Clínica ARO

What Clínica ARO does

Clínica ARO — legally Clínica ARO Diagnóstico por Imagem Goiânia — is a private, family-owned diagnostic imaging center headquartered at Avenida T-3, 1488 in the Setor Bueno neighborhood of Goiânia, Goiás, Brazil. Founded in 1973 by Dr. Aluízio Ramos de Oliveira, it has operated continuously for over 50 years as one of the oldest imaging clinics in the region, and currently employs roughly 21 staff including a multi-generational Ramos family physician cohort led by technical director Dr. Francisco José de Faria Ramos (CRM 4252). The clinic's core function is performing and reporting diagnostic imaging examinations for individual patients and referring physicians in the Goiânia metropolitan area.

Its service portfolio spans ten imaging modalities: digital mammography, 3D tomosynthesis, vacuum-assisted breast biopsy (mamotomia), digital stereotaxy, percutaneous biopsies (FNA and core), digital X-ray, bone densitometry, ultrasound with Doppler, CT, and MRI. The clinic holds two distinct first-mover positions in the state of Goiás — the first digital mammography installation in Goiânia and the only mammotomy service in the state — alongside a regional pioneering role in ultrasound (since 1978) and mammography (35+ years). Results are delivered through netPACS, a per-patient online portal allowing direct physician access to reports and images.

Revenue is generated on a fee-for-service basis through direct patient payment and billing to health insurance plans (convenios) including IPASGO. Go-to-market is direct-to-consumer: patients schedule via phone, WhatsApp, website, or walk-in (radiography only), and the clinic markets through its own website, Facebook, Instagram, WhatsApp, and an educational health blog. There is no disclosed parent company, no external funding, no app, no public API, and no secondary location — the business is a single-site regional diagnostic practice.

Name

Clínica ARO

Legal name

Clínica ARO Diagnóstico por Imagem Goiânia

Website

https://clinicaaro.com.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Clínica ARO is a family-owned diagnostic imaging clinic in Goiânia, Brazil, founded in 1973, offering mammography, 3D tomosynthesis, mammotomy, CT, MRI, ultrasound, and X-ray services to individual patients and health insurance plans.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD)

akta.pro secondary industry

Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Diagnostic imaging services
• Mammography screening
• Breast biopsy procedures
• Medical radiology clinic
• Women's health diagnostics

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Fee-for-service diagnostic imaging examinations including mammography, tomosynthesis, mammotomy, radiography, bone densitometry, ultrasound, CT, and MRI. Revenue generated through direct patient payment and health insurance billing.
2. Health Insurance (Convenios): Services billed through health insurance plans. The clinic accepts IPASGO and other health insurance providers. Insurance authorization may be required before procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Clínica ARO operates a diagnostic imaging center in Goiânia, Brazil, offering mammography (digital and 3D tomosynthesis), breast biopsy procedures (mammotomy, stereotaxy, percutaneous biopsies), digital X-ray, CT scan, MRI, ultrasound with Doppler, and bone densitometry. Services are performed in-person at the Setor Bueno facility and billed through health insurance plans or direct payment, with results delivered digitally via the netPACS online portal to patients and referring physicians.

