Cloud 9 Day Nursery

What Cloud 9 Day Nursery does

Cloud 9 Day Nursery is a privately operated early years childcare provider based in Sedgley, within the Dudley borough of the West Midlands, United Kingdom. Founded in 2005 and operating as a private limited company (Cloud 9 Day Nursery Ltd), the business runs a single physical site at 5-7 Holborn Centre, High Holborn, serving children aged 6 weeks to 5 years from the local Dudley/Sedgley community. It is registered with OFSTED (Registration 2638312) and achieved a 'Good' rating in its 2023 inspection, with inspectors noting strong management, positive staff role-modelling, and robust parent partnerships.

The nursery delivers the Early Years Foundation Stage (EYFS) curriculum under a 'Learning Through Play' pedagogical ethos, using qualified, Enhanced DBS-checked practitioners and the third-party Famly App for parent communication and safeguarding information sharing. Service architecture is straightforward: a tiered mix of private fee-paying care (£12/hour, £70.50-£71.50 per day, £298-£302.50 per week depending on age band) and government-funded Early Education Funding (EEF) sessions covering 15-hour and 30-hour entitlements, with optional meal packages (£6.10 morning, £2.30 afternoon) and a £3.60 digital communication add-on. Contracts are flexible (full-time, part-time, term-time).

Go-to-market is purely direct-to-consumer and local, relying on the nursery's own website, a Facebook page, the government Childcare Choices portal, Yell reviews, and escorted on-site walk-arounds to convert prospective parents. The nursery employs approximately 5 staff and does not publicly disclose revenue or financial performance; revenue is sourced from a high-volume base of individual family contracts rather than enterprise or B2B customers, and strategic positioning is anchored by the partnership with Dudley Integrated Early Years Services.

Name

Cloud 9 Day Nursery

Legal name

Cloud 9 Day Nursery Ltd

Website

https://cloud9nurserysedgley.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloud 9 Day Nursery is a privately held, single-site early years provider in Sedgley, Dudley, delivering EYFS-based childcare for children aged 6 weeks to 5 years to local families via private fees and government-funded 15- and 30-hour EEF sessions.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDACACAD

Full-Day Nursery Programs

Education/Early Childhood Education/Nursery Schools & Playgroups

SECONDARYEDACABAL

Preschool Programs within Childcare Centers

Education/Early Childhood Education/Preschools & Pre-K Programs

Keywords

• Day nursery services
• Early years education
• Childcare services
• Government funded childcare
• EYFS curriculum provision

Headquarters

HQ city

Sedgley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Private Nursery Fees: Fee-for-service childcare for children aged 6 weeks to 5 years. Pricing varies by age group (under 2's and over 2's) with hourly, session, daily, and weekly rate options. Morning and afternoon packages included in private sessions.
2. Government Early Education Funding (EEF): Acceptance of government-funded childcare sessions (15hr and 30hr extended hours) to help families with childcare costs. Parents may contribute toward provision packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cloud 9 Day Nursery provides professional childcare and early years education for children aged 6 weeks to 5 years at its Sedgley, Dudley location. The nursery delivers EYFS (Early Years Foundation Stage) curriculum provision guided by a 'Learning Through Play' ethos, delivered by qualified DBS-enhanced practitioners. Services are offered through private fee-based packages and government-funded Early Education Funding (EEF) sessions including 15-hour and 30-hour schemes.

Product overview

Cloud 9 Day Nursery operates as a single unified childcare service offering Early Years Foundation Stage (EYFS) curriculum for children aged 6 weeks to 5 years. The nursery provides a tiered service model combining Government-funded nursery sessions (15-hour and 30-hour schemes including Time for Twos) with private fee-based childcare for Under 2's and Over 2's. Additional revenue services include Morning Package (breakfast, snack, lunch) and Afternoon Package (afternoon tea), both bundled with funded sessions. The nursery also offers a Members Portal for parent communication and uses the Famly App as a digital communication tool. Established for 19 years, the service emphasizes Learning Through Play pedagogy and collaborates with Dudley Integrated Early Years Services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Children develop a can-do attitude and confidence to participate in learning
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Dudley Integrated Early Years ServicescoreStrategic or Co-development PartnerCollaboration with Dudley Integrated Early Years Services to support the creation of a safe, inclusive, secure, and stimulating environment for children. This partnership aims to promote positive developmental outcomes for all children attending the nursery.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Busy Bees: Largest UK nursery chain with hundreds of OFSTED-registered sites. Directly comparable because it offers the same EYFS-based day nursery model for 0–5 year olds, but at vastly greater scale and with broader geographic reach than Cloud 9's single Sedgley site.
• Bright Horizons Family Solutions: International nursery and early years operator with significant UK presence. Comparable as a regulated day nursery provider serving working parents on flexible full-time and part-time contracts, though it serves premium corporate clients alongside retail parents.

Direct peers

• Tops Day Nurseries: UK nursery chain providing day care for 0–5 year olds using EYFS framework with flexible full-time and part-time contracts. Comparable as a multi-site UK nursery operator competing for the same parent demographic Cloud 9 serves locally.
• Kidsunlimited: UK nursery chain (now part of Busy Bees) operating day nurseries for children aged 0–5 using EYFS. Comparable as a regulated UK day nursery provider focused on working parents and government-funded sessions.
• N Family Club: UK nursery chain operating EYFS-curriculum day nurseries for children from 3 months to 5 years. Closely comparable to Cloud 9 on age range, EYFS delivery, and parent-focused value proposition, though at multi-site scale across London and the South East.
• Cozy Tots Day Nursery: Independent UK day nursery offering full-day, part-time, and government-funded EYFS childcare for 0–5 year olds. Closely comparable to Cloud 9 in scale, single-site operation, and parent-facing service model.
• Childbase Partnership: UK employee-owned nursery group operating OFSTED-registered day nurseries delivering EYFS curriculum for infants through pre-schoolers. Comparable in regulated nursery product, though materially larger and multi-site.
• Monkey Puzzle Day Nurseries: UK franchise network of day nurseries offering full-time and part-time childcare for children from 3 months to 5 years. Comparable in product offering and EYFS delivery, though operates via a franchise model rather than a single independent site.
• Little Learners Day Nursery: UK-based day nursery chain offering EYFS childcare for infants through pre-school age. Comparable as a similarly-positioned independent nursery chain competing for working families in local UK communities.

Regional players

• Dudley MBC Children's Centres: Local-authority-run early years and childcare services in the Dudley area. Comparable as a competing provider of funded and paid early years services to families in the same Dudley/Sedgley catchment where Cloud 9 operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cloud9daynursery
• LinkedInlinkedin.com/company/cloud-9-day-nursery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud 9 Day Nursery