CLONINGER FORD, INC

What CLONINGER FORD, INC does

Cloninger Ford, Inc. is a privately-held, single-location authorized Ford franchise dealership headquartered at 511 Jake Alexander Blvd. South, Salisbury, North Carolina, with 49 employees. The company sells the full Ford lineup (including Bronco, F-150, Mustang Mach-E, Explorer, Expedition, Maverick, Ranger, Transit, and Mustang), pre-owned vehicles including Ford Certified Pre-Owned units and its own 'Just Better Certified' sub-brand, and provides integrated finance and leasing through an in-house F&I team. Beyond sales, the dealership operates a full-service maintenance and repair department, a genuine Ford parts department, and a Ford Collision body shop, with extended-reach offerings including a mobile service van, Ford Pickup & Delivery, and the 'Cloninger Comes To You' remote sales program. Spanish-speaking staff and a military discount program broaden its customer reach.

The business operates a traditional franchise dealership GTM targeting individual consumers across Salisbury and surrounding North Carolina communities (Kannapolis, Lexington, Mooresville). Revenue is generated across five streams: new and used vehicle sales (one-time transactions at MSRP with manufacturer incentives up to $10,000 off and 0% APR), service and maintenance (recurring professional services), parts sales (Ford OEM hardware), body shop/collision repair, and finance and insurance attach. Pricing is per-transaction with a disclosed $899 doc fee plus tax, title, and license; service specials include $20 off alignments, 10% off brakes, and a $70 tire rebate. Marketing leans on Ford's national manufacturer programs, organic social media, a dealership blog with model research and comparisons, and local community involvement.

The underlying technology is conventional dealership infrastructure — physical showroom, service center, body shop, website, and online inventory search tools — with no proprietary technology, no AI/ML capabilities, no published APIs or SDKs, and no patents or trademarks. The franchise relationship with Ford Motor Company is the company's structural foundation, granting brand identity, OEM parts access, and eligibility for manufacturer incentives, while the 2026 J.D. Power Brand Award provides third-party validation of brand performance.

Name

CLONINGER FORD, INC

Legal name

Cloninger Ford, Inc.

Website

https://cloningerford.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloninger Ford, Inc. is a privately-held, single-location Ford franchise dealership in Salisbury, NC, selling new and pre-owned Ford vehicles and providing service, parts, body shop, financing, mobile service, and pickup & delivery to individual consumers across surrounding North Carolina communities.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Dealer Floorplan & Inventory Financing (FSAKADAD), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New ford vehicles
• Used car sales
• Vehicle financing
• Automotive service
• Collision repair

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (Supply Chain), Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New Ford vehicle sales and used vehicle sales (both Ford and other brands). Revenue generated through one-time transaction sales at negotiated or MSRP pricing with available manufacturer incentives and dealer discounts.
2. Service and Maintenance: Vehicle maintenance and repair services including oil changes, brake service, battery service, tire rotation, and general repairs. Mobile service and pickup/delivery service available.
3. Parts Sales: Ford OEM parts and accessories sales, including tire sales with manufacturer rebates.
4. Body Shop: Collision repair and body work services through Ford Collision center.
5. Finance and Insurance: Vehicle financing through financial consultants, lease deals, and related F&I products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Authorized Ford franchise dealership selling new Ford vehicles across all model lines (SUVs, trucks, crossovers, and sports cars) plus pre-owned and Ford Certified Pre-Owned vehicles. The dealership also provides in-house vehicle financing and leasing, full-service maintenance and repair, genuine Ford OEM parts, and Ford Collision body shop services, supplemented by mobile service and pickup/delivery options for the Salisbury, NC region.

Product overview

Cloninger Ford is a Ford automobile dealership offering a comprehensive automotive sales and service experience. The core offerings include new Ford vehicle sales across all Ford model lines (SUVs, trucks, crossovers, and sports cars) and pre-owned vehicle sales including Ford Certified Pre-Owned and the dealership's own Just Better Certified program. Beyond vehicle sales, the dealership provides integrated financing and leasing services, full-service vehicle maintenance and repair, mobile service and pickup/delivery options, genuine Ford parts sales, and collision/body shop services. The Just Better Certified pre-owned program and remote sales option (Cloninger Comes To You) are dealership-specific offerings that supplement the standard Ford brand portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full line of new Ford automobiles including SUVs, trucks, crossovers, and sports cars sold through the authorized Ford franchise in Salisbury, NC for individual consumers in the surrounding region.
• Pre-Owned Vehicles Used and pre-owned vehicles from Ford and other brands, including Ford Certified Pre-Owned vehicles that have been inspected with an extended factory warranty, offered to individual buyers in the Salisbury, NC region.
• Just Better Certified Pre-Owned Program Cloninger Ford's own dealership-branded certified pre-owned program offering additional inspection and assurance beyond the standard Ford CPO program for used vehicle buyers.
• Vehicle Financing & Leasing Automobile financing and lease deals arranged through the dealership's finance center with financial consultants, including online pre-approval, lifetime warranty, trade appraisals, and VIP vehicle exchange programs.
• Vehicle Service & Maintenance Full-service automotive maintenance and repair including oil changes, brake service, battery service, tire rotation, and transmission repair performed by dealership technicians for Ford vehicles and other makes.
• Parts Department Genuine Ford OEM parts and accessories sales and ordering for vehicle maintenance and repairs, including tire sales with manufacturer rebates.
• Ford Body Shop (Collision) Collision repair and body work services for Ford vehicles and other makes through the Ford Collision center.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealer operating under Ford's franchise model. The dealership purchases vehicles from Ford Motor Company for resale to consumers, accesses Ford's marketing programs and incentives, uses Ford's brand identity and intellectual property, and provides Ford-branded service using OEM Ford parts. The relationship is fundamental to the dealership's business model.

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cloninger-ford-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLONINGER FORD, INC