Club Normandie Pionnières

Name

Club Normandie Pionnières

Legal name

Association Normandie Pionnières

Website

https://clubnormandiepionnieres.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women Entrepreneurship Support Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

akta.pro secondary industries

Small Business & Entrepreneurship Community Education (EDAAAFAK), Rural Livelihoods & Economic Empowerment (BPAGABAA)

Keywords

• Women entrepreneurship support
• Entrepreneurship training programs
• Peer mentoring circles
• Business network community
• Startup incubation programs

Headquarters

HQ city

Colombelles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: The association generates revenue through annual membership fees paid by women entrepreneurs who join as adherentes (members). Members gain access to programs, community events, mentorship, and networking opportunities.
2. Institutional and private partnership funding: As a non-profit association (loi 1901) operating in the general interest, Normandie Pionnières receives support from public institutional partners (Region Normandie, Préfet de Normandie, BPI France) and private sector partners (Crédit Agricole, Harmonie Mutuelle, Groupe La Poste, and others). This support may include grants, sponsorships, and in-kind contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Association Normandie Pionnières is a non-profit (loi 1901) that supports women entrepreneurs in the Normandy region of France through structured programs (Les Essentiels, Mentorat, CODEV, Cap Ambition, Comète, Oser Communiquer & Vendre, Ose Créa), peer circles, mentoring, e-learning, and community events. It serves approximately 400 women entrepreneurs annually with an active community of 180 paying members and over 50 institutional and private partners.

Product overview

Club Normandie Pionnières operates as a multi-program support ecosystem for women's entrepreneurship, combining seven core structured programs (Les Essentiels, Oser Communiquer & Vendre, Mentorat, CODEV, Comète, Cap ambition, Ose Créa) that address different stages of the entrepreneurial journey—from initial idea through growth and professionalization. The programs are complemented by community events (Matinales, Cafés connectés, Webinaires), a directory service (Annuaire des pionnières), and discovery sessions. The portfolio forms an integrated support system where women can access structured learning, peer mentoring, individual coaching, digital skills development, and community networking.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Essentiels Five-cycle program for structuring and consolidating entrepreneurial activity, covering stages from clarifying the business concept to professional organization and visibility. Targeted at women entrepreneurs in Normandy.
• Oser Communiquer & Vendre Program focused on visibility, sales development, and building confidence to effectively market products or services and generate revenue from business activities. Targeted at women entrepreneurs in Normandy.
• Mentorat Nine-month one-on-one mentoring program pairing entrepreneurs with experienced mentors for personalized guidance and professional development. Targeted at women entrepreneurs seeking individualized accompaniment.
• CODEV – Cercle de dirigeantes Peer collective for women executives and business leaders to gain perspective, share experiences, and work on strategic challenges in a professional and supportive environment. Targeted at established women business leaders in Normandy.
• Comète – Digitalisation & visibilité 15-hour e-learning program focused on developing online presence, digital image, and content creation skills for women entrepreneurs. Targeted at women entrepreneurs seeking to strengthen their digital footprint.
• Cap Ambition Personal development program helping women entrepreneurs gain clarity, confidence, and actionable tools to advance their projects and achieve professional fulfillment. Targeted at women entrepreneurs across stages.
• Ose Créa Program encouraging and supporting women entrepreneurs to take bold creative and business development actions. Targeted at women in ideation and early-stage entrepreneurship.
• Annuaire des pionnières Online directory of women entrepreneurs associated with the organization, enabling networking, visibility, and mutual support within the community. Targeted at members and prospective clients across Normandy.

