Club Central Menai
Club Central Menai is a single-site registered club in Menai, NSW, Australia, operating dining outlets (Terrace Bistro, Terrace Cafe, Bernard Harley Bar), a gaming floor, ticketed entertainment, and Kids Central play centre for local Sutherland Shire families and adults, run by Illawarra Catholic Club Limited under Alt. Hospitality Group.
- Company typePrivate
- Founded1997
- HeadquartersMenai, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Club Central Menai does
Club Central Menai is a single-site registered club and hospitality venue located at 44-60 Allison Crescent, Menai, in the Sutherland Shire of New South Wales, Australia. Established in 1997 and operated by Illawarra Catholic Club Limited (trading under the Alt. Hospitality Group portfolio), the venue serves local residents and visitors with a multi-outlet offering comprising the Terrace Bistro (family dining), Terrace Cafe (coffee and light meals), Bernard Harley Bar (sports bar), a ticketed Event Centre, supervised Kids Central play area, and licensed gaming machines. Annual membership is priced at A$2.20 and unlocks the Central Rewards loyalty program (with mobile app, location-based check-ins, and member-only pricing), access to Kids Central, and discounted F&B across outlets.
The business model blends seven revenue streams: subscription membership fees, transaction-based F&B across three dining outlets, ticketed entertainment (tribute acts, wrestling, DJ nights priced from free to A$55), usage-based gaming machine revenue, function and event hire, gift voucher sales, and per-session Kids Central fees (A$8/child, members-only). The go-to-market is direct-to-consumer through the physical venue, supplemented by online ticketing via Ticketsearch, a mobile loyalty app, Meta/Facebook paid and organic social, and a member courtesy bus service. Club Central Menai differentiates through deep community ties — over A$241,000 was contributed to local causes in 2024 — and through compliance-fortified operations including ClubSAFE responsible gambling membership, RSA training, AML/CTF verification, and 24/7 NSW-compliant CCTV.
The underlying technology stack is conventional hospitality infrastructure: POS systems for F&B, gaming machine management systems, the Central Rewards mobile app (with location services and push notifications), and Meta Pixel for digital advertising retargeting. There is no disclosed AI/ML capability, proprietary software product, or technology platform being built or sold; Club Central Menai is fundamentally a real-estate-and-licence-driven community hospitality business rather than a technology company. It operates within a parent group (Alt. Hospitality Group) that also runs Club Central Hurstville, Georges River Sailing Club, Falls Mountain Retreat, and Mountain Heritage Hotel, providing portfolio-level operating leverage and cross-venue gift voucher redemption.
Club Central Menai firmographics
Firmographics- Name
- Club Central Menai
- Legal name
- Illawarra Catholic Club Limited
- Website
- https://clubcentralmenai.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Club Central Menai is a single-site registered club in Menai, NSW, Australia, operating dining outlets (Terrace Bistro, Terrace Cafe, Bernard Harley Bar), a gaming floor, ticketed entertainment, and Kids Central play centre for local Sutherland Shire families and adults, run by Illawarra Catholic Club Limited under Alt. Hospitality Group.
- Ownership category
- akta.pro rank
Club Central Menai industry classification
Industry- Product category
- Registered Club Hospitality & Entertainment
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industry
- Nightclubs (Dance Clubs) (MPAGAIAA)
Keywords
Where Club Central Menai is headquartered
LocationHeadquarters
- HQ city
- Menai
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Club Central Menai business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Membership & Loyalty: Annual membership fees ($2.20) with the Central Rewards loyalty program offering points, discounts, and exclusive member pricing across dining, beverages, and entertainment. Points can be redeemed for rewards and are tracked through gaming device usage.
- Food & Beverage Sales: Revenue from three dining outlets: Terrace Bistro (family dining), Terrace Cafe (coffee and light meals), and Bernard Harley Bar (sports bar with food menu). Happy hour promotions from 3pm-6pm Monday to Friday.
- Entertainment & Ticketed Events: Revenue from ticketed shows including tribute acts, wrestling events, and DJ nights. Tickets range from free to $55 per person. Additional revenue from VIP experiences and merchandise.
- Gaming Machines: Gaming machine operations as a licensed club, with member activity tracked through the loyalty system. The club is a member of ClubSAFE responsible gambling program.
