Club Media Asia, Inc.

What Club Media Asia, Inc. does

Club Media Asia, Inc. is a Philippines-based, privately held full-service advertising agency founded in 2000 and headquartered at 88 Corporate Center, Salcedo Village, Makati City. The firm operates as an integrated marketing communications platform anchored by the parent brand and two wholly-owned service subsidiaries: Labuyo, which delivers through-the-line (ATL, BTL, and digital) creative work, storytelling, production, social media marketing, influencer management, and PR; and Converzio, which provides digital performance marketing, digital media planning and buying, e-commerce strategy, and lead generation. Services span strategic planning, creative development, and media buying and implementation, with a stated cross-platform, empathy-driven approach that pairs brand building with measurable business outcomes.

The firm serves Philippine corporates and consumer brands across healthcare and pharmaceuticals (OraCare, Stresstabs, Advil, Poten-Cee, Caltrate Plus, Fibrosine, Dimetapp, Gumtect, Zonrox, Loviscol, C-Lium Fibre, Probio7 Kids), personal care (Green Cross, Hapee, Charmee, Glide, Vitress), food and beverage (San Marino CDO, Chowking, Sarsi, Jufran, Chips Delight, Family's Brand Sardines, Pop Cola, Tokyo Tokyo), banking (BDO, BDO SME), retail and e-commerce (Grab, Duty Free, Lewis & Pearl, Centrum, Scratch-It, Gain Plus), automotive (Chevrolet Trailblazer, Chevrolet Sail), telecommunications (Eastern Telecom), and holding companies (MPIC). The agency acquires clients through direct engagement and website inquiries and delivers work on a project-based, quote-driven professional services model; no standardized pricing is publicly disclosed. Ancillary channels include a YouTube channel, a LinkedIn company page, and a DesignRush marketplace listing.

Club Media Asia is founder/management-controlled, with no external institutional investors or parent entity in the public record. The senior team combines 20–50+ years of agency experience with prior tenures at global networks such as McCann Erickson, J. Walter Thompson, Publicis JimenezBasic, Ace Saatchi, Hemisphere-Leo Burnett, FCB, Lowe Lintas, Dentsu Asia, and MRM//McCann. The firm is small at ~29 employees, operates exclusively in the Philippines, and reports no M&A, funding, or geographic expansion activity in the available record.

Name

Club Media Asia, Inc.

Legal name

Club Media Asia, Inc.

Website

https://clubmedia.com.ph

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Media Asia, Inc. is a Philippines-based, full-service advertising agency founded in 2000 that delivers strategic planning, creative development, and media buying to Philippine corporates and consumer brands across healthcare, F&B, banking, retail, and automotive, via its core agency and subsidiaries Labuyo and Converzio.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing strategic marketing communications solutions including strategic planning, creative development, and media buying and implementation. Revenue is generated through professional service fees for marketing campaigns and brand communications services delivered to corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Club Media Asia, Inc. is a full-service advertising agency offering end-to-end brand communications from strategic planning, to creative development, to media buying and implementation. The agency operates on three pillars—beautifully crafted creatives, intentional strategies, and valuable insights—and serves well-known Filipino brands through cross-platform campaigns meant to resonate across audiences and build meaningful relationships between brands and consumers. The portfolio is delivered through the core Club Media Asia entity plus two specialized divisions, Labuyo and Converzio.

Product overview

Club Media Asia, Inc. is a full-service advertising agency that operates as a unified portfolio of marketing communications services. The core agency (Club Media Asia, Inc.) provides end-to-end brand communications spanning strategic planning, creative development, and media buying. Two specialized service lines complement the core offering: Labuyo handles through-the-line creative services including storytelling, production, social media marketing, influencer management, and PR; Converzio focuses on digital performance marketing including media planning/buying, e-commerce strategy, and lead generation. Together, these three entities form an integrated marketing communications ecosystem serving Philippine brands across 20+ years of operation.

Differentiator

Problem solved

Functional benefit

Brands

• Labuyo: Specializes in through-the-line (ATL, BTL, Digital) creatives with a strong background in storytelling, production, social media marketing, influencer management, and PR.
• Converzio

Products and services

• Club Media Asia Core Agency Services Full-service advertising agency offering end-to-end brand communications covering strategic planning, creative development, and media buying and implementation for Philippine brands and corporations.
• Labuyo Specialized division within Club Media Asia focused on through-the-line (ATL, BTL, Digital) creatives, storytelling, production, social media marketing, influencer management, and PR.
• Converzio Specialized division within Club Media Asia focused on digital performance marketing and sales through digital media planning and buying, e-commerce platform and strategy development, and lead generation.

Named customers43 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McCann Worldgroup Philippines: Philippine affiliate of McCann Worldgroup offering advertising and integrated communications at global scale. Highly comparable given that Club Media Asia's CEO Manny Hermosa is a McCann Erickson alumnus, and many CMA team members share McCann heritage.
• Leo Burnett Philippines: Philippine affiliate of Leo Burnett within the Publicis Groupe, offering full-service brand communications. Highly comparable given that Club Media Asia's leadership includes Leo Burnett/Hemisphere-Leo Burnett alumni, indicating similar creative heritage and enterprise client focus.
• MullenLowe Philippines: Philippine office of MullenLowe Global, offering integrated advertising and digital marketing. Comparable to Club Media Asia on creative-led brand campaigns but with international network scale and procurement advantages.
• Dentsu Philippines: Philippine operation of the Dentsu international network, covering advertising, media, and digital with much larger headcount and global tooling. Competes with Club Media Asia on integrated and digital-first mandates.
• DDB Philippines: Philippine affiliate of the DDB creative network, providing full-service advertising with creative strength comparable to Club Media Asia but with global network backing.
• Ogilvy Philippines: Philippine operation of the global Ogilvy network, providing advertising, PR, and consulting at much greater scale. Overlaps with Club Media Asia on creative campaign work but extends well beyond into brand consulting and global account stewardship.
• TBWA\SMP (Philippines): Philippine operation of TBWA Worldwide, known for disruptive creative work and full-service offerings. Overlaps with Club Media Asia on creative-led campaigns for large Philippine and multinational brands.

Direct peers

• Ace Saatchi & Saatchi Philippines: Long-standing leading full-service Philippine advertising agency within the Saatchi & Saatchi network. Comparable to Club Media Asia on integrated brand communications, creative-led campaigns, and diversified enterprise client base in the Philippines.
• BBDO Guerrero Ortega: Top Philippine full-service creative agency within the BBDO/Omnicom network. Directly comparable on creative-led campaigns for major FMCG, telco, and banking brands in the Philippines market.
• Publicis JimenezBasic: One of the largest full-service advertising agencies in the Philippines, offering creative, media, digital, and PR under a global Publicis affiliate. Closely comparable to Club Media Asia given shared local-market focus, blue-chip client mix, and full-service offering; several CMA leaders (Manny Hermosa, Dan Sanchez) came from the Publicis JimenezBasic lineage.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEYVPSfvU2IJzQ7wbTeLqtw
• LinkedInlinkedin.com/company/club-media-asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Media Asia, Inc.