Clocktower Centre

What Clocktower Centre does

Clocktower Centre is a single-site municipal performing arts venue located at 750 Mount Alexander Road in Moonee Ponds, Victoria, Australia, owned and operated by Moonee Valley City Council. The venue operates with a small staff of approximately 5 employees and presents live performances across music, dance, drama, comedy and family entertainment through its main theatre and studio space. Ancillary revenue-generating assets include the Clocktower Café, Theatre Bar, hireable conference and meeting rooms, and a Podcast Studio. The venue runs curated program series including the Morning Music daytime concert series (targeted at senior audiences), the Clocktower Theatre Season 2026, dedicated children's programming, and workshop/participatory programs.

The business model rests on four revenue streams: ticket sales (prices ranging from $20 to $129 across tiers and discounts), venue hire to external organizers, food and beverage sales, and recurring membership subscriptions through the Centre Stage and Director's Circle loyalty tiers. Tickets are distributed through an online platform, telephone box office, in-person box office and group/school bookings (with free educator tickets on a 10:1 student ratio). Customer segments are diversified across families with children, seniors attending Morning Music concerts, schools and education groups, general adult theatregoers, and venue members. The venue has no proprietary technology platform and operates on standard council-managed ticketing infrastructure, with no venture funding, M&A activity or expansion beyond its single Moonee Ponds site indicated in the available data.

Name

Clocktower Centre

Legal name

Moonee Valley City Council

Website

https://clocktowercentre.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Clocktower Centre is a single-site municipal performing arts venue in Moonee Ponds, Victoria, operated by Moonee Valley City Council, hosting live music, theatre, comedy and family shows alongside venue hire, a café and a podcast studio for local community audiences.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Performing arts venue
• Live theatre hosting
• Concert programming
• Venue hire services
• Community arts centre

Headquarters

HQ city

Moonee Ponds

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for theatrical performances, concerts, and events. Prices range from $24 to $129 depending on the show and ticket type.
2. Venue Hire: Revenue from hiring out theatre, studio, conference rooms, and podcast studio to external organizers and community groups.
3. Food and Beverage: Revenue from Clocktower Café and Theatre Bar operations serving patrons before shows and during intervals.
4. Membership Program: Revenue from Centre Stage and Director's Circle membership programs offering discounted tickets and priority booking.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Clocktower Centre is a municipal performing arts venue that hosts live theatre, music, dance, comedy, and family entertainment across a main theatre and studio space. It supplements ticketed performances with on-site café and bar services, hireable podcast studio and conference rooms, curated program series such as Morning Music, and tiered membership programs offering priority booking and discounts.

Product overview

Clocktower Centre is a performing arts venue operated by Moonee Valley City Council in Moonee Ponds, Victoria. The venue operates a single-site model featuring a main theatre and studio space hosting live performances across music, dance, drama, comedy, and family entertainment. Ancillary offerings include the Clocktower Café (open Monday-Friday 8am–2pm), Theatre Bar (serving before shows and during intervals), and hireable Podcast Studio and Conference/Meeting Rooms for external events. The venue runs themed program series including Morning Music (daytime concerts), Club Clocktower and Clocktower Membership (tiered loyalty programs with Centre Stage and Director's Circle tiers), and the seasonal Clocktower Theatre Season 2026. Children's programming is supported through dedicated spaces and family-oriented shows. The venue participates in the Hidden Disabilities Sunflower program for accessibility support.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatre and Performance Venue Main theatre and studio space hosting live performances including music, dance, drama, comedy, and family entertainment open to the general public.
• Clocktower Café On-site café serving coffee, light lunches, and refreshments for theatre patrons, open Monday to Friday 8am–2pm.
• Theatre Bar Bar service open before performances and during intervals, serving wines, beers, spirits, and snacks.
• Podcast Studio Professional recording studio available for hire for podcast creation and audio production.
• Conference and Meeting Rooms Hireable spaces for conferences, meetings, and corporate events, available to external organisations and community groups.
• Theatre and Studio Hire Theatre and studio spaces available for hire for external performances, productions, and community events.
• Morning Music Series Curated morning music performance series (typically 11am shows) with complimentary tea and coffee, designed for daytime audiences including seniors and the morning music crowd.
• Clocktower Membership (Centre Stage and Director's Circle) Tiered membership programme with Centre Stage and Director's Circle levels, providing member-only pricing, priority booking, and discounts on tickets.
• Club Clocktower Loyalty club offering exclusive benefits, priority booking, and discounts for regular patrons.
• Clocktower Theatre Season 2026 Curated annual season programme of theatre productions, music, and family performances scheduled across the calendar year.
• Workshops and Participatory Programme Educational and participatory workshop programmes supporting community engagement, learning, and creative participation.
• Children's Space Dedicated creative space within the venue for children's activities and programmes.

