CMASA - Club Management Association of Southern Africa

What CMASA - Club Management Association of Southern Africa does

CMASA - Club Management Association of Southern Africa is a non-profit membership association founded in July 2005 through the merger of Associated Clubs of Southern Africa (established 1927) and Golf Clubs & Associations of Southern Africa (established October 1997). Headquartered in Rosebank, Johannesburg, CMASA represents over 150 of South Africa's leading golf, country, social, sporting, recreation, and resort clubs, serving club General Managers and the broader club workforce. The association operates as the recognised mouthpiece and representative body for the South African club industry, providing industry alignment with government on matters of governance, transformation, and compliance.

CMASA's core product is a tiered membership programme offering three levels (Premium all-inclusive, Classic, and Associate) that bundle access to education, certification, benchmarking reports, legal and compliance resources, recruitment services, and a Preferred Supplier Programme. The association delivers the internationally recognised Certified Club Manager (CCM) designation and the full Business Management Institute (BMI) education suite under licence from the Club Managers Association of America (CMAA), alongside an online MID (Manager in Development) mentorship programme, accredited third-party training partnerships, and bursary funding via the Club Foundation established in April 2019. Additional member engagement mechanisms include the annual conference, the Ideas Fair innovation competition, fellowship agreements with seven industry bodies (GolfRSA, ARC, TSA, CGGU, TGMA, PGASA, Business of Golf Magazine), and strategic partnerships with global brands including The R&A, FNB, Club Car, and John Deere/AFGRI.

Revenue is generated through annual membership subscriptions (pricing not publicly disclosed), preferred supplier tier sponsorships, education programme fees, conference and Ideas Fair sponsorship, and grant funding such as the R900,000 Department of Sports, Arts and Culture award supporting the GolfRSA Training Programme. The operating model is asset-light, supported by a small staff team of four (CEO Roxanne Reeves, Operations Manager Roni-lee Burnard, Business Development Matthew van Huyssteen, Education Coordinator Jordan de la Harpe) plus an elected Executive Committee drawn from serving club General Managers. No proprietary technology platform or AI capability is referenced; the technical surface is limited to a WordPress website, a member portal, and standard social media channels.

Name

CMASA - Club Management Association of Southern Africa

Legal name

Club Management Association of Southern Africa

Website

https://clubmanagement.co.za

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

CMASA is a non-profit membership association serving over 150 golf, country, and social clubs in South Africa, delivering the CCM certification, BMI education suite, benchmarking, and a Preferred Supplier Programme to club managers and operators.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910), Convention and Trade Show Organizers (56192), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Club management association
• Professional club certification
• Golf industry education
• Club membership services
• Club industry training

Headquarters

HQ city

Johannesburg, Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: CMASA generates revenue through annual membership fees from clubs and individuals. Three tiers are offered: Premium Membership (All-inclusive Module), Classic Membership, and Associate Membership. Value-added services include Skills Audit, Finance and Benchmarking, Recruitment, Partner and Preferred Supplier Programme, Professional Certification, Transformation, and Business Resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

CMASA is a non-profit membership association that provides professional development, education, certification, and industry representation to club managers, general managers, and operators of golf, country, sporting, social, recreation and resort clubs across South Africa. Its core deliverables include tiered annual memberships (Premium, Classic, Associate), the internationally recognised Certified Club Manager (CCM) credential and adapted CMAA BMI classroom programmes, the MID Online mentorship programme, accredited third-party training in finance/HR/computer literacy/hospitality, bursary funding via the Club Foundation, annual conferences, and a Preferred Supplier network.

Product overview

CMASA operates as an industry association for club management in Southern Africa, offering a unified membership platform (Premium, Classic, and Associate tiers) with integrated access to its education ecosystem. The core offering comprises professional certification (CCM designation) and structured education programmes including BMI classroom courses (Club Management, Leadership Principles, GM/COO, Food & Beverage) and the MID Online Programme with 12 modules delivered under CCM mentorship. CMASA also provides accredited third-party training through partner institutions covering finance, computer literacy, HR, and hospitality. The organisation supports members through its Club Foundation bursary programme, annual conferences, and the Ideas Fair innovation competition. Technical integrations and AI capabilities are not offered as this is an industry association rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Membership (All-inclusive Module) Top-tier annual membership offering all-inclusive access to CMASA's education, training, compliance resources, benchmarking reports, business operations resources and professional certification programmes under a single subscription, targeted at golf and country clubs seeking full-service industry support.
• Classic Membership Mid-tier annual membership offering access to selected CMASA resources, benchmarking reports and business operations support for club managers and operators that do not require the full Premium suite.
• Associate Membership Entry-level annual membership for individuals seeking access to CMASA's professional network, education resources and career development opportunities within the South African club industry.
• CMASA Member Portal Online member portal providing secure access to legal policies and documents, surveys, benchmarking reports and business operations resources for CMASA members.
• CCM Certification (Certified Club Manager)
• BMI Programme (Business Management Institute)
• MID Online Programme in Club Management (Manager in Development)
• CMASA Accredited Training (Education Partners)
• Club Foundation Bursaries Bursary programme funding student education, employee development, club manager career development and CMASA regional workshops for qualifying candidates of colour across the South African club industry.
• CMASA Annual Conference
• CMASA Ideas Fair
• Women in Golf Leadership Foundation Programme
• GolfRSA Training Programme Nationwide training programme launched in July 2025, powered by CMASA with R900,000 in Department of Sports, Arts and Culture funding over three years to upskill employees in the golf industry across South Africa.