- Function & Event Hire: Event Centre available for hire through Alt. Hospitality Group, providing venue rental revenue for private functions and corporate events.
- Gift Vouchers: Gift cards valid across Alt. Hospitality Group venues for dining, drinks, and entertainment, generating upfront revenue redeemable at participating outlets.
- Kids Central Play Centre: Supervised play area for children with session-based pricing at $8 per child per session, exclusive to members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership |
| Unit Pricing | Pay-as-you-go | Ticketed entertainment events |
| Unit Pricing | Pay-as-you-go | Kids Central play sessions |
| Unit Pricing | Pay-as-you-go | Terrace Cafe |
| Unit Pricing | Pay-as-you-go | Bernard Harley Bar beverages and food |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Club Central Menai product offering
Product offeringCore offering
Club Central Menai is a licensed registered club operating a multi-purpose hospitality and entertainment venue in Sutherland Shire, NSW. The club offers three dining and bar outlets (Terrace Bistro, Terrace Cafe, and Bernard Harley Bar), supervised children's play at Kids Central, ticketed live entertainment at its Event Centre, licensed gaming machines, and function/event hire under a $2.20 annual membership with the Central Rewards loyalty program.
Product overview
Club Central Menai is a hospitality and entertainment venue operated by Illawarra Catholic Club Limited (trading as Alt. Hospitality Group). The club operates on a platform-plus-modules model, with the core Club Central Menai venue serving as the central hub offering dining, bars, entertainment, and family facilities. Key product modules include Terrace Bistro (family dining), Terrace Cafe (coffee and light meals), Bernard Harley Bar (sports bar), and Kids Central (supervised children's play area). The loyalty ecosystem consists of Central Rewards program and Central Rewards App, which gamifies member engagement with location-based rewards. Entertainment is delivered through Ticketed Shows at the Event Centre, featuring tribute concerts, wrestling, and DJ events. Additional services include Gift Vouchers, Courtesy Bus transport, and the Precinct Menai co-location with fitness, childcare, laser tag, and disability support tenants. Membership is required for certain exclusive services with join fees starting from $2.20.
Differentiator
Problem solved
Functional benefit
Brands
- Terrace Bistro: Family bistro dining venue offering meals for lunch and dinner.
- Terrace Cafe
- Bernard Harley Bar
- Kids Central
- Central Rewards
- Event Centre
Products and services
- Annual Membership Annual club membership costing $2.20 that grants access to member-exclusive pricing (20% discount across outlets), the Central Rewards loyalty program, and access to Kids Central play centre. Available to individuals in the Menai district and surrounding Sutherland Shire.
- Terrace Bistro Family bistro dining outlet offering lunch and dinner meals for members and guests at the Menai venue. Includes a kids menu and family-friendly seating.
- Terrace Cafe Cafe offering coffee, espresso beverages, cakes, slices, and sandwiches (fresh, toasted, sourdough, or flat grills). Operates Friday-Saturday 10am-10:30pm and Sunday-Thursday 10am-9:30pm.
- Bernard Harley Bar Sports bar with seating, fireplace, and mezzanine lounge offering beer, wine, spirits, and a sports bar food menu during lunch and dinner service. Features happy hour Monday-Friday 3pm-6pm with draught beers at $6 and selected wines at $7.
- Kids Central Supervised indoor play area for children featuring a console game zone, interactive fun zone, and movie-watching area. Operates Tuesday, Thursday, Friday evenings and Saturday/Sunday lunch and dinner. Pricing at $8 per child per session, exclusive to members.
- Ticketed Shows at Event Centre Ticketed live entertainment events including tribute concerts, wrestling events, DJ nights, and comedy held at the Event Centre (The Auditorium). Tickets purchased online through the ticketsearch platform with prices ranging from free to $55 per person.
- Gift Vouchers Gift cards redeemable across Alt. Hospitality Group venues for dining, drinks, and entertainment purchases. Sold at the venue for use at participating outlets.
- Courtesy Bus Free transport service for members and children aged 8-17 operating Wednesday through Saturday afternoons and evenings in the Sutherland area. Non-members pay $5 per trip.
