorado, operating continuously since 2004 under the same ownership (originally The Rock at Soc n' Roll before rebranding and relocating to the current 15,980+ sq ft facility in 2009). The facility offers 90+ rope routes, 90+ bouldering problems, and 19 autobelays, alongside yoga/TRX, youth programming, a Boomers (50+) program, adaptive climbing, birthday parties, corporate team-building, and partner-operated experiences including The Cave (with CaveSim) and on-site food and beverage (with Commonfork). Technology is limited to standard third-party tools: RockGymPro for booking and member management and Smartwaiver for digital waivers, with member acquisition driven through Instagram, Facebook, TikTok, and word-of-mouth.

The business operates a hybrid membership-plus-transactional revenue model. Recurring revenue comes from individual ($84/month) and household ($140/month) memberships; transactional revenue comes from $23 day passes, youth programs, gear rentals, birthday parties, corporate events, and instructional classes, including outdoor climbing delivered through a partnership with Pikes Peak Alpine School. Customer segments span all ages from youth (3-16) to seniors (50+) plus adaptive climbers and competitive climbers, with corporate team-building handled via a partnership with UpaDowna. Operations are lean, staffed by 7 employees.

The unit economics are characteristic of a mature, independent single-site climbing gym: high fixed facility and route-setting costs, diversified revenue per visitor across memberships and ancillary services, and 20 years of continuous operation as the principal moat in its local market. There is no indication of multi-unit expansion, external funding, or proprietary technology investment; growth has been pursued via programming breadth and partnership ecosystem rather than geographic replication.

Name

Climb CityROCK

Legal name

CityROCK Climbing Gym

Website

https://climbcityrock.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

CityROCK is a single-location, 15,980+ sq ft indoor climbing gym in Colorado Springs operating since 2004, serving individual, youth, senior, adaptive, and corporate climbers through memberships, day passes, instruction, and partner-led programming.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE), Canyoning, Caving & Technical Exploration (THAJABAG)

Keywords

• Indoor climbing gym
• Climbing instruction
• Youth climbing programs
• Climbing memberships
• Fitness training

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Monthly Memberships: Recurring monthly auto-pay memberships providing full gym access, free harness rentals, monthly guest passes, and free yoga classes. Individual memberships at $84/month, household memberships at $140/month for 2 people plus $28 for each additional member.
2. Day Passes: One-time admission fees for non-members. Standard day pass $23, youth pass $16 (ages 6 and under includes gear rental).
3. Youth Programs: Recurring monthly youth climbing programs including Pebbles ($120/month, ages 3-6), Boulders ($105/month, ages 7-9), and Club ($139/month, ages 10-16). Performance programs available by invite.
4. Gear Rentals: Rental equipment including climbing shoes ($6), harness ($5), chalk bag ($3), shoes + harness combo ($10), and full gear set ($12).
5. Birthday Parties and Camps: Birthday party packages for ages 7-14 (2.5 hour sessions) and climbing camps for ages 6-14 (3 hour sessions, 1-day and 4-day options).
6. Group and Corporate Events: Group pricing for 10+ climbers at $25/person (Mon-Wed, Fri 8AM-2PM). Corporate Climb & Dine options at $40/person including box lunch from Commonfork.
7. Yoga and Fitness Classes: 14 weekly yoga and TRX classes. Free for members, $15 for non-members. Includes cardio and weight training area access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CityROCK is an indoor climbing gym in Colorado Springs offering day passes, monthly memberships, structured youth and adult climbing programs, yoga/TRX classes, and unique facilities such as The Cave (cave simulator) and The Aerie (children's play structure). The 15,980+ square foot facility includes 90+ rope routes, 70+ boulder problems, and 19 autobelays, serving climbers of all ages and skill levels from beginners to competitive athletes.