Quantifiable outcome

• 13 qualified CCM Managers in South Africa
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• GolfRSAcoreStrategic or Co-development Partner · 1 July 2025CMASA powers the GolfRSA nationwide Training Programme launched in July, supported by R900,000 in Department of Sports, Arts and Culture funding over three years. CMASA drives the initiative on behalf of GolfRSA to upskill golf industry employees at all levels across South Africa.
• The R&AcoreStrategic or Co-development Partner · 1 June 2024Global golf governing body supporting the Women in Golf Leadership Foundation Programme in South Africa. CMASA serves as charter signatory and facilitates the programme adapted for South African context.
• Association of Residential Communities (ARC)coreStrategic or Co-development PartnerARC and CMASA embarked on a Fellowship providing estate and club managers access to latest updates, information, resources, education, training and compliance from both associations. Members overlap extensively between the two organisations.
• Tennis South Africa (TSA)coreStrategic or Co-development PartnerTSA and CMASA Fellowship creates synergy for club managers to access TSA updates, information and resources while gaining club-specific education through CMASA's training and compliance offerings.
• Central Gauteng Golf Union (CGGU)minorStrategic or Co-development PartnerCGGU partnered with CMASA to offer educational sessions and tailor-made educational packages for their 31 member clubs covering over 19,000 golfers, at no cost to the clubs.
• Turf Grass Managers Association Gauteng (TGMA)minorStrategic or Co-development PartnerFellowship enables CMASA to share Education, Training and Compliance information through TGMA to turf managers. TGMA Chairman: 'Getting to do this in partnership with CMASA makes the journey all the better.'
• Professional Golfers Association of SA (PGASA)minorStrategic or Co-development PartnerEducation collaboration segments training within the golf industry to ensure all areas are covered for continued upskilling. The industry benefits from sharing skills and expertise.
• Business of Golf Magazine (BGM)minorGTM or Marketing PartnerBGM serves as SA's premier golf business publication (NPO) with readership growing 800%+ since June 2021. Content reaches all SA golfers monthly with extended global audience through the editor's network.
• Club CarflagshipTechnology or IntegrationPlatinum Partner providing golf carts and utility vehicles to CMASA member clubs. Club Car is a major supplier to the golf club industry globally.
• John Deere (AFGRI)flagshipTechnology or IntegrationPlatinum Partner via AFGRI, providing golf course maintenance equipment and machinery to CMASA member clubs.
• Jonsson WorkwearflagshipTechnology or IntegrationPlatinum Partner providing workwear and safety clothing solutions for club industry employees.
• ClubMasterflagshipTechnology or IntegrationPlatinum Partner providing club management software solutions for member clubs.
• Jonas (Club Software)flagshipTechnology or IntegrationDiamond Partner providing club management and club software solutions to the industry.
• illy CoffeecoreGTM or Marketing PartnerGold Partner - premium coffee supplier to member clubs.
• Newbridge Training InstitutecoreStrategic or Co-development PartnerSilver Partner providing accredited training to club industry employees through CMASA's education partnerships.
• BGA RecruitmentflagshipChannel Partner/ Reseller/ DistributorOfficial Recruitment Agency for CMASA and PGA of SA. Offers CMASA and PGA members a preferential rate of 10% on Recruitment Services. Maintains large CV database for club industry positions.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Others

• Jonas Club Software: Diamond Preferred Supplier to CMASA providing club management software; an ecosystem partner rather than peer, but addresses overlapping end-customer (club GMs) needs via technology rather than association services.
• GolfRSA: National federation governing amateur golf in South Africa and strategic partner commissioning CMASA's R900,000-funded nationwide Training Programme; adjacent ecosystem player rather than direct competitor.
• Club Car (a Platinum Equity portfolio company): Platinum Preferred Supplier of golf carts and utility vehicles to CMASA member clubs; a commercial ecosystem partner in the club industry rather than a peer association.

Broad incumbents

• National Club Association (NCA, US): Established US trade association serving the broader private club industry including legal, regulatory and advocacy services; comparable in being a membership body for clubs but with a wider policy/legal remit than CMASA.
• PGA of South Africa: South African professional body for golf professionals with overlapping industry interests, shared events and joint recruitment partnership with CMASA; comparable in serving the SA golf ecosystem but focused on playing professionals rather than club managers.

Direct peers

• Club Managers Association of Europe (CMAE): European counterpart that delivers club management education and the CCM designation across European countries; directly comparable in serving country-level club management associations and offering certification pathways.
• Asian Club Managers Association: Asia-Pacific network for club managers delivering education and the CCM pathway; comparable in delivering certification, conferences and member services to club managers across multiple Asian markets.
• Club Managers Association of Canada: Canadian counterpart offering CCM certification and chapter-based education; directly comparable country-level association serving golf, country and city clubs.
• Club Managers Association of Australia (CMA Australia): Australian sister association delivering CCM and club management education; same professional membership structure, same CCM ecosystem and similar reliance on international accreditation partnerships.
• Club Managers Association of America (CMAA): The US national association for club management professionals; CMASA's CCM, BMI and MID programmes are licensed from/developed with CMAA, making it the closest peer in mission, governance structure and product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SAClubManagers
• LinkedInlinkedin.com/company/club-management-association-of-southern-africa
• Instagraminstagram.com/clubmanagementcmasa?utm_medium=copy_link

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMASA - Club Management Association of Southern Africa