Product overview

Clínica ARO is a medical imaging diagnostics center in Goiânia, Brazil, established in 1973, offering a comprehensive portfolio of diagnostic imaging services. The clinic operates as a unified service platform rather than separate products, providing mammography (including 3D tomosynthesis), breast biopsy procedures (mamotomia, stereotaxy, percutaneous biopsies), digital X-ray, CT scan, MRI, ultrasound, and bone densitometry. The services are integrated through a digital results delivery system (netPACS) that provides online access to diagnostic reports and images for both patients and referring physicians. The clinic specializes in breast cancer diagnostics and is a pioneer in mammography services in the state of Goiás.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomossíntese (Mamografia 3D) 3D mammography procedure that reduces the effects of dense breast tissue overlap inherent in conventional 2D mammography. Increases early breast cancer detection by up to 40% and significantly reduces callback rates. Targeted at women undergoing breast cancer screening and diagnosis in Goiânia.
• Mamotomia Minimally invasive vacuum-assisted breast biopsy performed under local anesthesia to extract tissue fragments for pathological analysis. The only mammotomy service available in the state of Goiás, targeted at women requiring diagnostic tissue sampling of suspicious breast lesions.
• Estereotaxia Digital Digital stereotactic procedure that locates non-palpable nodules and microcalcifications through X-rays taken at different angles, enabling precise biopsy targeting. Targeted at patients requiring image-guided biopsy of lesions that cannot be felt on physical examination.
• Biópsias Percutâneas Percutaneous biopsy procedures including Fine Needle Aspiration (FNA) and core biopsy. FNA withdraws cells from nodules using a thin needle; core biopsy collects tissue fragments for higher diagnostic probability. Targeted at patients requiring minimally invasive tissue diagnosis of suspicious lesions.
• Mamografia Digital Digital mammography using a computer-coupled digital receptor that allows radiologists to modify magnification, orientation, brightness, and contrast for higher quality images and more precise diagnosis. First digital mammography service installed in Goiânia. Targeted at women undergoing routine breast cancer screening and diagnostic evaluation.
• Raio-X Digital Digital radiography using X-ray electromagnetic waves for musculoskeletal, abdominal, chest, and urinary system imaging. Available for walk-in patients. Targeted at patients requiring general X-ray diagnostic examinations referred by primary care or specialist physicians.
• Tomografia Computadorizada Computed tomography examination that produces high-definition anatomical images of body organs using sequential X-rays processed by computer and reformatted in multiple planes. Targeted at patients requiring cross-sectional imaging for diagnosis across multiple clinical indications.
• Ressonância Magnética Advanced diagnostic imaging method using magnetic fields and radio waves to produce high-definition images without X-ray radiation, making it safe for pregnant women and children. Targeted at patients requiring radiation-free detailed soft-tissue imaging.
• Ultrassonografia Ultrasound imaging including various types with color and spectral Doppler. The clinic was one of the first in Goiás state to perform ultrasound examinations, dating back to 1978. Targeted at patients requiring Doppler and general ultrasound examinations across obstetrics, vascular, abdominal, and other indications.
• Densitometria Óssea Bone densitometry examination for measuring bone mineral density, used for early detection and prevention of osteoporosis. Recommended annually. Targeted at patients — typically postmenopausal women and older adults — requiring assessment of bone density.

Quantifiable outcome

• 3D mammography increases early breast cancer detection by up to 40%
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Grupo Fleury: Major São Paulo-based diagnostic chain offering imaging (including breast imaging), lab and hospital services. Comparable modality set to Clínica ARO but premium-positioned and serving multiple Brazilian states.
• Hermes Pardini: Minas Gerais-rooted diagnostic chain with imaging and lab offerings across multiple states. Comparable imaging menu (MRI, CT, mammography) and similar multi-modality outpatient positioning.
• Grupo Sabin: Brasília-based diagnostic chain expanding across Central-West Brazil — including Goiás. Offers imaging and laboratory services that directly overlap with Clínica ARO's portfolio in the same geographic region.
• Oncoclínicas Group: Brazil's largest oncology group, operating diagnostic imaging and biopsy services including breast diagnostics and image-guided biopsies. Overlaps with Clínica ARO in mammotomy, stereotaxy and breast biopsy procedures, though focused on oncology patients.
• DASA (Diagnósticos da América): Brazil's largest diagnostic medicine company, operating imaging centers and labs nationwide. Overlaps with Clínica ARO across mammography, tomosynthesis, MRI, CT and lab services, but at vastly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/aroclinica
• Instagraminstagram.com/aroclinica
• LinkedInlinkedin.com/company/aroclinica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clínica ARO