Quantifiable outcome

• Free educator tickets offered on 10:1 student ratio for school bookings
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Moonee Valley City CouncilcoreStrategic or Co-development PartnerThe Clocktower Centre is owned and operated by Moonee Valley City Council. The council provides funding, governance, and administrative support for the venue as part of its community services portfolio.
• Hidden Disabilities SunflowerminorStrategic or Co-development PartnerThe Clocktower Centre is a proud member of the international Hidden Disabilities Sunflower program, supporting patrons with non-visible disabilities by allowing them to wear sunflower items to signal need for assistance.
• PanKind – The Australian Pancreatic Cancer FoundationminorGTM or Marketing PartnerBlondes Have More Fun show proudly supports PanKind as its charitable partner, combining entertainment with a meaningful cause.
• Victorian OperaminorStrategic or Co-development PartnerVictorian Opera performs in concert at the Clocktower Centre. Victorian Opera is the state opera company of Victoria, founded in October 2005, commissioning 32 new works and employing hundreds across creative industries.
• Moonee Valley LibrariesminorStrategic or Co-development PartnerListed as a connected Moonee Valley City Council site alongside Incinerator Gallery and My Smart Gardens, suggesting potential cross-promotion and community partnership opportunities.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Frankston Arts Centre: A municipal performing arts centre in Frankston, Victoria, also council-operated and serving a similar suburban Melbourne demographic with a comparable live theatre, music, and family programming mix. Closest peer in scale and operating model to Clocktower Centre.
• Comedy Theatre Melbourne: A heritage CBD theatre presenting plays, comedy, musicals, and live events for general and family audiences. Comparable in standalone venue presenting model and reliance on touring content with associated bar and ancillary services.
• The Wheeler Centre: A literary and performance venue in Melbourne offering spoken-word, talks, theatre, and live programming with a presenter-curated programming model. Comparable to Clocktower in operating as a programming/presenter entity rather than a producing company, with venue hire and ticket-driven revenue.
• Melbourne Recital Centre: A purpose-built music and performance venue in Southbank with a presenter-driven programming model similar to Clocktower's. Comparable in curatorial approach and reliance on touring artists, though oriented more toward classical/chamber music programming.
• Geelong Performing Arts Centre (GPAC): A larger regional performing arts centre in Geelong, Victoria, with a similar presenter/programmer model hosting touring theatre, music, dance, and family productions. Comparable in product mix and venue configuration, only modestly larger.
• Athenaeum Theatre Melbourne: A historic single-theatre venue in Melbourne CBD hosting theatre, comedy, music, and cabaret programming with venue hire and bar operations. Overlaps with Clocktower on presenting model, F&B service, and family/children programming.

Broad incumbents

• Arts Centre Melbourne: Victoria's flagship multi-venue performing arts complex presenting opera, theatre, dance, music, and family programming at much larger scale. Overlaps with Clocktower in presenting/curatorial role and family programming, but operates at a state-level scale with broader programming depth.
• Southbank Theatre (Melbourne Theatre Company): A major producing theatre company operating multiple CBD venues with year-round theatrical programming. Overlaps with Clocktower on theatre presentation, venue hire, and adult/family drama audiences, though MTC also produces rather than purely presents.

Regional players

• Ulumbarra Theatre, Bendigo: A regional Victorian performing arts venue with presenter programming of music, theatre, comedy, and family shows. Comparable in programming model and product mix but serves the Bendigo region rather than the Melbourne metro area.

Others

• Melbourne Convention and Exhibition Centre (MCEC): A large convention and exhibition centre in Southbank with The Plenary theatre and meeting-room hire. Comparable to Clocktower's ancillary space hire and event services revenue streams, though operating at much larger scale and adjacent rather than directly competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clocktowercentre
• Instagraminstagram.com/clocktowercentre
• LinkedInlinkedin.com/company/clocktower-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clocktower Centre