Companies that use Club Central Menai
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Club Central Menai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Club Central Menai partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Club Central Menai competitors and assessment
Company assessmentDirect peers
- Campbelltown RSL: Large south-western Sydney RSL club combining gaming, dining, live entertainment, and event hire under the registered-club model. Comparable size, programming breadth, and demographic target to Club Central Menai.
- Club Central Hurstville: Sister venue operated by the same Illawarra Catholic Club Limited / Alt. Hospitality Group, sharing the same registered-club model, Central Rewards loyalty program, dining outlets, Event Centre programming, and member base in southern Sydney. It is the most direct comparison point for venue economics.
- Canterbury-Hurlstone Park RSL: Inner-western Sydney RSL club operating gaming, F&B, entertainment, and member services under the registered-club framework. Comparable size, catchment overlap with southern Sydney, and similar mix of family and adult programming.
- Revesby Workers' Club: Large south-western Sydney workers' club operating gaming, F&B, entertainment, and event spaces under the classic NSW registered-club model. Highly comparable in venue mix and target demographic to Club Central Menai.
- Wests Illawarra: Registered club group operating venues in the Illawarra region with the same gaming, dining, live entertainment, and membership model. Comparable for benchmarking regional NSW club economics and programming strategy.
- Club Marconi: Major Italian community registered club in Bossley Park, Western Sydney, combining gaming, multiple dining outlets, live entertainment, and family facilities. Closely comparable on business model, mix of revenue streams, and Sydney catchment dynamics.
- The Tradies Group: Multi-venue registered clubs group (Diggers, Tradies) operating gaming, dining, entertainment, and accommodation in southern Sydney and the Southern Highlands. Directly comparable business model and group-level synergies versus a single site.
- Bankstown Sports Club: One of the largest registered clubs in NSW, combining extensive gaming, multiple dining outlets, and large-scale entertainment in south-western Sydney. Useful benchmark for what a scaled-up Club Central Menai could look like if it grew its programming and gaming footprint.
- Mounties Group: Large NSW registered-club group operating multiple sites (Mounties, Harbord Diggers, Seven Hills) with the same combination of gaming, F&B, entertainment, and membership. Provides a useful benchmark for multi-venue registered-club economics at larger scale.
- Georges River Sailing Club: Another venue in the Alt. Hospitality Group portfolio, operating under the same registered-club structure with F&B, gaming, and event hire. Comparable in scale and operational model, providing a benchmark for cross-venue performance within the parent group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Club Central Menai social profiles
Digital presenceClub Central Menai compliance and trust
Trust signalCompliance4 records
Club Central Menai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Club Central Menai leadership team
Management profileNumber of profiles
Club Central Menai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Club Central Menai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Club Central Menai
What does Club Central Menai do?
Club Central Menai is a licensed registered club operating a multi-purpose hospitality and entertainment venue in Sutherland Shire, NSW. The club offers three dining and bar outlets (Terrace Bistro, Terrace Cafe, and Bernard Harley Bar), supervised children's play at Kids Central, ticketed live entertainment at its Event Centre, licensed gaming machines, and function/event hire under a $2.20 annual membership with the Central Rewards loyalty program.
Is Club Central Menai a public or private company?
Club Central Menai is a private company. It is classified as corporate owned and is currently operating.
When was Club Central Menai founded?
Club Central Menai was founded in 1997. It employs 11 to 50 people.
Where is Club Central Menai based?
Club Central Menai is headquartered in Menai, Australia, in the Oceania region.
How does Club Central Menai make money?
Seven revenue lines are on record. Membership & Loyalty is the primary driver. The others are food & Beverage Sales, entertainment & Ticketed Events, gaming Machines, function & Event Hire, gift Vouchers and kids Central Play Centre.
Who are Club Central Menai's main competitors?
Direct peers on record are Campbelltown RSL, Club Central Hurstville, Canterbury-Hurlstone Park RSL, Revesby Workers' Club, Wests Illawarra, Club Marconi, The Tradies Group, Bankstown Sports Club, Mounties Group and Georges River Sailing Club.
Does Club Central Menai have an API?
No public API is recorded for Club Central Menai.
What industry is Club Central Menai in?
Club Central Menai's product category is Registered Club Hospitality & Entertainment. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of MPAGAIAA, Nightclubs (Dance Clubs). Its NAICS code is 7224 and its SIC code is 7997.