Royal Solaris Premier Class

What Royal Solaris Premier Class does

Royal Solaris Premier Class is the all-inclusive resort division of Grupo Romero, a Mexican industrial conglomerate headquartered in Puebla. The division operates five beachfront resorts under the Royal Solaris and GR Solaris brands across Cancun and Los Cabos, with an aggregate inventory of approximately 1,396 rooms. Its offering targets the family-friendly mid-tier all-inclusive leisure segment, with pricing starting at $105 USD per person per night inclusive of meals, beverages, and on-property activities.

The commercial core is the Club Solaris Premier Class loyalty program, which has accumulated more than 40,000 active members. Members receive tiered benefits including room upgrades, exclusive discounts, dedicated member rates, savings cards, and pre-arrival planning services. Direct booking is emphasized through the corporate website, supplemented by live webcams at the Cancun properties — a deliberate strategy to reduce OTA dependence and capture margin. The portfolio spans multiple tiers (Royal Solaris premium versus GR Solaris value-tier positioning), allowing internal segmentation of demand by price sensitivity.

The underlying operating model is a vertically integrated all-inclusive: revenue is generated per occupied room-night with bundled F&B, beverage, and entertainment. Grupo Romero provides corporate backing, enabling long-tenured operation since the late 1980s and capacity for periodic portfolio refreshes, most recently the 2024 opening of GR Solaris Lighthouse (formerly Gran Faro). No material AI, proprietary technology platform, or non-hospitality revenue lines were disclosed in the input data.

Name

Royal Solaris Premier Class

Legal name

Club Solaris / Solaris Resorts (Tourism Division of Grupo Romero)

Website

https://clubsolaris.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Royal Solaris Premier Class operates five all-inclusive resorts across Cancun and Los Cabos under Grupo Romero, totaling ~1,396 rooms and serving leisure travelers through its 40,000+ member Club Solaris loyalty program with direct booking emphasis.

Ownership category

akta.pro rank

Product category

All-Inclusive Beachfront Resorts

NAICS

Accommodation (721), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGACAI

Luxury All-Inclusive Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAKAB

Adults-Only All-Inclusive Resorts

Travel & Hospitality/Lodging & Accommodation/All-Inclusive Resorts

Keywords

• All-inclusive resorts
• Beachfront hotels
• Vacation packages
• Hotel membership program
• Destination weddings

Headquarters

HQ city

San Jose del Cabo, Baja California Sur

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. All-Inclusive Vacation Packages: Bundle pricing model covering accommodation, meals (à la carte, buffet, snacks), beverages, activities, entertainment, kids club, WiFi, taxes and tips. Revenue generated per room night with pricing varying by season, room type, and number of guests.
2. Club Solaris Membership: Premier VIP Class membership program offering exclusive privileges and premium experiences, creating recurring revenue through member renewals and repeat bookings with preferential pricing
3. Spa Services: Additional revenue from spa treatments at resort spas (SPA, Akua Spa) with 10% discount offered to direct bookers
4. Beach Weddings and Events: Wedding packages and event services for destination weddings, vow renewals, and special celebrations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Royal Solaris Premier Class (Club Solaris) operates a portfolio of five all-inclusive beachfront resort properties across Cancun and Los Cabos, Mexico, offering bundled vacation packages that include accommodation, à la carte and buffet meals, snacks, beverages, supervised kids clubs, nightly entertainment, fitness facilities, WiFi, airport transfers, and applicable taxes and gratuities. The company also operates the Club Solaris Premier Class VIP membership program, delivering repeat-guest privileges such as access to specific suites, the Premier Bar, gala dinners, premium menus, and exclusive member-only tours.

Product overview

Club Solaris operates a portfolio of five all-inclusive resort properties in Mexico's premier beach destinations: Royal Solaris Cancun (300 rooms) and GR Solaris Cancun (306 rooms) in the Mexican Caribbean, and Royal Solaris Los Cabos (390 rooms), GR Solaris Cancun, and GR Solaris Lighthouse Los Cabos in Los Cabos. The company also offers a Club Solaris Premier Class VIP membership program that provides elevated privileges including suite access, premium dining, and exclusive tours. Properties range from family-friendly resorts to adults-only options (GR Solaris Caribe).

