Club El Nogal

What Club El Nogal does

Club El Nogal is a private membership-based social and business club headquartered in Bogotá, Colombia, operating since 1995 from a 42,000 m2 complex in the city's financial and corporate district (Carrera 7 #78-96). The club serves high-net-worth individuals, corporate executives, and business entities through three share-based membership tiers (acciones naturales, empresariales, and jurídicas), with membership structured as equity-like shares in Corporación Club El Nogal. The integrated offering comprises 11 distinct dining venues, 32 exclusive accommodation rooms (Standard, Junior Suite, Junior Suite Nogal, Suite Doble Nogal), 32 event salons including a divisible 465 m2 Gran Salón with capacity for 550 guests, comprehensive sports facilities (gym, six squash courts, semi-olympic pool, TrackMan golf simulator, bowling), wellness services (Nogal Spa, beauty salon), and cultural programming (literary tertulias, concerts, art exhibitions, film forums).

The business model combines recurring subscription revenue from annual membership fees (cuotas de sostenimiento) with transactional revenue streams spanning accommodation, food and beverage, corporate and social events, off-site catering (Nogal Catering), and wedding planning (Nogal Bodas). Sub-brands include Nogal en casa (at-home service), Econogal (environmental program), and Nogal Spa. Technology infrastructure centers on event production capabilities—IP video conferencing, video/audio recording, 4K LED displays, voice command systems, wireless HDMI—paired with digital member portals (BBVA payments, Placetopay gateway). The club maintains ISO 9001:2015 and ISO 14001:2015 certifications, ACERCAR environmental accreditation (94/100, first Colombian club to achieve this), and reciprocal exchange agreements with national and international private clubs.

The club employs 458 people and operates exclusively within Colombia, with off-site catering extending to the Sabana de Bogotá region. Its distribution relies on direct enterprise sales through dedicated membership, events, and accommodation offices, supplemented by referrals, website, and social media. Marketing channels are predominantly top-of-funnel content and referral-driven, with no public pricing disclosure and selective membership by application and sponsorship.

Name

Club El Nogal

Legal name

Corporación Club El Nogal

Website

https://clubelnogal.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Club El Nogal is a private membership-based social and business club in Bogotá, Colombia, operating a 42,000 m2 complex with 32 rooms, 11 restaurants, and 32 event salons serving affluent individuals, corporate executives, and business entities through share-based memberships since 1995.

Ownership category

akta.pro rank

Product category

Private Social Club

NAICS

Fitness and Recreational Sports Centers (713940), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Private members club
• Social club services
• Corporate event hosting
• Fine dining venues
• Hospitality and accommodation

Headquarters

HQ city

Bogotá - Distrito Capital

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees (Cuota de Sostenimiento): Annual/multi-year membership fees for individual (acciones naturales), corporate (acciones empresariales), and legal entity (acciones jurídicas) memberships. Pricing varies by membership type and includes access to all club facilities and services.
2. Accommodation Services: 32 exclusive rooms generating nightly revenue with rates including breakfast options. Room types include Standard, Junior Suite, Junior Suite Nogal, and Suite Doble Nogal.
3. Events and Conventions: Corporate events (conferences, forums, cocktails, work meetings) and social events (children's parties, anniversaries, weddings, graduations, baptisms, celebrations). Revenue from venue rental, technology services, and full event production.
4. Catering Services: Off-site catering bringing the club's gastronomic experience to external locations including offices, homes, apartments, and countryside venues in the Sabana de Bogotá. Minimum 10 guests required.
5. Food and Beverage: Revenue from 11 restaurants, bars, and cafeterias offering diverse gastronomic trends including global cuisine with Pacific Colombian and East Asian influence, Italian-Chifa, international grill and bistro, fusion cuisine, American and Tex-Mex, cocktail bars, French pastry, wine and spirits, and sports cafeteria.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Club El Nogal is a private membership-based social and business club operating a 42,000 m² integrated hospitality complex in Bogotá's financial district. It sells annual/multi-year individual and corporate memberships, exclusive accommodation (32 rooms), corporate and social events and conventions (32 event rooms plus a 465 m² Grand Salon), off-site catering, 11 restaurants/bars/cafeterias, sports facilities, wellness and spa, cultural programming, and wedding planning under the Nogal Bodas brand.

Product overview

Club El Nogal is Colombia's premier social and business club, offering an integrated multi-service platform centered around a private membership model. The core offering comprises exclusive accommodation (32 rooms), comprehensive events and conventions services (32 meeting rooms plus a 465m² divisible Gran Salon), and an off-site catering service. The club operates 11 distinct dining venues including El Nogal (global cuisine), La Terraza (Italo-Chinese), La Taberna (grill/bistro), Asiatik (Asian fusion), El Palco Sports Bar (American/Tex-Mex), and various bars and specialty cafés. Additional services include Nogal Bodas (wedding planning), sports and recreation facilities (gym, squash, pool, golf simulator, bowling), Nogal Spa (wellness and beauty), and cultural programming. Members access services through a private digital portal with electronic payment options.

