Cloud Accounting

What Cloud Accounting does

Cloud Accounting Proprietary Limited is a privately held South African company founded in 1999 that operates as an authorized Sage channel partner. The firm resells and implements the full Sage accounting and ERP software portfolio in South Africa — covering Sage Business Cloud Accounting, Sage 50cloud Pastel (Xpress Start-up, Xpress, Partner), Sage 100 Evolution, Sage 200 Evolution, Sage Business Cloud Payroll, and Sage Pastel Payroll & HR Partner Advantage — alongside professional services including consulting, configuration, data conversion, cloud migration, project management, on-site and remote training, and ongoing support.

The company's revenue model combines software resale and recurring subscriptions (monthly for payroll products, annual for accounting/ERP products) with professional services revenue from implementation, training, and support engagements. Pricing is publicly disclosed across tiers, ranging from approximately R83 per month for Sage Business Cloud Payroll (1-25 employees) to R17,413+ per year for Sage 200 Evolution (1-300+ users). The go-to-market is consultative and direct-sales-led, anchored by a single primary contact (Liesel Jones), supported by free requirements assessments, product comparison tools, and a content/blog presence on cloudacc.co.za.

Cloud Accounting serves small, medium, and large businesses across South Africa with a horizontal SMB focus. Customer evidence points to a fragmented base of SMB clients across general business, healthcare, and financial services. The firm holds POPIA-compliant privacy practices and integrates with Microsoft Office 365 and SARS for compliance-grade payroll. It is independently owned with no disclosed investors, parent company, or headcount, operating from a single South African base with no public evidence of expansion beyond the domestic market.

Name

Cloud Accounting

Legal name

Cloud Accounting Proprietary Limited

Website

https://cloudacc.co.za

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloud Accounting Proprietary Limited is a South African authorized Sage channel partner, founded 1999, that resells and implements Sage accounting, ERP, and payroll software and provides consulting, training, and support to SMBs and enterprises across South Africa.

Ownership category

akta.pro rank

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

Keywords

• Accounting software reseller
• Sage ERP solutions
• Payroll software distribution
• Cloud migration services
• Bookkeeping consulting services

Headquarters

HQ city

South Africa

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Software Resale and Subscriptions: Resale of Sage accounting and ERP software products including Sage Business Cloud, Sage 50cloud Pastel, Sage Evolution, and Sage Payroll solutions. Revenue generated through software licenses, subscriptions, and annual maintenance fees.
2. Professional Services: Consulting, implementation, training, remote support, and project management services for Sage software deployment. On-site and remote training at all levels from factory floor to management. Cloud migration services to help businesses transition to cloud-based accounting.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cloud Accounting is an authorized Sage software reseller and distributor in South Africa that sells, implements, and supports Sage accounting and ERP solutions (Sage Business Cloud Accounting, Sage 50cloud Pastel Xpress/Partner, Sage 100 Evolution, Sage 200 Evolution) and Sage payroll products (Sage Business Cloud Payroll, Sage Pastel Payroll & HR Partner Advantage). The company also delivers professional services including consulting, configuration, on-site and remote training, project management, cloud migration, and monthly bookkeeping to South African businesses of all sizes.

Product overview

Cloud Accounting is a Sage software reseller offering a comprehensive portfolio of Sage accounting and ERP products for South African businesses of all sizes. The product lineup spans from startup solutions (Sage 50cloud Pastel Xpress Start-up for single-user/single-company) through small business (Sage 50cloud Pastel Xpress), medium business (Sage 50cloud Pastel Partner), to enterprise-level solutions (Sage 100 Evolution and Sage 200 Evolution). Cloud-based options include Sage Business Cloud Accounting with anywhere-access capability. Payroll solutions include Sage Business Cloud Payroll (1-25 employees, cloud-based) and Sage Pastel Payroll & HR Partner Advantage (larger businesses with HR management features). Add-on modules for advanced functionality are available across product tiers.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• SagecoreChannel Partner/ Reseller/ DistributorCloud Accounting is an authorized Sage Accounting and ERP software reseller in South Africa. They sell and implement the full range of Sage products including Sage Business Cloud Accounting, Sage 50cloud Pastel Xpress/Partner, Sage 100/200 Evolution, and Sage Business Cloud Payroll. As a Sage partner, they provide consulting, implementation, training, and support services for Sage software solutions.
• SARS (South African Revenue Service)coreTechnology or IntegrationSage Business Cloud Payroll integrates with SARS for tax submissions, UIF declarations, and IRP5 generation, ensuring SARS compliance for South African businesses.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• FreshBooks: FreshBooks is a cloud accounting platform focused on service-based small businesses and freelancers. While not a direct Sage competitor for larger Sage 100/200 Evolution deals, it overlaps with Cloud Accounting's entry-tier Sage 50cloud Pastel Xpress customer segment.

Broad incumbents

• Xero: Xero is a leading cloud-native accounting platform widely adopted by SMBs globally and increasingly in South Africa. It competes for the same small-business accounting customer that Cloud Accounting targets with Sage 50cloud Pastel Xpress, often selling direct rather than through resellers.
• SAP Business One: SAP Business One is an ERP platform for small and midsize businesses, distributed through SAP partners. It competes for the same mid-market Sage 100/200 Evolution deals Cloud Accounting pursues, especially among growing SMBs seeking broader ERP functionality.
• Sage Group plc: Sage is the software vendor whose entire product line Cloud Accounting resells and implements. As the global incumbent in small-business accounting and payroll, Sage sets the roadmap, partner economics, and competitive context in which Cloud Accounting operates.
• Intuit QuickBooks: Intuit QuickBooks is a global incumbent in small-business accounting, offering self-serve cloud accounting that competes with Cloud Accounting's Sage 50cloud Pastel and Sage Business Cloud Accounting offerings, particularly for SMBs seeking direct cloud-first tools.
• Oracle NetSuite: NetSuite is a cloud ERP suite targeting mid-market and enterprise customers with financial, CRM, and operations functionality. It competes with the Sage 200 Evolution ERP deployments that Cloud Accounting sells and implements for larger South African customers.
• Microsoft Dynamics 365 Business Central: Dynamics 365 Business Central is Microsoft's cloud ERP for SMBs, often sold through partner channels. It competes directly with Sage 100/200 Evolution for mid-market ERP buyers and overlaps with Cloud Accounting's consulting and implementation services model.

Direct peers

• AccTech (a Division of Adapt IT): AccTech is another long-established South African Sage reseller and implementer, competing head-to-head with Cloud Accounting for the same SMB and mid-market customers across Sage Pastel, Evolution, and Payroll product lines.
• Adapt IT Holdings: Adapt IT is a South African Sage business partner offering Sage ERP, payroll, and CRM solutions to mid-market and enterprise clients, overlapping directly with Cloud Accounting's Sage 100/200 Evolution and payroll service lines.
• Softline (Sage VIP and Pastel partner): Softline is a long-standing South African Sage VIP and Pastel payroll partner providing payroll, HR, and accounting software. It directly competes with Cloud Accounting's Sage Pastel Payroll and Sage Business Cloud Payroll service lines for South African payroll customers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cloud-acc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Accounting