Club Pilates Franchise

What Club Pilates Franchise does

Club Pilates is the world's largest Pilates studio franchise, operating 1300+ open studios across 4 continents with 1800+ licensed locations and a nationwide bench of 4500+ instructors in the USA. The company operates as a franchisor, granting entrepreneurs the right to open group reformer Pilates studios under the Club Pilates brand and providing comprehensive pre-opening and ongoing support across real estate site selection, build-out, construction and interior design, sales training, instructor recruitment, and marketing. The brand has held a position on Entrepreneur Magazine's Franchise 500 list for eight consecutive years and has appeared on Inc. Magazine's Inc. 5000 list multiple times, reinforcing its position as a household name in a fragmented Pilates industry estimated at $11.8B in total market size.

The company generates revenue primarily through upfront franchise fees and ongoing royalties from its network of studios, creating a recurring, subscription-like revenue stream from a base of SMB franchise owners. Beyond the core studio offering, Club Pilates has built out a small product portfolio including ClassPoints™ (a network-wide loyalty and rewards program), an On Demand digital streaming platform, and a partnered Profile Plan nutrition counseling service that integrates with the in-studio experience. The franchise sits within the Xponential Fitness platform, which manages multiple boutique fitness brands.

The company's value proposition to prospective franchisees centers on a low-cost entry point, brand recognition, a scalable executive model, national vendor relationships, and continuous operational support. Sales and marketing infrastructure is delivered through digital channels, primarily the clubpilates.com franchise information site, supplemented by a network of dedicated franchise development staff. The end consumer is served via the studio network, the ClassPoints™ loyalty ecosystem, the On Demand streaming product, and the Profile Plan nutrition partnership, with member access points concentrated in physical studio locations across the USA and international markets.

Name

Club Pilates Franchise

Legal name

Club Pilates

Website

https://clubpilatesfranchise.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Pilates is the world's largest Pilates studio franchise, licensing entrepreneurs to open group reformer Pilates studios across 4 continents with 1300+ open locations and 1800+ licensed sites. The franchisor provides site selection, build-out, training, and marketing support, complemented by ClassPoints™ loyalty, On Demand streaming, and a Profile Plan nutrition partnership.

Ownership category

akta.pro rank

Product category

Boutique Fitness Franchise Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

Keywords

• Pilates franchise
• Boutique fitness
• Reformer pilates
• Fitness studio franchise
• Group fitness classes

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise Fees and Royalty Revenue: Revenue is generated from franchise fees paid by new studio owners and ongoing royalties from franchise operations. The franchise model provides recurring revenue through the network of 1300+ studios.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Club Pilates is a franchisor that licenses entrepreneurs to open and operate branded group reformer Pilates studios under the Club Pilates name. It sells franchise rights and provides turnkey studio development support including real estate site selection, build-out, sales training, marketing, instructor recruitment, and ongoing operational support. The franchise model yields recurring royalty revenue across a network of 1300+ open studios and 1800+ licensed locations spanning 4 continents.

Product overview

Club Pilates operates as a fitness studio franchise offering group reformer Pilates classes. The portfolio includes the core Club Pilates Studios (1300+ locations globally), supplemented by ClassPoints™ loyalty program and On Demand streaming platform. The company has partnered with Profile Plan to offer integrated nutrition counseling services. The franchise model provides studio development support including real estate site selection, construction, sales training, marketing, and instructor recruitment.

Differentiator

Problem solved

Functional benefit

Brands

• Profile: A nutrition counseling service offered alongside Club Pilates fitness experience. Introduced as Club Pilates and Profile.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Profile (Nutrition Counseling)minorStrategic or Co-development PartnerClub Pilates has partnered with Profile to offer integrated nutrition counseling services as part of the fitness experience. This partnership allows Club Pilates studios to offer Profile nutrition programs alongside their Pilates classes, providing a more comprehensive wellness offering to members.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/club-pilates-franchise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Pilates Franchise