Product overview

CityROCK is an indoor climbing gym in Colorado Springs offering a comprehensive range of climbing activities and fitness programs. The facility spans over 15,980+ square feet with 90+ autobelays and 159+ rope routes. Core offerings include day passes and monthly auto-pay memberships providing access to bouldering, top roping, lead climbing, and autobelays. Youth programs encompass Pebbles (ages 3-6), Boulders (ages 7-9), Club (ages 10-15), and performance variants. Adult programs include introductory classes (Intro to Gym Climbing, Belay Lessons), skill development (Fundamentals of Climbing Movement, Intro to Lead), outdoor classes through Pikes Peak Alpine School partnership, and community leagues. Additional facilities include The Aerie play area for ages 6 and under, The Cave cave simulator (built by CaveSim), yoga and TRX studio with 14 weekly classes, a climbing training area with MoonBoard, and general cardio/weights equipment. Birthday parties, climbing camps, adaptive climbing, and corporate team building are also offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Passes Single-visit entry passes providing full-day access to climbing facilities. Adult pass $23 (ages 7+), youth pass $16 (ages 6 and under including gear rental). Gear rentals available as add-ons.
• Monthly Auto-Pay Membership Recurring monthly membership with auto-payment providing unlimited facility access, free harness rentals, monthly guest passes, free yoga classes, and members-only hours. Individual $84/month, household $140/month for two plus $28 per additional member.
• Youth Programs - Pebbles Developmentally appropriate climbing class for ages 3-6 combining climbing, jumping, spinning, and play. 60-minute weekly sessions at $120/month with class sizes of 4-6 children. Runs September through May.
• Youth Programs - Boulders Climbing class for ages 7-9 with coach-led curriculum covering fundamental bouldering and sport climbing techniques. 60-minute weekly sessions at $105/month, max 8 kids per class, year-round.
• Youth Programs - Club Climbing program for ages 10-15 covering bouldering, sport climbing, and belay certification preparation. 90-minute weekly sessions at $139/month, max 10 kids per class.
• Intro to Gym Climbing Foundation class for new climbers ages 10+ covering gym etiquette, climbing terminology, knots, GRIGRI use, buddy checks, and industry-standard belaying. 2-hour class with 1-month membership included.
• Belay Lessons One-hour class teaching harness fitting, figure-8 knot, safety checks, and nationally-recognized belay standards with provisional certification. Ages 10+.
• Fundamentals of Climbing Movement Two-week technical climbing skills class for beginners up to V2/V3 (5.10) climbers focusing on footwork and progressive climbing techniques. Ages 18+.
• Intro to Lead Two-session lead climbing class covering clipping techniques, lead belaying, soft catches, and risk assessment with option for CityROCK lead certification. Ages 14+, 3-hour classes.
• Outdoor Classes (Gym to Crag) Outdoor climbing classes offered in partnership with Pikes Peak Alpine School for climbers transitioning from indoor to outdoor climbing. Ages 18+.
• Climbing Camps Multi-day climbing experiences for ages 6-14 covering sport climbing, bouldering, and cave spelunking. 3-hour sessions in 1-day and 4-day options.
• Climbing Birthday Parties Coach-led climbing parties for ages 7-14 with instruction, games, and cave spelunking. Includes two coaches, setup assistance, basic decor, and t-shirt for the birthday child. 2.5-hour sessions.
• Bouldering and Sport Leagues Approximately bi-monthly alternating adult leagues including ABL (Adult Bouldering League) and SCL (Sport Climbing League) open to any climbing level. Five-week team-based competitions. Members only, ages 18+.
• Adaptive Climbing Program Community-based adaptive climbing program for all ages and skill levels, including those with physical disabilities or cognitive impairments. Volunteers provide one-on-one coaching. Saturdays at 9am, ages 5+.
• Yoga & TRX Classes 14 different weekly yoga and TRX classes in the yoga room. Free for members; $15 per class for non-members. 60-minute classes Monday-Thursday and Saturday.
• Group Pricing Group climbing experiences for groups of 10-25 at $25/person including rental gear. Available Monday-Wednesday and Friday 8am-2pm with minimum 7-day advance notice.
• Corporate Climb & Dine Corporate team building package including climbing and box lunch from Commonfork. Up to 30 climbers at $40/person.
• Gear Rentals Rental equipment for climbing including shoes ($6), harness ($5), chalk bag ($3), shoes plus harness combo ($10), and full gear set ($12).
• Gift Cards Digital gift cards available for purchase online, allowing recipients to choose CityROCK services that fit their needs.
• Go More Up Fund Financial assistance fund for climbers (individuals, families, or organizations) who need support to climb at CityROCK. Covers membership and program costs and includes EPIC Event Support for non-profit donations.

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Commonfork Bites & BrewsminorStrategic or Co-development PartnerOn-site food and beverage partner providing catering services for corporate events. Commonfork is co-located at the facility and provides box lunches and food options for the Climb, Dine & Learn corporate package offering.
• Pikes Peak Alpine SchoolcoreStrategic or Co-development PartnerPartnership for outdoor climbing classes and Gym to Crag programs. Offers outdoor classes for members ages 18+ wanting to transition from indoor to outdoor climbing. Represents the gym's commitment to comprehensive climbing education.
• UpaDownaminorStrategic or Co-development PartnerOutdoor adventure company that conducts team-building classes at CityROCK, as referenced in customer reviews. Provides structured group experiences for climbing and adventure activities.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• The Spot Climbing Gym: Boulder, CO-based climbing gym with bouldering, rope climbing, yoga, and fitness programming. Comparable single-market Colorado operator with membership and day pass models similar to CityROCK.
• Vertical World: Long-standing indoor climbing gym chain with multiple Washington state locations. Comparable independent multi-program climbing gym with youth, adult, and fitness offerings.
• Bouldering Project: Modern indoor climbing gym chain with locations across multiple US cities, focused on bouldering and community-driven programming. Comparable community-centered, values-based gym model.
• Movement Climbing + Fitness: Multi-location indoor climbing gym chain headquartered in Boulder, CO with multiple Colorado locations. Closest direct competitor to CityROCK given overlapping Colorado Front Range market, similar membership-based model, and youth/adult programming mix.
• Earth Treks Climbing Centers: Multi-location indoor climbing gym operator with comprehensive youth programming, family amenities, and fitness offerings. Direct peer in climbing-gym-as-family-destination positioning.
• Sender One Climbing: Multi-location indoor climbing and fitness facility offering bouldering, roped climbing, yoga, and youth programs. Comparable full-service climbing gym business model with similar revenue diversification.

Broad incumbents

• Touchstone Climbing: Large California-based climbing gym chain with multiple locations offering memberships, youth programs, and fitness. Comparable service breadth though concentrated in a different geography.
• Brooklyn Boulders (now BKB): Established urban climbing gym chain with community-focused, design-forward positioning. Comparable in scale and programming breadth, though operates in different geographic markets.

Others

• CaveSim: Vendor/partner that designed and built The Cave attraction at CityROCK. Adjacent enabling company in the climbing and cave-simulation niche, not a direct competitor but thematically related.

Regional players

• Pikes Peak Alpine School: Colorado Springs-based outdoor climbing and mountaineering school that is also a CityROCK partner. Comparable climbing instruction services in the same geography, though focused on outdoor rather than indoor climbing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/climbCityROCK
• Instagraminstagram.com/climbcityrock/?hl=en
• TikToktiktok.com/@climbcityrock
• LinkedInlinkedin.com/company/climb-cityrock

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Climb CityROCK