The Boulders Climbing Gym

What The Boulders Climbing Gym does

The Boulders Climbing Gym is a single-location climbing facility operating at 1627 Stellys Cross Rd in Saanichton, British Columbia, serving the North Saanich and Greater Victoria area on Vancouver Island. The company operates a physical climbing gym with top-rope, lead climbing, bouldering, and speed wall routes, supported by certified instruction, youth programming, and competitive team pathways. It runs a small organization of 14 employees under what is described in firmographic data as a non-profit structure, though company-details data lists it as privately held with no ticker, parent company, or institutional investors disclosed.

Revenue is generated through a diversified consumer mix of one-time and recurring streams: day passes ($18-$20 CAD), 10-visit punch passes ($162-$180), monthly EFT memberships ($60-$80 individual, $85-$140 family), prepaid annual passes ($550-$1,100), gear rentals ($3-$6), birthday parties, group bookings, private/semi-private lessons, seasonal camps, competitive team programs, and digital gift cards. The go-to-market is direct-to-consumer through a physical storefront complemented by an online booking platform powered by RockGymPro for waivers, reservations, and program registrations. Marketing relies on community word-of-mouth, Facebook, Instagram, email, and the company website.

Customer segments span individual climbers of all skill levels (primary), families and youth (primary), group events and celebrations, competitive team climbers enrolled in tiered progression pathways (Bedrock through Competitive), and youth camp participants during school breaks. The product surface is a tightly integrated recreational service portfolio rather than a technology platform, with the moat resting on community ties, instructor certification, and recurring youth/competitive programming rather than proprietary technology.

Name

The Boulders Climbing Gym

Legal name

The Boulders Climbing Gym

Website

https://climbtheboulders.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Boulders Climbing Gym operates a single climbing facility in Saanichton, British Columbia, serving the Greater Victoria area with top-rope, lead, bouldering, and speed wall routes, supported by lessons, youth camps, and a tiered competitive team program for climbers of all skill levels.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE), Climbing & Via Ferrata Guiding / Instruction (THAAALAH)

Keywords

• Indoor climbing gym
• Climbing instruction services
• Youth climbing programs
• Recreational climbing facility
• Competitive team climbing

Headquarters

HQ city

Saanichton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Day Passes and Punch Passes: One-time entry fees for casual climbers. Day passes provide single-visit access while punch passes offer 10 visits at discounted rates. Adults pay $18-20 per day depending on access level.
2. Membership Subscriptions: Monthly EFT memberships and prepaid multi-month/annual passes provide recurring revenue. Includes all-access and boulder-only options. Monthly memberships range from $60-80/month for individuals; family plans from $85-140/month.
3. Equipment Rentals: Daily rental of climbing gear including harnesses, shoes, chalk, and belay devices. Additional revenue stream from customers who don't own equipment.
4. Group Bookings and Events: Birthday party packages, Just Hang sessions, and private group bookings. Fully supervised experiences for families, corporate groups, and friends.
5. Lessons and Instruction: Personalized climbing lessons including top rope certification, lead climbing, and private/semi-private instruction sessions.
6. Youth and Summer Camps: Camps for climbers of all levels during summer, winter, and holiday breaks. Led by certified instructors with focus on skill development.
7. Competitive Team Programs: Structured team programs (Bedrock, Gneiss, Sandstone, Limestone, Junior Competitive, Competitive) offering intensive training and competition preparation.
8. Gift Cards: Digital gift cards available online starting at $10, usable for classes, memberships, and youth programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Boulders Climbing Gym operates a single-location indoor climbing facility in North Saanich, BC, providing access to top-rope, lead climbing, bouldering, and speed wall routes for climbers of all skill levels. The gym sells facility access (day passes, punch passes, monthly EFT memberships, annual passes, family plans), gear rentals, climbing lessons, youth seasonal camps, structured competitive team programs, birthday party packages, and group bookings, supported by an online booking platform for reservations and waivers.

Product overview

The Boulders Climbing Gym is a single-location climbing facility offering a unified service portfolio centered on climbing gym access and instruction. The core offering is facility access passes (day passes, punch passes, monthly memberships, and annual passes) providing entry to top-rope, lead climbing, bouldering, and speed wall routes. This is supplemented by add-on services including professional climbing lessons (top rope, lead climbing, private/semi-private), seasonal camps (summer, winter, holiday), competitive team programs (Bedrock for ages 6-9, Gneiss, Sandstone, Limestone, Junior Competitive, and Competitive tiers), birthday party packages, group booking sessions, gear rentals (harness, shoes, chalk, belay device), gift cards, and online waiver processing. The gym primarily uses RockGymPro software for bookings and waivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Climbing Gym Facility Access

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Vertical World: Long-standing indoor climbing gym operator with roped climbing, bouldering, instruction and youth teams. Comparable as an established, community-rooted climbing facility with membership and instructional revenue streams.
• Bouldering Project: Modern indoor bouldering-focused gym chain with memberships, instruction and youth programs. Comparable direct-to-consumer membership model and beginner-friendly positioning to The Boulders.
• Hive Bouldering Gym: BC-based indoor climbing gym with bouldering and route climbing, serving similar beginner-through-advanced climbers in the same regional market as The Boulders. Directly comparable in product mix, customer segments and direct-to-consumer membership model.
• Sender One Climbing: Multi-location indoor climbing gym with top-rope, lead, bouldering and speed walls plus youth teams and lessons. Comparable facility mix, member-based revenue model and youth/competitive team programming.
• Climb Base5: Vancouver-based indoor climbing facility offering bouldering, top-rope and lead alongside lessons and youth programs. Closely mirrors The Boulders' product portfolio, pricing tiers and family/community-led positioning.
• Summit Climbing, Yoga & Fitness: US-based indoor climbing gym chain offering roped climbing, bouldering, lessons and youth teams. Comparable product mix and community-driven, membership-led business model.
• Junction Climbing Centre: Indoor climbing gym in the Vancouver area offering roped climbing, bouldering, instruction and youth/team programming. Comparable as a community-anchored, multi-discipline climbing facility with similar membership-driven economics.
• Gravity Vault: Indoor climbing gym chain offering top-rope, lead and bouldering with youth programs, lessons and memberships. Comparable customer segments and recurring revenue structure.

Broad incumbents

• Movement Climbing, Yoga & Fitness: Multi-location indoor climbing chain in the US with bouldering, rope climbing, yoga and fitness under one roof. Comparable as a broader-format indoor climbing operator offering membership subscriptions, instruction and youth programming.

Regional players

• Ground Up Climbing Centre: Victoria-area climbing gym that competes for the same Greater Victoria membership base as The Boulders. Comparable product set (top-rope, lead, bouldering, instruction) and youth programs, with overlapping catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bouldersclimb
• Instagraminstagram.com/Bouldersclimb
• LinkedInlinkedin.com/company/the-boulder-climbing-gym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boulders Climbing Gym