Quantifiable outcome

• 400+ women entrepreneurs supported annually
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Préfet de la région Normandie (DRDFE)coreStrategic or Co-development PartnerThe Préfect of Normandy (representing the French state) is a key institutional partner supporting the association's mission to promote female entrepreneurship in the region. The DRDFE (Déléguée Régionale aux Droits des Femmes et à l'Égalité) coordinates regional equality policies.
• BPI FrancecoreStrategic or Co-development PartnerBPI France (Banque Publique d'Investissement) is France's public investment bank and a national reference for entrepreneurship support. As a partner, BPI France likely provides access to financing resources, expertise, and visibility for women entrepreneurs supported by Normandie Pionnières.
• Région NormandiecoreStrategic or Co-development PartnerThe Normandy Regional Council is a major institutional backer of the association, providing regional funding and political support for female entrepreneurship as part of the region's economic development strategy.
• Caen la mer NormandiesecondaryStrategic or Co-development PartnerThe Caen la mer metropolitan area is a local institutional partner supporting entrepreneurship initiatives in the greater Caen area, providing territorial anchoring for the association's activities in Calvados.
• Métropole Rouen NormandiesecondaryStrategic or Co-development PartnerRouen Metropolitan area is a partner supporting the association's activities in the Seine-Maritime territory, hosting events and programs for women entrepreneurs in the Rouen area.
• Harmonie MutuellesecondaryGTM or Marketing PartnerHarmonie Mutuelle is a French health insurance mutual company that partners with Normandie Pionnières to offer webinars and wellness resources to women entrepreneurs. Contacts: Claire Malaboeuf (Calvados), Stelly Decrette (Seine-Maritime et Eure), Marie-Christine Belle (Manche). They hosted an expert webinar on anticipatin for entrepreneurs.
• CerfrancesecondaryStrategic or Co-development PartnerCerfrance is a French accounting and business advisory network for small businesses and agricultural operations. As a partner, Cerfrance provides accounting, tax, and business management expertise to women entrepreneurs. Contacts: Carole Connan (Calvados et Manche), Jean-Michel Pellevillain (Seine-Maritime et Eure).
• Groupe La PostesecondaryGTM or Marketing PartnerGroupe La Poste, France's postal and logistics group, partners with Normandie Pionnières to support women entrepreneurs with postal services, logistics, and potentially business development resources. Contact: Christelle Mouriez-Tanguy.
• CPME NormandiesecondaryStrategic or Co-development PartnerCPME (Confédération des Petites et Moyennes Entreprises) Normandie represents SME interests in the region and partners with Normandie Pionnières to advocate for and support women entrepreneurs in the small business ecosystem.
• Pôle Agglo (Pôle d'Agglomération)minorStrategic or Co-development PartnerA local agglomeration community partner providing territorial support for entrepreneurship initiatives in a specific Normandy area.
• L'un Com' l'autresecondaryStrategic or Co-development PartnerL'un Com' l'autre is a communications and marketing agency (credited as the website developer in the footer) that provides creative and communications support to Normandie Pionnières. Contacts: Aurélie Leverrier, Jimmy Leboucher.
• AM HAPPYminorGTM or Marketing PartnerAM HAPPY is a wellness and well-being partner that supports women entrepreneurs' holistic health. Contact: Alexandre Lecerf-Gosselin.
• IAE CaenminorStrategic or Co-development PartnerIAE Caen (Institut d'Administration des Entreprises) is an academic institution providing business education and research. As a partner, it may contribute expertise, student involvement, or academic credibility to the association's programs.
• LegallaisminorGTM or Marketing PartnerLegallais is a French distributor of building and hardware materials. As a partner, it may offer discounts or resources to women entrepreneurs in specific business sectors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Réseau Entreprendre: Established French network of entrepreneurs supporting new business creation via mentoring and financing. Broad incumbent because it overlaps in entrepreneur-mentoring but is not exclusive to women and operates at a much larger national scale.
• France Active: National network financing and supporting social and solidarity-economy enterprises, including those led by women. Broad incumbent because of overlapping institutional partnerships and inclusive-entrepreneurship mission, though not exclusively focused on women.
• BGE Réseau (Boutiques de Gestion): National French network for business creation support across all entrepreneurs. Broad incumbent because it offers overlapping entrepreneurship-support services but is not specialized in female entrepreneurship and serves a wider demographic.
• Initiative France: Federation of local associations providing financing and support to entrepreneurs in France. Broad incumbent because it overlaps in partnership-based entrepreneur support and access to financing, but is not women-exclusive.

Others

• CPME (Confédération des Petites et Moyennes Entreprises): French SME confederation and direct partner of Normandie Pionnières. Listed as a peer because of its documented partnership and overlapping role in the regional SME ecosystem, though it is a broader employer organization rather than a women-specific support body.

Direct peers

• Action'elles: French association supporting women in entrepreneurship and career transition. Direct peer because it shares the non-profit, member-based, regional-delivery model and similar target audience of women project holders and active entrepreneurs.
• Femmes Chefs d'Entreprises Mondiales (FCEM): International federation of women business owners with French chapters. Direct peer because it operates as a membership-based network providing peer exchange, mentorship, and visibility for women entrepreneurs — overlapping with Normandie Pionnières' CODEV and community programs.
• Les Premières: National French network supporting women entrepreneurs through incubation and acceleration programs. Direct peer because it pursues the same mission of female-entrepreneurship support, with comparable program structures and public-sector partnerships.
• Force Femmes: French non-profit supporting women in professional transition, including entrepreneurship pathways. Direct peer because it offers similar association-based, member-supported services to women, often with public-sector backing.

Emerging players

• ADIE: French association for the right to economic initiative, providing microcredit and support to entrepreneurs excluded from traditional financing. Emerging-player comparison because of overlapping entrepreneur-target audience and micro-financing access partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/club-normandie-pionnieres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Normandie Pionnières