Differentiator

Problem solved

Functional benefit

Brands

• Nogal Bodas: Wedding planning and event organization services for weddings, with over 25 years of experience in grand celebrations.
• Nogal Catering
• Nogal en casa
• Nogal Spa
• Econogal

Products and services

• Membership (Cuota de Sostenimiento) Annual recurring membership granting individuals, families, or corporate executives access to all club facilities, services, dining, sports, wellness, cultural activities, and event hosting capabilities.
• Accommodation (Alojamiento) Exclusive hotel-style accommodation with 32 rooms for members and guests visiting Bogotá, featuring room service, minibar, cable TV, WiFi, and digital safe.
• Events and Conventions (Eventos y Convenciones) Full-service event hosting for corporate events (conferences, forums, cocktails, work meetings) and social events (weddings, anniversaries, graduations, baptisms), with integrated AV and video-conferencing technology.
• Nogal Catering Off-site catering for events at homes, offices, apartments, and countryside venues in the Sabana de Bogotá area, with a minimum 10-guest requirement.
• Nogal Bodas (Wedding Planning) Comprehensive wedding planning and coordination service including decoration, lighting, photography, music, wedding cake, and venue selection for city or countryside ceremonies.
• Food and Beverage (11 Restaurants, Bars, and Cafés) 11 dining venues offering diverse cuisines including global/Pacific Colombian, Italian-Chifa fusion, international grill and bistro, Asian fusion, American/Tex-Mex, French pastries, wine and spirits, and sports cafeteria.
• Sports and Recreation Facilities Sports complex providing gym, squash, swimming, golf simulation, bowling, shooting range, billiards, and group fitness classes for members.
• Nogal Spa and Wellness Services Wellness services including beauty salon, spa, barbershop, and wet areas for member relaxation and personal care.
• Cultural Activities Programming Cultural programming including literary tertulias, concerts, history cycles, art appreciation, conferences, film forums, café concerts, theater, and art gallery exhibitions.
• Nogal en casa (At-Home Services) At-home service line enabling members to access club culinary, hospitality, and lifestyle experiences outside the physical club facility.

Quantifiable outcome

• 94 out of 100 points on ACERCAR environmental accreditation, first club in Colombia to achieve this recognition
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Clubs (Exchange Agreements)coreStrategic or Co-development PartnerClub El Nogal maintains exchange agreements and alliances with national clubs across Colombia, allowing members to access partner club facilities and services. These reciprocal arrangements expand member benefits beyond the club's physical location.
• International Clubs (Exchange Agreements)coreStrategic or Co-development PartnerThe club maintains international alliances and exchange agreements with clubs worldwide, providing members with access to global network of exclusive establishments. These partnerships enhance the club's value proposition for frequent travelers and internationally-oriented members.
• Fenalco SolidariominorStrategic or Co-development PartnerFenalco Solidario collaborated with the club on carbon footprint calculation methodology, providing expertise in greenhouse gas emission measurement and developing a three-phase work plan: data collection, analysis, and mitigation strategy development.
• Wedding Service AlliesminorImplementation/ SI/ Consulting PartnerThe club works with allied professionals and vendors for wedding services including decoration, lighting, photography, music, and event production, providing comprehensive wedding planning support with over 25 years of experience.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jonathan Club: Los Angeles private business and social club with dining, sports, and event facilities targeting executives. A comparable US heritage business club with a similar integrated service platform.
• Club de Campo de Buenos Aires: Argentina's flagship private sports and social club serving executives and families. Comparable Latin American heritage club with a similar member-owned structure and comprehensive service offering.
• Soho House: Global private members' club operating hotels, restaurants, and event venues. Soho House's members-only model with integrated dining, wellness, and event programming is the closest international analog to Club El Nogal's premium membership club structure, though at vastly greater scale.
• Club Campestre de Bogotá: Bogotá-based private country club offering sports, dining, and social facilities to member families. The closest in-market direct competitor for executive and family memberships in Bogotá.
• Club Puerta de Hierro: Mexico City's premier private members' club offering sports, dining, and event facilities for executives and families. A comparable Latin American premium business club with similar member profile and integrated service model.
• Club Medellín: Historic private social and business club in Medellín serving corporate executives and prominent families with dining, sports, and event services. A comparable Colombian heritage membership club with overlapping target segments.
• The Arts Club London: London private members' club serving executives and creative professionals with dining, accommodation, and cultural programming. A comparable international members-only social and business club.
• Metropolitan Club of New York: Historic private social and business club in Manhattan serving corporate executives and prominent families. A comparable business-focused membership club with dining, accommodation, and event services.

Broad incumbents

• JW Marriott Hotel Bogotá: Premium hotel in Bogotá's business district with extensive event and convention facilities targeting corporate clients. Directly competes with Club El Nogal for corporate event revenue in the same financial district.
• Four Seasons Hotel Bogotá: Luxury international hotel in Bogotá's financial district offering premium accommodation, dining, and event venues. Competes for the same corporate executive and event business as Club El Nogal, though without a membership-based recurring revenue model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/club-el-nogal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club El Nogal