Differentiator

Problem solved

Functional benefit

Products and services

• Royal Solaris Cancun All-inclusive beachfront family resort with 300 rooms overlooking the lagoon or Caribbean Sea, featuring a pyramidal structure inspired by Chichen-Itza, located in the Cancun Hotel Zone.
• Royal Solaris Los Cabos All-inclusive beachfront family hotel with 390 rooms, Mexican hacienda-style architecture, gardens, activity and relaxation pools, overlooking the Sea of Cortez.
• GR Solaris Cancun All-inclusive luxury family hotel with 306 rooms offering sea or lagoon views and extended balconies, with daily and nightly activities.
• GR Solaris Caribe All-inclusive adults-only luxury hotel with 200 rooms, Mediterranean architecture, modern interior design, private terraces with jacuzzis, and access to sister property Royal Solaris Cancun.
• GR Solaris Lighthouse Los Cabos All-inclusive beachfront family resort in San José del Cabo with elegant hospitality, views of the Sea of Cortez, and modern facilities for unique stays.
• Club Solaris Premier Class VIP Membership VIP membership program offering access to specific suites, the Premier Bar, gala dinners, premium menus, exclusive member-only tours, best-price guarantees, and additional member benefits across the Solaris resort portfolio.
• Beach Weddings and Events Wedding packages and event services for destination weddings, vow renewals, and special celebrations at Solaris beachfront resort locations in Cancun and Los Cabos.

Quantifiable outcome

• 40,000+ active members who visit frequently
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Grupo RomeroflagshipOthers · 1 January 1988Grupo Romero is the parent company and 100% Mexican enterprise, leader in poultry and industrial market based in Puebla, Mexico. Founded the tourism division Club Solaris in 1988-1989. Directly operates all Solaris resort properties including Royal Solaris Cancun, Royal Solaris Los Cabos, GR Solaris properties, and GR Solaris Lighthouse.

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Regional players

• Grupo Vidanta: Mexican-owned resort and vacation club operator with Nuevo Vallarta and Riviera Maya destinations. Overlaps with Royal Solaris on family-friendly Mexico beachfront all-inclusive vacations and operates a membership/club model similar to Club Solaris Premier.

Direct peers

• Playa Hotels & Resorts: Largest publicly traded owner/operator of all-inclusive resorts in Mexico and the Caribbean, with comparable family and adults-only brands (Hyatt Zilara/Ziva, Dreams, Secrets). Closest scaled competitor to Royal Solaris' all-inclusive, beachfront Mexico-focused model.
• Palace Resorts: Mexico/Caribbean luxury all-inclusive operator with brands like Le Blanc Spa Resorts and Moon Palace. Directly competes for the same Cancun/Mexico luxury all-inclusive guest that Club Solaris Premier targets.
• RIU Hotels & Resorts: Spanish-origin global all-inclusive chain with substantial Mexico footprint (Cancun, Riviera Maya, Los Cabos). Comparable family/adults all-inclusive offerings and direct-booking strategy make RIU a strong head-to-head competitor.
• Iberostar Hotels & Resorts: Global hotel chain with a major all-inclusive presence in Mexico (Riviera Maya, Cabo) and the Caribbean. Overlaps with Royal Solaris on family-friendly beachfront all-inclusive vacations in prime Mexico destinations.
• Karisma Hotels & Resorts: Mexico and Caribbean luxury all-inclusive operator (El Dorado, Azul, Nickelodeon Hotels). Targets overlapping family-and-couple all-inclusive segments in Riviera Maya and beyond, with similar premium all-inclusive pricing structure.

Broad incumbents

• Meliá Hotels International: Spanish global hotel group with a meaningful all-inclusive presence in Mexico (Paradisus resorts in Cancun/Riviera Maya). Competes in the same Mexican Caribbean luxury all-inclusive space as Club Solaris.
• Wyndham Hotels & Resorts: Large multi-brand hotel franchisor with all-inclusive and resort brands (e.g., Wyndham Alltra, Trademark) operating in Mexico/Caribbean. Indirect competitor for family and couple all-inclusive travelers, though broader and less specialized than Royal Solaris.
• AMR Collection (Apple Leisure Group / Hyatt Inclusive Collection): Operates a portfolio of Mexico/Caribbean all-inclusive brands (Dreams, Secrets, Breathless, Zoëtry) covering family, couples, and luxury tiers. Larger, multi-brand incumbent competing for the same guest segments across multiple destinations.

Emerging players

• Sandals Resorts International: Adults-only all-inclusive Caribbean specialist. Comparable to GR Solaris Caribe in adults-only positioning, though primarily Caribbean-focused rather than Mexico; competes for the same couples/honeymooner guest wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/clubsolarisresorts
• Instagraminstagram.com/royal_solaris
• YouTubeyoutube.com/@clubsolarisresorts
• LinkedInlinkedin.com/company/club-solaris-resorts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Solaris Premier Class